Liabilities / Assets
15th percentile
Higher debt load relative to assets than 15% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
15th percentile
Higher debt load relative to assets than 15% of similar nonprofits.
Liabilities / Revenue
13th percentile
Higher debt load relative to revenue than 13% of similar nonprofits.
Net Margin
90th percentile
Higher net margin than 90% of similar nonprofits.
Top Officer Pay
78th percentile
Higher top officer pay than 78% of similar nonprofits.
Top officer pay equals 10.9% of source-year revenue.
Asset Growth
92nd percentile
Faster asset growth than 92% of similar nonprofits.
Revenue Growth
86th percentile
Faster revenue growth than 86% of similar nonprofits.
Assets
Up$1,004,655
Up $438,068 (+77%) from 2017
Net Assets
Up$996,488
Up $433,776 (+77%) from 2017
Liabilities
Up$8,167
Up $4,292 (+111%) from 2017
Revenue
Up$1,241,196
Up $320,345 (+35%) from 2017
Expenses
Up$807,421
Up $248,028 (+44%) from 2017
Net Income
Up$433,775
Up $72,317 (+20%) from 2017
She should run is a nonpartisan nonprofit promoting women's leadership and encouraging women from all walks of life to run for elected office at all levels. She should run is driven by a vision of seeing 250,000 women run for office by 2030.
She should run is a nonpartisan nonprofit promoting women's leadership and encouraging women from all walks of life to run for elected office at all levels. She should run recruits women through national awareness activations and offers women's leadership development training courses in the topic areas cultivating leadership, building networks, fostering communication, and finding pathways. These courses are offered as self-directed or facilitated virtual or in-person trainings.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $418,562 | $837,309 | ▲ $418,747 |
| Pledges and Grants Receivable | $145,003 | $167,346 | ▲ $22,343 |
| Prepaid Expenses and Deferred Charges | $3,022 | $0 | ▼ $3,022 |
| Total Assets | $566,587 | $1,004,655 | ▲ $438,068 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $3,875 | $8,167 | ▲ $4,292 |
| Total Liabilities | $3,875 | $8,167 | ▲ $4,292 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $562,712 | $996,488 | ▲ $433,776 |
| Total Net Assets Fund Balance | $562,712 | $996,488 | ▲ $433,776 |
| Total Liabilities and Net Assets / Fund Balance | $566,587 | $1,004,655 | ▲ $438,068 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Erin Cutraro | President/CEO | FT | $135,000 | $150 | $135,150 |
| Name | Title |
|---|---|
| Margaret H Kavalaris | Chairman |
| Alicin Williamson | Board Director |
| Cynthia Green Colin | Board Director |
| Jess Weiner | Board Director |
| Linda Frankenbach | Board Director |
| Melissa Lavinson | Board Director |
| Natalie Runyon | Board Director |
| Reshma Saujani | Board Director |
| Susanna Samet | Board Director |
| Wendy Mackenzie | Board Director |
| Elsa Limbach | Secretary |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $472,567 |
| Other Expenses | $313,854 |
| Total Fundraising Expense | $153,595 |
| Professional Fundraising Fees | $21,000 |
| Grants and Similar Amounts Paid | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $156,718 | $85,894 | $18,228 | $260,840 |
| Fees for Services Other | $195,527 | $14,529 | $7,330 | $217,386 |
| Current Officers, Directors, Trustees, and Key Employees | $47,250 | $13,650 | $74,250 | $135,150 |
| Other Employee Benefits | $22,764 | $10,943 | $10,320 | $44,027 |
| Payroll Taxes | $17,175 | $7,755 | $7,620 | $32,550 |
| Advertising | $30,775 | - | - | $30,775 |
| Fees for Services Professional Fundraising | - | - | $21,000 | $21,000 |
| Travel | $6,973 | - | $11,240 | $18,213 |
| Conferences and Meetings | - | $14,077 | - | $14,077 |
| Office Expenses | - | $6,693 | $2,626 | $9,319 |
| Occupancy | - | $9,215 | - | $9,215 |
| Fees for Services Accounting | - | $5,593 | - | $5,593 |
| Insurance | - | $5,228 | - | $5,228 |
| Information Technology | - | $3,067 | $981 | $4,048 |
| Total Functional Expenses | $477,182 | $176,644 | $153,595 | $807,421 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $807,421 |
| Total Expenses per Audited Statements | $807,421 |
| Total Expenses per Form 990 | $807,421 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $21,000 |
“The draft federal form 990 is reviewed by the board chair, executive director and she should run's entire governing body. After they have reviewed it, the edits are incorporated into the final draft which is reviewed by the finance and operations consultant as well as the executive director to ensure that all the edits are incorporated prior to filing.”
