Civic Intelligence

Twig Association Inc

EIN 22-2255243 • 501(c)3 • Rochester, NY

Profile

Rochester general hospital assn., inc. Is a not for profit organization affiliated with rochester general hospital. Rochester general hospital assn., inc. Operates a totally volunteer hospital gift shop, provides funding for social services and education opportunities, and sponsors fund raising events. All proceeds are for the benefit of the hospital.

1425 Portland Avenue Box 197Rochester, NY 14621
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

28th percentile

0.00x

Higher debt load relative to assets than 28% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

29th percentile

0.00x

Higher debt load relative to revenue than 29% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Net Margin

59th percentile

14%

Higher net margin than 59% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

NTEE E • $500k-$1M nonprofits • Source year 2024

Asset Growth

65th percentile

13%

Faster asset growth than 65% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

81st percentile

54%

Faster revenue growth than 81% of similar nonprofits.

NTEE E • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets28th percentile

Assets

Up

$670,027

Up $78,047 (+13%) from 2023

Liabilities

Flat

$125

Flat from 2023

Net Assets

Up

$669,902

Up $78,047 (+13%) from 2023

Operations
Liabilities / Revenue29th percentileNet Margin59th percentile

Revenue

Up

$515,114

Up $180,344 (+54%) from 2023

Expenses

Up

$442,507

Up $130,379 (+42%) from 2023

Net Income

Up

$72,607

Up $49,965 (+221%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth65th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $1,468,806Liabilities 2011: $81,949Net Assets 2011: $1,386,8572011Assets 2012: $1,508,757Liabilities 2012: $64,092Net Assets 2012: $1,444,6652012Assets 2013: $1,552,537Liabilities 2013: $79,651Net Assets 2013: $1,472,8862013Assets 2014: $1,601,240Liabilities 2014: $123,645Net Assets 2014: $1,477,5952014Assets 2015: $1,786,136Liabilities 2015: $163,603Net Assets 2015: $1,622,5332015Assets 2016: $1,838,772Liabilities 2016: $185,392Net Assets 2016: $1,653,3802016Assets 2017: $1,899,274Liabilities 2017: $192,649Net Assets 2017: $1,706,6252017Assets 2018: $1,758,810Liabilities 2018: $321,477Net Assets 2018: $1,437,3332018Assets 2019: $940,182Liabilities 2019: $318,234Net Assets 2019: $621,9482019Assets 2020: $945,185Liabilities 2020: $218,750Net Assets 2020: $726,4352020Assets 2021: $1,204,738Liabilities 2021: $656,250Net Assets 2021: $548,4882021Assets 2023: $591,980Liabilities 2023: $125Net Assets 2023: $591,8552023Assets 2024: $670,027Liabilities 2024: $125Net Assets 2024: $669,9022024

Highlighted filing

2024

Assets$670,027
Liabilities$125
Net Assets$669,902
Open 2024 Filing

Operations Trend

Revenue Growth81st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500K-$1.0MRevenue 2011: $326,056Expenses 2011: $312,865Net Income 2011: $13,1912011Revenue 2012: $425,980Expenses 2012: $369,002Net Income 2012: $56,9782012Revenue 2013: $324,408Expenses 2013: $296,870Net Income 2013: $27,5382013Revenue 2014: $231,642Expenses 2014: $227,886Net Income 2014: $3,7562014Revenue 2015: $343,473Expenses 2015: $200,005Net Income 2015: $143,4682015Revenue 2016: $258,693Expenses 2016: $230,502Net Income 2016: $28,1912016Revenue 2017: $187,335Expenses 2017: $201,990Net Income 2017: -$14,6552017Revenue 2018: $232,682Expenses 2018: $501,974Net Income 2018: -$269,2922018Revenue 2019: $258,576Expenses 2019: $1,073,961Net Income 2019: -$815,3852019Revenue 2020: $315,992Expenses 2020: $211,505Net Income 2020: $104,4872020Revenue 2021: $363,271Expenses 2021: $541,218Net Income 2021: -$177,9472021Revenue 2023: $334,770Expenses 2023: $312,128Net Income 2023: $22,6422023Revenue 2024: $515,114Expenses 2024: $442,507Net Income 2024: $72,6072024

