Civic Intelligence

Rally Foundation Inc.

990 • Fiscal year 2018 • EIN 20-1950849

Apr 01, 2017 to Mar 31, 2018 • Filed on Aug 10, 2018

Organization ProfileWWW.RALLYFOUNDATION.ORG
5775 Glenridge Drive Building BAtlanta, GA 30328

(404) 847-1270

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

80th percentile

0.48x

Higher debt load relative to assets than 80% of similar nonprofits.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2018

Liabilities / Revenue

81st percentile

0.63x

Higher debt load relative to revenue than 81% of similar nonprofits.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2018

Net Margin

67th percentile

11%

Higher net margin than 67% of similar nonprofits.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2018

Top Officer Pay

83rd percentile

$145,768

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 4.2% of source-year revenue.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2018

Asset Growth

78th percentile

15%

Faster asset growth than 78% of similar nonprofits.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2017 to 2018

Revenue Growth

15th percentile

-19%

Faster revenue growth than 15% of similar nonprofits.

2018 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$4,648,308

Up $612,628 (+15%) from 2017

Net Assets

Up

$2,437,669

Up $396,597 (+19%) from 2017

Liabilities

Up

$2,210,639

Up $216,031 (+11%) from 2017

Revenue And Expenses
Liabilities / Revenue81st percentileNet Margin67th percentile

Revenue

Down

$3,508,498

Down $803,571 (-19%) from 2017

Expenses

Up

$3,138,748

Up $326,013 (+12%) from 2017

Net Income

Down

$369,750

Down $1,129,584 (-75%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth78th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2012: $947,897Liabilities 2012: $493,462Net Assets 2012: $454,4352012Assets 2013: $901,289Liabilities 2013: $447,584Net Assets 2013: $453,7052013Assets 2014: $1,136,956Liabilities 2014: $688,164Net Assets 2014: $448,7922014Assets 2015: $1,172,972Liabilities 2015: $899,351Net Assets 2015: $273,6212015Assets 2016: $2,147,089Liabilities 2016: $1,609,690Net Assets 2016: $537,3992016Assets 2017: $4,035,680Liabilities 2017: $1,994,608Net Assets 2017: $2,041,0722017Assets 2018: $4,648,308Liabilities 2018: $2,210,639Net Assets 2018: $2,437,6692018Assets 2019: $6,561,685Liabilities 2019: $3,015,719Net Assets 2019: $3,545,9662019Assets 2020: $6,006,345Liabilities 2020: $3,367,643Net Assets 2020: $2,638,7022020Assets 2021: $6,645,795Liabilities 2021: $499,768Net Assets 2021: $6,146,0272021Assets 2022: $9,445,133Liabilities 2022: $54,292Net Assets 2022: $9,390,8412022Assets 2023: $11,671,961Liabilities 2023: $22,347Net Assets 2023: $11,649,6142023Assets 2024: $13,572,785Liabilities 2024: $45,404Net Assets 2024: $13,527,3812024Assets 2025: $15,102,214Liabilities 2025: $87,320Net Assets 2025: $15,014,8942025

Highlighted filing

2018

Assets$4,648,308
Liabilities$2,210,639
Net Assets$2,437,669
Open 2018 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2012: $1,352,786Expenses 2012: $1,041,001Net Income 2012: $311,7852012Revenue 2013: $1,312,644Expenses 2013: $1,313,375Net Income 2013: -$7312013Revenue 2014: $1,558,004Expenses 2014: $1,562,917Net Income 2014: -$4,9132014Revenue 2015: $1,994,907Expenses 2015: $2,170,079Net Income 2015: -$175,1722015Revenue 2016: $2,370,343Expenses 2016: $2,106,565Net Income 2016: $263,7782016Revenue 2017: $4,312,069Expenses 2017: $2,812,735Net Income 2017: $1,499,3342017Revenue 2018: $3,508,498Expenses 2018: $3,138,748Net Income 2018: $369,7502018Revenue 2019: $4,948,141Expenses 2019: $3,885,932Net Income 2019: $1,062,2092019Revenue 2020: $4,313,941Expenses 2020: $4,832,455Net Income 2020: -$518,5142020Revenue 2021: $4,770,043Expenses 2021: $5,130,003Net Income 2021: -$359,9602021Revenue 2022: $7,328,050Expenses 2022: $4,181,527Net Income 2022: $3,146,5232022Revenue 2023: $8,247,446Expenses 2023: $5,904,824Net Income 2023: $2,342,6222023Revenue 2024: $9,475,377Expenses 2024: $7,790,855Net Income 2024: $1,684,5222024Revenue 2025: $10,820,927Expenses 2025: $9,418,899Net Income 2025: $1,402,0282025

