Civic Intelligence

Whitewater Tourism Council Inc

EIN 20-8215633 • 501(c)6 • Whitewater, WI

Profile

The whitewater tourism council markets whitewater area as a tourism destination. The tourism council will promote new and existing attractions and events by providing resources according to council policy. The whitewater tourism council will market whitewater as a tourism destination by communicating the themes of local history, culture, area attractions and events to targeted market segments.

402 W Main StreetWhitewater, WI 53190

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2024

Net Margin

74th percentile

14%

Higher net margin than 74% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

70th percentile

10%

Faster asset growth than 70% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

46th percentile

-2.9%

Faster revenue growth than 46% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$250,930

Up $23,104 (+10%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$250,930

Up $23,104 (+10%) from 2023

Operations
Liabilities / RevenueScore unavailableNet Margin74th percentile

Revenue

Down

$162,494

Down $4,890 (-2.9%) from 2023

Expenses

Up

$139,390

Up $38,228 (+38%) from 2023

Net Income

Down

$23,104

Down $43,118 (-65%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth70th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2015: $50,535Net Assets 2015: $50,5352015Assets 2016: $57,509Net Assets 2016: $57,5092016Assets 2017: $58,882Net Assets 2017: $58,8822017Assets 2018: $54,511Net Assets 2018: $54,5112018Assets 2019: $60,003Net Assets 2019: $60,0032019Assets 2020: $58,396Net Assets 2020: $58,3962020Assets 2021: $100,245Net Assets 2021: $100,2452021Assets 2022: $161,604Net Assets 2022: $161,6042022Assets 2023: $227,826Net Assets 2023: $227,8262023Assets 2024: $250,930Net Assets 2024: $250,9302024

Highlighted filing

2024

Assets$250,930
Liabilities-
Net Assets$250,930
Open 2024 Filing

Operations Trend

Revenue Growth46th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$150K$100K$50K$0-$50KRevenue 2015: $44,424Expenses 2015: $43,696Net Income 2015: $7282015Revenue 2016: $45,247Expenses 2016: $38,273Net Income 2016: $6,9742016Revenue 2017: $45,322Expenses 2017: $43,949Net Income 2017: $1,3732017Revenue 2018: $64,741Expenses 2018: $69,112Net Income 2018: -$4,3712018Revenue 2019: $73,648Expenses 2019: $68,156Net Income 2019: $5,4922019Revenue 2020: $61,237Expenses 2020: $62,844Net Income 2020: -$1,6072020Revenue 2021: $110,468Expenses 2021: $68,619Net Income 2021: $41,8492021Revenue 2022: $160,162Expenses 2022: $98,803Net Income 2022: $61,3592022Revenue 2023: $167,384Expenses 2023: $101,162Net Income 2023: $66,2222023Revenue 2024: $162,494Expenses 2024: $139,390Net Income 2024: $23,1042024

Highlighted filing

2024

Revenue$162,494
Expenses$139,390
Net Income$23,104
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$250,930
Liabilities
-
Net assets
$250,930
Revenue
$162,494
Expenses
$139,390
Net income
$23,104
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.51$2.51$1.62$1.39$0.23
2023Detailed filing. Detailed filing data is available for this year.$2.28$2.28$1.67$1.01$0.66
2022Detailed filing. Detailed filing data is available for this year.$1.62$1.62$1.60$0.99$0.61
2021Detailed filing. Detailed filing data is available for this year.$1.00$1.00$1.10$0.69$0.42
2020Detailed filing. Detailed filing data is available for this year.$0.58$0.58$0.61$0.63$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.60$0.60$0.74$0.68$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.55$0.55$0.65$0.69$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.59$0.59$0.45$0.44$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.58$0.58$0.45$0.38$0.07
2015Detailed filing. Detailed filing data is available for this year.$0.51$0.51$0.44$0.44$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 4, 2025
Return Version
2024v5.2
Gross Receipts
$162,494
Mission and Program Overview

Mission

The whitewater tourism council markets whitewater area as a tourism destination. The tourism council will promote new and existing attractions and events by providing resources according to council policy. The whitewater tourism council will market whitewater as a tourism destination by communicating the themes of local history, culture, area attractions and events to targeted market segments.

