Civic Intelligence

Parents for Educational Freedom in Nc

EIN 20-2754466 • 501(c)3 • Raleigh, NC

Profile

Parents for Educational Freedom in NC advocates for quality educational options through parental school choice. Our mission is to ENGAGE at the grassroots level, EDUCATE NC about the options in our state, and EMPOWER families to have a voice in their childrens education.

PO Box 98355Raleigh, NC 27624

www.pefnc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

22nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE B • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

22nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

NTEE B • $1M-$5M nonprofits • Source year 2025

Net Margin

15th percentile

-14%

Higher net margin than 15% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

94th percentile

$279,091

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 28.8% of source-year revenue.

NTEE B • $1M-$5M nonprofits • Source year 2025

Asset Growth

13th percentile

-16%

Faster asset growth than 13% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

10th percentile

-27%

Faster revenue growth than 10% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets22nd percentile

Assets

Down

$731,639

Down $138,335 (-16%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$731,639

Down $138,335 (-16%) from 2024

Operations
Liabilities / Revenue22nd percentileNet Margin15th percentile

Revenue

Down

$968,379

Down $349,541 (-27%) from 2024

Expenses

Down

$1,106,714

Down $152,236 (-12%) from 2024

Net Income

Down

-$138,335

Down $197,305 (-335%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth13th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $294,252Liabilities 2010: $0Net Assets 2010: $294,2522010Assets 2011: $577,554Liabilities 2011: $22,941Net Assets 2011: $554,6132011Assets 2012: $611,660Liabilities 2012: $2,000Net Assets 2012: $609,6602012Assets 2013: $750,090Liabilities 2013: $0Net Assets 2013: $750,0902013Assets 2014: $812,714Liabilities 2014: $70,524Net Assets 2014: $742,1902014Assets 2015: $1,260,243Liabilities 2015: $60,500Net Assets 2015: $1,199,7432015Assets 2016: $1,489,294Liabilities 2016: $251,714Net Assets 2016: $1,237,5802016Assets 2017: $923,263Liabilities 2017: $0Net Assets 2017: $923,2632017Assets 2018: $705,507Liabilities 2018: $0Net Assets 2018: $705,5072018Assets 2019: $827,098Liabilities 2019: $300Net Assets 2019: $826,7982019Assets 2020: $662,272Liabilities 2020: $152,384Net Assets 2020: $509,8882020Assets 2021: $860,989Liabilities 2021: $0Net Assets 2021: $860,9892021Assets 2022: $777,909Liabilities 2022: $0Net Assets 2022: $777,9092022Assets 2023: $811,004Liabilities 2023: $0Net Assets 2023: $811,0042023Assets 2024: $869,974Liabilities 2024: $0Net Assets 2024: $869,9742024Assets 2025: $731,639Liabilities 2025: $0Net Assets 2025: $731,6392025

Highlighted filing

2025

Assets$731,639
Liabilities$0
Net Assets$731,639
Open 2025 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $697,9362010Revenue 2011: $949,466Expenses 2011: $819,105Net Income 2011: $130,3612011Expenses 2012: $1,057,3862012Revenue 2013: $1,800,249Expenses 2013: $1,659,819Net Income 2013: $140,4302013Revenue 2014: $1,800,359Expenses 2014: $1,808,686Net Income 2014: -$8,3272014Revenue 2015: $2,112,330Expenses 2015: $1,654,777Net Income 2015: $457,5532015Revenue 2016: $1,698,520Expenses 2016: $1,660,683Net Income 2016: $37,8372016Revenue 2017: $1,453,663Expenses 2017: $1,767,980Net Income 2017: -$314,3172017Revenue 2018: $1,329,396Expenses 2018: $1,547,152Net Income 2018: -$217,7562018Revenue 2019: $1,309,475Expenses 2019: $1,188,184Net Income 2019: $121,2912019Revenue 2020: $857,189Expenses 2020: $1,174,099Net Income 2020: -$316,9102020Revenue 2021: $1,603,241Expenses 2021: $1,252,140Net Income 2021: $351,1012021Revenue 2022: $1,211,027Expenses 2022: $1,294,107Net Income 2022: -$83,0802022Revenue 2023: $1,521,206Expenses 2023: $1,488,111Net Income 2023: $33,0952023Revenue 2024: $1,317,920Expenses 2024: $1,258,950Net Income 2024: $58,9702024Revenue 2025: $968,379Expenses 2025: $1,106,714Net Income 2025: -$138,3352025

