Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
990 • Fiscal year 2017 • EIN 22-3447986
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
Liabilities / Revenue
52nd percentile
Higher debt load relative to revenue than 52% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
17th percentile
Higher top officer pay than 17% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
18th percentile
Faster asset growth than 18% of similar nonprofits.
Revenue Growth
81st percentile
Faster revenue growth than 81% of similar nonprofits.
Assets
Down$947,541
Down $27,013 (-2.8%) from 2016
Net Assets
Down$903,776
Down $37,508 (-4.0%) from 2016
Liabilities
Up$43,765
Up $10,495 (+32%) from 2016
Revenue
Up$1,625,718
Up $197,246 (+14%) from 2016
Expenses
Up$1,663,226
Up $63,301 (+4.0%) from 2016
Net Income
Up-$37,508
Up $133,945 (+78%) from 2016
The purpose of the association is primarily to promote the reputation and use of the wild lowbush blueberry that is native to north america.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $962,172 | $880,631 | ▼ $81,541 |
| Accounts Receivable | $12,382 | $66,910 | ▲ $54,528 |
| Total Assets | $974,554 | $947,541 | ▼ $27,013 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $33,270 | $43,765 | ▲ $10,495 |
| Total Liabilities | $33,270 | $43,765 | ▲ $10,495 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $941,284 | $903,776 | ▼ $37,508 |
| Total Net Assets Fund Balance | $941,284 | $903,776 | ▼ $37,508 |
| Total Liabilities and Net Assets / Fund Balance | $974,554 | $947,541 | ▼ $27,013 |
| Name | Title |
|---|---|
| Todd Merrill | President |
| John F Gaddis | Director |
| Kermit Allen | Director |
| Patrick Carroll | Director |
| Sid Reynolds | Director |
| Brian Powers | Co-vice Pres |
| David Bell | Co-vice Pres |
| Ed Hennessey | Secretary |
| Roy Allen | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,311,986 |
| Grants and Similar Amounts Paid | $351,240 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $767,871 |
| Foreign Grants | - | - | - | $351,240 |
| Conferences and Meetings | - | - | - | $17,195 |
| Fees for Services Accounting | - | - | - | $6,225 |
| Fees for Services Legal | - | - | - | $4,742 |
| Office Expenses | - | - | - | $2,260 |
| Other Expenses | - | - | - | $1,342 |
| All Other Expenses | - | - | - | $154 |
| Total Functional Expenses | $0 | $0 | $0 | $1,663,226 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,663,226 |
| Total Expenses per Audited Statements | $1,663,226 |
| Total Expenses per Form 990 | $1,663,226 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Canada | Program | Promotion | - | - | $212,000 |
| Asia | Program | Promotion | - | - | $173,019 |
| Europe | Program | Research | - | - | $139,240 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“Yes, the organization has members”
“Members elect the board of directors.”
“Members hold the board of directors accountable and exercise governance power through the election of directors to the board.”
“Form 990 is provided to the association board for review and comment.”
“Directors including officers are provided annually with the written conflict of interest policy which has the written expectation of disclosing possible conflicts of interest.”
“Upon request, governing documents, conflict of interest policy, and the form 990 shall be made available.”
“Wild blueberries is based on health research of both blueberries and wild blueberries. Wbana works to foster health research related to wild blueberries by collaborating with health researchers and providing direct research funding where possible. The health attributes of wild blueberries has been the underpinning of trade and consumer promotion programs since the late 1990's. Key 2017 activities included participation in trade shows at which wbana communicated the healthy properties of wild blueberries and participating in/attending a national berry health benefits symposium. These activities drive consumer interest and awareness relating to wild blueberries. Consumer communication is a key component of wbana's wild blueberry promotion. Wbana focuses on straetgic online, digital, and social media to help drive demand for retail frozen wild blueberries as well as other products containing wild blueberries. In 2017, wbana sponsored additional market research showing increased consumer demand for wild foods in specific categories that will be communicated to trade users. Wbana also made the tactical decision to pursue measurable online advertising targeting heavy blueberry users and encouraging them to buy wild blueberries."”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 33270 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 43765 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 12382 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 66910 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | THE PURPOSE OF THE ASSOCIATION IS PRIMARILY TO PROMOTE THE REPUTATION AND USE OF THE WILD LOWBUSH BLUEBERRY THAT IS NATIVE TO NORTH AMERICA. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 767871 |
