Civic Intelligence

Nacd Dealer Marketing Association

EIN 20-2741885 • 501(c)6 • Minneapolis, MN

Profile

To benefit, promote and serve the common interests of Caterpillar dealerships located in North America. To provide opportunities for dealer marketing colleagues to network and share best practices. To provide a forum to hear from Caterpillar leadership about the introduction of new products, marketing and advertising programs.

901 W 94th ST Zieglar CatMinneapolis, MN 55420

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

18th percentile

-28%

Higher net margin than 18% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

8th percentile

-100%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

53rd percentile

1.0%

Faster revenue growth than 53% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Assets

Down

$441

Down $115,508 (-100%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$441

Down $115,508 (-100%) from 2024

Revenue

Up

$467,500

Up $4,702 (+1.0%) from 2024

Expenses

Up

$597,250

Up $124,942 (+26%) from 2024

Net Income

Down

-$129,750

Down $120,240 (-1264%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0Assets 2010: $48,139Liabilities 2010: $0Net Assets 2010: $48,1392010Assets 2011: $125,529Liabilities 2011: $0Net Assets 2011: $125,5292011Assets 2012: $141,701Liabilities 2012: $0Net Assets 2012: $141,7012012Assets 2013: $150,032Liabilities 2013: $0Net Assets 2013: $150,0322013Assets 2014: $88,293Liabilities 2014: $0Net Assets 2014: $88,2932014Assets 2015: $140,550Liabilities 2015: $0Net Assets 2015: $140,5502015Assets 2016: $140,895Liabilities 2016: $0Net Assets 2016: $140,8952016Assets 2017: $135,391Liabilities 2017: $0Net Assets 2017: $135,3912017Assets 2018: $102,779Liabilities 2018: $0Net Assets 2018: $102,7792018Assets 2019: $181,204Liabilities 2019: $0Net Assets 2019: $181,2042019Assets 2020: $133,580Liabilities 2020: $0Net Assets 2020: $133,5802020Assets 2021: $188,369Liabilities 2021: $0Net Assets 2021: $188,3692021Assets 2023: $111,141Liabilities 2023: $0Net Assets 2023: $111,1412023Assets 2024: $115,949Liabilities 2024: $0Net Assets 2024: $115,9492024Assets 2025: $441Liabilities 2025: $0Net Assets 2025: $4412025

Highlighted filing

2025

Assets$441
Liabilities$0
Net Assets$441

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KExpenses 2010: $14,4502010Expenses 2011: $175,2982011Expenses 2012: $219,7442012Revenue 2013: $237,690Expenses 2013: $229,359Net Income 2013: $8,3312013Revenue 2014: $243,470Expenses 2014: $305,209Net Income 2014: -$61,7392014Revenue 2015: $266,297Expenses 2015: $214,040Net Income 2015: $52,2572015Revenue 2016: $261,637Expenses 2016: $258,557Net Income 2016: $3,0802016Revenue 2017: $270,948Expenses 2017: $276,452Net Income 2017: -$5,5042017Revenue 2018: $314,968Expenses 2018: $347,580Net Income 2018: -$32,6122018Revenue 2019: $368,248Expenses 2019: $289,823Net Income 2019: $78,4252019Revenue 2020: $20,398Expenses 2020: $68,022Net Income 2020: -$47,6242020Revenue 2021: $338,364Expenses 2021: $270,436Net Income 2021: $67,9282021Revenue 2023: $398,901Expenses 2023: $381,685Net Income 2023: $17,2162023Revenue 2024: $462,798Expenses 2024: $472,308Net Income 2024: -$9,5102024Revenue 2025: $467,500Expenses 2025: $597,250Net Income 2025: -$129,7502025

Highlighted filing

2025

Revenue$467,500
Expenses$597,250
Net Income-$129,750

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$4.68$5.97$1.30
2024Detailed filing. Detailed filing data is available for this year.$1.16$0.00$1.16$4.63$4.72$0.10
2023Detailed filing. Detailed filing data is available for this year.$1.11$0.00$1.11$3.99$3.82$0.17
2021Detailed filing. Detailed filing data is available for this year.$1.88$0.00$1.88$3.38$2.70$0.68
2020Detailed filing. Detailed filing data is available for this year.$1.34$0.00$1.34$0.20$0.68$0.48
2019Detailed filing. Detailed filing data is available for this year.$1.81$0.00$1.81$3.68$2.90$0.78
2018Detailed filing. Detailed filing data is available for this year.$1.03$0.00$1.03$3.15$3.48$0.33
2017Detailed filing. Detailed filing data is available for this year.$1.35$0.00$1.35$2.71$2.76$0.06
2016Detailed filing. Detailed filing data is available for this year.$1.41$0.00$1.41$2.62$2.59$0.03
2015Detailed filing. Detailed filing data is available for this year.$1.41$0.00$1.41$2.66$2.14$0.52
2014Detailed filing. Detailed filing data is available for this year.$0.88$0.00$0.88$2.43$3.05$0.62
2013Detailed filing. Detailed filing data is available for this year.$1.50$0.00$1.50$2.38$2.29$0.08
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.42$0.00$1.42$2.20
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.26$0.00$1.26$1.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.00$0.48$0.14
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 15, 2026
Return Version
2025v4.0
Gross Receipts
$467,500
Mission and Program Overview

