Civic Intelligence

Whos New in Madison Inc

EIN 20-5195347 • 501(c)7 • Fitchburg, WI

Profile

SOCIAL GATHERINGS

C/O Jean Murray 20 Sinatra WayFitchburg, WI 53711

whosnew.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2025

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2025

Net Margin

53rd percentile

3.4%

Higher net margin than 53% of similar nonprofits.

501(c)7 • <$500k nonprofits • Source year 2025

Top Officer Pay

94th percentile

$0

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)7 • <$500k nonprofits • Source year 2025

Asset Growth

74th percentile

14%

Faster asset growth than 74% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

99th percentile

432%

Faster revenue growth than 99% of similar nonprofits.

501(c)7 • <$500k nonprofits • Annualized from 2024 to 2025

Assets

Up

$26,463

Up $3,209 (+14%) from 2024

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$26,463

Up $3,209 (+14%) from 2024

Revenue

Up

$99,270

Up $80,603 (+432%) from 2024

Expenses

Up

$95,898

Up $80,842 (+537%) from 2024

Net Income

Down

$3,372

Down $239 (-6.6%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30K$20K$10K$0Assets 2012: $13,400Liabilities 2012: $3,462Net Assets 2012: $9,9382012Assets 2013: $15,557Liabilities 2013: $3,461Net Assets 2013: $12,0962013Assets 2014: $16,923Liabilities 2014: $3,461Net Assets 2014: $13,4622014Assets 2015: $17,221Liabilities 2015: $3,464Net Assets 2015: $13,7572015Assets 2016: $15,793Liabilities 2016: $3,456Net Assets 2016: $12,3372016Assets 2017: $15,936Liabilities 2017: $3,5692017Assets 2018: $18,891Liabilities 2018: $6,1522018Assets 2019: $15,164Liabilities 2019: $4,908Net Assets 2019: $10,2562019Assets 2020: $18,070Liabilities 2020: $0Net Assets 2020: $18,0702020Assets 2021: $18,043Net Assets 2021: $18,0432021Assets 2022: $16,504Net Assets 2022: $16,5042022Assets 2023: $19,643Net Assets 2023: $19,6432023Assets 2024: $23,254Net Assets 2024: $23,2542024Assets 2025: $26,463Net Assets 2025: $26,4632025

Highlighted filing

2025

Assets$26,463
Liabilities-
Net Assets$26,463

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2012: $9,805Expenses 2012: $8,646Net Income 2012: $1,1592012Revenue 2013: $9,858Expenses 2013: $7,700Net Income 2013: $2,1582013Revenue 2014: $10,758Expenses 2014: $9,392Net Income 2014: $1,3662014Revenue 2015: $11,341Expenses 2015: $11,046Net Income 2015: $2952015Revenue 2016: $11,503Expenses 2016: $12,923Net Income 2016: -$1,4202016Revenue 2017: $11,379Expenses 2017: $11,349Net Income 2017: $302017Revenue 2018: $11,702Expenses 2018: $11,330Net Income 2018: $3722018Revenue 2019: $12,340Expenses 2019: $14,823Net Income 2019: -$2,4832019Revenue 2020: $12,706Expenses 2020: $9,275Net Income 2020: $3,4312020Revenue 2021: $11,003Expenses 2021: $11,030Net Income 2021: -$272021Revenue 2022: $32,961Expenses 2022: $34,500Net Income 2022: -$1,5392022Revenue 2023: $16,970Expenses 2023: $13,831Net Income 2023: $3,1392023Revenue 2024: $18,667Expenses 2024: $15,056Net Income 2024: $3,6112024Revenue 2025: $99,270Expenses 2025: $95,898Net Income 2025: $3,3722025

Highlighted filing

2025

Revenue$99,270
Expenses$95,898
Net Income$3,372

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$26.5$26.5$99.3$95.9$3.37
2024Detailed filing. Detailed filing data is available for this year.$23.3$23.3$18.7$15.1$3.61
2023Detailed filing. Detailed filing data is available for this year.$19.6$19.6$17.0$13.8$3.14
2022Detailed filing. Detailed filing data is available for this year.$16.5$16.5$33.0$34.5$1.54
2021Detailed filing. Detailed filing data is available for this year.$18.0$18.0$11.0$11.0$0.03
2020Detailed filing. Detailed filing data is available for this year.$18.1$0.00$18.1$12.7$9.28$3.43
2019Detailed filing. Detailed filing data is available for this year.$15.2$4.91$10.3$12.3$14.8$2.48
2018Summary only. Only limited summary data is available for this year.$18.9$6.15$11.7$11.3$0.37
2017Summary only. Only limited summary data is available for this year.$15.9$3.57$11.4$11.3$0.03
2016Detailed filing. Detailed filing data is available for this year.$15.8$3.46$12.3$11.5$12.9$1.42
2015Detailed filing. Detailed filing data is available for this year.$17.2$3.46$13.8$11.3$11.0$0.30
2014Detailed filing. Detailed filing data is available for this year.$16.9$3.46$13.5$10.8$9.39$1.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.6$3.46$12.1$9.86$7.70$2.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.4$3.46$9.94$9.81$8.65$1.16
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Aug 25, 2025
Return Version
2024v5.2
Gross Receipts
$99,270
Mission and Program Overview

