Civic Intelligence

Margaret Woodbury Strong Museum

EIN 16-0954168 • 501(c)3 • Rochester, NY

View Organization Page

Profile

As an educational institution focused on american cultural history, the strong explores play in order to encourage learning, creativity, and discovery. The museum accomplishes this through exhibitions, programs, publications, and other actvities that engage, entertain and enlighten diverse audiences, especially families, children, and educators.

One Manhattan SquareRochester, NY 14607

www.museumofplay.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.23x

Higher debt load relative to assets than 46% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Liabilities / Revenue

85th percentile

2.36x

Higher debt load relative to revenue than 85% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Net Margin

30th percentile

-0.7%

Higher net margin than 30% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Top Officer Pay

41st percentile

$417,165

Higher top officer pay than 41% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

501(c)3 • $100M-$250M nonprofits • Source year 2024

Asset Growth

20th percentile

-1.2%

Faster asset growth than 20% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Revenue Growth

4th percentile

-42%

Faster revenue growth than 4% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets46th percentile

Assets

Down

$248,291,605

Down $2,990,067 (-1.2%) from 2023

Liabilities

Down

$57,019,937

Down $12,689,571 (-18%) from 2023

Net Assets

Up

$191,271,668

Up $9,699,504 (+5.3%) from 2023

Operations
Liabilities / Revenue85th percentileNet Margin30th percentile

Revenue

Down

$24,208,695

Down $17,308,196 (-42%) from 2023

Expenses

Up

$24,370,689

Up $1,296,667 (+5.6%) from 2023

Net Income

Down

-$161,994

Down $18,604,863 (-101%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth20th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300M$200M$100M$0Assets 2010: $150,324,750Liabilities 2010: $36,323,727Net Assets 2010: $114,001,0232010Assets 2011: $138,976,330Liabilities 2011: $36,497,400Net Assets 2011: $102,478,9302011Assets 2012: $143,250,132Liabilities 2012: $36,695,755Net Assets 2012: $106,554,3772012Assets 2013: $152,851,588Liabilities 2013: $34,383,907Net Assets 2013: $118,467,6812013Assets 2014: $152,920,429Liabilities 2014: $32,416,296Net Assets 2014: $120,504,1332014Assets 2015: $143,612,843Liabilities 2015: $31,424,188Net Assets 2015: $112,188,6552015Assets 2016: $142,712,636Liabilities 2016: $30,362,153Net Assets 2016: $112,350,4832016Assets 2017: $152,597,219Liabilities 2017: $29,659,917Net Assets 2017: $122,937,3022017Assets 2018: $148,045,720Liabilities 2018: $34,865,450Net Assets 2018: $113,180,2702018Assets 2019: $181,222,885Liabilities 2019: $55,382,758Net Assets 2019: $125,840,1272019Assets 2020: $194,480,283Liabilities 2020: $53,903,647Net Assets 2020: $140,576,6362020Assets 2021: $223,670,725Liabilities 2021: $59,331,224Net Assets 2021: $164,339,5012021Assets 2022: $225,108,692Liabilities 2022: $71,656,426Net Assets 2022: $153,452,2662022Assets 2023: $251,281,672Liabilities 2023: $69,709,508Net Assets 2023: $181,572,1642023Assets 2024: $248,291,605Liabilities 2024: $57,019,937Net Assets 2024: $191,271,6682024

Highlighted filing

2024

Assets$248,291,605
Liabilities$57,019,937
Net Assets$191,271,668
Open 2024 Filing

Operations Trend

Revenue Growth4th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $14,107,9102010Expenses 2011: $13,516,4112011Expenses 2012: $13,540,1372012Revenue 2013: $11,017,076Expenses 2013: $13,440,945Net Income 2013: -$2,423,8692013Revenue 2014: $14,035,061Expenses 2014: $13,408,341Net Income 2014: $626,7202014Revenue 2015: $11,600,402Expenses 2015: $13,761,889Net Income 2015: -$2,161,4872015Revenue 2016: $12,152,011Expenses 2016: $13,740,429Net Income 2016: -$1,588,4182016Revenue 2017: $12,805,091Expenses 2017: $14,430,891Net Income 2017: -$1,625,8002017Revenue 2018: $16,809,440Expenses 2018: $16,319,001Net Income 2018: $490,4392018Revenue 2019: $18,136,762Expenses 2019: $16,986,399Net Income 2019: $1,150,3632019Revenue 2020: $22,607,058Expenses 2020: $14,239,563Net Income 2020: $8,367,4952020Revenue 2021: $24,556,351Expenses 2021: $15,226,968Net Income 2021: $9,329,3832021Revenue 2022: $26,266,036Expenses 2022: $17,727,722Net Income 2022: $8,538,3142022Revenue 2023: $41,516,891Expenses 2023: $23,074,022Net Income 2023: $18,442,8692023Revenue 2024: $24,208,695Expenses 2024: $24,370,689Net Income 2024: -$161,9942024

