Civic Intelligence

Serve Incorporated

EIN 20-0059596 • 501(c)3 • Bayside, WI

Profile

Serve is a nonprofit advertising agency whose mission is to give underserved charitable causes a stronger voice in the community.

8909 N Port Washington Rd 200Bayside, WI 53217

www.servemarketing.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

84th percentile

0.27x

Higher debt load relative to assets than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

90th percentile

0.40x

Higher debt load relative to revenue than 90% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

15th percentile

-47%

Higher net margin than 15% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

87th percentile

$5,000

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

41st percentile

-7.4%

Faster asset growth than 41% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

23rd percentile

-34%

Faster revenue growth than 23% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets84th percentile

Assets

Down

$208,063

Down $16,700 (-7.4%) from 2023

Liabilities

Up

$55,944

Up $49,376 (+752%) from 2023

Net Assets

Down

$152,119

Down $66,076 (-30%) from 2023

Operations
Liabilities / Revenue90th percentileNet Margin15th percentile

Revenue

Down

$141,526

Down $72,865 (-34%) from 2023

Expenses

Up

$207,602

Up $40,667 (+24%) from 2023

Net Income

Down

-$66,076

Down $113,532 (-239%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth41st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2010: $144,931Liabilities 2010: $3,072Net Assets 2010: $141,8592010Assets 2011: $244,938Liabilities 2011: $1,232Net Assets 2011: $243,7062011Assets 2012: $241,239Liabilities 2012: $2,4352012Assets 2013: $159,977Liabilities 2013: $5,5572013Assets 2014: $197,982Liabilities 2014: $2,153Net Assets 2014: $195,8292014Assets 2015: $210,014Liabilities 2015: $9,040Net Assets 2015: $200,9742015Assets 2016: $380,328Liabilities 2016: $4,515Net Assets 2016: $375,8132016Assets 2017: $180,564Liabilities 2017: $1,604Net Assets 2017: $178,9602017Assets 2018: $127,340Liabilities 2018: $571Net Assets 2018: $126,7692018Assets 2019: $94,340Liabilities 2019: $353Net Assets 2019: $93,9872019Assets 2020: $107,273Liabilities 2020: $1,444Net Assets 2020: $105,8292020Assets 2021: $164,055Liabilities 2021: $387Net Assets 2021: $163,6682021Assets 2022: $170,931Liabilities 2022: $192Net Assets 2022: $170,7392022Assets 2023: $224,763Liabilities 2023: $6,568Net Assets 2023: $218,1952023Assets 2024: $208,063Liabilities 2024: $55,944Net Assets 2024: $152,1192024

Highlighted filing

2024

Assets$208,063
Liabilities$55,944
Net Assets$152,119
Open 2024 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $236,755Expenses 2010: $229,462Net Income 2010: $7,2932010Revenue 2011: $278,640Expenses 2011: $176,793Net Income 2011: $101,8472011Revenue 2012: $197,485Expenses 2012: $202,387Net Income 2012: -$4,9022012Revenue 2013: $85,494Expenses 2013: $169,878Net Income 2013: -$84,3842013Revenue 2014: $201,264Expenses 2014: $159,855Net Income 2014: $41,4092014Revenue 2015: $268,642Expenses 2015: $263,497Net Income 2015: $5,1452015Revenue 2016: $463,059Expenses 2016: $288,220Net Income 2016: $174,8392016Revenue 2017: $102,870Expenses 2017: $299,723Net Income 2017: -$196,8532017Revenue 2018: $89,263Expenses 2018: $141,454Net Income 2018: -$52,1912018Revenue 2019: $68,478Expenses 2019: $107,628Net Income 2019: -$39,1502019Revenue 2020: $140,067Expenses 2020: $128,225Net Income 2020: $11,8422020Revenue 2021: $155,813Expenses 2021: $97,974Net Income 2021: $57,8392021Revenue 2022: $237,745Expenses 2022: $230,674Net Income 2022: $7,0712022Revenue 2023: $214,391Expenses 2023: $166,935Net Income 2023: $47,4562023Revenue 2024: $141,526Expenses 2024: $207,602Net Income 2024: -$66,0762024

