Civic Intelligence

Its All About the Kids Foundation

EIN 20-1114086 • 501(c)3 • San Diego, CA

Profile

Its all about the kids foundation creates and provides new and innovative programs and services to benefit childrens charities and enhances the lives of less fortunate children and those in need in southern california and baja mexico.

7918 El Cajon Blvd CO Rubinson CpaSan Diego, CA 92129

www.itsallaboutthekids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

39th percentile

-2.8%

Higher net margin than 39% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

16th percentile

-55%

Faster asset growth than 16% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

21st percentile

-40%

Faster revenue growth than 21% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$74,322

Down $92,289 (-55%) from 2023

Liabilities

Down

$0

Down $71,936 (-100%) from 2023

Net Assets

Down

$74,322

Down $20,353 (-21%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin39th percentile

Revenue

Down

$441,079

Down $289,811 (-40%) from 2023

Expenses

Down

$453,333

Down $441,099 (-49%) from 2023

Net Income

Up

-$12,254

Up $151,288 (+93%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth16th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0-$100KAssets 2010: $6,104Liabilities 2010: $29,467Net Assets 2010: -$23,3632010Assets 2011: $24,280Liabilities 2011: $26,443Net Assets 2011: -$2,1632011Assets 2012: $9,701Liabilities 2012: $29,133Net Assets 2012: -$19,4322012Assets 2013: $22,193Liabilities 2013: $28,643Net Assets 2013: -$6,4502013Assets 2014: $38,883Liabilities 2014: $0Net Assets 2014: $38,8832014Assets 2015: $38,125Liabilities 2015: $0Net Assets 2015: $38,1252015Assets 2016: $36,124Liabilities 2016: $0Net Assets 2016: $36,1242016Assets 2017: $19,778Liabilities 2017: $0Net Assets 2017: $19,7782017Assets 2018: $65,310Liabilities 2018: $0Net Assets 2018: $65,3102018Assets 2019: $62,287Liabilities 2019: $0Net Assets 2019: $62,2872019Assets 2020: $102,719Liabilities 2020: $0Net Assets 2020: $102,7192020Assets 2021: $132,541Liabilities 2021: $0Net Assets 2021: $132,5412021Assets 2022: $258,217Liabilities 2022: $0Net Assets 2022: $258,2172022Assets 2023: $166,611Liabilities 2023: $71,936Net Assets 2023: $94,6752023Assets 2024: $74,322Liabilities 2024: $0Net Assets 2024: $74,3222024

Highlighted filing

2024

Assets$74,322
Liabilities$0
Net Assets$74,322
Open 2024 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $299,4672010Expenses 2011: $353,2172011Expenses 2012: $96,1402012Revenue 2013: $99,126Expenses 2013: $86,144Net Income 2013: $12,9822013Revenue 2014: $140,116Expenses 2014: $94,783Net Income 2014: $45,3332014Revenue 2015: $121,401Expenses 2015: $122,159Net Income 2015: -$7582015Revenue 2016: $320,043Expenses 2016: $322,044Net Income 2016: -$2,0012016Revenue 2017: $245,574Expenses 2017: $261,920Net Income 2017: -$16,3462017Revenue 2018: $514,905Expenses 2018: $469,373Net Income 2018: $45,5322018Revenue 2019: $1,013,775Expenses 2019: $1,016,798Net Income 2019: -$3,0232019Revenue 2020: $3,405,324Expenses 2020: $3,364,892Net Income 2020: $40,4322020Revenue 2021: $1,813,433Expenses 2021: $1,783,611Net Income 2021: $29,8222021Revenue 2022: $1,151,620Expenses 2022: $1,025,944Net Income 2022: $125,6762022Revenue 2023: $730,890Expenses 2023: $894,432Net Income 2023: -$163,5422023Revenue 2024: $441,079Expenses 2024: $453,333Net Income 2024: -$12,2542024

Highlighted filing

2024

Revenue$441,079
Expenses$453,333
Net Income-$12,254
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$74,322
Liabilities
$0
Net assets
$74,322
Revenue
$441,079
Expenses
$453,333
Net income
-$12,254
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.00$0.07$0.44$0.45$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.17$0.07$0.09$0.73$0.89$0.16
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.26$0.00$0.26$1.15$1.03$0.13
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.00$0.13$1.81$1.78$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.10$0.00$0.10$3.41$3.36$0.04
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.06$0.00$0.06$1.01$1.02$0.00
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.07$0.00$0.07$0.51$0.47$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.02$0.00$0.02$0.25$0.26$0.02
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.04$0.00$0.04$0.32$0.32$0.00
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.04$0.00$0.04$0.12$0.12$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.04$0.00$0.04$0.14$0.09$0.05
2013Detailed filing. Detailed filing data is available for this year.$0.02$0.03$0.01$0.10$0.09$0.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.03$0.02$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.02$0.03$0.00$0.35
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.01$0.03$0.02$0.30
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$441,079
Mission and Program Overview

Mission

Its all about the kids foundation bridges the weekend food insecurity gap in children in impoverished neighborhoods.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$86,576$74,322▼ $12,254
Savings and Temporary Cash Investments$107,972$52,937▼ $55,035
Cash and Non-Interest-Bearing Accounts$50,540$21,385▼ $29,155
Total Assets$158,512$74,322▼ $84,190
Liabilities
Unsecured Notes Loans Payable$71,936--
Total Liabilities$71,936$0▼ $71,936
Net Assets / Fund Balance
Total Net Assets Fund Balance$86,576$74,322▼ $12,254
Total Liabilities and Net Assets / Fund Balance$158,512$74,322▼ $84,190
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Angela Brannon-baptistePresident and Board Chair
Carmen CooleyDirector
Michelle NguyenDirector
Monica DenostaDirector
Peter AufsesserDirector
David DoddTreasurer and Director
Revenue and Support