Highlighted filing

2024

Revenue$24,208,695
Expenses$24,370,689
Net Income-$161,994
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$248,291,605
Liabilities
$57,019,937
Net assets
$191,271,668
Revenue
$24,208,695
Expenses
$24,370,689
Net income
-$161,994
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$248$57.0$191$24.2$24.4$0.16
2023Detailed filing. Detailed filing data is available for this year.$251$69.7$182$41.5$23.1$18.4
2022Detailed filing. Detailed filing data is available for this year.$225$71.7$153$26.3$17.7$8.54
2021Detailed filing. Detailed filing data is available for this year.$224$59.3$164$24.6$15.2$9.33
2020Detailed filing. Detailed filing data is available for this year.$194$53.9$141$22.6$14.2$8.37
2019Detailed filing. Detailed filing data is available for this year.$181$55.4$126$18.1$17.0$1.15
2018Detailed filing. Detailed filing data is available for this year.$148$34.9$113$16.8$16.3$0.49
2017Detailed filing. Detailed filing data is available for this year.$153$29.7$123$12.8$14.4$1.63
2016Detailed filing. Detailed filing data is available for this year.$143$30.4$112$12.2$13.7$1.59
2015Detailed filing. Detailed filing data is available for this year.$144$31.4$112$11.6$13.8$2.16
2014Detailed filing. Detailed filing data is available for this year.$153$32.4$121$14.0$13.4$0.63
2013Detailed filing. Detailed filing data is available for this year.$153$34.4$118$11.0$13.4$2.42
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$143$36.7$107$13.5
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$139$36.5$102$13.5
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$150$36.3$114$14.1
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$26,009,174
Mission and Program Overview

Mission

As an educational institution focused on american cultural history, the strong explores play in order to encourage learning, creativity, and discovery. The museum accomplishes this through exhibitions, programs, publications, and other actvities that engage, entertain and enlighten diverse audiences, especially families, children, and educators.

As an educational institution focused on american cultural history, strong museum explores play in order to encourage learning, creativity, and discovery. The museum accomplishes this through exhibitions, programs, publications, and other actvities that engage, entertain and enlighten diverse audiences, especially families, children, and educators.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$119,807,349$128,409,324▲ $8,601,975
Land, Buildings, and Equipment, Net$108,772,185$106,333,473▼ $2,438,712
Pledges and Grants Receivable$15,305,003$5,687,379▼ $9,617,624
Savings and Temporary Cash Investments$1,860,931$3,925,687▲ $2,064,756
Cash and Non-Interest-Bearing Accounts$277,153$75,328▼ $201,825
Total Assets$251,281,672$248,291,605▼ $2,990,067
Other Assets Total$5,259,051$3,860,414▼ $1,398,637
Liabilities
Tax Exempt Bond Liabilities$51,413,328$41,645,028▼ $9,768,300
Unsecured Notes Loans Payable$8,913,699$8,009,010▼ $904,689
Deferred Revenue$3,040,263$2,998,746▼ $41,517
Other Liabilities$4,133,356$2,637,953▼ $1,495,403
Accounts Payable and Accrued Expenses$2,208,862$1,729,200▼ $479,662
Total Liabilities$69,709,508$57,019,937▼ $12,689,571
Net Assets / Fund Balance
Net Assets With Donor Restrictions$105,232,050$113,848,496▲ $8,616,446
Net Assets Without Donor Restrictions$76,340,114$77,423,172▲ $1,083,058
Total Net Assets Fund Balance$181,572,164$191,271,668▲ $9,699,504
Total Liabilities and Net Assets / Fund Balance$251,281,672$248,291,605▼ $2,990,067