Mission

To benefit, promote and serve the common interests of Caterpillar dealerships located in North America. To provide opportunities for dealer marketing colleagues to network and share best practices. To provide a forum to hear from Caterpillar leadership about the introduction of new products, marketing and advertising programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$14,242$0▼ $14,242
Cash and Non-Interest-Bearing Accounts$115,949$441▼ $115,508
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$130,191$441▼ $129,750
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets With Donor Restrictions$14,242--
Net Assets Without Donor Restrictions$115,949$441▼ $115,508
Total Net Assets Fund Balance$130,191$441▼ $129,750
Total Liabilities and Net Assets / Fund Balance$130,191$441▼ $129,750
Compensation and Service Providers

Board Members and Trustees

NameTitle
Amanda HaguePresident
Miranda SmithVice President
Danny ZimmermanDirector
Erika BordwellDirector
Megan LerchDirector
Jason RundleTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$467,500
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-129,750
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$597,250
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$143,674--$143,674
Other Expenses$67,665--$67,665
Fees for Services Accounting$1,300--$1,300
Insurance$1,113--$1,113
Total Functional Expenses$597,250$0$0$597,250
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

No review was or will be conducted.

Form 990, Part VI, Section C, Line 19

No documents available to the public.

Filing and Contact Details

Filer

Filer Name
NACD Dealer Marketing Association
EIN
20-2741885
Address
901 W 94th ST Zieglar Cat, Minneapolis, MN 55420

Signing Officer

Name
Jason Rundle
Title
Treasurer
Signed
2026-02-15
Discuss with paid preparer
Yes

Organization Details

Legal Domicile
Ga
Voting Board Members
6
Independent Board Members
0
Employees
0

Preparer

Firm
Foreman & Airhart
Address
5270 W 84TH ST STE 350, BLOOMINGTON, MN 55437
Preparer
Mikel P Baltes
Phone
9529481844
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

2026 Down Payment: Column (A) - Total = $30000; Column (B) - Program Services = $30000; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

CVENT: Column (A) - Total = $23664; Column (B) - Program Services = $23664; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Guest Speaker: Column (A) - Total = $31496; Column (B) - Program Services = $31496; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Merchant Service Fees: Column (A) - Total = $28342; Column (B) - Program Services = $28342; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Miscellaneous: Column (A) - Total = $11081; Column (B) - Program Services = $11081; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Site Visit Expenses: Column (A) - Total = $6387; Column (B) - Program Services = $6387; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Site Visit for 2025 Denver: Column (A) - Total = $1034; Column (B) - Program Services = $1034; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

Form 990, Part IX, Line 24E

Viper Event Services: Column (A) - Total = $11670; Column (B) - Program Services = $11670; Column (C) - Management & General = $0; Column (D) - Fundraising = $0

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt014242
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990/ScheduleBRequiredInd0false
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt22026 Down Payment: Column (A) - Total = $30000; Column (B) - Program Services = $30000; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CVENT: Column (A) - Total = $23664; Column (B) - Program Services = $23664; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Guest Speaker: Column (A) - Total = $31496; Column (B) - Program Services = $31496; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Merchant Service Fees: Column (A) - Total = $28342; Column (B) - Program Services = $28342; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Miscellaneous: Column (A) - Total = $11081; Column (B) - Program Services = $11081; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Site Visit Expenses: Column (A) - Total = $6387; Column (B) - Program Services = $6387; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Site Visit for 2025 Denver: Column (A) - Total = $1034; Column (B) - Program Services = $1034; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Viper Event Services: Column (A) - Total = $11670; Column (B) - Program Services = $11670; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0130191
IRS990/TotalAssetsEOYAmt0441
IRS990/TotalAssetsGrp/BOYAmt0130191
IRS990/TotalAssetsGrp/EOYAmt0441
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0597250
IRS990/TotalFunctionalExpensesGrp/TotalAmt0597250
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0130191
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0441
IRS990/TotalProgramServiceRevenueAmt0467500
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0467500
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0467500
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0130191
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0441
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0901 W 94th ST Zieglar Cat
IRS990/USAddress/CityNm0Minneapolis
IRS990/USAddress/StateAbbreviationCd0MN
IRS990/USAddress/ZIPCd055420
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Jason Rundle
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NACD Dealer Marketing Association
ReturnHeader/Filer/BusinessNameControlTxt0NACD
ReturnHeader/Filer/EIN0202741885
ReturnHeader/Filer/USAddress/AddressLine1Txt0901 W 94th ST Zieglar Cat
ReturnHeader/Filer/USAddress/CityNm0Minneapolis
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MN
ReturnHeader/Filer/USAddress/ZIPCd055420
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411852990
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0FOREMAN & AIRHART
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt05270 W 84TH ST STE 350
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BLOOMINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055437
ReturnHeader/PreparerPersonGrp/PhoneNum09529481844
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Mikel P Baltes
ReturnHeader/ReturnTs02026-02-15T13:34:22-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02025-01-01
ReturnHeader/TaxPeriodEndDt02025-12-31
ReturnHeader/TaxYr02025

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