Civic Intelligence

Association of Genuine Alaska Pollock

EIN 20-0455541 • 501(c)6 • Seattle, WA

Profile

Communicate the innumerable attributes of wild alaska pollock to customers and consumers around the world in a consistent, persuasive, and motivational way in order to build global demand for our fish and drive forward the gapp mission with our members and partners.

2200 Alaskan Way 420Seattle, WA 98121

www.alaskapollock.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

13th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

48th percentile

3.6%

Higher net margin than 48% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

98th percentile

$543,169

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 11.5% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

49th percentile

5.1%

Faster asset growth than 49% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

80th percentile

21%

Faster revenue growth than 80% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$3,202,659

Up $155,125 (+5.1%) from 2023

Liabilities

Down

$0

Down $15,575 (-100%) from 2023

Net Assets

Up

$3,202,659

Up $170,700 (+5.6%) from 2023

Revenue

Up

$4,741,195

Up $828,843 (+21%) from 2023

Expenses

Down

$4,570,495

Down $700,331 (-13%) from 2023

Net Income

Up

$170,700

Up $1,529,174 (+113%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $862,278Liabilities 2010: $0Net Assets 2010: $862,2782010Assets 2011: $880,554Liabilities 2011: $0Net Assets 2011: $880,5542011Assets 2012: $870,840Liabilities 2012: $0Net Assets 2012: $870,8402012Assets 2013: $838,259Liabilities 2013: $0Net Assets 2013: $838,2592013Assets 2014: $673,576Liabilities 2014: $0Net Assets 2014: $673,5762014Assets 2015: $971,309Liabilities 2015: $0Net Assets 2015: $971,3092015Assets 2016: $1,202,318Liabilities 2016: $0Net Assets 2016: $1,202,3182016Assets 2017: $779,987Liabilities 2017: $0Net Assets 2017: $779,9872017Assets 2018: $1,877,807Liabilities 2018: $0Net Assets 2018: $1,877,8072018Assets 2019: $3,669,514Liabilities 2019: $35,973Net Assets 2019: $3,633,5412019Assets 2020: $3,618,128Liabilities 2020: $32,570Net Assets 2020: $3,585,5582020Assets 2021: $3,606,525Liabilities 2021: $9,172Net Assets 2021: $3,597,3532021Assets 2022: $4,400,386Liabilities 2022: $9,953Net Assets 2022: $4,390,4332022Assets 2023: $3,047,534Liabilities 2023: $15,575Net Assets 2023: $3,031,9592023Assets 2024: $3,202,659Liabilities 2024: $0Net Assets 2024: $3,202,6592024

Highlighted filing

2024

Assets$3,202,659
Liabilities$0
Net Assets$3,202,659

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $260,7002010Expenses 2011: $268,9562011Expenses 2012: $259,1512012Revenue 2013: $264,212Expenses 2013: $308,055Net Income 2013: -$43,8432013Revenue 2014: $256,567Expenses 2014: $421,250Net Income 2014: -$164,6832014Revenue 2015: $711,815Expenses 2015: $414,082Net Income 2015: $297,7332015Revenue 2016: $1,081,370Expenses 2016: $850,361Net Income 2016: $231,0092016Revenue 2017: $791,645Expenses 2017: $1,213,976Net Income 2017: -$422,3312017Revenue 2018: $2,113,008Expenses 2018: $1,015,188Net Income 2018: $1,097,8202018Revenue 2019: $3,910,217Expenses 2019: $2,154,483Net Income 2019: $1,755,7342019Revenue 2020: $3,355,015Expenses 2020: $3,402,998Net Income 2020: -$47,9832020Revenue 2021: $3,582,021Expenses 2021: $3,570,226Net Income 2021: $11,7952021Revenue 2022: $3,600,281Expenses 2022: $2,807,201Net Income 2022: $793,0802022Revenue 2023: $3,912,352Expenses 2023: $5,270,826Net Income 2023: -$1,358,4742023Revenue 2024: $4,741,195Expenses 2024: $4,570,495Net Income 2024: $170,7002024