| IRS990/AllOtherContributionsAmt | 0 | 1269767 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 154 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | WILD BLUEBERRY COMMISSION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2075811475 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5784 YORK COMPLEX |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine2Txt | 0 | SUITE 52 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ORONO |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | ME |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 04469 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 17195 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1271117 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 351240 |
| IRS990/CYInvestmentIncomeAmt | 0 | 3314 |
| IRS990/CYOtherExpensesAmt | 0 | 1311986 |
| IRS990/CYOtherRevenueAmt | 0 | 547 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 350740 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -37508 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 1663226 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1625718 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | true |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/Desc | 0 | "THE CORE MISSION OF THE WILD BLUEBERRY ASSOCIATION OF NORTH AMERICA (WBANA) IS TO PROMOTE THE REPUTATION AND USE OF WILD LOWBUSH BLUEBERRIES THAT ARE NATIVE TO NORTH AMERICA. THE CORE 2017 WBANA PROMOTION PROGRAMS INCLUDED FOSTERING AND MONITORING WILD BLUEBERRY HEALTH RESEARCH, DEVELOPING THE WILD BLUEBERRY HEALTH STORY, AND IMPROVING DIGITAL AND SOCIAL MEDIA OUTREACH TO CONSUMERS. FURTHER, WBANA CONTINUES TO GROW ITS OUTREACH TO TRADE CUSTOMERS (E.G., WHOLESALE, INDUSTRIAL, AND INSTITUTIONAL COMPANIES), INCLUDING THROUGH A TRADE MANAGER WHO INTERACTS WITH POTENTIAL USERS OF WILD BLUEBERRIES. THE FOUNDATIONAL KNOWLEDGE USED TO COMMUNICATE THE HEALTH ATTRIBUTES OF WILD BLUEBERRIES IS BASED ON HEALTH RESEARCH OF BOTH BLUEBERRIES AND WILD BLUEBERRIES. WBANA WORKS TO FOSTER HEALTH RESEARCH RELATED TO WILD BLUEBERRIES BY COLLABORATING WITH HEALTH RESEARCHERS AND PROVIDING DIRECT RESEARCH FUNDING WHERE POSSIBLE. THE HEALTH ATTRIBUTES OF WILD BLUEBERRIES HAS BEEN THE UNDERPINNING OF TRADE AND CONSUMER PROMOTION PROGRAMS SINCE THE LATE 1990'S. KEY 2017 ACTIVITIES INCLUDED PARTICIPATION IN TRADE SHOWS AT WHICH WBANA COMMUNICATED THE HEALTHY PROPERTIES OF WILD BLUEBERRIES AND PARTICIPATING IN/ATTENDING A NATIONAL BERRY HEALTH BENEFITS SYMPOSIUM. THESE ACTIVITIES DRIVE CONSUMER INTEREST AND AWARENESS RELATING TO WILD BLUEBERRIES. CONSUMER COMMUNICATION IS A KEY COMPONENT OF WBANA'S WILD BLUEBERRY PROMOTION. WBANA FOCUSES ON STRAETGIC ONLINE, DIGITAL, AND SOCIAL MEDIA TO HELP DRIVE DEMAND FOR RETAIL FROZEN WILD BLUEBERRIES AS WELL AS OTHER PRODUCTS CONTAINING WILD BLUEBERRIES. IN 2017, WBANA SPONSORED ADDITIONAL MARKET RESEARCH SHOWING INCREASED CONSUMER DEMAND FOR WILD FOODS IN SPECIFIC CATEGORIES THAT WILL BE COMMUNICATED TO TRADE USERS. WBANA ALSO MADE THE TACTICAL DECISION TO PURSUE MEASURABLE ONLINE ADVERTISING TARGETING HEAVY BLUEBERRY USERS AND ENCOURAGING THEM TO BUY WILD BLUEBERRIES." |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 6225 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 4742 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 351240 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | TODD MERRILL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | DAVID BELL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | BRIAN POWERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | ROY ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ED HENNESSEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | KERMIT ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | PATRICK CARROLL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JOHN F GADDIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | SID REYNOLDS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CO-VICE PRES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | CO-VICE PRES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 1981 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 9 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1625718 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 9 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 3314 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 3314 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 0 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | ME |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembershipDuesAmt | 0 | 1350 |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | THE PURPOSE OF THE ASSOCIATION IS PRIMARILY TO PROMOTE THE REPUTATION AND USE OF THE WILD LOWBUSH BLUEBERRY THAT IS NATIVE TO NORTH AMERICA. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | true |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 941284 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 903776 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 2260 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherExpensesGrp/Desc | 0 | FOOD EXPORT |
| IRS990/OtherExpensesGrp/Desc | 1 | RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 2 | ADMINISTRATIVE SERVICES |
| IRS990/OtherExpensesGrp/Desc | 3 | ADMIN - OFFICERS EXP |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 244179 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 173018 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 95000 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 1342 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | OTHER INCOME |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 547 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 547 |
