Liabilities / Assets
83rd percentile
Higher debt load relative to assets than 83% of similar nonprofits.
Rochesterfinger Lakes Film & Video
EIN 16-1408059 • 501(c)3 • Rochester, NY
Profile
To augment the economy of Rochester, Monroe County, and the Finger Lakes Region by attracting film and video production that shoot on location. The organizations' management and administration are provided by Greater Rochester Visitors Association, Inc. a related non-profit.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.27x
Liabilities / Revenue
78th percentile
Higher debt load relative to revenue than 78% of similar nonprofits.
Net Margin
43rd percentile
Higher net margin than 43% of similar nonprofits.
Top Officer Pay
100th percentile
Higher top officer pay than 100% of similar nonprofits.
Top officer pay equals 148.3% of source-year revenue.
Asset Growth
57th percentile
Faster asset growth than 57% of similar nonprofits.
Revenue Growth
53rd percentile
Faster revenue growth than 53% of similar nonprofits.
Balance Sheet
Assets
Down$50,044
Down $3,764 (-7.0%) from 2023
Liabilities
Down$15,932
Down $2,789 (-15%) from 2023
Net Assets
Down$34,112
Down $975 (-2.8%) from 2023
Revenue
Up$207,828
Up $12,660 (+6.5%) from 2023
Expenses
Up$208,803
Up $13,901 (+7.1%) from 2023
Net Income
Down-$975
Down $1,241 (-467%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $50,044
- Liabilities
- $15,932
- Net assets
- $34,112
- Revenue
- $207,828
- Expenses
- $208,803
- Net income
- -$975
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Apr 11, 2025
- Return Version
- 2024v5.1
- Gross Receipts
- $207,828
Mission and Program Overview
Mission
To augment the economy of Rochester, Monroe County, and the Finger Lakes Region by attracting film and video production that shoot on location. (Continued on Schedule O)The organizations' management and administration are provided by Greater Rochester Visitors Association, Inc. a related non-profit.
Attract film and video production to Monroe County and the Finger Lakes.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $47,529 | $39,748 | ▼ $7,781 |
| Prepaid Expenses and Deferred Charges | - | $10,296 | - |
| Land, Buildings, and Equipment, Net | $3 | $0 | ▼ $3 |
| Total Assets | $53,808 | $50,044 | ▼ $3,764 |
| Other Assets Total | $6,276 | $0 | ▼ $6,276 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $18,721 | $15,932 | ▼ $2,789 |
| Total Liabilities | $18,721 | $15,932 | ▼ $2,789 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $35,087 | $34,112 | ▼ $975 |
| Total Net Assets Fund Balance | $35,087 | $34,112 | ▼ $975 |
| Total Liabilities and Net Assets / Fund Balance | $53,808 | $50,044 | ▼ $3,764 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $0 | $9,243 | $9,243 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Nora Brown | Executive Director | FT | $86,633 | $8,479 | $95,112 |
Board Members and Trustees
| Name | Title |
|---|---|
| William Benet | Chairman |
| Donald Jeffries | President/CEO |
| Pieter Smeenk | Vice Chairman |
| Peter McCrossen | Board Member |
| Tracy Armstrong | Board Member |
| Malcolm Spaull | Secretary |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $207,828
- Program Service Revenue
- $0
- Investment Income
- $0
- Other Revenue
- $0
- Change in Net Assets
- $-975
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $176,798 |
| Other Expenses | $32,005 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $95,112 | - | - | $95,112 |
| Other Salaries and Wages | $59,756 | - | - | $59,756 |
| Payroll Taxes | $11,378 | - | - | $11,378 |
| Fees for Services Other | $9,225 | - | - | $9,225 |
| Other Employee Benefits | $7,933 | - | - | $7,933 |
| Occupancy | $3,141 | - | - | $3,141 |
| Pension Plan Contributions | $2,619 | - | - | $2,619 |
| Travel | $1,867 | - | - | $1,867 |
| Office Expenses | $1,254 | - | - | $1,254 |
| All Other Expenses | $995 | - | - | $995 |
| Fees for Services Accounting | $788 | - | - | $788 |
| Other Expenses | $787 | - | - | $787 |
| Total Functional Expenses | $208,803 | $0 | $0 | $208,803 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, line 6
“The Organization has five classes of members.”
Form 990, Part VI, Section B, line 11B
“The 990 was sent to all Board members for comments and review prior to filing.”
Form 990, Part VI, Section B, line 12C
“The conflict of interest policy requires disclosure of any potential real or perceived conflict by staff or members of the Board. Opportunity is provided at each meeting of the Board of Directors for these disclosures under the topic of New Business. Occasionally, various Board Members have abstained from voting on issues which might appear to provide an opportunity for conflict, whenever this occurs, it is duly noted in the Minutes of the meeting.”