Revenue Composition

Contributions and Grants
$438,655
Program Service Revenue
$0
Investment Income
$2,424
Other Revenue
$0
All Other Contributions
$438,655
Change in Net Assets
$-12,254

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Food Inventory5$156,778Fair Market Value
Other Non Cash Contri Table20$76,670Fair Market Value
Other Non Cash Contri Table10$7,740Fair Market Value
Other Non Cash Contri Table1$750Fair Market Value
Total Noncash Contributions36$241,938-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$442,752
Salaries, Compensation, and Employee Benefits$10,581
Total Fundraising Expense$9,323
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses-$15,096$4,711$19,807
Occupancy$15,000$3,546-$18,546
Other Salaries and Wages$10,581--$10,581
Fees for Services Other$1,250$9,175-$10,425
Travel$788$6,815-$7,603
Other Expenses$5,511$11,849$4,612$5,511
Office Expenses$485$1,434-$1,919
Information Technology-$1,482-$1,482
Fees for Services Accounting-$750-$750
Advertising$543--$543
Total Functional Expenses$393,863$50,147$9,323$453,333
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Angela BrannonbaptistePresident and DirectorProgram Admin and Event ProductionNo-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Officer directors etc family relationship Part VI line 2

“Director angela brannon-baptiste is an ownder of second of may llc, which provides program administration and event production.”

Form 990 governing body review Part VI line 11

“The return preparer emails a copy of the final version of form 990 to each board member before it is filed.”

Conflict of interest policy compliance Part VI line 12C

“A copy of the conflict of interest policy is distributed to all employees and officers annually and they are required to sign the form acknowledging their receipt of it.”

CEO executive director top management comp Part VI line 15A

“The governing body reviews and approves compensation by any persons acting in its all about the kids organizations capacity.”

Other officer or key employee compensation Part VI line 15B

“The governing body reviews and approves compensation by any persons acting in its all about the kids organizations capacity.”

Governing documents etc available to public Part VI line 19

“The organization makes its governing documents available to the general public via guidestar and its website.”

Filing and Contact Details

Filer

Filer Name
Its All About the Kids Foundation
EIN
20-1114086
In Care Of
% ANGELA BRANNON-BAPTISTE
Phone
8582293663
Address
7918 EL CAJON BLVD CO RUBINSON CPA, SAN DIEGO, CA 92129

Signing Officer

Name
Angela Brannon-baptiste
Title
President and Board Chair
Phone
8582293663
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Angela Brannonbaptiste
Formed
2004
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
4
Volunteers
50

Preparer

Firm
Rubinson & Associates CPA LLP
Address
7918 El Cajon Blvd Ste N 157, La Mesa, CA 91942
Preparer
Reuven I Rubinson CPA
Phone
8583440864
Raw XML Appendix393 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ForeignFinancialAccountInd0false
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IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER AND DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0PRESIDENT AND DIRECTOR
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0PROGRAM ADMIN AND EVENT PRODUCTION
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IRS990ScheduleM/FoodInventoryGrp/MethodOfDeterminingRevenuesTxt0FAIR MARKET VALUE
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IRS990ScheduleM/OtherNonCashContriTableGrp/Desc0EVENTS
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc1TOYS, CLOTHING AND SHOES
IRS990ScheduleM/OtherNonCashContriTableGrp/Desc2ACCOUNTING SERVICES
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt0FAIR MARKET VALUE
IRS990ScheduleM/OtherNonCashContriTableGrp/MethodOfDeterminingRevenuesTxt1FAIR MARKET VALUE
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DIRECTOR ANGELA BRANNON-BAPTISTE IS AN OWNDER OF SECOND OF MAY LLC, WHICH PROVIDES PROGRAM ADMINISTRATION AND EVENT PRODUCTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE RETURN PREPARER EMAILS A COPY OF THE FINAL VERSION OF FORM 990 TO EACH BOARD MEMBER BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2A COPY OF THE CONFLICT OF INTEREST POLICY IS DISTRIBUTED TO ALL EMPLOYEES AND OFFICERS ANNUALLY AND THEY ARE REQUIRED TO SIGN THE FORM ACKNOWLEDGING THEIR RECEIPT OF IT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE GOVERNING BODY REVIEWS AND APPROVES COMPENSATION BY ANY PERSONS ACTING IN ITS ALL ABOUT THE KIDS ORGANIZATIONS CAPACITY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE GOVERNING BODY REVIEWS AND APPROVES COMPENSATION BY ANY PERSONS ACTING IN ITS ALL ABOUT THE KIDS ORGANIZATIONS CAPACITY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO THE GENERAL PUBLIC VIA GUIDESTAR AND ITS WEBSITE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Officer directors etc family relationship Part VI line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Governing documents etc available to public Part VI line 19
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IRS990/USAddress/CityNm0SAN DIEGO
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0ANGELA BRANNON-BAPTISTE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT AND BOARD CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum08582293663
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ITS ALL ABOUT THE KIDS FOUNDATION
ReturnHeader/Filer/BusinessNameControlTxt0ITSA
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ReturnHeader/Filer/InCareOfNm0% ANGELA BRANNON-BAPTISTE
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Rubinson & Associates CPA LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt07918 El Cajon Blvd Ste N 157
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0La Mesa
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
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ReturnHeader/PreparerPersonGrp/PhoneNum08583440864
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-05
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0REUVEN I RUBINSON CPA
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ReturnHeader/ReturnTs02025-11-05T10:24:37-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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