Highlighted filing

2018

Revenue$3,508,498
Expenses$3,138,748
Net Income$369,750
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2017 to Mar 31, 2018
Signed
Aug 10, 2018
Return Version
2017v2.2
Gross Receipts
$4,500,741
Mission and Program Overview

Mission

Rally foundation, a 501(c)(3) non profit organization, empowers volunteers across the country to raise awareness and funds for childhood cancer research to find better treatments with fewer long term side effects and, ultimately, cures

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$970,961$2,652,651▲ $1,681,690
Savings and Temporary Cash Investments$2,473,611$1,333,916▼ $1,139,695
Cash and Non-Interest-Bearing Accounts$468,268$638,437▲ $170,169
Pledges and Grants Receivable$100,236$20,500▼ $79,736
Land, Buildings, and Equipment, Net$3,354$1,804▼ $1,550
Prepaid Expenses and Deferred Charges$19,250$1,000▼ $18,250
Total Assets$4,035,680$4,648,308▲ $612,628
Liabilities
Grants Payable$1,963,500$2,185,000▲ $221,500
Accounts Payable and Accrued Expenses$31,108$25,639▼ $5,469
Total Liabilities$1,994,608$2,210,639▲ $216,031
Net Assets / Fund Balance
Unrestricted Net Assets$890,551$2,248,645▲ $1,358,094
Temporarily Rstr Net Assets$100,521$139,024▲ $38,503
Permanently Rstr Net Assets$1,050,000$50,000▼ $1,000,000
Total Net Assets Fund Balance$2,041,072$2,437,669▲ $396,597
Total Liabilities and Net Assets / Fund Balance$4,035,680$4,648,308▲ $612,628

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,804$28,017$29,821

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2017$1,056,218$50,000▲ $74,948-$1,181,166
2016-$1,050,000▲ $6,218-$1,056,218
Compensation and Service Providers
Top Officer Pay83rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Dean CroweFounder & CEOFT$145,768$145,768

Board Members and Trustees

NameTitle
Peggy FulghumChair
Blaine HessDirector
Chris GaffneyDirector
Joy PosthauerDirector
Kevin IsaksonDirector
Larry DeistDirector
Michael GosslingDirector
Scott GivensDirector
Shane RoachDirector
Todd EwingDirector
Reid CroweCo Founder
Carole a OrsbornSecretary
Christi KruseTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,189,367
Program Service Revenue
$0
Investment Income
$54,610
Other Revenue
$264,521
All Other Contributions
$2,016,010
Change in Net Assets
$369,750

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table512$348,878Fair Market Value
Other Non Cash Contri Table15$14,971Fair Market Value
Food Inventory9$3,094Fair Market Value
Other Non Cash Contri Table1$1,483Fair Market Value
Total Noncash Contributions537$368,426-