Highlighted filing

2024

Revenue$515,114
Expenses$442,507
Net Income$72,607
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$670,027
Liabilities
$125
Net assets
$669,902
Revenue
$515,114
Expenses
$442,507
Net income
$72,607
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.67$0.00$0.67$0.52$0.44$0.07
2023Detailed filing. Detailed filing data is available for this year.$0.59$0.00$0.59$0.33$0.31$0.02
2021Detailed filing. Detailed filing data is available for this year.$1.20$0.66$0.55$0.36$0.54$0.18
2020Detailed filing. Detailed filing data is available for this year.$0.95$0.22$0.73$0.32$0.21$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.94$0.32$0.62$0.26$1.07$0.82
2018Summary only. Only limited summary data is available for this year.$1.76$0.32$1.44$0.23$0.50$0.27
2017Summary only. Only limited summary data is available for this year.$1.90$0.19$1.71$0.19$0.20$0.01
2016Summary only. Only limited summary data is available for this year.$1.84$0.19$1.65$0.26$0.23$0.03
2015Summary only. Only limited summary data is available for this year.$1.79$0.16$1.62$0.34$0.20$0.14
2014Summary only. Only limited summary data is available for this year.$1.60$0.12$1.48$0.23$0.23$0.00
2013Summary only. Only limited summary data is available for this year.$1.55$0.08$1.47$0.32$0.30$0.03
2012Summary only. Only limited summary data is available for this year.$1.51$0.06$1.44$0.43$0.37$0.06
2011Summary only. Only limited summary data is available for this year.$1.47$0.08$1.39$0.33$0.31$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 30, 2025
Return Version
2024v5.0
Gross Receipts
$515,114
Mission and Program Overview

Mission

Twig association, inc. Is a not for profit organization affiliated with rochester general hospital. Twig association, inc. Operates a totally volunteer hospital gift shop, provides funding for social services and education opportunities, and sponsors fund raising events. All proceeds are for the benefit of the hospital.

Twig association, inc. A not for profit organization, promotes the rochester general hospital through educational programs, volunteerism and fundraising.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$230,662$284,558▲ $53,896
Cash and Non-Interest-Bearing Accounts$139,836$197,410▲ $57,574
Investments in Publicly Traded Securities$188,763$94,203▼ $94,560
Inventories for Sale or Use$32,719$93,856▲ $61,137
Total Assets$591,980$670,027▲ $78,047
Liabilities
Accounts Payable and Accrued Expenses$125$125→ $0
Total Liabilities$125$125→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$591,855$669,902▲ $78,047
Total Net Assets Fund Balance$591,855$669,902▲ $78,047
Total Liabilities and Net Assets / Fund Balance$591,980$670,027▲ $78,047
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Margaret SchenckPresident
Anne TrocanoGift Shop Co
Ruth GermanGift Shop Co
Laura SwoggerSecretary
Deboral TheodorouSocial Work
Diane HealdTreasurer
Jennifer SimsonVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$1,072
Program Service Revenue
$209,152
Investment Income
$11,837
Other Revenue
$293,053
All Other Contributions
$1,072
Change in Net Assets
$72,607
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$290,435
Other Expenses$152,072
Total Fundraising Expense$1,054
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$290,435--$290,435
Fees for Services Accounting-$6,490-$6,490
Other Expenses$20,458$5,883-$5,883
All Other Expenses-$125$1,054$1,179
Total Functional Expenses$409,156$32,297$1,054$442,507
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Rochester General Hospital (rgh)Rochester, NY501c3Support Rgh$290,435
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The financial information contained in the form 990 is reviewed at the spring and/or fall board meetings.”

