Civic Intelligence

Hollywood Memorial Park Co

EIN 22-0995959 • 501(c)13 • Houston, TX

Profile

Recognizing the important role we play as caretakers of history, we strive to provide a high level of personal attention and compassion to those who have entrusted us with their family's eternal memory and perpetual care.

909 FANNIN STREET Suite 2300Houston, TX 77010

www.hollywoodmemorialpark.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.87x

Higher debt load relative to assets than 89% of similar nonprofits.

$50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

94th percentile

8.50x

Higher debt load relative to revenue than 94% of similar nonprofits.

$50M-$100M nonprofits • Source year 2024

Net Margin

36th percentile

0.7%

Higher net margin than 36% of similar nonprofits.

$50M-$100M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

86th percentile

22%

Faster asset growth than 86% of similar nonprofits.

$50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

28th percentile

-0.8%

Faster revenue growth than 28% of similar nonprofits.

$50M-$100M nonprofits • Annualized from 2023 to 2024

Assets

Up

$51,661,535

Up $9,311,094 (+22%) from 2023

Liabilities

Up

$44,952,834

Up $9,274,838 (+26%) from 2023

Net Assets

Up

$6,708,701

Up $36,256 (+0.5%) from 2023

Revenue

Down

$5,285,522

Down $43,227 (-0.8%) from 2023

Expenses

Down

$5,249,266

Down $69,483 (-1.3%) from 2023

Net Income

Up

$36,256

Up $26,256 (+263%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2010: $24,542,049Liabilities 2010: $12,195,754Net Assets 2010: $12,346,2952010Assets 2011: $25,564,475Liabilities 2011: $13,166,599Net Assets 2011: $12,397,8762011Assets 2012: $25,789,283Liabilities 2012: $13,207,623Net Assets 2012: $12,581,6602012Assets 2013: $25,834,679Liabilities 2013: $13,066,709Net Assets 2013: $12,767,9702013Assets 2014: $26,004,412Liabilities 2014: $12,953,412Net Assets 2014: $13,051,0002014Assets 2015: $25,283,593Liabilities 2015: $12,772,065Net Assets 2015: $12,511,5282015Assets 2016: $25,734,117Liabilities 2016: $12,649,615Net Assets 2016: $13,084,5022016Assets 2017: $26,011,294Liabilities 2017: $12,676,368Net Assets 2017: $13,334,9262017Assets 2018: $24,326,618Liabilities 2018: $11,427,072Net Assets 2018: $12,899,5462018Assets 2019: $22,985,041Liabilities 2019: $10,186,897Net Assets 2019: $12,798,1442019Assets 2020: $22,715,873Liabilities 2020: $9,703,531Net Assets 2020: $13,012,3422020Assets 2021: $33,442,112Liabilities 2021: $26,789,667Net Assets 2021: $6,652,4452021Assets 2022: $40,958,887Liabilities 2022: $34,296,442Net Assets 2022: $6,662,4452022Assets 2023: $42,350,441Liabilities 2023: $35,677,996Net Assets 2023: $6,672,4452023Assets 2024: $51,661,535Liabilities 2024: $44,952,834Net Assets 2024: $6,708,7012024

Highlighted filing

2024

Assets$51,661,535
Liabilities$44,952,834
Net Assets$6,708,701

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $3,003,6852010Expenses 2011: $2,996,2472011Expenses 2012: $3,409,4042012Revenue 2013: $3,134,601Expenses 2013: $3,006,751Net Income 2013: $127,8502013Revenue 2014: $2,807,138Expenses 2014: $2,818,027Net Income 2014: -$10,8892014Revenue 2015: $2,837,398Expenses 2015: $2,915,956Net Income 2015: -$78,5582015Revenue 2016: $2,914,946Expenses 2016: $2,936,639Net Income 2016: -$21,6932016Revenue 2017: $3,136,880Expenses 2017: $3,193,893Net Income 2017: -$57,0132017Revenue 2018: $3,238,094Expenses 2018: $3,342,463Net Income 2018: -$104,3692018Revenue 2019: $4,005,652Expenses 2019: $3,995,652Net Income 2019: $10,0002019Revenue 2020: $4,466,672Expenses 2020: $4,456,670Net Income 2020: $10,0022020Revenue 2021: $5,846,225Expenses 2021: $5,836,225Net Income 2021: $10,0002021Revenue 2022: $4,962,235Expenses 2022: $4,950,599Net Income 2022: $11,6362022Revenue 2023: $5,328,749Expenses 2023: $5,318,749Net Income 2023: $10,0002023Revenue 2024: $5,285,522Expenses 2024: $5,249,266Net Income 2024: $36,2562024

