Liabilities / Assets
60th percentile
Higher debt load relative to assets than 60% of similar nonprofits.
EIN 23-1605455 • 501(c)3 • Cambridge, MA
Profile
Marketing science institute is dedicated to bridging the gap betweeen marketing science theory and business practice. The institute is a corporate-membership based organization with leading researchers from universities worldwide participating in msi research programs.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
60th percentile
Higher debt load relative to assets than 60% of similar nonprofits.
Liabilities / Revenue
70th percentile
Higher debt load relative to revenue than 70% of similar nonprofits.
Net Margin
5th percentile
Higher net margin than 5% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
7th percentile
Faster asset growth than 7% of similar nonprofits.
Revenue Growth
12th percentile
Faster revenue growth than 12% of similar nonprofits.
Assets
Down$3,847,782
Down $1,393,033 (-27%) from 2019
Liabilities
Up$491,618
Up $165,502 (+51%) from 2019
Net Assets
Down$3,356,164
Down $1,558,535 (-32%) from 2019
Revenue
Down$1,999,090
Down $677,970 (-25%) from 2019
Expenses
Up$3,494,641
Up $568,769 (+19%) from 2019
Net Income
Down-$1,495,551
Down $1,246,739 (-501%) from 2019
Most recent year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.
Marketing science institute is dedicated to bridging the gap betweeen marketing science theory and business practice. The institute is a corporate-membership based organization with leading researchers from universities worldwide participating in msi research programs.
Research and dissemination of research findings in the science of marketing
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $3,581,867 | $3,391,533 | ▼ $190,334 |
| Cash and Non-Interest-Bearing Accounts | $596,504 | $295,240 | ▼ $301,264 |
| Intangible Assets | $46,222 | $100,000 | ▲ $53,778 |
| Accounts Receivable | $487,500 | $25,195 | ▼ $462,305 |
| Prepaid Expenses and Deferred Charges | $42,641 | $22,550 | ▼ $20,091 |
| Land, Buildings, and Equipment, Net | $483,061 | $13,264 | ▼ $469,797 |
| Total Assets | $5,240,815 | $3,847,782 | ▼ $1,393,033 |
| Other Assets Total | $3,020 | $0 | ▼ $3,020 |
| Liabilities | |||
| Other Liabilities | $6,326 | $304,320 | ▲ $297,994 |
| Accounts Payable and Accrued Expenses | $319,790 | $187,298 | ▼ $132,492 |
| Total Liabilities | $326,116 | $491,618 | ▲ $165,502 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $4,914,699 | $3,356,164 | ▼ $1,558,535 |
| Total Net Assets Fund Balance | $4,914,699 | $3,356,164 | ▼ $1,558,535 |
| Total Liabilities and Net Assets / Fund Balance | $5,240,815 | $3,847,782 | ▼ $1,393,033 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $11,064 | $30,723 | $41,787 |
| Equipment | $2,200 | $9,231 | $11,431 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Cheryl Toto | Former CFO | FT | $231,756 | $31,580 | $263,336 |
| Brian Kostantin | Vice President/interim CFO | FT | $209,667 | $19,603 | $229,270 |
| Kate Grey | VICE PRESIDENT; PROGRAMMIN | FT | $134,678 | $29,176 | $163,854 |
| Susan Keane | Editorial Director | PT | $123,126 | $27,067 | $150,193 |
| Earl Taylor | Chief Knowledge Officer | FT | $128,225 | $11,992 | $140,217 |
| Linda Vytlacil | Board Member/interim President | - | $45,251 | - | $45,251 |
| Name | Title |
|---|---|
| Brian Cooper | Board Member |
| Carl F Mela | Board Member |
| Fred Leach | Board Member |
| Kevin Lane Keller | Board Member |
| Martyn Crook | Board Member |
| Pamela Forbus | Board Member |
| Robert Alt | Board Member |
| Sean Bruich | Board Member |
| Shannon Nutter-wiersbitzky | Board Member |
| Barbara Kahn | Executive Director |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| The Wharton School | Executive Director | 3730 WALNUT STREET, Philadelphia, PA 19104 | $180,000 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $1,724,024 |
| Other Expenses | $1,710,398 |
| Total Fundraising Expense | $1,013,256 |
| Grants and Similar Amounts Paid | $60,219 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $456,525 | $233,889 | $247,719 | $938,133 |
| Depreciation Depletion | $285,005 | $91,795 | $92,997 | $469,797 |
| Other Salaries and Wages | $79,137 | $115,895 | $236,057 | $431,089 |
| Conferences and Meetings | $156,340 | - | $176,802 | $333,142 |
| Pension Plan Contributions | $121,804 | $59,384 | $82,133 | $263,321 |
| Fees for Services Other | $181,785 | - | - | $181,785 |
| Occupancy | $87,882 | $28,305 | $28,676 | $144,863 |
| Payroll Taxes | $42,316 | $20,631 | $28,534 | $91,481 |
| Travel | $37,884 | $1,173 | $37,287 | $76,344 |
| Fees for Services Legal | - | $63,119 | - | $63,119 |
| Fees for Services Accounting | - | $46,062 | - | $46,062 |
| Grants to Domestic Individuals | $34,493 | - | - | $34,493 |
| Office Expenses | - | $18,558 | - | $18,558 |
| All Other Expenses | $5,709 | $6,326 | $5,077 | $17,112 |
| Grants to Domestic Orgs | $13,226 | - | - | $13,226 |
| Foreign Grants | $12,500 | - | - | $12,500 |
| Other Expenses | $4,450 | $63,742 | $13,397 | $4,450 |
| Total Functional Expenses | $1,732,506 | $748,879 | $1,013,256 | $3,494,641 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $3,494,641 |
| Total Expenses per Audited Statements | $3,494,641 |
| Total Expenses per Form 990 | $3,494,641 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe | Program Services | Grants Co-sponsorship | 0 | 0 | $12,500 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Federal Forgiveness Loan | $257,225 |
| Deferred Revenue | $47,095 |
“The president/ceo and the director of finance and administration review the 990 prior to its filing.”
“Msi reviews its policy on conflict of interests and disclosure of certain interests annually with the compensation committee (cc). Staff and executive committee members are required to complete the information forms, that is included with the policy, on an annual basis. These forms are reviewed by the cc annually. The cc's information forms are reviewed by the finance and audit committee. Any findings are monitored by the cc, the coo and the director of finance and administration.”
“The compensation committee (cc) is responsible for determining compensation levels for key employees. The cc will meet at least annually to review performance of msi's key employees. The cc collects input from members of the executive committee and factors market conditions and trends in determining appropriate compensation levels.”