| IRS990/OtherRevenueTotalAmt | 0 | 547 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrincipalOfficerNm | 0 | TODD MERRILL |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CANADA PROGRAM REIMBURSEMENT |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | FOOD EXPORT NE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 217726 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 133014 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 217726 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 133014 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 1132250 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 259694 |
| IRS990/PYInvestmentIncomeAmt | 0 | 3652 |
| IRS990/PYOtherExpensesAmt | 0 | 1340231 |
| IRS990/PYOtherRevenueAmt | 0 | 106 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 292464 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -171453 |
| IRS990/PYTotalExpensesAmt | 0 | 1599925 |
| IRS990/PYTotalRevenueAmt | 0 | 1428472 |
| IRS990/QuidProQuoContributionsInd | 0 | false |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | false |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -37508 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | false |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 962172 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 880631 |
| IRS990/ScheduleBRequiredInd | 0 | true |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1663226 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 1625718 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 1663226 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 1625718 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 1625718 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 1663226 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt | 0 | 212000 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt | 1 | 173019 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt | 2 | 139240 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt | 0 | CANADA |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt | 1 | ASIA |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt | 2 | EUROPE |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt | 0 | PROMOTION |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt | 1 | PROMOTION |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt | 2 | RESEARCH |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt | 0 | PROGRAM |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt | 1 | PROGRAM |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt | 2 | PROGRAM |
| IRS990ScheduleF/BoycottCountriesInd | 0 | false |
| IRS990ScheduleF/ForeignCorpOwnershipInd | 0 | false |
| IRS990ScheduleF/ForeignPartnershipInd | 0 | false |
| IRS990ScheduleF/GrantRecordsMaintainedInd | 0 | true |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/CashGrantAmt | 0 | 139240 |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/DescriptionOfNonCashAsstTxt | 0 | IN-KIND SERVICE |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/MannerOfCashDisbursementTxt | 0 | WIRE TRANSFER |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/MannerOfCashDisbursementTxt | 1 | WIRE TRANSFER |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/NonCashAssistanceAmt | 0 | 212000 |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/PurposeOfGrantTxt | 0 | PROMOTION |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/PurposeOfGrantTxt | 1 | RESEARCH |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/RegionTxt | 0 | NORTH AMERICA |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/RegionTxt | 1 | EUROPE |
| IRS990ScheduleF/GrantsToOrgOutsideUSGrp/ValuationMethodUsedDesc | 0 | FMV |
| IRS990ScheduleF/InterestInForeignTrustInd | 0 | false |
| IRS990ScheduleF/PassiveForeignInvestmestCoInd | 0 | false |
| IRS990ScheduleF/SubtotalSpentAmt | 0 | 524259 |
| IRS990ScheduleF/SupplementalInformationDetail/ExplanationTxt | 0 | CANADA 212,000 0 ASIA 173,019 0 EUROPE 139,240 0 |
| IRS990ScheduleF/SupplementalInformationDetail/ExplanationTxt | 1 | THE PROGRAM SERVICES THAT THE CANADIAN AFFILIATE OFFERS ARE VERY SIMILAR TO THE UNITED STATES OFFICE. THEIR MISSION IS TO PROMOTE THE REPUTATION OF THE WILD LOW BUSH BLUEBERRY THAT IS NATIVE TO NORTH AMERICA. ONCE A YEAR THE BOARD MEETS WITH THE CANADIAN AFFILIATE TO REVIEW PROGRAMS. |
| IRS990ScheduleF/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE F, PAGE 1, PART I, LINE 3 |
| IRS990ScheduleF/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | SCHEDULE F, PAGE 5, PART V |
| IRS990ScheduleF/TotalSpentAmt | 0 | 524259 |
| IRS990ScheduleF/TransferToForeignCorpInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | WILD BLUEBERRIES IS BASED ON HEALTH RESEARCH OF BOTH BLUEBERRIES AND WILD BLUEBERRIES. WBANA WORKS TO FOSTER HEALTH RESEARCH RELATED TO WILD BLUEBERRIES BY COLLABORATING WITH HEALTH RESEARCHERS AND PROVIDING DIRECT RESEARCH FUNDING WHERE POSSIBLE. THE HEALTH ATTRIBUTES OF WILD BLUEBERRIES HAS BEEN THE UNDERPINNING OF TRADE AND CONSUMER PROMOTION PROGRAMS SINCE THE LATE 1990'S. KEY 2017 ACTIVITIES INCLUDED PARTICIPATION IN TRADE SHOWS AT WHICH WBANA COMMUNICATED THE HEALTHY PROPERTIES OF WILD BLUEBERRIES AND PARTICIPATING IN/ATTENDING A NATIONAL BERRY HEALTH BENEFITS SYMPOSIUM. THESE ACTIVITIES DRIVE CONSUMER INTEREST AND AWARENESS RELATING TO WILD BLUEBERRIES. CONSUMER COMMUNICATION IS A KEY COMPONENT OF WBANA'S WILD BLUEBERRY PROMOTION. WBANA FOCUSES ON STRAETGIC ONLINE, DIGITAL, AND SOCIAL MEDIA TO HELP DRIVE DEMAND FOR RETAIL FROZEN WILD BLUEBERRIES AS WELL AS OTHER PRODUCTS CONTAINING WILD BLUEBERRIES. IN 2017, WBANA SPONSORED ADDITIONAL MARKET RESEARCH SHOWING INCREASED CONSUMER DEMAND FOR WILD FOODS IN SPECIFIC CATEGORIES THAT WILL BE COMMUNICATED TO TRADE USERS. WBANA ALSO MADE THE TACTICAL DECISION TO PURSUE MEASURABLE ONLINE ADVERTISING TARGETING HEAVY BLUEBERRY USERS AND ENCOURAGING THEM TO BUY WILD BLUEBERRIES." |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | YES, THE ORGANIZATION HAS MEMBERS |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | MEMBERS ELECT THE BOARD OF DIRECTORS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | MEMBERS HOLD THE BOARD OF DIRECTORS ACCOUNTABLE AND EXERCISE GOVERNANCE POWER THROUGH THE ELECTION OF DIRECTORS TO THE BOARD. