Civic Intelligence

Houston Interactive Marketing Assoc

EIN 20-3916455 • 501(c)6 • Houston, TX

Profile

The exchange of marketing ideas and education for the benefit of the membership

13231 CHAMPION FOREST DR Room 300Houston, TX 77069

houstonima.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2020

Net Margin

8th percentile

-77%

Higher net margin than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2020

Top Officer Pay

80th percentile

$0

Higher top officer pay than 80% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2018

Asset Growth

16th percentile

-37%

Faster asset growth than 16% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

7th percentile

-65%

Faster revenue growth than 7% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$14,281

Down $8,338 (-37%) from 2019

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$14,281

Down $8,338 (-37%) from 2019

Operations
Liabilities / Revenue50th percentileNet Margin8th percentile

Revenue

Down

$10,875

Down $19,804 (-65%) from 2019

Expenses

Down

$19,213

Down $15,948 (-45%) from 2019

Net Income

Down

-$8,338

Down $3,856 (-86%) from 2019

Trend Graphs

Balance Sheet Trend

Asset Growth16th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80K$60K$40K$20K$0Assets 2011: $34,810Liabilities 2011: $02011Assets 2012: $42,548Liabilities 2012: $02012Assets 2013: $77,962Net Assets 2013: $77,9622013Assets 2014: $71,077Net Assets 2014: $71,0772014Assets 2015: $31,234Net Assets 2015: $31,2342015Assets 2016: $28,334Net Assets 2016: $28,3342016Assets 2017: $28,138Net Assets 2017: $28,1382017Assets 2018: $27,101Net Assets 2018: $27,1012018Assets 2019: $22,619Net Assets 2019: $22,6192019Assets 2020: $14,281Net Assets 2020: $14,2812020

Highlighted filing

2020

Assets$14,281
Liabilities-
Net Assets$14,281
Open 2020 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2011: $54,682Expenses 2011: $41,827Net Income 2011: $12,8552011Revenue 2012: $66,494Expenses 2012: $58,756Net Income 2012: $7,7382012Revenue 2013: $87,926Expenses 2013: $52,512Net Income 2013: $35,4142013Revenue 2014: $41,283Expenses 2014: $48,168Net Income 2014: -$6,8852014Revenue 2015: $44,385Expenses 2015: $84,228Net Income 2015: -$39,8432015Revenue 2016: $43,774Expenses 2016: $46,674Net Income 2016: -$2,9002016Revenue 2017: $42,895Expenses 2017: $43,091Net Income 2017: -$1962017Revenue 2018: $47,569Expenses 2018: $48,606Net Income 2018: -$1,0372018Revenue 2019: $30,679Expenses 2019: $35,161Net Income 2019: -$4,4822019Revenue 2020: $10,875Expenses 2020: $19,213Net Income 2020: -$8,3382020

Highlighted filing

2020

Revenue$10,875
Expenses$19,213
Net Income-$8,338
Open 2020 Filing

Filings

Most recent year

2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,281
Liabilities
-
Net assets
$14,281
Revenue
$10,875
Expenses
$19,213
Net income
-$8,338
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$14.3$14.3$10.9$19.2$8.34
2019Detailed filing. Detailed filing data is available for this year.$22.6$22.6$30.7$35.2$4.48
2018Detailed filing. Detailed filing data is available for this year.$27.1$27.1$47.6$48.6$1.04
2017Detailed filing. Detailed filing data is available for this year.$28.1$28.1$42.9$43.1$0.20
2016Detailed filing. Detailed filing data is available for this year.$28.3$28.3$43.8$46.7$2.90
2015Detailed filing. Detailed filing data is available for this year.$31.2$31.2$44.4$84.2$39.8
2014Detailed filing. Detailed filing data is available for this year.$71.1$71.1$41.3$48.2$6.89
2013Detailed filing. Detailed filing data is available for this year.$78.0$78.0$87.9$52.5$35.4
2012Summary only. Only limited summary data is available for this year.$42.5$0.00$66.5$58.8$7.74
2011Summary only. Only limited summary data is available for this year.$34.8$0.00$54.7$41.8$12.9
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Aug 12, 2021
Return Version
2020v4.1
Gross Receipts
$10,875
Mission and Program Overview

