Civic Intelligence

Finger Lakes Association Inc DBA Finger Lakes Tourism Alliance

990 • Fiscal year 2015 • EIN 16-0757972

Jan 01, 2015 to Dec 31, 2015 • Filed on Sep 07, 2016

Organization ProfileWWW.FINGERLAKES.ORG

View Organization Page

309 Lake StreetPenn Yan, NY 14527

(315) 536-7488

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

97th percentile

1.04x

Higher debt load relative to assets than 97% of similar nonprofits.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2015

Liabilities / Revenue

94th percentile

0.84x

Higher debt load relative to revenue than 94% of similar nonprofits.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2015

Net Margin

36th percentile

0.1%

Higher net margin than 36% of similar nonprofits.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2015

Top Officer Pay

71st percentile

$104,701

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 14.1% of source-year revenue.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2015

Asset Growth

71st percentile

12%

Faster asset growth than 71% of similar nonprofits.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2014 to 2015

Revenue Growth

43rd percentile

1.2%

Faster revenue growth than 43% of similar nonprofits.

2015 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / Assets97th percentile

Assets

Up

$593,567

Up $61,630 (+12%) from 2014

Net Assets

Up

-$26,340

Up $1,063 (+3.9%) from 2014

Liabilities

Up

$619,907

Up $60,567 (+11%) from 2014

Revenue And Expenses
Liabilities / Revenue94th percentileNet Margin36th percentile

Revenue

Up

$740,061

Up $8,493 (+1.2%) from 2014

Expenses

Up

$738,998

Up $7,430 (+1.0%) from 2014

Net Income

Up

$1,063

Up $1,063 from 2014

Historical Trend

Balance Sheet Trend

Asset Growth71st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0-$200KAssets 2011: $602,611Liabilities 2011: $529,228Net Assets 2011: $73,3832011Assets 2012: $456,959Liabilities 2012: $448,366Net Assets 2012: $8,5932012Assets 2013: $571,223Liabilities 2013: $598,626Net Assets 2013: -$27,4032013Assets 2014: $531,937Liabilities 2014: $559,340Net Assets 2014: -$27,4032014Assets 2015: $593,567Liabilities 2015: $619,907Net Assets 2015: -$26,3402015Assets 2016: $629,608Liabilities 2016: $655,948Net Assets 2016: -$26,3402016Assets 2017: $554,285Liabilities 2017: $580,625Net Assets 2017: -$26,3402017Assets 2018: $574,659Liabilities 2018: $594,999Net Assets 2018: -$20,3402018Assets 2019: $7,736Net Assets 2019: -$20,3402019Assets 2020: $265,461Liabilities 2020: $252,480Net Assets 2020: $12,9812020Assets 2021: $467,603Liabilities 2021: $379,047Net Assets 2021: $88,5562021Assets 2022: $481,292Liabilities 2022: $406,626Net Assets 2022: $74,6662022Assets 2023: $278,928Liabilities 2023: $259,059Net Assets 2023: $19,8692023Assets 2024: $368,605Liabilities 2024: $470,409Net Assets 2024: -$101,8042024

Highlighted filing

2015

Assets$593,567
Liabilities$619,907
Net Assets-$26,340
Open 2015 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2011: $3,464,5082011Expenses 2012: $639,8082012Revenue 2013: $594,859Expenses 2013: $630,855Net Income 2013: -$35,9962013Revenue 2014: $731,568Expenses 2014: $731,568Net Income 2014: $02014Revenue 2015: $740,061Expenses 2015: $738,998Net Income 2015: $1,0632015Revenue 2016: $1,063,352Expenses 2016: $1,063,352Net Income 2016: $02016Revenue 2017: $801,555Expenses 2017: $801,555Net Income 2017: $02017Revenue 2018: $850,153Expenses 2018: $844,153Net Income 2018: $6,0002018Revenue 2019: $02019Revenue 2020: $520,675Expenses 2020: $477,676Net Income 2020: $42,9992020Revenue 2021: $547,155Expenses 2021: $471,580Net Income 2021: $75,5752021Revenue 2022: $507,905Expenses 2022: $521,795Net Income 2022: -$13,8902022Revenue 2023: $478,736Expenses 2023: $533,533Net Income 2023: -$54,7972023Revenue 2024: $530,791Expenses 2024: $652,464Net Income 2024: -$121,6732024

Highlighted filing

2015

Revenue$740,061
Expenses$738,998
Net Income$1,063
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
Sep 7, 2016
Return Version
2015v2.1
Gross Receipts
$740,061
Mission and Program Overview

Mission

To lead economic growth and development through exemplary promotion of the finger lakes region as a world class tourism destination

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$211,418$290,703▲ $79,285
Cash and Non-Interest-Bearing Accounts$183,658$134,167▼ $49,491
Savings and Temporary Cash Investments$75,372$75,843▲ $471
Prepaid Expenses and Deferred Charges$32,690$39,523▲ $6,833
Land, Buildings, and Equipment, Net$26,849$24,445▼ $2,404
Total Assets$531,937$593,567▲ $61,630
Other Assets Total$1,950$28,886▲ $26,936
Liabilities
Deferred Revenue$536,177$577,769▲ $41,592
Other Liabilities$1,865$28,868▲ $27,003
Accounts Payable and Accrued Expenses$17,195$13,270▼ $3,925
Mortgage Notes Payable Secured by Investment Property$4,103$0▼ $4,103
Total Liabilities$559,340$619,907▲ $60,567
Net Assets / Fund Balance
Unrestricted Net Assets$-27,403$-26,340▲ $1,063
Total Net Assets Fund Balance$-27,403$-26,340▲ $1,063
Total Liabilities and Net Assets / Fund Balance$531,937$593,567▲ $61,630