Highlighted filing

2024

Revenue$141,526
Expenses$207,602
Net Income-$66,076
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$208,063
Liabilities
$55,944
Net assets
$152,119
Revenue
$141,526
Expenses
$207,602
Net income
-$66,076
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.56$1.52$1.42$2.08$0.66
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.25$0.07$2.18$2.14$1.67$0.47
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.71$0.00$1.71$2.38$2.31$0.07
2021Detailed filing. Detailed filing data is available for this year.$1.64$0.00$1.64$1.56$0.98$0.58
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.07$0.01$1.06$1.40$1.28$0.12
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.94$0.00$0.94$0.68$1.08$0.39
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.01$1.27$0.89$1.41$0.52
2017Detailed filing. Detailed filing data is available for this year.$1.81$0.02$1.79$1.03$3.00$1.97
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.80$0.05$3.76$4.63$2.88$1.75
2015Detailed filing. Detailed filing data is available for this year.$2.10$0.09$2.01$2.69$2.63$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.98$0.02$1.96$2.01$1.60$0.41
2013Summary only. Only limited summary data is available for this year.$1.60$0.06$0.85$1.70$0.84
2012Summary only. Only limited summary data is available for this year.$2.41$0.02$1.97$2.02$0.05
2011Summary only. Only limited summary data is available for this year.$2.45$0.01$2.44$2.79$1.77$1.02
2010Summary only. Only limited summary data is available for this year.$1.45$0.03$1.42$2.37$2.29$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 31, 2025
Return Version
2024v5.2
Gross Receipts
$141,526
Mission and Program Overview

Mission

Serve is a nonprofit advertising agency whose mission is to give underserved charitable causes a stronger voice in the community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$148,707$158,857▲ $10,150
Savings and Temporary Cash Investments$37,206$37,206→ $0
Accounts Receivable$38,850$12,000▼ $26,850
Total Assets$224,763$208,063▼ $16,700
Liabilities
Accounts Payable and Accrued Expenses$6,568$55,944▲ $49,376
Total Liabilities$6,568$55,944▲ $49,376
Net Assets / Fund Balance
Net Assets With Donor Restrictions$70,927$85,000▲ $14,073
Net Assets Without Donor Restrictions$147,268$67,119▼ $80,149
Total Net Assets Fund Balance$218,195$152,119▼ $66,076
Total Liabilities and Net Assets / Fund Balance$224,763$208,063▼ $16,700
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Lauren SutterExecutive DirectorFT$10,000$10,000

Board Members and Trustees

NameTitle
Tamalyn PowellPresident
Gary MuellerVice President
Cynthia GonzalezDirector
Darnell HamiltonDirector
Dawn BarnettDirector
John ChisholmDirector
Lisa LiljegrenDirector
Nick VerbetenDirector
Raquel FilmanowiczDirector
Susen RasmussenSecretary
Deb MuellerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$96,261
Program Service Revenue
$45,265
Investment Income
$0
Other Revenue
$0
All Other Contributions
$96,261
Change in Net Assets
$-66,076
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$117,292
Grants and Similar Amounts Paid$80,310
Salaries, Compensation, and Employee Benefits$10,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$74,310--$74,310
Office Expenses-$19,404-$19,404
Other Salaries and Wages$5,000$5,000-$10,000
All Other Expenses$2,471$6,620-$9,091
Grants to Domestic Individuals$6,000--$6,000
Information Technology$5,443--$5,443
Fees for Services Other$4,200$418-$4,618
Other Expenses$4,500--$4,500
Fees for Services Accounting-$1,675-$1,675
Insurance-$1,035-$1,035
Conferences and Meetings-$889-$889
Travel-$129-$129
Total Functional Expenses$172,432$35,170$0$207,602
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Street Dreams Soccer AcademyMilwaukee, WI501(c)(3)General Support$70,927
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Line 2 explanation - treasurer deb mueller is the spouse of vice president gary mueller”

Form 990, Part VI, Section B, Line 11B

“Line 11b explanation - form 990 was distributed electronically to all board members.”

