Civic Intelligence

Please Touch Museum

990 • Fiscal year 2024 • EIN 23-2109376

Oct 01, 2023 to Sep 30, 2024 • Filed on Aug 15, 2025

Organization Profilewww.pleasetouchmuseum.org

View Organization Page

4231 Avenue Of The RepublicPhiladelphia, PA 19131

(215) 581-3181

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

27th percentile

0.05x

Higher debt load relative to assets than 27% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

36th percentile

0.17x

Higher debt load relative to revenue than 36% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

19th percentile

-8.6%

Higher net margin than 19% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

68th percentile

$347,865

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 3.1% of source-year revenue.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

25th percentile

-0.8%

Faster asset growth than 25% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

16th percentile

-11%

Faster revenue growth than 16% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Down

$35,851,238

Down $306,244 (-0.8%) from 2023

Net Assets

Down

$33,922,442

Down $332,025 (-1.0%) from 2023

Liabilities

Up

$1,928,796

Up $25,781 (+1.4%) from 2023

Revenue And Expenses
Liabilities / Revenue36th percentileNet Margin19th percentile

Revenue

Down

$11,404,737

Down $1,451,165 (-11%) from 2023

Expenses

Up

$12,387,027

Up $1,005,167 (+8.8%) from 2023

Net Income

Down

-$982,290

Down $2,456,332 (-167%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth25th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$100M$50M$0-$50MAssets 2010: $98,690,790Liabilities 2010: $62,495,684Net Assets 2010: $36,195,1062010Assets 2011: $91,661,576Liabilities 2011: $62,005,526Net Assets 2011: $29,656,0502011Assets 2012: $86,232,580Liabilities 2012: $61,584,218Net Assets 2012: $24,648,3622012Assets 2013: $79,427,019Liabilities 2013: $61,014,289Net Assets 2013: $18,412,7302013Assets 2014: $71,661,763Liabilities 2014: $60,787,343Net Assets 2014: $10,874,4202014Assets 2015: $44,714,089Liabilities 2015: $64,629,290Net Assets 2015: -$19,915,2012015Assets 2016: $36,494,635Liabilities 2016: $790,372Net Assets 2016: $35,704,2632016Assets 2017: $35,936,151Liabilities 2017: $521,470Net Assets 2017: $35,414,6812017Assets 2018: $35,262,191Liabilities 2018: $780,690Net Assets 2018: $34,481,5012018Assets 2019: $34,615,652Liabilities 2019: $868,222Net Assets 2019: $33,747,4302019Assets 2020: $35,639,418Liabilities 2020: $2,264,774Net Assets 2020: $33,374,6442020Assets 2021: $36,070,545Liabilities 2021: $4,102,230Net Assets 2021: $31,968,3152021Assets 2022: $34,246,323Liabilities 2022: $1,739,773Net Assets 2022: $32,506,5502022Assets 2023: $36,157,482Liabilities 2023: $1,903,015Net Assets 2023: $34,254,4672023Assets 2024: $35,851,238Liabilities 2024: $1,928,796Net Assets 2024: $33,922,4422024

Highlighted filing

2024

Assets$35,851,238
Liabilities$1,928,796
Net Assets$33,922,442
Open 2024 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$10M$0-$10MExpenses 2010: $15,429,6202010Expenses 2011: $15,217,6742011Expenses 2012: $15,643,2622012Expenses 2013: $15,822,1742013Revenue 2014: $8,450,883Expenses 2014: $15,841,212Net Income 2014: -$7,390,3292014Revenue 2015: $8,960,840Expenses 2015: $15,354,694Net Income 2015: -$6,393,8542015Revenue 2016: $15,085,556Expenses 2016: $10,400,005Net Income 2016: $4,685,5512016Revenue 2017: $7,723,920Expenses 2017: $8,066,632Net Income 2017: -$342,7122017Revenue 2018: $7,769,204Expenses 2018: $8,818,278Net Income 2018: -$1,049,0742018Revenue 2019: $8,314,643Expenses 2019: $9,073,612Net Income 2019: -$758,9692019Revenue 2020: $6,305,094Expenses 2020: $6,787,115Net Income 2020: -$482,0212020Revenue 2021: $4,528,384Expenses 2021: $6,221,777Net Income 2021: -$1,693,3932021Revenue 2022: $10,425,352Expenses 2022: $9,140,828Net Income 2022: $1,284,5242022Revenue 2023: $12,855,902Expenses 2023: $11,381,860Net Income 2023: $1,474,0422023Revenue 2024: $11,404,737Expenses 2024: $12,387,027Net Income 2024: -$982,2902024