Program Services

DescriptionGrantsExpenses
PROMOTION OF CITY TOURISM--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SHERYL ROSAPresident-$0--
JOSH KROGMANTreasurer-$0--
SUSAN HUMBACHDirector-$0--
LUCAS PETERSONVice President-$0--
SARAH WAMBURASecretary-$0--
ANDREW WHITNEYDirector-$0--
MICHELLE DUJARDINDirector-$0--
Filing and Contact Details

Filer

Filer Name
Whitewater Tourism Council Inc
EIN
20-8215633
Phone
2624734005
Address
402 W MAIN STREET, WHITEWATER, WI 53190

Signing Officer

Name
Sheryl Rosa
Title
President
Signed
2025-11-04
Discuss with paid preparer
Yes

Preparer

Firm
Leif E Knudsen CPA SC
Address
884 S Janesville St Unit B, Whitewater, WI 53190
Preparer
Leif E Knudsen
Phone
2624729157
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $60870”

Other Expenses.1002

“Office Expenses $8942”

Other Expenses.1005

“Travel $1850”

Other Expenses.1012

“Insurance $2436”

Other Expenses.1

“OUTSIDE SERVICES $55323”

Other Expenses.2

“UTILITIES $734”

Other Expenses.3

“DUES & FEES $645”

Other Expenses.4

“MISCELLANEOUS $617”

Other Expenses.5

“TELEPHONE $297”

Other Expenses.6

“BANK CHARGES $63”

Other Expenses.7

“SUPPLIES $48”

Raw XML Appendix136 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0KARIN SILVIUS
IRS990EZ/BooksInCareOfDetail/PhoneNum02624734005
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0402 W MAIN STREET
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0WHITEWATER
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd053190
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0227826
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0250930
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt023104
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt01768
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0227826
IRS990EZ/Form990TotalAssetsGrp/EOYAmt0250930
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt0162494
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt03009
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0227826
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0250930
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0227826
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0250930
IRS990EZ/OccupancyRentUtltsAndMaintAmt02700
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0SHERYL ROSA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1JOSH KROGMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2SUSAN HUMBACH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3LUCAS PETERSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4SARAH WAMBURA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5ANDREW WHITNEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6MICHELLE DUJARDIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt0131825
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0THE WHITEWATER TOURISM COUNCIL MARKETS WHITEWATER AREA AS A TOURISM DESTINATION. THE TOURISM COUNCIL WILL PROMOTE NEW AND EXISTING ATTRACTIONS AND EVENTS BY PROVIDING RESOURCES ACCORDING TO COUNCIL POLICY. THE WHITEWATER TOURISM COUNCIL WILL MARKET WHITEWATER AS A TOURISM DESTINATION BY COMMUNICATING THE THEMES OF LOCAL HISTORY, CULTURE, AREA ATTRACTIONS AND EVENTS TO TARGETED MARKET SEGMENTS.
IRS990EZ/ProgramServiceRevenueAmt0159485
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0PROMOTION OF CITY TOURISM
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt03097
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0139390
IRS990EZ/TotalRevenueAmt0162494
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Advertising and Promotion $60870
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Office Expenses $8942
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Travel $1850
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Insurance $2436
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4OUTSIDE SERVICES $55323
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5UTILITIES $734
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DUES & FEES $645
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7MISCELLANEOUS $617
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8TELEPHONE $297
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9BANK CHARGES $63
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10SUPPLIES $48
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1001
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.7
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SHERYL ROSA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WHITEWATER TOURISM COUNCIL INC
ReturnHeader/Filer/BusinessNameControlTxt0WHIT
ReturnHeader/Filer/EIN0208215633
ReturnHeader/Filer/PhoneNum02624734005
ReturnHeader/Filer/USAddress/AddressLine1Txt0402 W MAIN STREET
ReturnHeader/Filer/USAddress/CityNm0WHITEWATER
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053190
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0274633481
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Leif E Knudsen CPA SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0884 S Janesville St Unit B
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Whitewater
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053190
ReturnHeader/PreparerPersonGrp/PhoneNum02624729157
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0LEIF E KNUDSEN
ReturnHeader/ReturnTs02025-11-04T11:56:26-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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