Highlighted filing

2025

Revenue$968,379
Expenses$1,106,714
Net Income-$138,335
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$731,639
Liabilities
$0
Net assets
$731,639
Revenue
$968,379
Expenses
$1,106,714
Net income
-$138,335
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.73$0.00$0.73$0.97$1.11$0.14
2024Detailed filing. Detailed filing data is available for this year.$0.87$0.00$0.87$1.32$1.26$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.81$0.00$0.81$1.52$1.49$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$1.21$1.29$0.08
2021Detailed filing. Detailed filing data is available for this year.$0.86$0.00$0.86$1.60$1.25$0.35
2020Detailed filing. Detailed filing data is available for this year.$0.66$0.15$0.51$0.86$1.17$0.32
2019Detailed filing. Detailed filing data is available for this year.$0.83$0.00$0.83$1.31$1.19$0.12
2018Detailed filing. Detailed filing data is available for this year.$0.71$0.00$0.71$1.33$1.55$0.22
2017Detailed filing. Detailed filing data is available for this year.$0.92$0.00$0.92$1.45$1.77$0.31
2016Detailed filing. Detailed filing data is available for this year.$1.49$0.25$1.24$1.70$1.66$0.04
2015Detailed filing. Detailed filing data is available for this year.$1.26$0.06$1.20$2.11$1.65$0.46
2014Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$1.80$1.81$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$1.80$1.66$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.61$0.00$0.61$1.06
2011Summary only. Only limited summary data is available for this year.$0.58$0.02$0.55$0.95$0.82$0.13
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.00$0.29$0.70
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 1, 2026
Return Version
2025v4.0
Gross Receipts
$1,028,420
Mission and Program Overview

Mission

Parents for Educational Freedom in NC advocates for quality educational options through parental school choice. Our mission is to ENGAGE at the grassroots level, EDUCATE NC about the options in our state, and EMPOWER families to have a voice in their childrens education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$514,082$713,267▲ $199,185
Cash and Non-Interest-Bearing Accounts$342,652$12,326▼ $330,326
Land, Buildings, and Equipment, Net$7,852$5,368▼ $2,484
Accounts Receivable$5,388$678▼ $4,710
Total Assets$869,974$731,639▼ $138,335
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$869,974$731,639▼ $138,335
Total Net Assets Fund Balance$869,974$731,639▼ $138,335
Total Liabilities and Net Assets / Fund Balance$869,974$731,639▼ $138,335

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$5,368$63,708$69,076
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael B LongPresidentFT$197,674$55,897$253,571
Allison GuentherVice President-$108,120$14,586$122,706

Board Members and Trustees

NameTitle
Rick AdamsChair
Joe YoungDirector
Joel FordDirector
Phil StrachDirector
Steven B LongDirector
Lesa HowardSecretary
Marilyn AvilaTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Think Big Media IncMarketingAdv1350 Connecticut Ave NW Ste 400, Washington, DC 20036$142,301
Revenue and Support