Form 990, Part VI, Section B, Line 12C

“All board members are subject to the conflict of interest policy. If a conflict arises the related board member would not have voting rights with regard to the deliberation and decisions of a conflicting transaction.”

Form 990, Part VI, Section C, Line 19

“All documents are available upon request”

Filing and Contact Details

Filer

Filer Name
Serve Incorporated
EIN
20-0059596
Phone
2625155544
Address
8909 N PORT WASHINGTON RD 200, BAYSIDE, WI 53217

Signing Officer

Name
Deb Mueller
Title
Treasurer
Phone
2625155544
Signed
2025-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tamalyn Powell
Formed
2002
Legal Domicile
Wi
Voting Board Members
12
Independent Board Members
12
Employees
0
Volunteers
13

Preparer

Firm
Ritz Holman Llp
Address
330 E KILBOURN AVE SUITE 222, MILWAUKEE, WI 53202
Preparer
Diana G Luttmann
Phone
4142711451
Raw XML AppendixShowing 400 of 434 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt06568
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt055944
IRS990/AccountsReceivableGrp/BOYAmt038850
IRS990/AccountsReceivableGrp/EOYAmt012000
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0SERVE IS A NONPROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED CHARITABLE CAUSES A STRONGER VOICE IN THE COMMUNITY.
IRS990/AllOtherContributionsAmt096261
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt06620
IRS990/AllOtherExpensesGrp/ProgramServicesAmt02471
IRS990/AllOtherExpensesGrp/TotalAmt09091
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0LAUREN SUTTER
IRS990/BooksInCareOfDetail/PhoneNum02625155544
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt08909 N PORT WASHINGTON RD STE 200
IRS990/BooksInCareOfDetail/USAddress/CityNm0BAYSIDE
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0WI
IRS990/BooksInCareOfDetail/USAddress/ZIPCd053217
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0148707
IRS990/CashNonInterestBearingGrp/EOYAmt0158857
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd00
IRS990/CompensationProcessOtherInd00
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt0889
IRS990/ConferencesMeetingsGrp/TotalAmt0889
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt096261
IRS990/CYGrantsAndSimilarPaidAmt080310
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0117292
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt045265
IRS990/CYRevenuesLessExpensesAmt0-66076
IRS990/CYSalariesCompEmpBnftPaidAmt010000
IRS990/CYTotalExpensesAmt0207602
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0141526
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0SERVE MARKETING IS THE NATION'S ONLY ALL-VOLUNTEER, NON-PROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED ISSUES AND CHARITIES A STRONG VOICE IN THE COMMUNITY. SERVE IS SPONSORING THE MIGHTY SMALL MOMENTS PROGRAM, A MOVEMENT TO PROVIDE EDUCATION TO MILWAUKEE FAMILIES ABOUT BRAIN DEVELOPMENT. SERVE IS WORKING ON A YOUTH COALITION CAMPAIGN FOR MENTAL HEALTH CALLED THE 1MORE CAMPAIGN. THE COALITION GROUP IS VOICES OF HOPE.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DonorAdvisedFundInd00
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt070927
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt085000
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt00
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt0172432
IRS990/FamilyOrBusinessRlnInd01
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt01675
IRS990/FeesForServicesAccountingGrp/TotalAmt01675
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt0418
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt04200
IRS990/FeesForServicesOtherGrp/TotalAmt04618
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1140.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/PersonNm0TAMALYN POWELL
IRS990/Form990PartVIISectionAGrp/PersonNm1GARY MUELLER
IRS990/Form990PartVIISectionAGrp/PersonNm2SUSEN RASMUSSEN
IRS990/Form990PartVIISectionAGrp/PersonNm3DEB MUELLER
IRS990/Form990PartVIISectionAGrp/PersonNm4DARNELL HAMILTON
IRS990/Form990PartVIISectionAGrp/PersonNm5NICK VERBETEN
IRS990/Form990PartVIISectionAGrp/PersonNm6CYNTHIA GONZALEZ
IRS990/Form990PartVIISectionAGrp/PersonNm7LISA LILJEGREN
IRS990/Form990PartVIISectionAGrp/PersonNm8JOHN CHISHOLM
IRS990/Form990PartVIISectionAGrp/PersonNm9DAWN BARNETT
IRS990/Form990PartVIISectionAGrp/PersonNm10RAQUEL FILMANOWICZ
IRS990/Form990PartVIISectionAGrp/PersonNm11LAUREN SUTTER
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1110000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11EXECUTIVE DIR.
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02002