Highlighted filing

2024

Revenue$5,285,522
Expenses$5,249,266
Net Income$36,256

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$51.7$45.0$6.71$5.29$5.25$0.04
2023Summary only. Only limited summary data is available for this year.$42.4$35.7$6.67$5.33$5.32$0.01
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$41.0$34.3$6.66$4.96$4.95$0.01
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$33.4$26.8$6.65$5.85$5.84$0.01
2020Summary only. Only limited summary data is available for this year.$22.7$9.70$13.0$4.47$4.46$0.01
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$23.0$10.2$12.8$4.01$4.00$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.3$11.4$12.9$3.24$3.34$0.10
2017Summary only. Only limited summary data is available for this year.$26.0$12.7$13.3$3.14$3.19$0.06
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$25.7$12.6$13.1$2.91$2.94$0.02
2015Detailed filing. Detailed filing data is available for this year.$25.3$12.8$12.5$2.84$2.92$0.08
2014Detailed filing. Detailed filing data is available for this year.$26.0$13.0$13.1$2.81$2.82$0.01
2013Summary only. Only limited summary data is available for this year.$25.8$13.1$12.8$3.13$3.01$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.8$13.2$12.6$3.41
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$13.2$12.4$3.00
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$24.5$12.2$12.3$3.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 3, 2025
Return Version
2024v5.2
Gross Receipts
$6,486,557
Mission and Program Overview

Mission

Recognizing the important role we play as caretakers of history, we strive to provide a high level of personal attention and compassion to those who have entrusted us with their family's eternal memory and perpetual care.

Provide cemetery property and services to the public on both a pre-need and at-need basis and maintaining the property in perpetuity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$13,088,750$18,091,635▲ $5,002,885
Savings and Temporary Cash Investments$11,435,179$15,688,419▲ $4,253,240
Inventories for Sale or Use$7,699,980$7,584,293▼ $115,687
Land, Buildings, and Equipment, Net$1,917,936$1,796,486▼ $121,450
Accounts Receivable$320,987$570,628▲ $249,641
Prepaid Expenses and Deferred Charges$8,764$235,015▲ $226,251
Intangible Assets$0$94,353▲ $94,353
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$42,350,441$51,661,535▲ $9,311,094
Other Assets Total$7,878,845$7,600,706▼ $278,139
Liabilities
Other Liabilities$32,930,724$42,052,181▲ $9,121,457
Deferred Revenue$2,484,689$2,545,309▲ $60,620
Accounts Payable and Accrued Expenses$262,583$355,344▲ $92,761
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$35,677,996$44,952,834▲ $9,274,838
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,672,445$6,708,701▲ $36,256
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$6,672,445$6,708,701▲ $36,256
Total Liabilities and Net Assets / Fund Balance$42,350,441$51,661,535▲ $9,311,094

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$399,182$1,370,720$1,769,902
Buildings$1,062,799$203,062$1,265,861
Equipment$148,870$207,504$356,374
Land$185,635-$185,635
Other Assets Org$436,516--
Other Securities$1,351,835--
Compensation and Service Providers

Board Members and Trustees

NameTitle
Jennifer HayPresident and General Counsel
William C PassodelisVice President Operations
Ann GalanteAssistant Sales Manager
Lorie EickhoffChief Administrative Officer
J Bradley GreenChief Executive Officer
Daniel MillettChief Financial Officer
Jay DoddsChief Strategy Officer
Jeff ParkerChief Technology Officer
W Clark HarlowCorporate Development Sr. VP
Louis ShookSales Manager
Rocco MelchionnaSales Manager
Mario CutungoVP - Maintenance