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,508,498
Revenue Not Reported on Form 990
$650,003
Total Revenue per Audited Statements
$4,158,501
Total Revenue per Form 990
$3,508,498
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$2,386,749
Salaries, Compensation, and Employee Benefits$490,760
Other Expenses$261,239
Total Fundraising Expense$170,979
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$2,300,822--$2,300,822
Other Salaries and Wages$242,718$37,097$35,822$315,637
Current Officers, Directors, Trustees, and Key Employees$113,053$2,862$14,310$130,225
Fees for Services Other$64,606$6,976$52,270$123,852
Grants to Domestic Individuals$60,927--$60,927
Office Expenses$19,274$3,537$12,716$35,527
Payroll Taxes$23,051$5,311$3,367$31,729
Foreign Grants$25,000--$25,000
Other Expenses$22,849-$17,900$17,900
Travel$5,040-$8,418$13,458
Pension Plan Contributions$10,449$426$1,433$12,308
Insurance$6,087$1,402$889$8,378
Fees for Services Accounting$677$6,093-$6,770
Conferences and Meetings$4,440$19$395$4,854
Fees for Services Legal$2,740$172-$2,912
Depreciation Depletion$1,126$259$164$1,549
Other Employee Benefits$717$39$105$861
Total Functional Expenses$2,903,576$64,193$170,979$3,138,748

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,761,904
Expenses per Audited Statements$3,138,748
Total Expenses per Form 990$3,138,748
Expenses Not Reported on Form 990$623,156
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Dana Farber Cancer InstituteBoston, MA501c3Pediatric Cancer Study$290,000
Johns Hopkins Univ School of MedBaltimore, MD501c3Pediatric Cancer Study$200,000
Emory UniversityAtlanta, GA501c3Pediatric Cancer Study$190,000
Childrens Hosp of PhiladelphiaPhiladelphia, PA501c3Pediatric Cancer Study$125,000
Memorial Sloan Kettering Cancer CtrNew York, NY501c3Pediatric Cancer Study$125,000
Case Western Reserve School of MediCleveland, OH501c3Pediatric Cancer Study$100,000
Childrens Oncology GroupPhiladelphia, PA501c3Pediatric Cancer Study$100,000
National Brain Tumor SocietyNewton, MA501c3Pediatric Cancer Study$100,000
Vanderbilt University Med CtrNashville, TN501c3Pediatric Cancer Study$100,000
Baylor College of MedicineHouston, TX501c3Pediatric Cancer Study$75,000
Arkansas Childrens HospitalLittle Rock, AR501c3Pediatric Cancer Study$50,000
Beckman Research InstDuarte, CA501c3Pediatric Cancer Study$50,000
Childrens Cancer Therapy InstituteBeaverton, OR501c3Pediatric Cancer Study$50,000
Childrens Research InstituteWashington, DC501c3Pediatric Cancer Study$50,000
Columbia University Medical CenterNew York, NY501c3Pediatric Cancer Study$50,000
Massachussetts General HospitalBoston, MA501c3Pediatric Cancer Study$50,000
Medical University of South CarolinCharleston, SC501c3Pediatric Cancer Study$50,000
Northwestern University ChicagoChicago, IL501c3Pediatric Cancer Study$50,000
Regents of the Univ of MinnesotaMinneapolis, MN501c3Pediatric Cancer Study$50,000
St Judes Childrens Research HospMemphis, TN501c3Pediatric Cancer Study$50,000
Truth 365Marlboro, NJ501c3Pediatric Cancer Study$50,000
Univ of Illinois- Chicago Med InstChicago, IL501c3Pediatric Cancer Study$50,000
University of Ala-birminghamBirmingham, AL501c3Pediatric Cancer Study$50,000
University of FloridaGainesville, FL501c3Pediatric Cancer Study$50,000
University of WashingtonChicago, IL501c3Pediatric Cancer Study$50,000
Ut SouthwesternDallas, TX501c3Pediatric Cancer Study$50,000
Regents University of Calif-san FraSan Francisco, CA501c3Pediatric Cancer Study$25,000
Regents of the University of MichAnn Arbor, MI501c3Pediatric Cancer Study$25,000
University of ColoradoDenver, CO501c3Pediatric Cancer Study$25,000
Journey for a CureMarlboro, NJ501c3Raising Cancer Cure Awareness$20,000
Arms Wide OpenMarlboro, NJ501c3Pediatric Cancer Study$6,250
Canines & KidsChantilly, VA501c3Pediatric Cancer Study$5,000

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$1,004,339
Fundraising Direct Expenses$739,818
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Dinneraucti$947,350$288,115$74,199$213,916
Fashion Show$309,464$71,240$46,718$24,522
Total Events$1,648,076$579,231$278,616$300,615
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Officer directors etc family relationship Part VI line 2

“Dean crowe - founder & ceo; reid crowe-founder and board member have a family relationship”

Form 990 governing body review Part VI line 11

“A copy of the 990 and supporting schedules was furnished to all board members for review prior to the filing of the return. A copy of the 990 was provided to the treasurer prior to filing. She forwarded this copy to the board members after her review and approval.”