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$94,165,113$46,637,829$140,802,942
Other Land Buildings$7,311,310$5,260,526$12,571,836
Equipment$2,773,959$2,397,039$5,170,998
Leasehold Improvements$1,780,481$61,396$1,841,877
Land$302,610-$302,610
Other Securities$105,278,901--
Compensation and Service Providers
Top Officer Pay41st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve M DubnikPresident/CEOFT$347,597$69,568$417,165
Lisa FeinsteinSVP for Strategic PartnershipsFT$192,624$29,607$222,231
Trudy QuartleySVP for Finance & FacilitiesFT$189,568$30,194$219,762
Jon-paul DysonSVP for Exhibits & Interpretive ResourcesFT$158,498$28,716$187,214
Jon-paul DysonSVP for Exhibits & Interpretive Reso-$148,498$38,716$187,214
Sara PoeSVP for Marketing & Guest ExperiencesFT$164,562$12,770$177,332
Sara PoeSVP for Marketing & Guest Experience-$156,562$20,770$177,332
Laurie PhelpsVP for Guest Services & SecurityFT$130,437$37,277$167,714
Chris BenschVP of Collections & Chief CuratorFT$135,727$25,392$161,119

Board Members and Trustees

NameTitle
Bernard BirnbaumChair
Cecilia Griffin GoldenImmediate Past Chair
Kenneth GlazerVice Chair
Aaron C NewmanTrustee
Alex DelmonteTrustee
Benjamin MudrickTrustee
Bonnie EricksonTrustee
Carla Engelbrecht EddTrustee
David J BurnsTrustee
Dawn Williams-fullerTrustee
Deborah BrundageTrustee
Deborah StendardiTrustee
Erika J DuthiersTrustee
Hilda Rosario EscherTrustee
Irina BenoitTrustee
Joel FraterTrustee
Joy Ryen Plotnik EsqTrustee
Karthik BalaTrustee
Kyle SayersTrustee
Laura Saxby LynchTrustee
Leo OlebeTrustee
Martin JarzebowskiTrustee
Mee F WingTrustee
Peter BriggsTrustee
Rachel DeguzmanTrustee
Reena MehtaTrustee
Tom KalinskeTrustee
Wayde HarrisonTrustee
Michael J CiceroAssistant Treasurer
Nan HildebrandtSecretary
Zeke DudaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$13,791,459
Program Service Revenue
$9,457,605
Investment Income
$775,337
Other Revenue
$184,294
All Other Contributions
$9,853,069
Change in Net Assets
$-161,994

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table209$75,409Fair Market Value
Other Non Cash Contri Table11$68,683Fair Market Value
Food Inventory1$30,513Fair Market Value
Other Non Cash Contri Table2$2,990Fair Market Value
Cars and Other Vehicles1$2,784Estimated Blue Book
Total Noncash Contributions224$180,379-

Audited Revenue Reconciliation

Revenue per Audited Statements
$24,398,093
Revenue Not Reported on Financial Statements
$-189,398
Revenue Not Reported on Form 990
$9,861,498
Other Revenue Adjustments
$-189,398
Total Revenue per Audited Statements
$34,259,591
Total Revenue per Form 990
$24,208,695
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,621,619
Salaries, Compensation, and Employee Benefits$10,693,820
Total Fundraising Expense$1,032,964
Professional Fundraising Fees$35,000
Grants and Similar Amounts Paid$20,250

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$6,919,763$602,888$651,042$8,173,693
Depreciation Depletion$5,106,673$53,010$37,419$5,197,102
Interest$2,381,684$326,786$32,857$2,741,327
Advertising$1,582,340--$1,582,340
Occupancy$1,534,341$26,934$3,035$1,564,310
Other Employee Benefits$614,967$81,631$50,227$746,825
Payroll Taxes$537,461$71,343$43,897$652,701
Current Officers, Directors, Trustees, and Key Employees-$618,497-$618,497
Pension Plan Contributions$413,453$54,882$33,769$502,104
Fees for Services Other$245,999$169,393$33,489$448,881
Office Expenses$365,149$11,904$5,740$382,793
Information Technology$272,380$25,986$20,601$318,967
Insurance$266,016$2,761$1,949$270,726
Other Expenses$36,815$32,696$61,298$130,809
Travel$49,081$10,581$22,641$82,303
Fees for Services Accounting-$70,750-$70,750
Fees for Services Professional Fundraising--$35,000$35,000
Grants to Domestic Individuals$20,250--$20,250
Fees for Services Legal-$17,743-$17,743
Total Functional Expenses$21,159,940$2,177,785$1,032,964$24,370,689