Highlighted filing

2024

Revenue$4,741,195
Expenses$4,570,495
Net Income$170,700

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.20$0.00$3.20$4.74$4.57$0.17
2023Detailed filing. Detailed filing data is available for this year.$3.05$0.02$3.03$3.91$5.27$1.36
2022Detailed filing. Detailed filing data is available for this year.$4.40$0.01$4.39$3.60$2.81$0.79
2021Detailed filing. Detailed filing data is available for this year.$3.61$0.01$3.60$3.58$3.57$0.01
2020Detailed filing. Detailed filing data is available for this year.$3.62$0.03$3.59$3.36$3.40$0.05
2019Detailed filing. Detailed filing data is available for this year.$3.67$0.04$3.63$3.91$2.15$1.76
2018Detailed filing. Detailed filing data is available for this year.$1.88$0.00$1.88$2.11$1.02$1.10
2017Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$0.79$1.21$0.42
2016Detailed filing. Detailed filing data is available for this year.$1.20$0.00$1.20$1.08$0.85$0.23
2015Detailed filing. Detailed filing data is available for this year.$0.97$0.00$0.97$0.71$0.41$0.30
2014Detailed filing. Detailed filing data is available for this year.$0.67$0.00$0.67$0.26$0.42$0.16
2013Detailed filing. Detailed filing data is available for this year.$0.84$0.00$0.84$0.26$0.31$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.00$0.87$0.26
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$0.27
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.86$0.00$0.86$0.26
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 17, 2025
Return Version
2024v5.2
Gross Receipts
$4,741,195
Mission and Program Overview

Mission

Promote Genuine Alaska Pollock and benefits in major markets worldwide by educating market on safety, traceability and other product attributes and sustainability of the resource. Work with customers to differentiate Genuine Alaska Pollock by promoting competetive advantages.

Build demand for and raise awareness of wild alaska pollock.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$3,031,959$3,202,659▲ $170,700
Savings and Temporary Cash Investments$2,295,350$3,170,037▲ $874,687
Investments Other Securities$647,207$0▼ $647,207
Cash and Non-Interest-Bearing Accounts$104,977$26,622▼ $78,355
Land, Buildings, and Equipment, Net$0$0→ $0
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$3,047,534$3,202,659▲ $155,125
Other Assets Total$0$6,000▲ $6,000
Liabilities
Other Liabilities$15,575$0▼ $15,575
Total Liabilities$15,575$0▼ $15,575
Net Assets / Fund Balance
Total Net Assets Fund Balance$3,031,959$3,202,659▲ $170,700
Total Liabilities and Net Assets / Fund Balance$3,047,534$3,202,659▲ $155,125

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$3,851$3,851
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Craig MorrisChief Executive OfficerFT$440,478$102,691$543,169
Ronald RognessDirector, Industry RelationsFT$167,172$14,487$181,659

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Ketchum INCPublic RelationsPO BOX 771796, St Louis, MO 63177$458,100
Epic Associates LLCConsulting7025 HODGSON MEMORIAL DRIVE, Savannah, GA 31406$318,304
Afa Service CorporationPartnership Program1155 PERIMETER CENTER, Atlanta, GA 30338$300,000
Trident Seafoods CorporationPartnership Program5303 SHILSHOLE AVE NW, Seattle, WA 98107$263,631
Ovg Seattle Sales Services LLCPartnership Program16 W HARRISON ST 200, Seattle, WA 98119$260,000
Revenue and Support

Revenue Composition

Contributions and Grants
$300,000
Program Service Revenue
$4,084,664
Investment Income
$173,498
Other Revenue
$183,033
Change in Net Assets
$170,700
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,699,567
Salaries, Compensation, and Employee Benefits$870,928
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$550,079
Advertising---$381,250
Conferences and Meetings---$298,617
Other Salaries and Wages---$268,376
Information Technology---$123,074
Fees for Services Accounting---$106,988
Other Expenses---$91,263
All Other Expenses---$59,762
Pension Plan Contributions---$52,473
Fees for Services Legal---$44,617
Office Expenses---$41,607
Travel---$39,436
Total Functional Expenses$0$0$0$4,570,495
International Activity

International Summary

Offices
0
Employees
0
Spending
$282,745

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland)Program ServicePartnership Program00$201,229
Europe (including Iceland & Greenland)Legal ServicesN/a00$81,516
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-ENTITY MORE THAN 35% OWNED BY BOARD MEMBER AND FAMILY MEMBERSPartnership ProgramNo$263,631
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Members of the association have common interests in the u.s.- caught alaska pollock fishery. These members are voting members and are privileged to vote at the annual meeting and elect the board of directors.

Form 990, Part VI, Section A, Line 7A

Voting members elect the board of directors at the annual meeting.

Form 990, Part VI, Section A, Line 7B

The members, voting at the annual meeting, decide whether or not to raise assessments for members and approve or disapprove other similar issues regarding the organizational operation.

Form 990, Part VI, Section A, Line 8B

Committees advise the board yet carry no authority to act on the board's behalf.