Mission

SOCIAL GATHERINGS

Program Services

DescriptionGrantsExpenses
Help newcomers to become familiar with the community andpromote friendships thru a variety of social activitiesincluding luncheons, newsletters, events, & interest groups--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ellen McCabePresidentPT$0--
Julie CrownsVice President (5/9/24-5/8/25)PT$0--
Judy WhiteVice President (5/8/25-5/14/26)PT$0--
Jean MurrayTreasurerPT$0--
Sue FriedmanSecretary (5/9/24-5/8/25)-$0--
Renee HoxieSecretary (5/8/25-5/14/26)-$0--
Filing and Contact Details

Filer

Filer Name
Whos New in Madison Inc
EIN
20-5195347
Phone
2624978151
Address
C/O Jean Murray 20 Sinatra Way, Fitchburg, WI 53711

Signing Officer

Name
Jean Murray
Title
Treasurer
Phone
2624978151
Signed
2025-08-25

Preparer

Firm
Krattiger Accounting Services
Address
8676 W MINERAL POINT RD, CROSS PLAINS, WI 53528
Preparer
Bonnie Krattiger
Phone
6085166109
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 16

Welcome Committee Expenses 710.

Form 990EZ, Part I, Line 16

Insurance 1721.

Form 990EZ, Part I, Line 16

Luncheons Expenses 35237.

Form 990EZ, Part I, Line 16

President Supplies/Expenses 107.

Form 990EZ, Part I, Line 16

History Committee Expenses 68.

Form 990EZ, Part I, Line 16

Programs 2410.

Form 990EZ, Part I, Line 16

Newsletter 300.

Form 990EZ, Part I, Line 16

Treasurer Supplies 143.

Form 990EZ, Part I, Line 16

Volunteer Appreciation Event 1062.

Form 990EZ, Part I, Line 16

Website Maintenance & Operations 1560.

Form 990EZ, Part I, Line 16

Merchant Services (Square CC Fees) 3647.

Form 990EZ, Part I, Line 16

Year End Brunch 725.

Form 990EZ, Part I, Line 16

Technology Tools & Services 918.

Form 990EZ, Part I, Line 16

Service Committee Expenses 596.

Form 990EZ, Part I, Line 16

Events Expenses 46359.

Form 990EZ, Part I, Line 16

State Filing Fees 35.

Form 990EZ, Part I, Line 20

Checking Account Balance 6/30/24 incorrectly listed/overstated -163.

Raw XML Appendix156 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Fitchburg
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd053711
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Ellen McCabe
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Julie Crowns
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Judy White
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Jean Murray
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Sue Friedman
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Renee Hoxie
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President (5/9/24-5/8/25)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Vice President (5/8/25-5/14/26)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary (5/9/24-5/8/25)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Secretary (5/8/25-5/14/26)
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
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IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherChangesInNetAssetsAmt0-163
IRS990EZ/OtherExpensesTotalAmt095598
IRS990EZ/PrimaryExemptPurposeTxt0SOCIAL GATHERINGS
IRS990EZ/ProgramServiceRevenueAmt079151
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IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0whosnew.org
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Welcome Committee Expenses 710.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance 1721.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Luncheons Expenses 35237.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3President Supplies/Expenses 107.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4History Committee Expenses 68.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Programs 2410.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Newsletter 300.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Treasurer Supplies 143.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Volunteer Appreciation Event 1062.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Website Maintenance & Operations 1560.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Merchant Services (Square CC Fees) 3647.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Year End Brunch 725.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Technology Tools & Services 918.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13Service Committee Expenses 596.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14Events Expenses 46359.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt15State Filing Fees 35.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt16Checking Account Balance 6/30/24 incorrectly listed/overstated -163.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 16
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part I, Line 16
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990EZ, Part I, Line 16
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc15Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc16Form 990EZ, Part I, Line 20
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Jean Murray
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum02624978151
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WHOS NEW IN MADISON INC
ReturnHeader/Filer/BusinessNameControlTxt0WHOS
ReturnHeader/Filer/EIN0205195347
ReturnHeader/Filer/PhoneNum02624978151
ReturnHeader/Filer/USAddress/AddressLine1Txt0C/O Jean Murray 20 Sinatra Way
ReturnHeader/Filer/USAddress/CityNm0Fitchburg
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053711
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0200692817
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0KRATTIGER ACCOUNTING SERVICES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt08676 W MINERAL POINT RD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CROSS PLAINS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053528
ReturnHeader/PreparerPersonGrp/PhoneNum06085166109
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Bonnie Krattiger
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-08-25T09:22:59-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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