Highlighted filing

2024

Revenue$11,404,737
Expenses$12,387,027
Net Income-$982,290
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 15, 2025
Return Version
2023v6.0
Gross Receipts
$12,189,582
Mission and Program Overview

Mission

Please touch museum enriches the lives of children by creating learning opportunities through play. This is where lifelong learning begins and curiosity is encouraged. Our mission is to change a child's life as they discover the power of learning through play.

Please touch museum enriches the lives of children by creating learning opportunities through play. This is where lifelong learning begings and curiosity is encouraged. See sch o

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$24,730,008$25,265,737▲ $535,729
Investments in Publicly Traded Securities$3,174,919$4,059,450▲ $884,531
Pledges and Grants Receivable$2,692,188$2,533,764▼ $158,424
Cash and Non-Interest-Bearing Accounts$3,659,886$1,970,791▼ $1,689,095
Savings and Temporary Cash Investments$299,270$471,008▲ $171,738
Prepaid Expenses and Deferred Charges$208,257$161,279▼ $46,978
Accounts Receivable$113,592$40,107▼ $73,485
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$36,157,482$35,851,238▼ $306,244
Other Assets Total$1,279,362$1,349,102▲ $69,740
Liabilities
Accounts Payable and Accrued Expenses$785,960$1,276,240▲ $490,280
Unsecured Notes Loans Payable$499,900$494,249▼ $5,651
Other Liabilities$0$96,377▲ $96,377
Deferred Revenue$617,155$61,930▼ $555,225
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,903,015$1,928,796▲ $25,781
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$29,229,945$28,897,920▼ $332,025
Net Assets With Donor Restrictions$5,024,522$5,024,522→ $0
Total Net Assets Fund Balance$34,254,467$33,922,442▼ $332,025
Total Liabilities and Net Assets / Fund Balance$36,157,482$35,851,238▼ $306,244

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$23,210,731$20,382,860$43,593,591
Other Land Buildings$1,712,379$13,580,070$15,292,449
Equipment$342,627$2,864,588$3,207,215

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$2,127,236$280,000▲ $366,438-$2,773,674
2022$1,721,842$256,007▲ $149,387-$2,127,236
2021$1,996,759-▼ $274,917-$1,721,842
2020$1,713,500-▲ $283,259-$1,996,759
2019$1,629,318-▲ $84,182-$1,713,500
Compensation and Service Providers
Top Officer Pay68th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Patricia D WellenbachPresident & CEOFT$335,000$12,865$347,865
Donna Saul MillenChief Operating OfficerFT$188,731$7,746$196,477
Tracy CurvanChief Growth/strategy OfficerFT$169,039$8,383$177,422
Jane FederowiczChief People & Culture OfficerFT$154,904$13,149$168,053
Olivia ThomasChief Learning OfficerFT$144,615$12,789$157,404
Mark PageSr. Director OperationsFT$127,164-$127,164
Timothy DoyleSr. Director FinanceFT$117,019$5,634$122,653