“No documents available to the public.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 187298 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 487500 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 25195 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | RESEARCH AND DISSEMINATION OF RESEARCH FINDINGS IN THE SCIENCE OF MARKETING |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 5077 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 6326 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 5709 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 17112 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | BRIAN KOSTANTIN |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6174912060 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1000 MASSACHUSETTS AVENUE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | CAMBRIDGE |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 021385396 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 596504 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 295240 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 247719 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 233889 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 456525 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 938133 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 176802 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 156340 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 333142 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 180000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 3730 WALNUT STREET |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | PHILADELPHIA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | PA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 19104 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | THE WHARTON SCHOOL |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | EXECUTIVE DIRECTOR |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1709000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 60219 |
| IRS990/CYInvestmentIncomeAmt | 0 | 137780 |
| IRS990/CYOtherExpensesAmt | 0 | 1710398 |
| IRS990/CYOtherRevenueAmt | 0 | 60000 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 92310 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -1495551 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1724024 |
| IRS990/CYTotalExpensesAmt | 0 | 3494641 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 1013256 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1999090 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/FundraisingAmt | 0 | 92997 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 91795 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 285005 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 469797 |
| IRS990/Desc | 0 | MARKETING RESEARCH PROGRAMS COVERING APPROXIMATELY TWENTY-FIVE TOPICS IN THE AREAS OF BRAND EQUITY, METRICS, MANAGING CUSTOMERS, THE ROLE OF MARKETING, RESEARCH TOOLS AND OTHER ISSUES |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 16 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 63579 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 46062 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 46062 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 63119 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 63119 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 181785 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 181785 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignGrantsGrp/ProgramServicesAmt | 0 | 12500 |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 12500 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 30.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 19603 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 29176 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 11992 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 27067 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 31580 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BARBARA KAHN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | SEAN BRUICH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | LINDA VYTLACIL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CARL F MELA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ROBERT ALT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | BRIAN COOPER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KEVIN LANE KELLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MARTYN CROOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | PAMELA FORBUS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | SHANNON NUTTER-WIERSBITZKY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | BRIAN KOSTANTIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | FRED LEACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | KATE GREY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | EARL TAYLOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | SUSAN KEANE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | CHERYL TOTO |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 45251 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 209667 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 128225 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 123126 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 231756 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | EXECUTIVE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD MEMBER/INTERIM PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | VICE PRESIDENT/INTERIM CFO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | VICE PRESIDENT; PROGRAMMIN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | CHIEF KNOWLEDGE OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | EDITORIAL DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | FORMER CFO |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1961 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | 15000 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 11905 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GrantAmt | 0 | 60219 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 34493 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 34493 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 13226 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 13226 |
| IRS990/GrantsToIndividualsInd | 0 | 1 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/OtherAmt | 0 | 15000 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 440328 |
| IRS990/GrossReceiptsAmt | 0 | 2427513 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 10 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 46222 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 100000 |
| IRS990/InvestmentExpenseAmt | 0 | -21743 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 110875 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 110875 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 3581867 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 3391533 |
| IRS990/IRPDocumentCnt | 0 | 0 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 39954 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 483061 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 13264 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 53218 |