Form 990, Part VI, Section B, line 15A
“Following the end of the calendar year, the President/CEO summarizes production accomplishments of the organization (based upon goals established in the Board approved Business Plan.) This summary is provided to the Chair of the Board and the Chair of the Board's Personnel Committee for review. Additionally, once the outside audit is completed, its results are also presented to these persons. The Chair of the Personnel Committee convenes a meeting of the entire Personnel Committee to evaluate the results and evaluate the CEO's performance for the year, without the President/CEO present. The Committee then drafts its recommendations for CEO compensation for the following year. At a regular meeting of the entire Board, an Executive Session, without the staff or CEO, is held to discuss the draft recommendations of the Committee. The actions taken by the Board - in relation to the Committee's draft - are then discussed in a private meeting with the Chair of the Board, the Chair of the Personnel Committee and the CEO. The Board's action is then implemented. The CEO approves the Film Office Executive Director's salary.”
Form 990, Part VI, Section C, line 19
“The Film Office makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
Filing and Contact Details
Filer
- Filer Name
- RochesterFinger Lakes Film & Video
- EIN
- 16-1408059
- Phone
- 5852798308
- Address
- 45 East Avenue 400, Rochester, NY 14604-2294
Signing Officer
- Name
- Donald Jeffries
- Title
- President/CEO
- Phone
- 5852798308
- Signed
- 2025-04-11
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Donald Jeffries
- Formed
- 1994
- Legal Domicile
- Ny
- Voting Board Members
- 5
- Independent Board Members
- 5
- Employees
- 2
- Volunteers
- 5
Preparer
- Firm
- Heveron & Company CPAs PLLC
- Address
- 260 Plymouth Avenue South, Rochester, NY 14608
- Preparer
- Stephanie Annunziata
- Phone
- 5852322956
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | Direct sales, mail, and advertising are used to promote and publicize the extensive film and video production community, competitive pricing, and scenic beauty found in the Rochester, Monroe County, and Finger Lakes Regions to film and video producers. Film and video producers are offered location scouting crew, location coordination, and assistance in obtaining permits.(Continued on Sch O)Direct Sales:In-person and virtual attendance at motion picture industry events.In 2024 The Film Office established the FLX Lounge at Sundance Film Festival. 7 days including in person virtual FAM tours.Slamdance Film Festival - concurrent with Sundance in Park City FF 7 days including in person virtual FAM tours.Anomaly Film Festival - attended and connected with content creators 3 days.Virtual attendance - Panic Fest 7 days, Chattanooga Film Festival 7 days, Popcorn Frights 7 days - follow up with content creators with virtual FAM tours.Research - Identify and pursue leads through trade publications to connect with content creators.Total Direct Sales connections 100+ Promotions:Hosted 7 in person FAM tours, with various producers, directors, production designers and locations professionals - provided welcome bags with Film Office promotional items.FLX Film Festival - This event is organized and curated by Film Office staff in cooperation with Geneva Business Improvement District. The Film Office also provided welcome bags with Film Office promotional Items and conducted FAM tours.Strengthen Regional Infrastructure:Partnering with regional guilds and organizations to strengthen infrastructure.Initiate MBE/WBE enrollment and Sustainable Production PracticesAdvertising:Website, Social Media posts (ongoing year round), Mail Chimp Newsletter (6 newsletters/year) |
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| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization has five classes of members. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The 990 was sent to all Board members for comments and review prior to filing. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The conflict of interest policy requires disclosure of any potential real or perceived conflict by staff or members of the Board. Opportunity is provided at each meeting of the Board of Directors for these disclosures under the topic of New Business. Occasionally, various Board Members have abstained from voting on issues which might appear to provide an opportunity for conflict, whenever this occurs, it is duly noted in the Minutes of the meeting. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Following the end of the calendar year, the President/CEO summarizes production accomplishments of the organization (based upon goals established in the Board approved Business Plan.) This summary is provided to the Chair of the Board and the Chair of the Board's Personnel Committee for review. Additionally, once the outside audit is completed, its results are also presented to these persons. The Chair of the Personnel Committee convenes a meeting of the entire Personnel Committee to evaluate the results and evaluate the CEO's performance for the year, without the President/CEO present. The Committee then drafts its recommendations for CEO compensation for the following year. At a regular meeting of the entire Board, an Executive Session, without the staff or CEO, is held to discuss the draft recommendations of the Committee. The actions taken by the Board - in relation to the Committee's draft - are then discussed in a private meeting with the Chair of the Board, the Chair of the Personnel Committee and the CEO. The Board's action is then implemented. The CEO approves the Film Office Executive Director's salary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | The Film Office makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section A, line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section B, line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Section B, line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Section C, line 19 |
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| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DirectControllingEntityName/BusinessNameLine1Txt | 0 | Greater Rochester Visitors Association Inc |
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| IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt | 0 | To attract others to known locations and historic sites |
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| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Donald Jeffries |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | President/CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5852798308 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-04-11 |
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| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | Office |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | ROCH |
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| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Heveron & Company CPAs PLLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 260 Plymouth Avenue South |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Rochester |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | NY |
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| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-04-11 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Stephanie Annunziata |
| ReturnHeader/ReturnTs | 0 | 2025-04-25T14:20:47-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
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