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$24,560,087
Expenses per Audited Statements$24,370,689
Total Expenses per Form 990$24,370,689
Expenses Not Reported on Form 990$189,398
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$2,743,872

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
Yes
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Central America and the Caribbean - Antigua & Barbuda, Aruba, Bahamas,InvestmentsN/a00$2,743,872
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$189,398
Professional Fundraising Fees$35,000
Fundraising Gross Income$7,140

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Play Ball$475,352$7,140$52,362$-45,222
Total Events$475,352$7,140$189,398$-182,258
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Financing Lease Obligation$2,637,953

Bond Issues

BondIssuerIssuedIssue PricePurpose
BMonroe County Industrial Development Corporation2018-09-20$65,000,000Margaret woodbury strong museum project
ACounty of Monroe Industrial Development Agency2005-04-07$30,000,000Margaret woodbury strong museum expansion and renovation

Bond Proceeds

BondTotal ProceedsSpentRetiredIssuance Costs
B$65,000,000-$41,456,890$950,816
A$30,000,000-$11,100,000$482,700

Bond Financing Compliance

No rebate due
No
Rebate not yet due
No
Form 8038-T filed
No
Gross proceeds invested
No
Gross proceeds invested in GIC
No
Exception to rebate
No
Corrective action procedures
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Bonnie erickson, board trustee, and wayde harrison, board trustee, are married and serve on the board.”

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared by the senior vp for finance & facilities in consultation with a paid preparer. The draft is reviewed by the finance committee chair, and upon approval, the draft is distributed to the executive committee for their review on behalf of all trustees prior to submission.”

Form 990, Part VI, Section B, Line 12C

“Annually, all officers, trustees and key employees respond to a form requiring all such disclosures which the board chair and museum ceo research and share results with full board.”

Form 990, Part VI, Section B, Line 15

“Annually, the executive committee of the board of directors reviews and approves of the salary of the museum ceo. This is documented in the minutes of the meeting in which the approval is given. The salary of the senior vp for finance & facilities is determined by the ceo in consultation with the chair of the finance committee on an annual basis.”

Form 990, Part VI, Section C, Line 19

“These documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Margaret Woodbury Strong Museum
EIN
16-0954168
Phone
5852632700
Address
ONE MANHATTAN SQUARE, ROCHESTER, NY 14607
Doing Business As
The Strong

Signing Officer

Name
Trudy Quartley
Title
SVP of Finance and Facilities
Phone
5852632700
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve M Dubnik
Formed
1968
Legal Domicile
Ny
Voting Board Members
32
Independent Board Members
31
Employees
339
Volunteers
6

Preparer

Firm
Bonadio & Co Llp
Address
171 SULLYS TRAIL, PITTSFORD, NY 14534
Preparer
Jeffrey Paille
Phone
5853811000
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Change in value of interest rate swap 259,354. Net change in value of beneficial interest in perpetual trust 7,652,344.”

FORM 990, PART XII, LINE 2C:

“No changes from the prior year.”

Financial Statement Notes

PART III, LINE 1A:

“In accordance with generally accepted accounting principles and common museum practice, the museum has not reflected the value of collections on its financial statements. Purchases of or proceeds from the sale of collection items are recorded as changes in net assets without donor restrictions in the year the transaction occurs. Collection items received as donations are not recorded as income in the statement of activities.”

PART III, LINE 4:

“The collection consists of objects related to play and its context throughout american history. These collections are used to provide insights and education about play and the american experience for the public, through exhibits, displays, programming, and on-line resources consistent with the mission.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Change in value of interest rate swap 259,354. Change in value of beneficial interest in perpetual trust 7,652,344.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Special event expenses netted against income for 990 reporting -189,398.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Special event expenses 189,398.”

Raw XML AppendixShowing 400 of 1,119 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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