Form 990, Page 6, Part VI, Line 12C

“Signed disclosure statement from all twig association, inc. Board members”

Form 990, Page 6, Part VI, Line 19

“Available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Twig Association Inc
EIN
22-2255243
Phone
5859223558
Address
1425 PORTLAND AVENUE BOX 197, ROCHESTER, NY 14621

Signing Officer

Name
Diane Heald
Title
Treasurer
Phone
5852001001
Signed
2025-10-30

Organization Details

Principal Officer
Diane Heald
Formed
1979
Legal Domicile
Ny
Voting Board Members
7
Independent Board Members
7
Employees
0

Preparer

Firm
Bailey Carr Cpas Pc
Address
2565 BRIGHTON HENRIETTA TOWN LINE R, ROCHESTER, NY 14623
Preparer
Ryan D Baldwin
Phone
5852729870
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Twig association, inc. Is a not for profit organization affiliated with rochester general hospital. Twig association, inc. Operates a totally volunteer hospital gift shop, provides funding for social services and education opportunities, and sponsors fund raising events. All proceeds are for the benefit of the hospital.”

Form 990, Page 2, Part III, Line 4A

“Twig association, inc. Is committed to improving patient care. A commitment to pay 1,750,000 to rochester regional health foundation for the naming rights of the new neonatal intensive care unit (nicu) within sands-constellation critical care center at rochester general hospital (rgh). As part of this third floor addition, the new state of the twig nicu includes 14 private rooms, enabling the doctor the most advanced, and specialed equipment care for critically ill newborns. This unit along with the pre- and post- natal units will provide comprehensive care and support from the time the expectant mother arrives at rgh until they are required to go home. Twig association, inc. Supports the rgh pediatrics department in efforts to educate the population the hospital serves. Twig association, inc. Supports teaching fellowships. Medical specialists from across the country present the latest advancements to rgh doctors, nurses and medical personnel in keeping with twig association, inc.'s mission. This educational experience improves patient care.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0TWIG ASSOCIATION, INC. IS COMMITTED TO IMPROVING PATIENT CARE. A COMMITMENT TO PAY 1,750,000 TO ROCHESTER REGIONAL HEALTH FOUNDATION FOR THE NAMING RIGHTS OF THE NEW NEONATAL INTENSIVE CARE UNIT (NICU) WITHIN SANDS-CONSTELLATION CRITICAL CARE CENTER AT ROCHESTER GENERAL HOSPITAL (RGH). AS PART OF THIS THIRD FLOOR ADDITION, THE NEW STATE OF THE TWIG NICU INCLUDES 14 PRIVATE ROOMS, ENABLING THE DOCTOR THE MOST ADVANCED, AND SPECIALED EQUIPMENT CARE FOR CRITICALLY ILL NEWBORNS. THIS UNIT ALONG WITH THE PRE- AND POST- NATAL UNITS WILL PROVIDE COMPREHENSIVE CARE AND SUPPORT FROM THE TIME THE EXPECTANT MOTHER ARRIVES AT RGH UNTIL THEY ARE REQUIRED TO GO HOME. TWIG ASSOCIATION, INC. SUPPORTS THE RGH PEDIATRICS DEPARTMENT IN EFFORTS TO EDUCATE THE POPULATION THE HOSPITAL SERVES. TWIG ASSOCIATION, INC. SUPPORTS TEACHING FELLOWSHIPS. MEDICAL SPECIALISTS FROM ACROSS THE COUNTRY PRESENT THE LATEST ADVANCEMENTS TO RGH DOCTORS, NURSES AND MEDICAL PERSONNEL IN KEEPING WITH TWIG ASSOCIATION, INC.'S MISSION. THIS EDUCATIONAL EXPERIENCE IMPROVES PATIENT CARE.
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0SUPPORT RGH