Board Members and Trustees

NameTitle
Shawn TuliChair
Tracey SantilliVice Chair
Amy LimMember
Angeline ArumainayagamMember
Carrie RobinsonMember
Christyn L RossmanMember
David M DavisMember
Gabriel WeissmanMember
Greg MillhauserMember
Karen Griffith GrygaMember
Monica J HarmonMember
Orcel KoungaMember
Timothy VecchiarelliMember
Virginia G SusiniMember
Kristen D HanSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Tactical Response SecuritySecurity Services9140 ACADEMY ROAD UNIT K, Philadelphia, PA 19114$384,863
Knapp Masonry LLCMarble Floor Constrn1 VILLA AVE, Voorhees, NJ 08043$312,330
Anago Of Greater PhiladelphiaJanitorial Services983 OLD EAGLE SCHOOL ROAD, Wayne, PA 19087$280,713
Dilworth Paxson LLPLegal Services1500 MARKET STREET SUITE 3500E, Philadelphia, PA 19102$276,262
Engage MediaMedia Services39 DOWNING LANE, Voorhees, NJ 08043$171,709
Revenue and Support

Revenue Composition

Contributions and Grants
$4,616,720
Program Service Revenue
$6,065,403
Investment Income
$233,249
Other Revenue
$489,365
All Other Contributions
$2,037,045
Change in Net Assets
$-982,290

Audited Revenue Reconciliation

Revenue per Audited Statements
$11,385,307
Revenue Not Reported on Financial Statements
$19,430
Revenue Not Reported on Form 990
$849,518
Other Revenue Adjustments
$19,430
Total Revenue per Audited Statements
$12,234,825
Total Revenue per Form 990
$11,404,737
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,552,238
Salaries, Compensation, and Employee Benefits$5,834,789
Total Fundraising Expense$665,930
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,314,476$806,549$367,352$4,488,377
Depreciation Depletion$1,522,265$140,471$14,511$1,677,247
Office Expenses$345,486$249,147$36,645$631,278
Current Officers, Directors, Trustees, and Key Employees$399,069$96,817$42,886$538,772
Fees for Services Other$231,365$164,037$65,626$461,028
Advertising$402,364-$7,568$409,932
Occupancy$363,483$25,777$1,484$390,744
Payroll Taxes$283,005$68,866$31,366$383,237
Other Employee Benefits$269,478$65,574$29,866$364,918
Fees for Services Legal$128,087$90,814$36,331$255,232
Insurance$164,663$54,888-$219,551
Fees for Services Lobbying$55,203$39,139$15,658$110,000
Pension Plan Contributions$42,717$10,689$6,079$59,485
Other Expenses$42,201$2,218$5,017$44,419
Fees for Services Accounting$14,754$10,461$4,185$29,400
Interest-$21,324-$21,324
Fees for Service Investment Mgmnt Fees-$19,430-$19,430
Travel$9,081$6,666$1,356$17,103
Total Functional Expenses$9,761,100$1,959,997$665,930$12,387,027

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$12,566,850
Total Expenses per Form 990$12,387,027
Expenses per Audited Statements$12,367,597
Expenses Not Reported on Form 990$199,253
Expenses Not Reported on Financial Statements$19,430
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$157,762
Fundraising Gross Income$9,800
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Imagtn Ball$273,205$9,800$157,762$-147,962
Total Events$273,205$9,800$157,762$-147,962
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due To/from Various Funds$96,377
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

FORM 990, PART VI, SECTION B, LINE 11B:

“Prior to filing, please touch museum distributes the 990 to selected members of the senior executive staff and to the board of directors via e-mail.”

FORM 990, PART VI, SECTION B, LINE 12C:

“Please touch museum provides employees and board members with a conflict of interest policy. Employees are required to agree and sign the policy as a condition of employment. Board members are required to re-sign the policy on an annual basis. When reviewing proposals in response to rfp's, the museum's senior management team makes every effort to determine whether any potential conflicts exist. Please touch museum requires board members to abstain from final deliberation or decision making on issues or transactions about which they have potential conflicts of interest.”

FORM 990, PART VI, SECTION B, LINE 15:

“Compensation packages for officers and key employees of the museum are vetted internally before making any offers to candidates. Market competitive compensation levels are determined on an annual basis by analyzing both local and national salary surveys. Gathered data is then presented to the board for review and input.”

FORM 990, PART VI, SECTION C, LINE 19:

“Please touch museum's organization documents, including annual reports, financial statements, etc. Are made available to the general public upon request.”

