Civic Intelligence

Rochester Chapter Public Relations Society of America

990EZ • Fiscal year 2016 • EIN 16-6061762

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 14, 2017

Organization Profilewww.prsarochester.org
1463 Providence DriveWebster, NY 14580

(585) 576-6511

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Liabilities / Revenue

46th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Net Margin

40th percentile

-0.7%

Higher net margin than 40% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Top Officer Pay

69th percentile

$0

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • <$500k nonprofits • Source year 2016

Asset Growth

42nd percentile

-0.7%

Faster asset growth than 42% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Revenue Growth

18th percentile

-19%

Faster revenue growth than 18% of similar nonprofits.

2016 filings • 501(c)6 • <$500k nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets46th percentile

Assets

Down

$36,236

Down $247 (-0.7%) from 2015

Net Assets

Down

$36,236

Down $247 (-0.7%) from 2015

Liabilities

Flat

$0

Flat from 2015

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin40th percentile

Revenue

Down

$35,979

Down $8,196 (-19%) from 2015

Expenses

Up

$36,226

Up $948 (+2.7%) from 2015

Net Income

Down

-$247

Down $9,144 (-103%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth42nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2011: $33,902Liabilities 2011: $02011Assets 2012: $36,075Liabilities 2012: $02012Assets 2013: $30,046Liabilities 2013: $0Net Assets 2013: $30,0462013Assets 2014: $27,586Liabilities 2014: $0Net Assets 2014: $27,5862014Assets 2015: $36,483Liabilities 2015: $0Net Assets 2015: $36,4832015Assets 2016: $36,236Liabilities 2016: $0Net Assets 2016: $36,2362016Assets 2017: $32,167Liabilities 2017: $0Net Assets 2017: $32,1672017Assets 2018: $31,792Liabilities 2018: $0Net Assets 2018: $31,7922018Assets 2019: $31,824Liabilities 2019: $0Net Assets 2019: $31,8242019Assets 2020: $33,575Liabilities 2020: $0Net Assets 2020: $33,5752020Assets 2021: $31,594Liabilities 2021: $0Net Assets 2021: $31,5942021Assets 2022: $38,127Liabilities 2022: $0Net Assets 2022: $38,1272022Assets 2023: $68,654Liabilities 2023: $0Net Assets 2023: $68,6542023Assets 2024: $52,697Liabilities 2024: $0Net Assets 2024: $52,6972024

Highlighted filing

2016

Assets$36,236
Liabilities$0
Net Assets$36,236
Open 2016 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50KRevenue 2011: $49,315Expenses 2011: $51,267Net Income 2011: -$1,9522011Revenue 2012: $30,824Expenses 2012: $28,651Net Income 2012: $2,1732012Revenue 2013: $30,495Expenses 2013: $36,524Net Income 2013: -$6,0292013Revenue 2014: $61,983Expenses 2014: $64,443Net Income 2014: -$2,4602014Revenue 2015: $44,175Expenses 2015: $35,278Net Income 2015: $8,8972015Revenue 2016: $35,979Expenses 2016: $36,226Net Income 2016: -$2472016Revenue 2017: $39,188Expenses 2017: $43,257Net Income 2017: -$4,0692017Revenue 2018: $41,177Expenses 2018: $41,552Net Income 2018: -$3752018Revenue 2019: $36,426Expenses 2019: $36,394Net Income 2019: $322019Revenue 2020: $12,598Expenses 2020: $10,847Net Income 2020: $1,7512020Revenue 2021: $22,513Expenses 2021: $24,494Net Income 2021: -$1,9812021Revenue 2022: $26,086Expenses 2022: $19,553Net Income 2022: $6,5332022Revenue 2023: $70,831Expenses 2023: $40,304Net Income 2023: $30,5272023Revenue 2024: $28,352Expenses 2024: $44,309Net Income 2024: -$15,9572024

Highlighted filing

2016

Revenue$35,979
Expenses$36,226
Net Income-$247
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 14, 2017
Return Version
2016v3.0
Gross Receipts
$35,979
Mission and Program Overview

Mission

Membership organization to provide public relations professionals an association to discuss matters.