“When a new board member joins she should run, their relationships with other organizations are reviewed by the board of directors nominating committee in a rigorous review process. This review includes determining whether or not the individual has any potential conflict of interest issues. For employees, a similar review is conducted by the executive officers, with referral to the board of directors executive committee if required to ascertain any conflicts from external activities or ties. As a procedure, when new major contracts are signed throughout the year, they are presented to the board of directors to ensure no conflicts.”
“An annual compensation review for the executive director is done by a specially appointed board committee with written input from the board of directors and staff with the board of directors executive committee determing any raises and additional reimbursements needed annually employees compensation is determined and approved by the executive director. The information is included in the annual budget approved by the board of directors.”
“She should run makes its governing documents, conflict of interest policy and financial statements available to the public upon request. Additionally, governing documents are sent to the states where she should run is registered to fund raise.”
“We offered our first "incubator experience," offering an in-person workshop taking a deeper dive into an existing training module. This experience was an in-person "storytelling workshop" in which a group of 15 incubator cohort graduates were invited to hear from content-area experts and work with filmmakers to create and tell their leadership stories. Participants each left with a short video of themselves telling their story for their professional use.”
“The 2017 990 listed the following program services that are research projects we are no longer a part of or directly use in our trainings and awareness efforts: to eliminate the unique barriers women face in elected leadership through projects that call out sexism and educate our supporters about women's political giving gap.”
“Other professional fees for services: program service expenses 195,527. Management and general expenses 14,529. Fundraising expenses 7,330. Total expenses 217,386.”
“Income taxes - the organization is a nonprofit organization as described in section 501(c)(3) of the internal revenue code, as amended, and is exempt from federal and state income taxes; accordingly, no provision has been made for income taxes. In addition, the organization has been determined by the internal revenue service not to be a "private foundation" within the meaning of section 509(a) of the internal revenue code. For the year ended december 31, 2018, management believes the organization continues to satisfy the requirements of a taxexempt organization at december 31, 2018. Management has evaluated all other tax positions that could have a significant effect on the financial statements and determined the organization had no uncertain income tax positions at december 31, 2018.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 3875 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 8167 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | SHE SHOULD RUN IS A NONPARTISAN NONPROFIT PROMOTING WOMEN'S LEADERSHIP AND ENCOURAGING WOMEN FROM ALL WALKS OF LIFE TO RUN FOR ELECTED OFFICE AT ALL LEVELS. SHE SHOULD RUN RECRUITS WOMEN THROUGH NATIONAL AWARENESS ACTIVATIONS AND OFFERS WOMEN'S LEADERSHIP DEVELOPMENT TRAINING COURSES IN THE TOPIC AREAS CULTIVATING LEADERSHIP, BUILDING NETWORKS, FOSTERING COMMUNICATION, AND FINDING PATHWAYS. THESE COURSES ARE OFFERED AS SELF-DIRECTED OR FACILITATED VIRTUAL OR IN-PERSON TRAININGS. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 30775 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 30775 |
| IRS990/AllOtherContributionsAmt | 0 | 1036907 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | ERIN CUTRARO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2027968396 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 80 M STREET SE FLOOR 1 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WASHINGTON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | DC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 20003 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 418562 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 837309 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 74250 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 13650 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 47250 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 135150 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 14077 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 14077 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1228242 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 313854 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 12954 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 433775 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 472567 |