Conflict of interest policy compliance Part VI line 12C

“Each member of the board of directors has a copy of the conflict of interest policy and compliance with this policy is discussed annually at a board of directors meeting. There have been no conflicts of interest to date.”

CEO executive director top management comp Part VI line 15A

“An annual salary report of non-profit organizations of various sizes was used to determine the appropriate compensation for rally foundations ceo. All members of the board of directors except the ceo and her husband met to discuss and vote on her salary. The salary was set based on the median salary of other non-profit organizations of similar size, plus a 2% inflation adjustment for 2017-2018. This process was documented in the minutes there are no other members of the board or employees who are materially compensated.”

Governing documents etc available to public Part VI line 19

“Rally foundation makes available to the public all governing documents, conflict of interest policy, and financial statements by having them available for review at the rally office as well as sending them to any interested parties by mail or e-mail upon request.”

Filing and Contact Details

Filer

Filer Name
Rally Foundation Inc
EIN
20-1950849
Address
5775 GLENRIDGE DRIVE BUILDING B, ATLANTA, GA 30328

Signing Officer

Name
Christi Kruse
Title
Treasurer
Phone
4048471270
Signed
2018-08-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dean Crowe
Formed
2005
Legal Domicile
Ga
Voting Board Members
14
Independent Board Members
12
Employees
17
Volunteers
1,250

Preparer

Firm
Susan K Miller CPA LLC
Address
P O Box 923351, Norcross, GA 30010
Preparer
Susan K Miller CPA
Phone
6785955583
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“Other changes in net assets or fund balances - part x1 line 9donated services (noted above) does not change net asset total - (232216)”

General explanation attachment

“Schedule i part iii grants and other assistance to domestic individuals:part iii rally foundation has established a resource for parents whose children are currently going through treatment for cancer and need additional help with financial responsibilities.”

Raw XML AppendixShowing 400 of 866 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
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Document Assets

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Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,648,308
Liabilities
$2,210,639
Net assets
$2,437,669
Revenue
$3,508,498
Expenses
$3,138,748
Net income
$369,750
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.1$0.09$15.0$10.8$9.42$1.40
2024Detailed filing. Detailed filing data is available for this year.$13.6$0.05$13.5$9.48$7.79$1.68
2023Detailed filing. Detailed filing data is available for this year.$11.7$0.02$11.6$8.25$5.90$2.34
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.45$0.05$9.39$7.33$4.18$3.15
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.65$0.50$6.15$4.77$5.13$0.36
2020Detailed filing. Detailed filing data is available for this year.$6.01$3.37$2.64$4.31$4.83$0.52
2019Detailed filing. Detailed filing data is available for this year.$6.56$3.02$3.55$4.95$3.89$1.06
2018Detailed filing. Detailed filing data is available for this year.$4.65$2.21$2.44$3.51$3.14$0.37
2017Detailed filing. Detailed filing data is available for this year.$4.04$1.99$2.04$4.31$2.81$1.50
2016Detailed filing. Detailed filing data is available for this year.$2.15$1.61$0.54$2.37$2.11$0.26
2015Summary only. Only limited summary data is available for this year.$1.17$0.90$0.27$1.99$2.17$0.18
2014Summary only. Only limited summary data is available for this year.$1.14$0.69$0.45$1.56$1.56$0.00
2013Summary only. Only limited summary data is available for this year.$0.90$0.45$0.45$1.31$1.31$0.00
2012Summary only. Only limited summary data is available for this year.$0.95$0.49$0.45$1.35$1.04$0.31