Civic Intelligence

Trinity Counseling Service

EIN 22-2185298 • 501(c)3 • Princeton, NJ

Profile

To provide compassionate, professional counseling in a caring environment to individuals and families confronting life's challenges.

353 Nassau StreetPrinceton, NJ 08540

www.trinitycounseling.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

23rd percentile

0.02x

Higher debt load relative to assets than 23% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.08x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

22nd percentile

-8.4%

Higher net margin than 22% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

38th percentile

1.2%

Faster asset growth than 38% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

75th percentile

25%

Faster revenue growth than 75% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets23rd percentile

Assets

Up

$9,775,009

Up $112,893 (+1.2%) from 2023

Liabilities

Down

$147,184

Down $14,362 (-8.9%) from 2023

Net Assets

Up

$9,627,825

Up $127,255 (+1.3%) from 2023

Operations
Liabilities / Revenue35th percentileNet Margin22nd percentile

Revenue

Up

$1,898,336

Up $381,481 (+25%) from 2023

Expenses

Up

$2,057,851

Up $160,151 (+8.4%) from 2023

Net Income

Up

-$159,515

Up $221,330 (+58%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth38th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2011: $7,374,687Liabilities 2011: $113,912Net Assets 2011: $7,260,7752011Assets 2012: $7,005,679Liabilities 2012: $82,192Net Assets 2012: $6,923,4872012Assets 2013: $7,540,420Liabilities 2013: $86,136Net Assets 2013: $7,454,2842013Assets 2014: $8,316,109Liabilities 2014: $57,920Net Assets 2014: $8,258,1892014Assets 2015: $7,723,617Liabilities 2015: $57,888Net Assets 2015: $7,665,7292015Assets 2016: $6,831,815Liabilities 2016: $68,592Net Assets 2016: $6,763,2232016Assets 2017: $7,030,440Liabilities 2017: $44,443Net Assets 2017: $6,985,9972017Assets 2018: $7,088,479Liabilities 2018: $96,173Net Assets 2018: $6,992,3062018Assets 2020: $9,827,158Liabilities 2020: $236,158Net Assets 2020: $9,591,0002020Assets 2021: $10,849,828Liabilities 2021: $243,429Net Assets 2021: $10,606,3992021Assets 2022: $9,632,031Liabilities 2022: $99,689Net Assets 2022: $9,532,3422022Assets 2023: $9,662,116Liabilities 2023: $161,546Net Assets 2023: $9,500,5702023Assets 2024: $9,775,009Liabilities 2024: $147,184Net Assets 2024: $9,627,8252024

Highlighted filing

2024

Assets$9,775,009
Liabilities$147,184
Net Assets$9,627,825
Open 2024 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,387,134Expenses 2011: $1,349,057Net Income 2011: $38,0772011Expenses 2012: $1,386,2852012Expenses 2013: $1,332,1062013Revenue 2014: $2,067,888Expenses 2014: $1,464,217Net Income 2014: $603,6712014Revenue 2015: $1,375,250Expenses 2015: $1,565,876Net Income 2015: -$190,6262015Revenue 2016: $1,185,661Expenses 2016: $1,618,905Net Income 2016: -$433,2442016Revenue 2017: $1,674,346Expenses 2017: $1,386,822Net Income 2017: $287,5242017Revenue 2018: $1,282,312Expenses 2018: $1,276,003Net Income 2018: $6,3092018Revenue 2020: $3,457,543Expenses 2020: $1,433,708Net Income 2020: $2,023,8352020Revenue 2021: $1,512,060Expenses 2021: $1,537,542Net Income 2021: -$25,4822021Revenue 2022: $1,555,087Expenses 2022: $1,640,309Net Income 2022: -$85,2222022Revenue 2023: $1,516,855Expenses 2023: $1,897,700Net Income 2023: -$380,8452023Revenue 2024: $1,898,336Expenses 2024: $2,057,851Net Income 2024: -$159,5152024