| IRS990/CYTotalExpensesAmt | 0 | 807421 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 153595 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 21000 |
| IRS990/CYTotalRevenueAmt | 0 | 1241196 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | NATIONAL AWARENESS AND EDUCATION INCLUDES 1) MAINTAIN THE SHE SHOULD RUN INCUBATOR WITH NO-COST, RELEVANT, NON-PARTISAN CONTENT AND EDUCATIONAL RESOURCES 2) MAINTAINING PINPOINT, AN INTERACTIVE TOOL THAT ALLOWS WOMEN TO FIND AND SHARE VALUABLE EDUCATIONAL RESOURCES THAT FOCUS ON RUNNING AND SERVING IN ELECTED OFFICE AND 3) HOSTING A NATIONAL CONVERSATION PROGRAM. THE SHE SHOULD RUN INCUBATOR IS AN ONLINE LEARNING PLATFORM THAT OFFERS WOMEN COURSEWORK ADDRESSING WOMEN'S LEADERSHIP TOPICS. THESE COURSES ARE SELF-DIRECTED AND SELF-PASSED, AND HAVE THE GOAL OF MOVING A WOMAN FROM THE "CONSIDERATION" PHASE TO THE "TAKING ACTION" PHASE OF RUNNING FOR OFFICE. IN 2018 WE HIT 14,000 WOMEN IN THE INCUBATOR.THE PINPOINT TOOL ALLOWS WOMEN TO SEARCH FOR STATE-SPECIFIC RESOURCES RELATED TO CAMPAIGN TRAININGS, CAMPAIGN SUPPORT, NETWORKING, LEADERSHIP DEVELOPMENT. IN 2018, WE REGISTERED 512 USERS, AND OFFERED 380 RESOURCES ACROSS 50 STATES.THE NATIONAL CONVERSATION IS FOCUSED ON THE TOOLS YOU NEED TO RUN A BUDGET, RUN A BUSINESS, AND MAYBE RUN THE NATION ONE DAY. IT IS AN IN-PERSON PROGRAM FEATURING LESSON AND AN INTERACTIVE CONVERSATION WITH WOMEN ELECTED OFFICIALS, AND BUSINESS LEADERS. WE HAD 200+ PARTICIPANTS IN THIS PROGRAM. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 8 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 177843 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 5593 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 5593 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 7330 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 14529 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 195527 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 217386 |
| IRS990/FeesForServicesProfFundraising/FundraisingAmt | 0 | 21000 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 21000 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 150 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MARGARET H KAVALARIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | ELSA LIMBACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | WENDY MACKENZIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CYNTHIA GREEN COLIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MELISSA LAVINSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | LINDA FRANKENBACH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | NATALIE RUNYON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | JESS WEINER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | SUSANNA SAMET |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | ALICIN WILLIAMSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | RESHMA SAUJANI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | ERIN CUTRARO |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 135000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | BOARD DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | PRESIDENT/CEO |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2005 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 1241196 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 981 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 3067 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 4048 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 5228 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 5228 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | DC |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembershipDuesAmt | 0 | 191335 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | SHE SHOULD RUN IS A NONPARTISAN NONPROFIT PROMOTING WOMEN'S LEADERSHIP AND ENCOURAGING WOMEN FROM ALL WALKS OF LIFE TO RUN FOR ELECTED OFFICE AT ALL LEVELS. SHE SHOULD RUN IS DRIVEN BY A VISION OF SEEING 250,000 WOMEN RUN FOR OFFICE BY 2030. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 562712 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 996488 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 9215 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 9215 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 2626 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 6693 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 9319 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 10320 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 10943 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 22764 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 44027 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 18228 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 85894 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 156718 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 260840 |