Form 990, Part VI, Section B, Line 11B

A copy of the 990 is presented to the board of directors for their review and approval before being signed by the ceo.

Form 990, Part VI, Section B, Line 12C

In order to ensure gapp operates in a manner consistent with its tax-exempt purpose and does not engage in activities that could jeopardize its tax-exempt purpose, periodic reviews are conducted that include determining whether compensation arrangements and benefits are reasonable based on competent survey information and the result of arm's length bargaining; and whether partnerships, joint ventures and arrangements with management organizations conform to gapp's written policies, are properly recorded, reflect reasonable investment or payments for goods and services, further charitable purposes and do not result in inurement, impermissible private benefit or in an excess benefit transaction.

Form 990, Part VI, Section B, Line 15A

The association hired the global search firm korn ferry to conduct a search for the organization's first full time employee. As a part of that contract, korn ferry ensured salary expectations were commensurate with the association's budget, location, and experience required. In consultation with korn ferry, the association appointed a search committee comprised of three board members who interviewed a number of applicants who were narrowed down for final interview by the full board. In line with korn ferry's reccomendations, the ceo's salary was negotiated and approved by the board. The ceo started with gapp on jaunary 14, 2019 and as a part of the employment contract a fixed salary for 3 years that has subsequent been adjusted based on inflationary adjustments utilizing bol data. All of the other officers and directors are volunteers.

Form 990, Part VI, Section C, Line 19

Gapp makes its governing documents, conflict of interest policy and financial statements available to all who request them in some written form. Documents are copied and mailed to such requesting persons.

Filing and Contact Details

Filer

Filer Name
Association of Genuine Alaska Pollock
EIN
20-0455541
Phone
2069133930
Address
2200 ALASKAN WAY 420, SEATTLE, WA 98121

Signing Officer

Name
Craig Morris
Title
CEO
Phone
2069133930
Signed
2025-07-17
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Craig Morris
Formed
2003
Legal Domicile
Ak
Voting Board Members
12
Independent Board Members
11
Employees
3
Volunteers
49

Preparer

Firm
Clark Nuber Ps
Address
10900 NE 4TH STREET SUITE 1400, BELLEVUE, WA 98004
Preparer
Megan R Ryan
Phone
4254544919
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 6

Volunteers are calculated by adding together the number of board members as well as committee members. The hours served total would be 4 hours per month plus 24 hours of board meetings per year for the chair, 2 hours per month plus 24 hours per year for board meetings for the treasurer, 24 hours of board meetings for the other 9 directors, and 12 hours per year for the 23 committee members. This totals 612 hours served for all volunteers.

Form 990, Part III, Line 2

SEE PART III, LINE 4D.