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantAmt080310
IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt06000
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt06000
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt074310
IRS990/GrantsToDomesticOrgsGrp/TotalAmt074310
IRS990/GrantsToIndividualsInd01
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0141526
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt05443
IRS990/InformationTechnologyGrp/TotalAmt05443
IRS990/InsuranceGrp/ManagementAndGeneralAmt01035
IRS990/InsuranceGrp/TotalAmt01035
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt040
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0WI
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0SERVE IS A NONPROFIT ADVERTISING AGENCY WHOSE MISSION IS TO GIVE UNDERSERVED CHARITABLE CAUSES A STRONGER VOICE IN THE COMMUNITY.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0218195
IRS990/NetAssetsOrFundBalancesEOYAmt0152119
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0147268
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt067119
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt019404
IRS990/OfficeExpensesGrp/TotalAmt019404
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0MEDIA BUYS
IRS990/OtherExpensesGrp/Desc1EVENTS (WITH SUPPLIES)
IRS990/OtherExpensesGrp/Desc2PRODUCTION EXPENSES
IRS990/OtherExpensesGrp/Desc3EDUCATION
IRS990/OtherExpensesGrp/ProgramServicesAmt046457
IRS990/OtherExpensesGrp/ProgramServicesAmt112255
IRS990/OtherExpensesGrp/ProgramServicesAmt211796
IRS990/OtherExpensesGrp/ProgramServicesAmt34500
IRS990/OtherExpensesGrp/TotalAmt046457
IRS990/OtherExpensesGrp/TotalAmt112255
IRS990/OtherExpensesGrp/TotalAmt211796
IRS990/OtherExpensesGrp/TotalAmt34500
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt05000
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt05000
IRS990/OtherSalariesAndWagesGrp/TotalAmt010000
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0TAMALYN POWELL
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0541800
IRS990/ProgramServiceRevenueGrp/Desc0PRODUCTION FEES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt045265
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt045265
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt071232
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt013233
IRS990/PYInvestmentIncomeAmt011
IRS990/PYOtherExpensesAmt0143702
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0143148
IRS990/PYRevenuesLessExpensesAmt047456
IRS990/PYSalariesCompEmpBnftPaidAmt010000
IRS990/PYTotalExpensesAmt0166935
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0214391
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-66076
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt045265
IRS990/SavingsAndTempCashInvstGrp/BOYAmt037206
IRS990/SavingsAndTempCashInvstGrp/EOYAmt037206
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt096261
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt071232
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt015432
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt042169
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt032604
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0257698
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt011
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt074
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt01084
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0759
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt01928
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt045265
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0143148
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt0222239
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0112560
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0106704
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt0629916
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt011
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt074
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt01084
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt0759
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt01928
IRS990ScheduleA/InvestmentIncomeCYPct00.00220
IRS990ScheduleA/InvestmentIncomePYPct00.00270
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99780
IRS990ScheduleA/PublicSupportPY509Pct00.99730
IRS990ScheduleA/PublicSupportTotal509Amt0887614
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0141526
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0214380
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0237671