Highest Paid Contractors

ContractorServicesLocationCompensation
First Choice Plumbing Heating AcMaintenance & Repair120 LIBERTY ST, Metuchen, NJ 08840$132,139
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$484,718
Investment Income
$0
Other Revenue
$4,800,804
Change in Net Assets
$36,256
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,147,453
Salaries, Compensation, and Employee Benefits$2,101,813
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$1,953,192
Other Salaries and Wages---$1,825,136
Occupancy---$744,742
Depreciation Depletion---$308,364
Payroll Taxes---$143,899
Other Employee Benefits---$96,785
Office Expenses---$38,320
Pension Plan Contributions---$35,993
Fees for Services Other---$29,964
Information Technology---$13,113
Other Expenses---$3,166
Travel---$2,745
Advertising---$1,336
Interest---$-29,881
Total Functional Expenses$0$0$0$5,249,266
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Intercompany US$18,588,481
Perpetual Care Fund Payable$16,879,218
Cemetry Certificates$6,500,000
Pre-need Receipts Held in Trus$78,920
Lease Liabilities$5,562
Other Current Liabilities$0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

FORM 990, PART VI, SECTION A, LINE 3:

The organization delegated control over management duties customarily performed by or under the direct supervision of officers, directors, trustees, or key employees to cms mid-atlantic and hollywood cemetery services, inc. Who provide management services as well as other various administrative services to hollywood memorial parks. None of the organization's officers or directors were compensated by the management companies.

FORM 990, PART VI, SECTION A , LINE 6:

Each certificate holder and lot owner is a member of the organization.

FORM 990, PART VI, SECTION A, LINE 7A & 7B:

Lot owners and certificate holders elect directors and trustees. Directors and trustees elect officers to vote.

FORM 990, PART VI, SECTION B, LINE 11B:

The form 990 is reviewed by the appropriate officers, and is available upon request to all of the governing body.

FORM 990, PART VI, SECTION C, LINE 19:

The organization makes its governing documents and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Hollywood Memorial Park Co
EIN
22-0995959
In Care Of
% MARKUS STURM
Phone
2814531260
Address
909 FANNIN STREET Suite 2300, Houston, TX 77010

Signing Officer

Name
Daniel Millett
Title
CFO
Phone
2814531260
Signed
2025-11-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jennifer Hay
Formed
1975
Legal Domicile
Nj
Voting Board Members
5
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Bdo USA
Address
626 WASHINGTON PL STE 1802, PITTSBURGH, PA 15219
Preparer
Jake Cook
Phone
4122812501
Supplemental Narrative

Financial Statement Notes

SCHEDULE D, PART X, LINE 2:

The carrying amount of deferred tax assets is reviewed at each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset is realized, based on tax rates (and tax laws) that have been enacted or substantively enacted at each reporting period. The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the manner in which the company expects, at the reporting date, to recover or settle the carrying amount of its assets and liabilities. Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities and when they relate to income taxes levied by the same taxation authority and the company intends to settle its current tax assets and liabilities on a net basis. Current and deferred tax are recognized as an expense or income in the consolidated statements of earnings, except when they relate to items credited or debited directly to equity, in which case the tax is also recognized directly in equity, or where they arise from the initial accounting for a business combination.