Raw XML AppendixShowing 400 of 509 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0BUILD DEMAND FOR AND RAISE AWARENESS OF WILD ALASKA POLLOCK.
IRS990/AdvertisingGrp/TotalAmt0381250
IRS990/AllOtherExpensesGrp/TotalAmt059762
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0CRAIG MORRIS
IRS990/BooksInCareOfDetail/PhoneNum02069133930
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02200 ALASKAN WAY SUITE 420
IRS990/BooksInCareOfDetail/USAddress/CityNm0SEATTLE
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd098121
IRS990/BusinessRlnWith35CtrlEntInd01
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CapStkTrPrinCurrentFundsGrp/BOYAmt00
IRS990/CapStkTrPrinCurrentFundsGrp/EOYAmt00
IRS990/CashNonInterestBearingGrp/BOYAmt0104977
IRS990/CashNonInterestBearingGrp/EOYAmt026622
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt011
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0550079
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd00
IRS990/ConferencesMeetingsGrp/TotalAmt0298617
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt0458100
IRS990/ContractorCompensationGrp/CompensationAmt1318304
IRS990/ContractorCompensationGrp/CompensationAmt2300000
IRS990/ContractorCompensationGrp/CompensationAmt3263631
IRS990/ContractorCompensationGrp/CompensationAmt4260000
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0PO BOX 771796
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt17025 HODGSON MEMORIAL DRIVE
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt21155 PERIMETER CENTER
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt35303 SHILSHOLE AVE NW
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt416 W HARRISON ST 200
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0ST LOUIS
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm1SAVANNAH
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm2ATLANTA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm3SEATTLE
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm4SEATTLE
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0MO
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd1GA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd2GA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd3WA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd4WA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd063177
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd131406
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd230338
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd398107
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd498119
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0KETCHUM INC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1EPIC ASSOCIATES LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2AFA SERVICE CORPORATION
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3TRIDENT SEAFOODS CORPORATION
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4OVG SEATTLE SALES SERVICES LLC
IRS990/ContractorCompensationGrp/ServicesDesc0PUBLIC RELATIONS
IRS990/ContractorCompensationGrp/ServicesDesc1CONSULTING
IRS990/ContractorCompensationGrp/ServicesDesc2PARTNERSHIP PROGRAM
IRS990/ContractorCompensationGrp/ServicesDesc3PARTNERSHIP PROGRAM
IRS990/ContractorCompensationGrp/ServicesDesc4PARTNERSHIP PROGRAM
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0300000
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt0173498
IRS990/CYOtherExpensesAmt03699567
IRS990/CYOtherRevenueAmt0183033
IRS990/CYProgramServiceRevenueAmt04084664
IRS990/CYRevenuesLessExpensesAmt0170700
IRS990/CYSalariesCompEmpBnftPaidAmt0870928
IRS990/CYTotalExpensesAmt04570495
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt04741195
IRS990/DecisionsSubjectToApprovaInd01
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0COMMUNICATIONS. THE ASSOCIATION MAINTAINS A WEBSITE AND SOCIAL MEDIA PLATFORMS TO EDUCATE CUSTOMERS AND CONSUMERS ABOUT ALASKA POLLOCK. THE ASSOCIATION ALSO HIRES SPOKESPERSONS TO TALK ABOUT ALASKA POLLOCK ON THEIR PLATFORMS TO HELP BUILD AWARENESS AND DEMAND FOR THE FISH.
IRS990/DescribedInSection501c3Ind00
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IRS990/EmploymentTaxReturnsFiledInd01
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
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IRS990/Form990PartVIISectionAGrp/PersonNm5MARK FRANKIN
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IRS990/Form990PartVIISectionAGrp/PersonNm13CRAIG MORRIS
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IRS990/Form990PartVIISectionAGrp/TitleTxt6MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10MEMBER THRU 9/24
IRS990/Form990PartVIISectionAGrp/TitleTxt11MEMBER EFF 9/24
IRS990/Form990PartVIISectionAGrp/TitleTxt12MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13CHIEF EXECUTIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR, INDUSTRY RELATIONS
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IRS990/MissionDesc0COMMUNICATE THE INNUMERABLE ATTRIBUTES OF WILD ALASKA POLLOCK TO CUSTOMERS AND CONSUMERS AROUND THE WORLD IN A CONSISTENT, PERSUASIVE, AND MOTIVATIONAL WAY IN ORDER TO BUILD GLOBAL DEMAND FOR OUR FISH AND DRIVE FORWARD THE GAPP MISSION WITH OUR MEMBERS AND PARTNERS.
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IRS990/OtherExpensesGrp/Desc1INCIDENTAL CATCH COMM.
IRS990/OtherExpensesGrp/Desc2RESEARCH/MARKET INSIGHT
IRS990/OtherExpensesGrp/Desc3MARKET PROJECTS
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IRS990/OtherExpensesGrp/TotalAmt1759701
IRS990/OtherExpensesGrp/TotalAmt2351803
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IRS990/ProgSrvcAccomActy2Grp/Desc0PARTNERSHIPS & INDIVIDUAL MARKET PROJECTS. THE ASSOCIATION PARTNERS WITH FOOD BRANDS TO ENCOURAGE THEM TO INCLUDE ALASKA POLLOCK IN THEIR FORMULATIONS AND PLACE THE NAME OF THE FISH ON FRONT OF PACKAGE AND INCLUDED IN MARKETING CAMPAIGNS.
IRS990/ProgSrvcAccomActy3Grp/Desc0RESEARCH & MARKET ANALYSIS. THE ASSOCIATION CONDUCTS GLOBAL CONSUMER AND MARKET RESEARCH INCLUDING SURVEYS AND FOCUS GROUPS TO DETERMINE THE AWARENESS AND DEMAND FOR ALASKA POLLOCK AND TO TEST MARKETING MESSAGES.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0THE ALASKA POLLOCK FISHERY ALLIANCE IS COMPRISED OF A COALITION OF INDUSTRY LEADERS COMMITTED TO PROMOTING THE RESPONSIBLE, SCIENCE-BASED MANAGEMENT AND HARVESTING OF ALASKA POLLOCK. THIS COMMITTEE CONDUCTED CONSUMER SURVEYS, DEVELOPED A WEBSITE AND SOCIAL MEDIA PLATFORMS, PARTICIPATED IN PUBLIC EVENTS, AND RESPONDED TO MEDIA REQUESTS.
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IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt0EUROPE (INCLUDING ICELAND & GREENLAND)
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