| IRS990/PartialLiquidationInd | 0 | 0 |
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| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 7620 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 7755 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 17175 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 32550 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 145003 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 167346 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
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| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | SERVICE/FEE INCOME |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | SPEAKER HONORARIUM |
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| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 3500 |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 3500 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | RECRUITMENT AND TRAINING:SHE SHOULD RUN RECRUITS AND TRAINS WOMEN FROM ALL INDUSTRIES WITH THE GOALS OF GETTING THEM TO CONSIDER A RUN FOR OFFICE AND TAKING THAT NEXT STEP TOWARD DOING SO. PRIMARY RECRUITMENT EFFORTS INCLUDE 1) SOCIAL MEDIA AND OTHER DIGITAL OUTREACH, AND SPEAKING OPPORTUNITIES THAT GET WOMEN TO JOIN THE SHE SHOULD RUN INCUBATOR AND 2) OUR ASK A WOMAN TO RUN TOOL THAT ALLOW ANYONE (MEN AND WOMEN) TO NOMINATE AN AMAZING WOMAN IN THEIR LIVES TO CONSIDER RUNNING OF OFFICE. SHE SHOULD RUN THEN FOLLOWS UP WITH RESOURCES AND A SPECIAL PLEDGE CERTIFICATE. IN 2018 WE HIT 14,000 WOMEN IN THE INCUBATOR, AND 9,000 WOMEN COME THROUGH THE ASK A WOMAN TO RUN TOOL.TRAINING EFFORTS INCLUDE OFFERING SELF-DIRECTED COURSEWORK THROUGH THE SHE SHOULD RUN INCUBATOR, AN ONLINE FACEBOOK GROUP/COMMUNITY FOR PEER-TO-PEER LEARNING, AND FACELIFTED LEARNING + NETWORKING OPPORTUNITIES IN THE FORM OF VIRTUAL AND REGIONAL (IN-PERSON) TRAINING COHORTS.IN 2018, OUR SOCIAL MEDIA FOLLOWING INCREASED BY 23,000 FOLLOWERS ACROSS ALL CHANNELS. OUR COHORT PROGRAM PARTICIPANTS ARE RECRUITED FROM OUR SOCIAL MEDIA FOLLOWERS AND INCUBATOR COMMUNITY MEMBERS.WE OFFERED 3 VIRTUAL TRAININGS AND 2 REGIONAL TRAININGS SERVING 125 WOMEN. |
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| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 3500 |
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| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
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| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
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| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
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| IRS990ScheduleD/FootnoteTextInd | 0 | X |
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| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | INCOME TAXES - THE ORGANIZATION IS A NONPROFIT ORGANIZATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE, AS AMENDED, AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES; ACCORDINGLY, NO PROVISION HAS BEEN MADE FOR INCOME TAXES. IN ADDITION, THE ORGANIZATION HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A "PRIVATE FOUNDATION" WITHIN THE MEANING OF SECTION 509(A) OF THE INTERNAL REVENUE CODE. FOR THE YEAR ENDED DECEMBER 31, 2018, MANAGEMENT BELIEVES THE ORGANIZATION CONTINUES TO SATISFY THE REQUIREMENTS OF A TAXEXEMPT ORGANIZATION AT DECEMBER 31, 2018. MANAGEMENT HAS EVALUATED ALL OTHER TAX POSITIONS THAT COULD HAVE A SIGNIFICANT EFFECT ON THE FINANCIAL STATEMENTS AND DETERMINED THE ORGANIZATION HAD NO UNCERTAIN INCOME TAX POSITIONS AT DECEMBER 31, 2018. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
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| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 807421 |
| IRS990ScheduleG/AgrmtProfFundraisingActyInd | 0 | 1 |
| IRS990ScheduleG/EmailSolicitationsInd | 0 | X |
| IRS990ScheduleG/FundraiserActivityInfoGrp/ActivityTxt | 0 | FUNDRAISING STRATEGY CONSULTING |
| IRS990ScheduleG/FundraiserActivityInfoGrp/FundraiserControlOfFundsInd | 0 | 0 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/GrossReceiptsAmt | 0 | 0 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/NetToOrganizationAmt | 0 | -21000 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/OrganizationBusinessName/BusinessNameLine1Txt | 0 | SMARTER GOOD INC |
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| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/AddressLine1Txt | 0 | 1012 TORNEY AVE |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm | 0 | SAN FRANCISCO |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/StateAbbreviationCd | 0 | CA |