| IRS990/LegalDomicileStateCd | 0 | MA |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 0 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 428423 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembershipDuesAmt | 0 | 1709000 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | MARKETING SCIENCE INSTITUTE IS DEDICATED TO BRIDGING THE GAP BETWEEEN MARKETING SCIENCE THEORY AND BUSINESS PRACTICE. THE INSTITUTE IS A CORPORATE-MEMBERSHIP BASED ORGANIZATION WITH LEADING RESEARCHERS FROM UNIVERSITIES WORLDWIDE PARTICIPATING IN MSI RESEARCH PROGRAMS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 4914699 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3356164 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 26905 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 26905 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -41241 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 4914699 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 3356164 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 28676 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 28305 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 87882 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 144863 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 18558 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 18558 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 3020 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | TECHNOLOGY AND COMMUNIC |
| IRS990/OtherExpensesGrp/Desc | 1 | BANK CHARGES AND CREDIT |
| IRS990/OtherExpensesGrp/Desc | 2 | MARKETING |
| IRS990/OtherExpensesGrp/Desc | 3 | PRINTING AND EDITORIAL |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 64577 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 13397 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 63742 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 197906 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 15544 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 4450 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 326225 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 15544 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 13397 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 4450 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 6326 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 304320 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MISCELLANEOUS REVENUE |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 60000 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 60000 |
| IRS990/OtherRevenueTotalAmt | 0 | 60000 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 236057 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 115895 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 79137 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 431089 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 28534 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 20631 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 42316 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 91481 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 82133 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 59384 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 121804 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 263321 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 42641 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 22550 |
| IRS990/PrincipalOfficerNm | 0 | BRIAN KOSTANTIN |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 541900 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 511120 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CONFERENCE FEES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PUBLICATION SALES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 88730 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 3580 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 88730 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 3580 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | DISSEMINATION OF MARKETING KNOWLEDGE THROUGH APPROXIMATELY TWENTY-FIVE PUBLICATIONS, INCLUDING RESEARCH REPORTS, MONOGRAPHS AND BOOKS, ELECTRONIC PUBLICATIONS DISTRIBUTED VIA OUR WEBSITE, AND PRESENTATIONS AND MEETINGS OF MARKETING PRACTITIONERS |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 9111 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 3580 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | SPECIAL TOPIC CONFERENCES BRINGING TOGETHER LEADING ACADEMICS AND PRACTITIONERS IN THE FIELD OF MARKETING |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 185743 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 88730 |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | GENERAL MARKETING RESEARCH EXPENSES, PRIMARILY INCLUDING THE COSTS OF PERSONNEL RESPONSIBLE FOR MANAGEMENT OF THE ORGANIZATION'S VARIOUS PROGRAM SERVICES |
| IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt | 0 | 1474073 |
| IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt | 0 | 60000 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 2265500 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 213884 |
| IRS990/PYInvestmentIncomeAmt | 0 | 231452 |
| IRS990/PYOtherExpensesAmt | 0 | 1243832 |
| IRS990/PYOtherRevenueAmt | 0 | 5000 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 175108 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -248812 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1468156 |
| IRS990/PYTotalExpensesAmt | 0 | 2925872 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2677060 |
| IRS990/QuidProQuoContributionsInd | 0 | 1 |
| IRS990/QuidProQuoContriDisclInd | 0 | 1 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -1495551 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 1709000 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2265500 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 2288083 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 2280750 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 2319750 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 10863083 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 110744 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 147803 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 160118 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 138746 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 191729 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 749140 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 739408 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.93550 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.93530 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 10863083 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 1709000 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2265500 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 2288083 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 2280750 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 2319750 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 10863083 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 11612223 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 2200 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 9231 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 11431 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 3494641 |
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