Highlighted filing

2024

Revenue$1,898,336
Expenses$2,057,851
Net Income-$159,515
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$9,775,009
Liabilities
$147,184
Net assets
$9,627,825
Revenue
$1,898,336
Expenses
$2,057,851
Net income
-$159,515
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.78$0.15$9.63$1.90$2.06$0.16
2023Detailed filing. Detailed filing data is available for this year.$9.66$0.16$9.50$1.52$1.90$0.38
2022Detailed filing. Detailed filing data is available for this year.$9.63$0.10$9.53$1.56$1.64$0.09
2021Detailed filing. Detailed filing data is available for this year.$10.8$0.24$10.6$1.51$1.54$0.03
2020Detailed filing. Detailed filing data is available for this year.$9.83$0.24$9.59$3.46$1.43$2.02
2018Detailed filing. Detailed filing data is available for this year.$7.09$0.10$6.99$1.28$1.28$0.01
2017Detailed filing. Detailed filing data is available for this year.$7.03$0.04$6.99$1.67$1.39$0.29
2016Detailed filing. Detailed filing data is available for this year.$6.83$0.07$6.76$1.19$1.62$0.43
2015Detailed filing. Detailed filing data is available for this year.$7.72$0.06$7.67$1.38$1.57$0.19
2014Detailed filing. Detailed filing data is available for this year.$8.32$0.06$8.26$2.07$1.46$0.60
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.54$0.09$7.45$1.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.01$0.08$6.92$1.39
2011Summary only. Only limited summary data is available for this year.$7.37$0.11$7.26$1.39$1.35$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 18, 2025
Return Version
2023v6.0
Gross Receipts
$1,945,743
Mission and Program Overview

Mission

To provide compassionate, professional counseling in a caring environment to individuals and families confronting life's challenges.

SEE SCHEDULE O

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities-$4,950,150-
Investments in Publicly Traded Securities$4,773,592--
Land, Buildings, and Equipment, Net$4,282,120$4,289,741▲ $7,621
Cash and Non-Interest-Bearing Accounts$538,455$498,216▼ $40,239
Pledges and Grants Receivable$33,717--
Accounts Receivable$27,296$20,133▼ $7,163
Prepaid Expenses and Deferred Charges$5,847$15,679▲ $9,832
Total Assets$9,662,116$9,775,009▲ $112,893
Other Assets Total$1,089$1,090▲ $1
Liabilities
Accounts Payable and Accrued Expenses$106,522$140,484▲ $33,962
Deferred Revenue$48,324--
Other Liabilities$6,700$6,700→ $0
Total Liabilities$161,546$147,184▼ $14,362
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,310,227$8,229,651▼ $80,576
Net Assets With Donor Restrictions$1,190,343$1,398,174▲ $207,831
Total Net Assets Fund Balance$9,500,570$9,627,825▲ $127,255
Total Liabilities and Net Assets / Fund Balance$9,662,116$9,775,009▲ $112,893

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$3,106,207$379,765$3,485,972
Land$831,600-$831,600
Leasehold Improvements$343,238$180,045$523,283
Equipment$8,696$125,705$134,401
Other Securities$4,950,150--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Whitney B RossExecutive DirectorFT$168,826$15,194$168,826

Board Members and Trustees

NameTitle
Matthew KohutPresident
Robin GosnellVice President
Andrew ChooljianTrustee
Aziz El BadaouiTrustee
Betsy GrimesTrustee
Courtney MatlockTrustee
Craig KramerTrustee
James J ChandlerTrustee
Jane LindemannTrustee
Janet Gruschow FranciscoTrustee
John D WallaceTrustee
Lynne DavisTrustee
Meg HaningtonTrustee
Melissa MarksTrustee
Monique BombardieriTrustee
Nick SheltonTrustee
Paris McleanTrustee
Peter YiTrustee
Robert Y GarrettTrustee
The Rev Paul JeanesTrustee
Michael O HillAttorney
Christina StrongSecretary
James ColitsasTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,094,364
Program Service Revenue
$385,637
Investment Income
$307,186
Other Revenue
$111,149
All Other Contributions
$1,094,364
Change in Net Assets
$-159,515

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,898,336
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$286,770
Total Revenue per Audited Statements
$2,185,106
Total Revenue per Form 990
$1,898,336
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,350,285
Other Expenses$707,566
Total Fundraising Expense$142,907
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$902,741$64,909$30,957$998,607
Current Officers, Directors, Trustees, and Key Employees$153,106$10,974$4,746$168,826
Depreciation Depletion$105,548$44,110$7,877$157,535
Fees for Services Other$80,678$27,458$4,859$112,995
Other Employee Benefits$89,238$4,520$4,520$98,278
Payroll Taxes$78,992$2,791$2,791$84,574
All Other Expenses$16,518$6,282$34,373$57,173
Insurance$28,602$11,953$2,134$42,689
Other Expenses$26,413$11,039$1,971$39,423
Office Expenses$19,979$8,347$4,535$32,861
Advertising$2,292$974$28,145$31,411
Information Technology$12,200$5,097$2,769$20,066
Occupancy$9,896$4,136$739$14,771
Travel$27$11$6$44
Total Functional Expenses$1,677,483$237,461$142,907$2,057,851

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,057,851
Total Expenses per Audited Statements$2,057,851
Total Expenses per Form 990$2,057,851
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$63,817
Fundraising Direct Expenses$47,407
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Fall Annual$63,817$63,817$47,407$16,410
Total Events$63,817$63,817$47,407$16,410
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Security Deposit$6,700
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the 990 is provided to the treasurer and the executive director. They approve the form.”