Program Services

DescriptionGrantsExpenses
Public & media relations provide a means to inform members of the public relations industry trends and standards. A total of approximately 100 members in the local chapter.$0$0
Conferences and award programs provide a forum for the exchange of information and a means for advancement of industry standards through recognition of achievements. A total of approximately 500 people attended 13 Professional Development Programs throughout 2015, 209 people attended the 2015 PRISM Award Ceremony and there were approximately 160 attendees at the Navigating the Media Landscape.$0$0
Compensation and Service Providers
Top Officer Pay69th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Greg DininoPresident-Elect-$0--
Michelle KraftTreasurer-$0--
Sarah BlackwellPrssa Liason/Young Prof Co-$0--
Michelle CometaAssembly Delegate-$0--
Richard PulvinoImmediate Past President-$0--
Nadine GeneralDiversity Chair-$0--
Joy AuchPrism Chair-$0--
Jim MignanoPresident-$0--
Kayla HolmesWebmaster-$0--
Ellen RosenEthics Chair-$0--
Bobbi LonobileAssembly Delegate-$0--
Anthony HoppaSecretary-$0--
Filing and Contact Details

Filer

Filer Name
Rochester Chapter Public Relations
EIN
16-6061762
Phone
5855766511
Address
1463 Providence Drive, Webster, NY 14580

Signing Officer

Name
Michelle Kraft
Title
Treasurer
Phone
5855766511
Signed
2017-11-14
Discuss with paid preparer
Yes

Preparer

Firm
Bonadio & Co LLP
Address
171 Sullys Trail Suite 201, Pittsford, NY 14534
Preparer
Karen Hignett
Phone
5853811000
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 8 - Other Revenue

“Description: Other expenses. Amount: 1,450.”

Form 990-EZ, Part I, Line 10 - Grants and Similar Amounts Paid

“Activity Classification: Scholarships. Grantee Name: Olivia Rotondo, St. John Fisher College. Date of Gift: 12/06/16. Amount Given: 2,000.”

Form 990-EZ, Part I, Line 16 - Other Expenses

“Description: Other Expenses. Amount: 6,555. Description: Membership Socials. Amount: 1,415. Description: PRism Awards. Amount: 17,845. Description: Monthly Meetings. Amount: 5,284. Description: Northeast Conference. Amount: 2,428. Total to Form 990-EZ, line 16: 33,527.”

