Liabilities / Assets
49th percentile
Tied with the lowest-debt nonprofits in its peer group.
South Dakota Advertising Federation
EIN 20-8046252 • 501(c)6 • Sioux Falls, SD
Profile
Promote the advertising industry
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
51st percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
66th percentile
Higher net margin than 66% of similar nonprofits.
Top Officer Pay
84th percentile
Higher top officer pay than 84% of similar nonprofits.
Top officer pay equals 29.8% of source-year revenue.
Asset Growth
73rd percentile
Faster asset growth than 73% of similar nonprofits.
Revenue Growth
95th percentile
Faster revenue growth than 95% of similar nonprofits.
Balance Sheet
Assets
Up$72,659
Up $8,318 (+13%) from 2024
Liabilities
Down$0
Down $140 (-100%) from 2024
Net Assets
$72,659
No earlier filing loaded for comparison.
Revenue
Up$96,272
Up $50,262 (+109%) from 2024
Expenses
Up$87,888
Up $24,414 (+38%) from 2024
Net Income
Up$8,384
Up $25,848 (+148%) from 2024
Trend Graphs
Filings
Most recent year
2025 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $72,659
- Liabilities
- $0
- Net assets
- $72,659
- Revenue
- $96,272
- Expenses
- $87,888
- Net income
- $8,384
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2024 to Jun 30, 2025
- Signed
- Oct 17, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $137,309
Mission and Program Overview
Mission
Promote the advertising industry
The mission of american advertising federation - south dakota is to providea unifying voice for advertising for our members through support of thefollowing: local educational programs to support learning and growth,american advertising awards (south dakota) competition, leadershipopportunities, college student support, growth and connection toprofessionals in the industry and leadership activities.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| MEETINGS - EDUCATE MEMBERS ON LATEST TRENDS IN TECHNOLOGY, CREATIVITY, AND MARKETING. BRING MEMBERS TOGETHER TO NETWORK AND TO YIELD CREATIVE BUSINESS SOLUTIONS. | $0 | $0 |
| AWARDS - HONOR ADVERTISING EXCELLENCE AND ENCOURAGE YOUNG PEOPLE TO ENTER THE ADVERTISING BUSINESS. | $0 | $0 |
| PUBLIC SERVICE - APPLY SKILLS OF MEMBERS TO SERVE AND EDUCATE THE NEXT GENERATION OF MARKETING PROFESSIONALS | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| MICHELLE O'CONNOR | Executive Director | PT | $28,676 | - | $28,676 |
| LEXI FRANKMAN | Past President | - | $0 | - | - |
| BAILEY BUNGER | Secretary | - | $0 | - | - |
| REID JOHNSON | President | - | $0 | - | - |
| LINDSEY MORRIS | Vice President | - | $0 | - | - |
| MAX HOFER | Director | - | $0 | - | - |
| SARA TVEDT | Director | - | $0 | - | - |
| AMANDA FRITZ | Director | - | $0 | - | - |
| CLOE GOLDADE | Director | - | $0 | - | - |
| KIM YOUNG AE | Director | - | $0 | - | - |
| LEAH ORSACK | Director | - | $0 | - | - |
| RENAE VINZANT | Director | - | $0 | - | - |
Fundraising, Events, and Gaming
Fundraising Events
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Awards | $40,078 | $40,078 | $18,483 | $21,595 |
| Media Package | $17,600 | $17,600 | - | $17,600 |
| Total Events | $67,563 | $67,563 | $41,037 | $26,526 |
Filing and Contact Details
Filer
- Filer Name
- American Advertising Federation -
- EIN
- 20-8046252
- Phone
- 6052704423
- Address
- PO BOX 82, SIOUX FALLS, SD 57110
Signing Officer
- Name
- MICHELLE O'CONNOR
- Title
- Executive Director
- Phone
- 6052704423
- Signed
- 2025-10-17
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Pearl Accounting LLC
- Address
- 300 N DAKOTA AVE, SIOUX FALLS, SD 57104
- Preparer
- Jolene L Kranz
- Phone
- 6053013177
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 4 - Other Investment Income
“Description: investment income. Amount: 56.”
Form 990-ez, Part I, Line 8 - Other Revenue
“Description: miscellaneous income. Amount: 200.”