Revenue Composition

Contributions and Grants
$932,494
Program Service Revenue
$1,750
Investment Income
$29,376
Other Revenue
$4,759
All Other Contributions
$932,494
Change in Net Assets
$-138,335
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$683,799
Other Expenses$422,915
Total Fundraising Expense$85,164
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$280,998$65,000-$345,998
Current Officers, Directors, Trustees, and Key Employees$85,074$63,800$63,800$212,674
Information Technology$140,018$500-$140,518
Fees for Services Other$103,195--$103,195
Other Employee Benefits$45,581$16,026$7,939$69,546
Advertising$55,174--$55,174
Fees for Services Accounting-$45,900-$45,900
Payroll Taxes$27,072$9,531$4,721$41,324
Travel$9,052$6,790$6,790$22,632
Fees for Services Management$21,219--$21,219
Office Expenses$14,090$3,521-$17,611
Pension Plan Contributions$8,479$3,864$1,914$14,257
Other Expenses-$7,068-$7,068
Insurance$2,484$621-$3,105
Conferences and Meetings$2,531--$2,531
Depreciation Depletion$2,483--$2,483
Fees for Services Legal$1,479--$1,479
Total Functional Expenses$798,929$222,621$85,164$1,106,714
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$64,800
Fundraising Direct Expenses$60,041
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
20thAnnivers$64,800$64,800$14,852$49,948
Total Events$64,800$64,800$60,041$4,759
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The form 900 is reviewed by the president and the treasurer of the organization and then reviewed and approved by the board of directors.”

Conflict of interest policy compliance Part VI line 12C

“The board members monitor and enforce compliance with conflict of interest policy by regularly and consistently reviewing the policy at board meetings. Each member of the board is required to sign the policy and disclose any and all conflicts.”

CEO executive director top management comp Part VI line 15A

“The board of directors completed an in-depth review process, which included school choice arena in determining the appropriate compensation for the president.”

Other officer or key employee compensation Part VI line 15B

“Compensation for other officers and key employees is monitored with the board supervision and periodic meetings between the president and corporate attorney during the course of the year.”

Governing documents etc available to public Part VI line 19

“The organization provides its governing documents, conflict of interest policy, financial statements and tax returns to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Parents for Educational Freedom in NC
EIN
20-2754466
In Care Of
% Mike B Long
Phone
9198711084
Address
PO Box 98355, Raleigh, NC 27624

Signing Officer

Name
Mike B Long
Title
President
Phone
9198711084
Signed
2026-02-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rick Adams
Formed
2005
Legal Domicile
Nc
Voting Board Members
7
Independent Board Members
7
Employees
7

Preparer

Firm
Vivian Wan CPA PA
Address
2054 Kildaire Farm Road Box 242, Cary, NC 27518
Preparer
Vivian Wan
Phone
9193087202
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

“PEFNC hired outside contractors from different regions in NC to engage at the grassroots level to educate parents about the educational options in NC State.”

Raw XML AppendixShowing 400 of 482 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0PEFNCs 15-person Parent Liaison Team focused on one-on-one interactions, reaching 3,091 engagements at 82 in-person or virtual parent meetings. PEFNC paired grassroots outreach with strategic digital marketing focused on low-income switchers and lower/middle income students. PEFNC offered 6,964 families application assistance and 343 received school selection support. With PEFNCs support, North Carolinas Opportunity Scholarship Program has reached a historic milestone: 104,599 recipients as of January 5, 2026.
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IRS990/Form990PartVIISectionAGrp/PersonNm2Rick Adams
IRS990/Form990PartVIISectionAGrp/PersonNm3Joe Young
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990/MissionDesc0Parents for Educational Freedom in NC advocates for quality educational options through parental school choice. Our mission is to ENGAGE at the grassroots level, EDUCATE NC about the options in our state, and EMPOWER families to have a voice in their childrens education.
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MICHAEL B LONG
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The form 900 is reviewed by the president and the treasurer of the organization and then reviewed and approved by the board of directors.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The board members monitor and enforce compliance with conflict of interest policy by regularly and consistently reviewing the policy at board meetings. Each member of the board is required to sign the policy and disclose any and all conflicts.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board of directors completed an in-depth review process, which included school choice arena in determining the appropriate compensation for the president.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Compensation for other officers and key employees is monitored with the board supervision and periodic meetings between the president and corporate attorney during the course of the year.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The organization provides its governing documents, conflict of interest policy, financial statements and tax returns to the public upon request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PEFNC hired outside contractors from different regions in NC to engage at the grassroots level to educate parents about the educational options in NC State.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5List of other fees for services expenses Part IX line 11g
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0Partners for Edu Freedom in NC
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