Filing and Contact Details

Filer

Filer Name
Please Touch Museum
EIN
23-2109376
In Care Of
% THE ORGANIZATION
Phone
2155813181
Address
4231 Avenue Of The Republic, Philadelphia, PA 19131

Signing Officer

Name
Tracy Curvan
Title
Chief Optg Ofcr
Phone
2155813181
Signed
2025-08-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tracy Curvan
Formed
1976
Legal Domicile
Pa
Voting Board Members
15
Independent Board Members
15
Employees
119
Volunteers
15

Preparer

Firm
Withumsmithbrown Pc
Address
1835 MARKET STREET SUITE 1710, PHILADELPHIA, PA 19103-2945
Preparer
Richard Ruvelson
Phone
2155462140
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

“Our mission is to change a child's life as they discover the power of learning through play.”

Financial Statement Notes

PART III, LINE 4:

“The collection, which has been acquired through purchases and contributions since the museum's inception, is not recognized as an asset on the statements of financial position. Purchases of collection items are recorded as decreases in net assets without donor restrictions in the year in which the items are acquired, or as net assets with donor restrictions if the assets used to purchase the items are restricted by donors. Contributed collection items are not reflected in the financial statements. Proceeds from deaccessions or insurance recoveries are reflected as increases in the appropriate net asset classes. The core of the museum's collection is the contemporary toy collection (toys post-1945 through present) which showcases changing ideas of play, childhood, education, gender and socialization and other topics of importance and relevance to 21st century families. The museum collects, catalogs, exhibits and borrows only those objects for which it is able to care, store and exhibit in a manner consistent with its educational purpose and with generally accepted museum practice. Collection management policies have been adopted to ensure that please touch museum carries out its responsibilities for its collections in a manner consistent with its mission and its responsibilities as a non-profit museum accredited by the american association of museums.”

PART V, LINE 4:

“The endowment funds were established to provide funding for the museum's educational and curatorial staff, to provide for programming services, honoraria and fees for speakers and program presenters. In addition, the funds will be used in support of the overall operation of please touch museum.”

PART X, LINE 2:

“Gaap requires entities to evaluate, measure, recognize and disclose any uncertain tax positions. Gaap prescribes a minimum threshold that a tax position is required to meet in order to be recognized in the financial statements. The museum believes that it had no uncertain tax positions as defined in gaap.”

PART XI, LINE 2D & PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Speical event expenses 157,762. Museum store expenses 41,491.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0PLEASE TOUCH MUSEUM ENRICHES THE LIVES OF CHILDREN BY CREATING LEARNING OPPORTUNITIES THROUGH PLAY. THIS IS WHERE LIFELONG LEARNING BEGINS AND CURIOSITY IS ENCOURAGED. OUR MISSION IS TO CHANGE A CHILD'S LIFE AS THEY DISCOVER THE POWER OF LEARNING THROUGH PLAY.
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$35,851,238
Liabilities
$1,928,796
Net assets
$33,922,442
Revenue
$11,404,737
Expenses
$12,387,027
Net income
-$982,290
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$35.9$1.93$33.9$11.4$12.4$0.98
2023Summary only. Only limited summary data is available for this year.$36.2$1.90$34.3$12.9$11.4$1.47
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$34.2$1.74$32.5$10.4$9.14$1.28
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$36.1$4.10$32.0$4.53$6.22$1.69
2020Summary only. Only limited summary data is available for this year.$35.6$2.26$33.4$6.31$6.79$0.48
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$34.6$0.87$33.7$8.31$9.07$0.76
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$35.3$0.78$34.5$7.77$8.82$1.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$35.9$0.52$35.4$7.72$8.07$0.34
2016Detailed filing. Detailed filing data is available for this year.$36.5$0.79$35.7$15.1$10.4$4.69
2015Detailed filing. Detailed filing data is available for this year.$44.7$64.6$19.9$8.96$15.4$6.39
2014Detailed filing. Detailed filing data is available for this year.$71.7$60.8$10.9$8.45$15.8$7.39
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$79.4$61.0$18.4$15.8
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$86.2$61.6$24.6$15.6
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$91.7$62.0$29.7$15.2
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$98.7$62.5$36.2$15.4