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0154729
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0139308
IRS990ScheduleA/Total509Grp/TotalAmt0887614
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0141526
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0214391
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0237745
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0155813
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0140067
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0889542
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleI/GrantRecordsMaintainedInd01
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt06000
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0SERVE SCHOLARSHIPS
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/RecipientCnt03
IRS990ScheduleI/RecipientTable/CashGrantAmt070927
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(C)(3)
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0GENERAL SUPPORT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0STREET DREAMS SOCCER ACADEMY
IRS990ScheduleI/RecipientTable/RecipientEIN0934043319
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt03400 N 87TH ST
IRS990ScheduleI/RecipientTable/USAddress/CityNm0MILWAUKEE
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd053222
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0GRANTS TO ENTITIES - SERVE WAS THE FISCAL SPONSOR AND THEN THE FISCAL AGENT FOR STREET DREAMS SOCCER ACADEMY. STREET DREAMS RECEIVED TAX EXEMPT STATUS AND REPORTS ON ITS OWN 990 EFFECTIVE JANUARY 1, 2024. GRANTS TO INDIVIDUALS - THE SERVE MARKETING DIVERSITY SCHOLARSHIP FOCUSES ON BROADENING THE NUMBER OF TRADITIONALLY UNDERREPRESENTED GROUPS IN MILWAUKEE'S ADVERTISING AND MARKETING PROFESSION. SPECIFICALLY PROFESSIONALS OF BLACK/AFRICAN AMERICAN, HISPANIC/LATINX AND INDIGENOUS DESCENT. SERVE AWARDED $2,000 SCHOLARSHIPS TO THREE DESERVING, GRADUATING HIGH SCHOOL SENIORS FROM THE MILWAUKEE AREA WHO ARE PLANNING TO ATTEND COLLEGE WITH A MAJOR IN DESIGN, COMMUNICATIONS, BUSINESS, ADVERTISING OR MARKETING. TO BE ELIGIBLE: THE HIGH SCHOOL SENIORS MUST HAVE AT LEAST A 2.5 GPA AND WILL BE ATTENDING COLLEGE IN THE FALL. THE STUDENT MUST MAJOR (OR HAVE PLANS TO MAJOR) IN DESIGN, COMMUNICATIONS, ADVERTISING, JOURNALISM OR MARKETING IN COLLEGE. MUST HAVE AT LEAST ONE BIRTH PARENT WHO IS BLACK/AFRICAN AMERICAN, HISPANIC/LATINX OR NATIVE AMERICAN AND MUST CURRENTLY RESIDE IN MILWAUKEE/WAUKESHA AREA.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990ScheduleI/Total501c3OrgCnt01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0LINE 2 EXPLANATION - TREASURER DEB MUELLER IS THE SPOUSE OF VICE PRESIDENT GARY MUELLER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1LINE 11B EXPLANATION - FORM 990 WAS DISTRIBUTED ELECTRONICALLY TO ALL BOARD MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL BOARD MEMBERS ARE SUBJECT TO THE CONFLICT OF INTEREST POLICY. IF A CONFLICT ARISES THE RELATED BOARD MEMBER WOULD NOT HAVE VOTING RIGHTS WITH REGARD TO THE DELIBERATION AND DECISIONS OF A CONFLICTING TRANSACTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL DOCUMENTS ARE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0224763
IRS990/TotalAssetsEOYAmt0208063
IRS990/TotalAssetsGrp/BOYAmt0224763
IRS990/TotalAssetsGrp/EOYAmt0208063
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt096261
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt035170
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0172432
IRS990/TotalFunctionalExpensesGrp/TotalAmt0207602
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt06568
IRS990/TotalLiabilitiesEOYAmt055944
IRS990/TotalLiabilitiesGrp/BOYAmt06568
IRS990/TotalLiabilitiesGrp/EOYAmt055944
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0218195
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0152119
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0172432
IRS990/TotalProgramServiceRevenueAmt045265
IRS990/TotalReportableCompFromOrgAmt010000
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt045265
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0141526
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt013
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0224763
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0208063
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt0129
IRS990/TravelGrp/TotalAmt0129
IRS990/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt08909 N PORT WASHINGTON RD 200
IRS990/USAddress/CityNm0BAYSIDE
IRS990/USAddress/StateAbbreviationCd0WI

Document Assets

No mirrored PDF or thumbnail assets are attached yet.