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0ROCHESTER GENERAL HOSPITAL (RGH)
IRS990ScheduleI/RecipientTable/RecipientEIN0160743134
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt01425 PORTLAND AVE
IRS990ScheduleI/RecipientTable/USAddress/CityNm0ROCHESTER
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0TWIG ASSOCIATION, INC. A NOT FOR PROFIT ORGANIZATION, IS AFFILIATED WITH ROCHESTER GENERAL HOSPITAL. THE ASSOCIATION'S PURPOSE IS TO PROVIDE MEDICAL EDUCATION AND IMPROVE CARE THROUGH VOLUNTEER LEADERSHIP, FINANCIAL SUPPORT, AND PROMOTION OF THE HOSPITAL IN THE COMMUNITY. ALL FUNDS PROVIDED BY TWIG ASSOCIATION, INC. ARE FOR THE SUPPORT OF ROCHESTER GENERAL HOSPITAL.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TWIG ASSOCIATION, INC. IS A NOT FOR PROFIT ORGANIZATION AFFILIATED WITH ROCHESTER GENERAL HOSPITAL. TWIG ASSOCIATION, INC. OPERATES A TOTALLY VOLUNTEER HOSPITAL GIFT SHOP, PROVIDES FUNDING FOR SOCIAL SERVICES AND EDUCATION OPPORTUNITIES, AND SPONSORS FUND RAISING EVENTS. ALL PROCEEDS ARE FOR THE BENEFIT OF THE HOSPITAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1TWIG ASSOCIATION, INC. IS COMMITTED TO IMPROVING PATIENT CARE. A COMMITMENT TO PAY 1,750,000 TO ROCHESTER REGIONAL HEALTH FOUNDATION FOR THE NAMING RIGHTS OF THE NEW NEONATAL INTENSIVE CARE UNIT (NICU) WITHIN SANDS-CONSTELLATION CRITICAL CARE CENTER AT ROCHESTER GENERAL HOSPITAL (RGH). AS PART OF THIS THIRD FLOOR ADDITION, THE NEW STATE OF THE TWIG NICU INCLUDES 14 PRIVATE ROOMS, ENABLING THE DOCTOR THE MOST ADVANCED, AND SPECIALED EQUIPMENT CARE FOR CRITICALLY ILL NEWBORNS. THIS UNIT ALONG WITH THE PRE- AND POST- NATAL UNITS WILL PROVIDE COMPREHENSIVE CARE AND SUPPORT FROM THE TIME THE EXPECTANT MOTHER ARRIVES AT RGH UNTIL THEY ARE REQUIRED TO GO HOME. TWIG ASSOCIATION, INC. SUPPORTS THE RGH PEDIATRICS DEPARTMENT IN EFFORTS TO EDUCATE THE POPULATION THE HOSPITAL SERVES. TWIG ASSOCIATION, INC. SUPPORTS TEACHING FELLOWSHIPS. MEDICAL SPECIALISTS FROM ACROSS THE COUNTRY PRESENT THE LATEST ADVANCEMENTS TO RGH DOCTORS, NURSES AND MEDICAL PERSONNEL IN KEEPING WITH TWIG ASSOCIATION, INC.'S MISSION. THIS EDUCATIONAL EXPERIENCE IMPROVES PATIENT CARE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE FINANCIAL INFORMATION CONTAINED IN THE FORM 990 IS REVIEWED AT THE SPRING AND/OR FALL BOARD MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3SIGNED DISCLOSURE STATEMENT FROM ALL TWIG ASSOCIATION, INC. BOARD MEMBERS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/USAddress/AddressLine1Txt01776 JACKSON ROAD
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0DIANE HEALD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum05852001001
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-30
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0TWIG ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0TWIG
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BAILEY CARR CPAS PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02565 BRIGHTON HENRIETTA TOWN LINE R
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ReturnHeader/PreparerPersonGrp/PhoneNum05852729870
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RYAN D BALDWIN
ReturnHeader/ReturnTs02025-11-12T10:26:23-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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