Raw XML Appendix173 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Webster
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt110
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt110
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Greg Dinino
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Michelle Kraft
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Sarah Blackwell
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3Michelle Cometa
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4Richard Pulvino
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5Nadine General
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6Joy Auch
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7Jim Mignano
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8Kayla Holmes
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9Ellen Rosen
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10Bobbi Lonobile
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11Anthony Hoppa
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President-elect
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2PRSSA Liason/Young Prof co
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Assembly Delegate
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Immediate Past President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Diversity Chair
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6PRism Chair
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Webmaster
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Ethics Chair
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11Secretary
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt033527
IRS990EZ/OtherRevenueTotalAmt01450
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0Membership organization to provide public relations professionals an association to discuss matters.
IRS990EZ/PrintingPublicationsPostageAmt049
IRS990EZ/ProgramServiceRevenueAmt030425
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Public & media relations provide a means to inform members of the public relations industry trends and standards. A total of approximately 100 members in the local chapter.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1Conferences and award programs provide a forum for the exchange of information and a means for advancement of industry standards through recognition of achievements. A total of approximately 500 people attended 13 Professional Development Programs throughout 2015, 209 people attended the 2015 PRISM Award Ceremony and there were approximately 160 attendees at the Navigating the Media Landscape.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt10
IRS990EZ/ProhibitedTaxShelterTransInd00
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IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt036226
IRS990EZ/TotalRevenueAmt035979
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.prsarochester.org
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Description: Other expenses. Amount: 1,450.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Activity Classification: Scholarships. Grantee Name: Olivia Rotondo, St. John Fisher College. Date of Gift: 12/06/16. Amount Given: 2,000.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Description: Other Expenses. Amount: 6,555. Description: Membership Socials. Amount: 1,415. Description: PRism Awards. Amount: 17,845. Description: Monthly Meetings. Amount: 5,284. Description: Northeast Conference. Amount: 2,428. Total to Form 990-EZ, line 16: 33,527.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 8 - Other Revenue
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990-EZ, Part I, Line 10 - Grants and Similar Amounts Paid
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990-EZ, Part I, Line 16 - Other Expenses
TransferPrsnlBnftContractsDecl/DeclarationDesc0The organization did not, during the year, receive any funds, directly,or indirectly, to pay premiums on a personal benefit contract.The organization, did not, during the year, pay any premiums, directly,or indirectly, on a personal benefit contract.
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Michelle Kraft
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum05855766511
ReturnHeader/BusinessOfficerGrp/SignatureDt02017-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Rochester Chapter Public Relations
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0Society of America
ReturnHeader/Filer/BusinessNameControlTxt0ROCH
ReturnHeader/Filer/EIN0166061762
ReturnHeader/Filer/PhoneNum05855766511
ReturnHeader/Filer/USAddress/AddressLine1Txt01463 Providence Drive
ReturnHeader/Filer/USAddress/CityNm0Webster
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd014580
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0F810F9FE0C4C4DAD171A8C8E72DF89C05E51BF9A
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0158C234437F38BBF8B0903A05FDE44264779ABEA
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt04.14.157.194
ReturnHeader/FilingSecurityInformation/IPDt02017-11-14
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0ES
ReturnHeader/FilingSecurityInformation/IPTm022:03:50
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0161131146
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Bonadio & Co LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0171 Sullys Trail Suite 201
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Pittsford
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd014534
ReturnHeader/PreparerPersonGrp/PhoneNum05853811000
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Karen Hignett
ReturnHeader/ReturnTs02017-11-15T14:40:33-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-01-01
ReturnHeader/TaxPeriodEndDt02016-12-31
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$36,236
Liabilities
$0
Net assets
$36,236
Revenue
$35,979
Expenses
$36,226
Net income
-$247
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$52.7$0.00$52.7$28.4$44.3$16.0
2023Detailed filing. Detailed filing data is available for this year.$68.7$0.00$68.7$70.8$40.3$30.5
2022Detailed filing. Detailed filing data is available for this year.$38.1$0.00$38.1$26.1$19.6$6.53
2021Detailed filing. Detailed filing data is available for this year.$31.6$0.00$31.6$22.5$24.5$1.98
2020Detailed filing. Detailed filing data is available for this year.$33.6$0.00$33.6$12.6$10.8$1.75
2019Detailed filing. Detailed filing data is available for this year.$31.8$0.00$31.8$36.4$36.4$0.03
2018Detailed filing. Detailed filing data is available for this year.$31.8$0.00$31.8$41.2$41.6$0.38
2017Detailed filing. Detailed filing data is available for this year.$32.2$0.00$32.2$39.2$43.3$4.07
2016Detailed filing. Detailed filing data is available for this year.$36.2$0.00$36.2$36.0$36.2$0.25
2015Detailed filing. Detailed filing data is available for this year.$36.5$0.00$36.5$44.2$35.3$8.90
2014Detailed filing. Detailed filing data is available for this year.$27.6$0.00$27.6$62.0$64.4$2.46
2013Detailed filing. Detailed filing data is available for this year.$30.0$0.00$30.0$30.5$36.5$6.03
2012Summary only. Only limited summary data is available for this year.$36.1$0.00$30.8$28.7$2.17
2011Summary only. Only limited summary data is available for this year.$33.9$0.00$49.3$51.3$1.95