Raw XML AppendixShowing 400 of 998 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/EOYAmt0570628
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0PROVIDE CEMETERY PROPERTY AND SERVICES TO THE PUBLIC ON BOTH A PRE-NEED AND AT-NEED BASIS AND MAINTAINING THE PROPERTY IN PERPETUITY.
IRS990/AdvertisingGrp/TotalAmt01336
IRS990/AuditCommitteeInd0true
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IRS990/BooksInCareOfDetail/PhoneNum02814531260
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0909 FANNIN STREET STE 2300
IRS990/BooksInCareOfDetail/USAddress/CityNm0Houston
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0TX
IRS990/BooksInCareOfDetail/USAddress/ZIPCd077010
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IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
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IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
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IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/TotalAmt00
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IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0true
IRS990/ContractorCompensationGrp/CompensationAmt0132139
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0120 LIBERTY ST
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0METUCHEN
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IRS990/ContractorCompensationGrp/ServicesDesc0MAINTENANCE & REPAIR
IRS990/CostOfGoodsSoldAmt01201035
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt03147453
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IRS990/CYTotalExpensesAmt05249266
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt05285522
IRS990/DecisionsSubjectToApprovaInd0true
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
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IRS990/DelegationOfMgmtDutiesInd0true
IRS990/DepreciationDepletionGrp/TotalAmt0308364
IRS990/Desc0HOLLYWOOD MEMORIAL PARK CO. PROVIDES CEMETERY AND BURIAL SERVICES TO THOSE IN NEED ON A NONPROFIT BASIS IN ACCORDANCE WITH SECTION 501(C)(13).
IRS990/DescribedInSection501c3Ind0false
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IRS990/Form990PartVIISectionAGrp/PersonNm0J Bradley Green
IRS990/Form990PartVIISectionAGrp/PersonNm1Jay Dodds
IRS990/Form990PartVIISectionAGrp/PersonNm2Daniel Millett
IRS990/Form990PartVIISectionAGrp/PersonNm3Jennifer Hay
IRS990/Form990PartVIISectionAGrp/PersonNm4W Clark Harlow
IRS990/Form990PartVIISectionAGrp/PersonNm5Lorie Eickhoff
IRS990/Form990PartVIISectionAGrp/PersonNm6Jeff Parker
IRS990/Form990PartVIISectionAGrp/PersonNm7William C Passodelis
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IRS990/Form990PartVIISectionAGrp/PersonNm9Louis Shook
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chief Executive Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chief Strategy Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chief Financial Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt3President and General Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt4Corporate Development Sr. VP
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chief Administrative Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Chief Technology Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt7Vice President Operations
IRS990/Form990PartVIISectionAGrp/TitleTxt8Assistant Sales Manager
IRS990/Form990PartVIISectionAGrp/TitleTxt9Sales Manager
IRS990/Form990PartVIISectionAGrp/TitleTxt10Sales Manager
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IRS990/MissionDesc0RECOGNIZING THE IMPORTANT ROLE WE PLAY AS CARETAKERS OF HISTORY, WE STRIVE TO PROVIDE A HIGH LEVEL OF PERSONAL ATTENTION AND COMPASSION TO THOSE WHO HAVE ENTRUSTED US WITH THEIR FAMILY'S ETERNAL MEMORY AND PERPETUAL CARE.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE CARRYING AMOUNT OF DEFERRED TAX ASSETS IS REVIEWED AT EACH REPORTING PERIOD AND REDUCED TO THE EXTENT THAT IT IS NO LONGER PROBABLE THAT SUFFICIENT TAXABLE PROFITS WILL BE AVAILABLE TO ALLOW ALL OR PART OF THE ASSET TO BE RECOVERED. DEFERRED TAX ASSETS AND LIABILITIES ARE MEASURED AT THE TAX RATES THAT ARE EXPECTED TO APPLY IN THE PERIOD IN WHICH THE LIABILITY IS SETTLED OR THE ASSET IS REALIZED, BASED ON TAX RATES (AND TAX LAWS) THAT HAVE BEEN ENACTED OR SUBSTANTIVELY ENACTED AT EACH REPORTING PERIOD. THE MEASUREMENT OF DEFERRED TAX LIABILITIES AND ASSETS REFLECTS THE TAX CONSEQUENCES THAT WOULD FOLLOW FROM THE MANNER IN WHICH THE COMPANY EXPECTS, AT THE REPORTING DATE, TO RECOVER OR SETTLE THE CARRYING AMOUNT OF ITS ASSETS AND LIABILITIES. DEFERRED TAX ASSETS AND LIABILITIES ARE OFFSET WHEN THERE IS A LEGALLY ENFORCEABLE RIGHT TO SET OFF CURRENT TAX ASSETS AGAINST CURRENT TAX LIABILITIES AND WHEN THEY RELATE TO INCOME TAXES LEVIED BY THE SAME TAXATION AUTHORITY AND THE COMPANY INTENDS TO SETTLE ITS CURRENT TAX ASSETS AND LIABILITIES ON A NET BASIS. CURRENT AND DEFERRED TAX ARE RECOGNIZED AS AN EXPENSE OR INCOME IN THE CONSOLIDATED STATEMENTS OF EARNINGS, EXCEPT WHEN THEY RELATE TO ITEMS CREDITED OR DEBITED DIRECTLY TO EQUITY, IN WHICH CASE THE TAX IS ALSO RECOGNIZED DIRECTLY IN EQUITY, OR WHERE THEY ARISE FROM THE INITIAL ACCOUNTING FOR A BUSINESS COMBINATION.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PART X, LINE 2:
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