Civic Intelligence

Marketing Research Education Foundation Inc

EIN 20-8112790 • 501(c)3 • Saint Paul, MN

Profile

The mission of the marketing research education foundation (mref) is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide.

PO Box 22268Saint Paul, MN 55122

www.mrgivesback.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

74th percentile

20%

Higher net margin than 74% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

89th percentile

69%

Faster asset growth than 89% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

60th percentile

6.3%

Faster revenue growth than 60% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$118,401

Up $48,523 (+69%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$118,401

Up $48,523 (+69%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin74th percentile

Revenue

Up

$244,186

Up $14,520 (+6.3%) from 2023

Expenses

Down

$195,663

Down $37,616 (-16%) from 2023

Net Income

Up

$48,523

Up $52,136 (+1443%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth89th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2010: $74,459Liabilities 2010: $95Net Assets 2010: $74,3642010Assets 2020: $41,816Liabilities 2020: $0Net Assets 2020: $41,8162020Assets 2021: $33,884Liabilities 2021: $0Net Assets 2021: $33,8842021Assets 2022: $73,491Liabilities 2022: $0Net Assets 2022: $73,4912022Assets 2023: $69,878Liabilities 2023: $0Net Assets 2023: $69,8782023Assets 2024: $118,401Liabilities 2024: $0Net Assets 2024: $118,4012024

Highlighted filing

2024

Assets$118,401
Liabilities$0
Net Assets$118,401
Open 2024 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0-$100KRevenue 2010: $625Expenses 2010: $95Net Income 2010: $5302010Revenue 2020: $221,522Expenses 2020: $224,727Net Income 2020: -$3,2052020Revenue 2021: $213,867Expenses 2021: $221,799Net Income 2021: -$7,9322021Revenue 2022: $316,404Expenses 2022: $276,797Net Income 2022: $39,6072022Revenue 2023: $229,666Expenses 2023: $233,279Net Income 2023: -$3,6132023Revenue 2024: $244,186Expenses 2024: $195,663Net Income 2024: $48,5232024

Highlighted filing

2024

Revenue$244,186
Expenses$195,663
Net Income$48,523
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$118,401
Liabilities
$0
Net assets
$118,401
Revenue
$244,186
Expenses
$195,663
Net income
$48,523
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.18$0.00$1.18$2.44$1.96$0.49
2023Detailed filing. Detailed filing data is available for this year.$0.70$0.00$0.70$2.30$2.33$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.73$0.00$0.73$3.16$2.77$0.40
2021Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.34$2.14$2.22$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.42$0.00$0.42$2.22$2.25$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.74$0.00$0.74$0.01$0.00$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 28, 2025
Return Version
2024v5.1
Gross Receipts
$244,186
Mission and Program Overview

Mission

The mission of the marketing research education foundation (mref) is to unify, inspire and activate the marketing research community to focus its collective resources to educate children and youth worldwide.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$69,878$118,401▲ $48,523
Rtn Earn Endowment Incm Other Fnds$69,878$118,401▲ $48,523
Total Assets$69,878$118,401▲ $48,523
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$69,878$118,401▲ $48,523
Total Liabilities and Net Assets / Fund Balance$69,878$118,401▲ $48,523
Compensation and Service Providers
Top Officer Pay81st percentile

Board Members and Trustees

NameTitle
Steven SchlesingerChairman of the Board
Brad LarsonTrustee
Carl RossowTrustee
Jami PulleyTrustee
Mark MenigTrustee
Michaela GasconTrustee
Susan WaltmanTrustee
Tiffany HaysTrustee
Steve QuirkTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$243,857
Program Service Revenue
$0
Investment Income
$329
Other Revenue
$0
All Other Contributions
$243,857
Change in Net Assets
$48,523
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$113,524
Other Expenses$82,139
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$113,524--$113,524
Fees for Services Management$0$66,600$0$66,600
Advertising$1,558$8,493$0$10,051
Office Expenses$0$1,846$0$1,846
Other Expenses$0$1,839$0$1,839
Insurance$0$697$0$697
Fees for Services Accounting$0$600$0$600
Total Functional Expenses$115,082$80,581$0$195,663
International Activity

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Marketing Research Education Foundation Inc
EIN
20-8112790
Phone
6513796200
Address
PO BOX 22268, SAINT PAUL, MN 55122

Signing Officer

Name
Steve Quirk
Title
Treasurer
Phone
6513796200
Signed
2025-04-28
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Quirk
Formed
2006
Legal Domicile
Mn
Voting Board Members
9
Independent Board Members
9
Employees
0
Volunteers
9

Preparer

Firm
Nelson Foster & Associates CPAs PC
Address
3600 S Yosemite St 650, Denver, CO 80237
Preparer
Yvonne Z Hergett
Phone
3038040362
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 made available in board meeting”

Pt VI, Line 19

“Documents made available via website”

Form 990, Part III, Line 4D

“Market research race around the world 70773. 69500. 70773.”

Form 990, Part III, Line 4D

“Kids in need for backpacks 15155. 15000. 14718.”

Form 990, Part III, Line 4D

“The joseph school 24154. 24024. 15574.”

Form 990, Part III, Line 4D

“Various 5000. 5000. 142792.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
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IRS990ScheduleF/BoycottCountriesInd0false
IRS990ScheduleF/ForeignCorpOwnershipInd0false
IRS990ScheduleF/ForeignPartnershipInd0false
IRS990ScheduleF/InterestInForeignTrustInd0false
IRS990ScheduleF/PassiveForeignInvestmestCoInd0false
IRS990ScheduleF/TransferToForeignCorpInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 MADE AVAILABLE IN BOARD MEETING
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DOCUMENTS MADE AVAILABLE VIA WEBSITE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MARKET RESEARCH RACE AROUND THE WORLD 70773. 69500. 70773.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3KIDS IN NEED FOR BACKPACKS 15155. 15000. 14718.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE JOSEPH SCHOOL 24154. 24024. 15574.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5VARIOUS 5000. 5000. 142792.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part III, Line 4d
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part III, Line 4d
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part III, Line 4d
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part III, Line 4d
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt069878
IRS990/TotalAssetsEOYAmt0118401
IRS990/TotalAssetsGrp/BOYAmt069878
IRS990/TotalAssetsGrp/EOYAmt0118401
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0243857
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt080581
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0115082
IRS990/TotalFunctionalExpensesGrp/TotalAmt0195663
IRS990/TotalGrossUBIAmt0329
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt069878
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0118401
IRS990/TotalOtherProgSrvcExpenseAmt0115082
IRS990/TotalOtherProgSrvcGrantAmt0113524
IRS990/TotalOtherProgSrvcRevenueAmt0243857
IRS990/TotalProgramServiceExpensesAmt0115082
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0244186
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0329
IRS990/TotalVolunteersCnt09
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt069878
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0118401
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt04662 SLATER ROAD
IRS990/USAddress/CityNm0EAGAN
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055122
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0www.MRGivesBack.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0STEVE QUIRK
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum06513796200
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARKETING RESEARCH EDUCATION FOUNDATION INC
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0208112790
ReturnHeader/Filer/PhoneNum06513796200
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 22268
ReturnHeader/Filer/USAddress/CityNm0SAINT PAUL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055122
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0800012529
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nelson Foster & Associates CPAs PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03600 S Yosemite St 650
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Denver
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd080237
ReturnHeader/PreparerPersonGrp/PhoneNum03038040362
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Yvonne Z Hergett
ReturnHeader/ReturnTs02025-05-12T09:27:59-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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