Form 990, Part VI, Section B, Line 12C

“The policy is included in the policy and procedures manual that is signed annually. The organization monitors compliance.”

Form 990, Part VI, Section B, Line 15

“The process for determining compensation for any top level management position is based on the recommendation of the finance committee and executive committee approves compensations. Form 990, part vi, line 15b the process for determining compensation for any top level management position is based on the recommendation the finance committee and executive committee approves compensations.”

Form 990, Part VI, Section C, Line 19

“Form 990 and financial statements are posted on the organizations website. The governing documents are made available upon request.”

Filing and Contact Details

Filer

Filer Name
Center at 353 Inc
EIN
22-2185298
Phone
6099240060
Address
353 NASSAU STREET, PRINCETON, NJ 08540

Signing Officer

Name
Whitney B Ross
Title
Executive Director
Phone
6099240060
Signed
2025-11-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Whitney B Ross
Formed
1968
Legal Domicile
Nj
Voting Board Members
29
Independent Board Members
16
Employees
14
Volunteers
0

Preparer

Firm
Novogradac & Company Llp
Address
1144 HOOPER AVENUE SUITE 203, TOMS RIVER, NJ 08753
Preparer
Richard M Larsen
Phone
7326492800
Supplemental Narrative

Additional Explanations

FORM 990, PART I, LINE 1, DESCRIPTION OF ORGANIZATION MISSION:

“Center at 353, inc. Is an independent, non profit organization that provides licensed professional counseling, wellness and educational services in a safe, welcoming environment to individuals.”

Raw XML AppendixShowing 400 of 617 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm8JANE LINDEMANN
IRS990/Form990PartVIISectionAGrp/PersonNm9COURTNEY MATLOCK
IRS990/Form990PartVIISectionAGrp/PersonNm10AZIZ EL BADAOUI
IRS990/Form990PartVIISectionAGrp/PersonNm11MELISSA MARKS
IRS990/Form990PartVIISectionAGrp/PersonNm12PARIS MCLEAN
IRS990/Form990PartVIISectionAGrp/PersonNm13NICK SHELTON
IRS990/Form990PartVIISectionAGrp/PersonNm14CHRISTINA STRONG
IRS990/Form990PartVIISectionAGrp/PersonNm15JAMES J CHANDLER
IRS990/Form990PartVIISectionAGrp/PersonNm16ROBERT Y GARRETT
IRS990/Form990PartVIISectionAGrp/PersonNm17MEG HANINGTON
IRS990/Form990PartVIISectionAGrp/PersonNm18MICHAEL O HILL
IRS990/Form990PartVIISectionAGrp/PersonNm19MATTHEW KOHUT
IRS990/Form990PartVIISectionAGrp/PersonNm20CRAIG KRAMER
IRS990/Form990PartVIISectionAGrp/PersonNm21THE REV PAUL JEANES
IRS990/Form990PartVIISectionAGrp/PersonNm22JOHN D WALLACE
IRS990/Form990PartVIISectionAGrp/PersonNm23WHITNEY B ROSS
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IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt5TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt6TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt7TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt8TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt9TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt10TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt11TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt12TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt13TRUSTEE
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IRS990/Form990PartVIISectionAGrp/TitleTxt15TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt16TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt17TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt18ATTORNEY
IRS990/Form990PartVIISectionAGrp/TitleTxt19PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt20TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt21TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt22TRUSTEE
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IRS990/MissionDesc0CENTER AT 353 IS AN INDEPENDENT NON-PROFIT ORGANIZATION. THE MISSION AND VISION IS AS FOLLOWS:MISSION: TO PROVIDE EXCEPTIONAL MENTAL HEALTH SERVICES TO OUR COMMUNITY THROUGH EVIDENCE-BASED CLINICAL PRACTICE AND EDUCATION.VISION: A COMMUNITY WHERE EVERYONE HAS THE MENTAL HEALTH RESOURCES AND SUPPORT NEEDED TO ACHIEVE WELLBEING.
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