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | FORM 990 IS PROVIDED TO THE ASSOCIATION BOARD FOR REVIEW AND COMMENT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | DIRECTORS INCLUDING OFFICERS ARE PROVIDED ANNUALLY WITH THE WRITTEN CONFLICT OF INTEREST POLICY WHICH HAS THE WRITTEN EXPECTATION OF DISCLOSING POSSIBLE CONFLICTS OF INTEREST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | UPON REQUEST, GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND THE FORM 990 SHALL BE MADE AVAILABLE. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 2, PART III, LINE 4A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 6, PART VI, LINE 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 7B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 974554 |
| IRS990/TotalAssetsEOYAmt | 0 | 947541 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 974554 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 947541 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 1271117 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1663226 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 33270 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 43765 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 33270 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 43765 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 941284 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 903776 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 350740 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 3861 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 350740 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 1625718 |
| IRS990/TotalVolunteersCnt | 0 | 10 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 974554 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 947541 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 941284 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 903776 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | PO BOX 149 |
| IRS990/USAddress/CityNm | 0 | ELLSWORTH |
| IRS990/USAddress/StateAbbreviationCd | 0 | ME |
| IRS990/USAddress/ZIPCd | 0 | 04605 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 9 |
| IRS990/VotingMembersIndependentCnt | 0 | 9 |
| IRS990/WebsiteAddressTxt | 0 | WWW.WILDBLUEBERRIES.COM |
| IRS990/WhistleblowerPolicyInd | 0 | false |
| ReturnHeader/BuildTS | 0 | 2018-06-14 16:35:46Z |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | TODD MERRILL |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2075703535 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2018-08-14 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | WILD BLUEBERRY ASSOCIATION OF |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | NORTH AMERICA INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | WILD |
| ReturnHeader/Filer/EIN | 0 | 223447986 |
| ReturnHeader/Filer/PhoneNum | 0 | 2075703535 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 100 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | OLD TOWN |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | ME |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 044680100 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | 58469D504B2505CCFE6B4805431248EA06FBD81B |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 843683F8D4E2C7F5C871B9711FB9D7EE3C6204F9 |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 198.179.110.14 |
| ReturnHeader/FilingSecurityInformation/IPDt | 0 | 2018-08-23 |
| ReturnHeader/FilingSecurityInformation/IPTimezoneCd | 0 | CD |
| ReturnHeader/FilingSecurityInformation/IPTm | 0 | 11:03:03 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 010463272 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | EDWARDS FAUST & SMITH |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 15 COLUMBIA ST STE 201 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | BANGOR |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | ME |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 044016355 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2079474575 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2018-08-14 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | MARK W CHELLIS |
| ReturnHeader/ReturnTs | 0 | 2018-08-23T12:03:03-04:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2017-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2017-12-31 |
| ReturnHeader/TaxYr | 0 | 2017 |
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Displayed year
2017 • Form 990Detailed filing. Detailed filing data is available for this year.
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