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: advertising & promotion. Amount: 2,174. Description: conferences & meetings. Amount: 3,020. Description: insurance. Amount: 856. Description: dues. Amount: 1,379. Description: cultural events. Amount: 675. Description: program costs. Amount: 30,963. Description: office supplies. Amount: 523. Description: taxes & gov't fees. Amount: 359. Description: quickbooks payments fees. Amount: 833. Description: membership expenses. Amount: 8,571. Description: miscellaneous expense. Amount: 4,211. Total to form 990-ez, line 16: 53,564.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: accounts receivable. Beg. Of year amount: 1,760. End of year amount: 2,215.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: payroll taxes payable. Beg. Of year amount: 140. End of year amount: 0.”
Raw XML Appendix207 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | VICE PRESIDENT |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | DIRECTOR |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
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| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 2215 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
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| IRS990EZ/OtherRevenueTotalAmt | 0 | 200 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE MISSION OF AMERICAN ADVERTISING FEDERATION - SOUTH DAKOTA IS TO PROVIDEA UNIFYING VOICE FOR ADVERTISING FOR OUR MEMBERS THROUGH SUPPORT OF THEFOLLOWING: LOCAL EDUCATIONAL PROGRAMS TO SUPPORT LEARNING AND GROWTH,AMERICAN ADVERTISING AWARDS (SOUTH DAKOTA) COMPETITION, LEADERSHIPOPPORTUNITIES, COLLEGE STUDENT SUPPORT, GROWTH AND CONNECTION TOPROFESSIONALS IN THE INDUSTRY AND LEADERSHIP ACTIVITIES. |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 6604 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | MEETINGS - EDUCATE MEMBERS ON LATEST TRENDS IN TECHNOLOGY, CREATIVITY, AND MARKETING. BRING MEMBERS TOGETHER TO NETWORK AND TO YIELD CREATIVE BUSINESS SOLUTIONS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | AWARDS - HONOR ADVERTISING EXCELLENCE AND ENCOURAGE YOUNG PEOPLE TO ENTER THE ADVERTISING BUSINESS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | PUBLIC SERVICE - APPLY SKILLS OF MEMBERS TO SERVE AND EDUCATE THE NEXT GENERATION OF MARKETING PROFESSIONALS |
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 2 | 0 |
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 2 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
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| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 41037 |
| IRS990EZ/SpecialEventsNetIncomeLossAmt | 0 | 26527 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
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| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
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| IRS990EZ/TotalRevenueAmt | 0 | 96272 |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: INVESTMENT INCOME. AMOUNT: 56. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: MISCELLANEOUS INCOME. AMOUNT: 200. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ADVERTISING & PROMOTION. AMOUNT: 2,174. DESCRIPTION: CONFERENCES & MEETINGS. AMOUNT: 3,020. DESCRIPTION: INSURANCE. AMOUNT: 856. DESCRIPTION: DUES. AMOUNT: 1,379. DESCRIPTION: CULTURAL EVENTS. AMOUNT: 675. DESCRIPTION: PROGRAM COSTS. AMOUNT: 30,963. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 523. DESCRIPTION: TAXES & GOV'T FEES. AMOUNT: 359. DESCRIPTION: QUICKBOOKS PAYMENTS FEES. AMOUNT: 833. DESCRIPTION: MEMBERSHIP EXPENSES. AMOUNT: 8,571. DESCRIPTION: MISCELLANEOUS EXPENSE. AMOUNT: 4,211. TOTAL TO FORM 990-EZ, LINE 16: 53,564. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 1,760. END OF YEAR AMOUNT: 2,215. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | DESCRIPTION: PAYROLL TAXES PAYABLE. BEG. OF YEAR AMOUNT: 140. END OF YEAR AMOUNT: 0. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 4 - OTHER INVESTMENT INCOME |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | MICHELLE O'CONNOR |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6052704423 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-10-17 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | AMERICAN ADVERTISING FEDERATION - |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | SOUTH DAKOTA |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | AMER |
| ReturnHeader/Filer/EIN | 0 | 208046252 |
| ReturnHeader/Filer/PhoneNum | 0 | 6052704423 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 82 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | SIOUX FALLS |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | SD |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 57110 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | 0 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 832696358 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | PEARL ACCOUNTING LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 300 N DAKOTA AVE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SIOUX FALLS |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | SD |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 57104 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6053013177 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-10-17 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | JOLENE L KRANZ |
| ReturnHeader/ReturnTs | 0 | 2025-11-14T07:54:39-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2025-06-30 |
| ReturnHeader/TaxYr | 0 | 2024 |
Document Assets
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