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| IRS990ScheduleG/SolicitationOfNonGovtGrantsInd | 0 | X |
| IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt | 0 | FEES WERE PAID FOR ADVISEMENT AND STRATEGY. |
| IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE G, PART I, LINE 2B, COLUMN (V) |
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| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | WE OFFERED OUR FIRST "INCUBATOR EXPERIENCE," OFFERING AN IN-PERSON WORKSHOP TAKING A DEEPER DIVE INTO AN EXISTING TRAINING MODULE. THIS EXPERIENCE WAS AN IN-PERSON "STORYTELLING WORKSHOP" IN WHICH A GROUP OF 15 INCUBATOR COHORT GRADUATES WERE INVITED TO HEAR FROM CONTENT-AREA EXPERTS AND WORK WITH FILMMAKERS TO CREATE AND TELL THEIR LEADERSHIP STORIES. PARTICIPANTS EACH LEFT WITH A SHORT VIDEO OF THEMSELVES TELLING THEIR STORY FOR THEIR PROFESSIONAL USE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE 2017 990 LISTED THE FOLLOWING PROGRAM SERVICES THAT ARE RESEARCH PROJECTS WE ARE NO LONGER A PART OF OR DIRECTLY USE IN OUR TRAININGS AND AWARENESS EFFORTS: TO ELIMINATE THE UNIQUE BARRIERS WOMEN FACE IN ELECTED LEADERSHIP THROUGH PROJECTS THAT CALL OUT SEXISM AND EDUCATE OUR SUPPORTERS ABOUT WOMEN'S POLITICAL GIVING GAP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE DRAFT FEDERAL FORM 990 IS REVIEWED BY THE BOARD CHAIR, EXECUTIVE DIRECTOR AND SHE SHOULD RUN'S ENTIRE GOVERNING BODY. AFTER THEY HAVE REVIEWED IT, THE EDITS ARE INCORPORATED INTO THE FINAL DRAFT WHICH IS REVIEWED BY THE FINANCE AND OPERATIONS CONSULTANT AS WELL AS THE EXECUTIVE DIRECTOR TO ENSURE THAT ALL THE EDITS ARE INCORPORATED PRIOR TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | WHEN A NEW BOARD MEMBER JOINS SHE SHOULD RUN, THEIR RELATIONSHIPS WITH OTHER ORGANIZATIONS ARE REVIEWED BY THE BOARD OF DIRECTORS NOMINATING COMMITTEE IN A RIGOROUS REVIEW PROCESS. THIS REVIEW INCLUDES DETERMINING WHETHER OR NOT THE INDIVIDUAL HAS ANY POTENTIAL CONFLICT OF INTEREST ISSUES. FOR EMPLOYEES, A SIMILAR REVIEW IS CONDUCTED BY THE EXECUTIVE OFFICERS, WITH REFERRAL TO THE BOARD OF DIRECTORS EXECUTIVE COMMITTEE IF REQUIRED TO ASCERTAIN ANY CONFLICTS FROM EXTERNAL ACTIVITIES OR TIES. AS A PROCEDURE, WHEN NEW MAJOR CONTRACTS ARE SIGNED THROUGHOUT THE YEAR, THEY ARE PRESENTED TO THE BOARD OF DIRECTORS TO ENSURE NO CONFLICTS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | AN ANNUAL COMPENSATION REVIEW FOR THE EXECUTIVE DIRECTOR IS DONE BY A SPECIALLY APPOINTED BOARD COMMITTEE WITH WRITTEN INPUT FROM THE BOARD OF DIRECTORS AND STAFF WITH THE BOARD OF DIRECTORS EXECUTIVE COMMITTEE DETERMING ANY RAISES AND ADDITIONAL REIMBURSEMENTS NEEDED ANNUALLY EMPLOYEES COMPENSATION IS DETERMINED AND APPROVED BY THE EXECUTIVE DIRECTOR. THE INFORMATION IS INCLUDED IN THE ANNUAL BUDGET APPROVED BY THE BOARD OF DIRECTORS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | SHE SHOULD RUN MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. ADDITIONALLY, GOVERNING DOCUMENTS ARE SENT TO THE STATES WHERE SHE SHOULD RUN IS REGISTERED TO FUND RAISE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | OTHER PROFESSIONAL FEES FOR SERVICES: PROGRAM SERVICE EXPENSES 195,527. MANAGEMENT AND GENERAL EXPENSES 14,529. FUNDRAISING EXPENSES 7,330. TOTAL EXPENSES 217,386. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART III, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART III, LINE 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION B, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART IX, LINE 11G |
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| IRS990/SignificantChangeInd | 0 | 1 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 1 |
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| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
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| IRS990/TotalAssetsEOYAmt | 0 | 1004655 |
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| IRS990/TotalAssetsGrp/EOYAmt | 0 | 1004655 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
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| IRS990/TotalEmployeeCnt | 0 | 8 |
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| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 807421 |
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| IRS990/TotalLiabilitiesBOYAmt | 0 | 3875 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 8167 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 3875 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 8167 |
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| IRS990/TotalProgramServiceRevenueAmt | 0 | 12954 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 135000 |
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| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.