Mission

The exchange of marketing ideas and education for the benefit of the membership

Program Services

DescriptionGrantsExpenses
Expenses related to the professional developement of the members and the facilitation of business relationships for the membership--
Compensation and Service Providers
Top Officer Pay80th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Chris MolineauxPresidentPT$0--
Leah FaulImmediate Past PresidentPT$0--
Cheryl ShakoryVice-PresidentPT$0--
Ian DolanTreasurerPT$0--
Stephani CeritelliProgramming-$0--
Juan OrtizLogistics And Social Media-$0--
Christina HawkinsTechnology-$0--
Linda DangMarketing-$0--
Alex HancockMembership-$0--
Sarah BellVolunteers-$0--
Filing and Contact Details

Filer

Filer Name
Houston Interactive Marketing Assoc
EIN
20-3916455
Phone
7138390808
Address
13231 CHAMPION FOREST DR Room 300, HOUSTON, TX 77069

Signing Officer

Name
Madiha Hanif
Title
Treasurer
Signed
2021-08-12
Discuss with paid preparer
No

Preparer

Firm
Aaron Keys & Associates
Address
13231 CHAMPION FOREST DR STE 300, HOUSTON, TX 77069
Preparer
Aaron Keys
Phone
2815377177
Raw XML Appendix117 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0Aaron Keys and Associates Inc
IRS990EZ/BooksInCareOfDetail/PhoneNum02815377177
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt013231 Champion Forest Dr 300
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Houston
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0TX
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd077069
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt022619
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt014281
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-8338
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt05700
IRS990EZ/FiledScheduleAInd0false
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt022619
IRS990EZ/Form990TotalAssetsGrp/EOYAmt014281
IRS990EZ/GrossReceiptsAmt010875
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt04587
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt022619
IRS990EZ/NetAssetsOrFundBalancesEOYAmt014281
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt022619
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt014281
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt0005.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt1005.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt2005.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt3005.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt4001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt5001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt6001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt7001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt8001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt9001.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt90
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Chris Molineaux
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Leah Faul
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Cheryl Shakory
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Ian Dolan
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Stephani Ceritelli
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Juan Ortiz
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6Christina Hawkins
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7Linda Dang
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8Alex Hancock
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9Sarah Bell
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Immediate Past President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Vice-President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Programming
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Logistics and Social Media
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Technology
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Marketing
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Membership
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Volunteers
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0The exchange of marketing ideas and education for the benefit of the membership
IRS990EZ/PrintingPublicationsPostageAmt013513
IRS990EZ/ProgramServiceRevenueAmt06288
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Expenses related to the professional developement of the members and the facilitation of business relationships for the membership
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt019213
IRS990EZ/TotalRevenueAmt010875
IRS990EZ/TypeOfOrganizationAssocInd0X
IRS990EZ/WebsiteAddressTxt0HOUSTONIMA.ORG
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0Madiha Hanif
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-08-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HOUSTON INTERACTIVE MARKETING ASSOC
ReturnHeader/Filer/BusinessNameControlTxt0HOUS
ReturnHeader/Filer/EIN0203916455
ReturnHeader/Filer/PhoneNum07138390808
ReturnHeader/Filer/USAddress/AddressLine1Txt013231 CHAMPION FOREST DR Room 300
ReturnHeader/Filer/USAddress/CityNm0HOUSTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0TX
ReturnHeader/Filer/USAddress/ZIPCd077069
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0AARON KEYS & ASSOCIATES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt013231 CHAMPION FOREST DR STE 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HOUSTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0TX
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd077069
ReturnHeader/PreparerPersonGrp/PhoneNum02815377177
ReturnHeader/PreparerPersonGrp/PreparationDt02021-08-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Aaron Keys
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02021-08-12T10:45:49-00:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Madiha
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Hanif
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

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