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$11,161$73,149-
Other Land Buildings$7,122$15,368-
Equipment$6,162$60,683-
Compensation and Service Providers
Top Officer Pay71st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Cynthia KimblePresidentFT$95,988$8,713$104,701

Board Members and Trustees

NameTitle
Ken McconnellDirector - Chair
Shelia ThomasImmediate Past Chair
Heather DavidsonDirector - Vice Chair
Bonnie HaysDirector
Coleen FabriziDirector
Eva Mae MusgraveDirector
Fred BonnDirector
Gene PierceDirector
Jay DingaDirector
Jim DempseyDirector
John SochaDirector
Laura Winter FalkDirector
Peter ArnoldDirector
Ruth HundertmarkDirector
Sue KnappDirector
Tom MayDirector
Laura Ellen PolandDirector - Ex Officio
Sarah Wiles - EhmannDirector - Secretary
Dennis FaganDirector - Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$100,000
Program Service Revenue
$623,157
Investment Income
$471
Other Revenue
$16,433
Change in Net Assets
$1,063

Audited Revenue Reconciliation

Revenue per Audited Statements
$740,061
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$740,061
Total Revenue per Form 990
$740,061
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$418,490
Salaries, Compensation, and Employee Benefits$320,508
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages-$265,909-$265,909
Advertising$125,409--$125,409
All Other Expenses-$44,877-$44,877
Other Employee Benefits-$30,116-$30,116
Payroll Taxes-$18,539-$18,539
Other Expenses$16,292$30,629-$16,292
Conferences and Meetings$9,565$1,467-$11,032
Occupancy-$8,966-$8,966
Depreciation Depletion---$8,694
Information Technology-$7,115-$7,115
Fees for Services Accounting-$6,700-$6,700
Office Expenses-$6,176-$6,176
Pension Plan Contributions-$5,944-$5,944
Insurance-$5,794-$5,794
Travel-$5,415-$5,415
Fees for Services Legal-$2,671-$2,671
Interest-$46-$46
Total Functional Expenses$289,940$440,364$0$738,998

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$738,998
Total Expenses per Audited Statements$738,998
Total Expenses per Form 990$738,998
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Affiliated Entity$28,868
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

“The annual form 990 is reviewed and approved by the board of directors”

Form 990, Part VI, Section B, Line 12C

“Board members are required to annually acknowledge their compliance with the conflict of interest policy in writing.”

Form 990, Part VI, Section B, Line 15

“The board chair reviews and approves the executive director's salary annually. The executive director reviews and approves compensation for all key employees annually.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Finger Lakes Association Inc
EIN
16-0757972
Phone
3155367488
Address
309 LAKE STREET, PENN YAN, NY 14527
Doing Business As
Finger Lakes Tourism Alliance

Signing Officer

Name
Cynthia Kimble
Title
President
Phone
3155367488
Signed
2016-09-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cynthia Kimble
Formed
1919
Legal Domicile
Ny
Voting Board Members
20
Independent Board Members
19
Employees
16
Volunteers
0

Preparer

Firm
Efpr Group Cpas Pllc
Address
280 KENNETH DRIVE, ROCHESTER, NY 14623
Preparer
Christopher Johnston
Phone
5854278900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The finance committee has assumed the responsibility for oversight of the audit and selection of the independent accountant.”

Financial Statement Notes

PART X, LINE 2:

“In accordance with asc 740-10-50, the alliance recognizes the tax beneit from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities. Management believes that the alliance is currently operating in compliance with the applicable requirements of the internal revenue code. Therefore, no liability for unrecognized benefits has been included on the alliance's financial statements.”

Raw XML AppendixShowing 400 of 529 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR - CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR - VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR - SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR - TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR - EX OFFICIO
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr01919
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IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt020
IRS990/GovernmentGrantsAmt0100000
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0740061
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt019
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt07115
IRS990/InformationTechnologyGrp/TotalAmt07115
IRS990/InsuranceGrp/ManagementAndGeneralAmt05794
IRS990/InsuranceGrp/TotalAmt05794
IRS990/InterestGrp/ManagementAndGeneralAmt046
IRS990/InterestGrp/TotalAmt046
IRS990/InvestmentIncomeGrp/ExclusionAmt0471
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0471
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt07
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0149200
IRS990/LandBldgEquipBasisNetGrp/BOYAmt026849
IRS990/LandBldgEquipBasisNetGrp/EOYAmt024445
IRS990/LandBldgEquipCostOrOtherBssAmt0173645
IRS990/LegalDomicileStateCd0NY
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO LEAD ECONOMIC GROWTH AND DEVELOPMENT THROUGH EXEMPLARY PROMOTION OF THE FINGER LAKES REGION AS A WORLD CLASS TOURISM DESTINATION
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt04103
IRS990/MortgNotesPyblScrdInvstPropGrp/EOYAmt00
IRS990/NetAssetsOrFundBalancesBOYAmt0-27403
IRS990/NetAssetsOrFundBalancesEOYAmt0-26340
IRS990/NetUnrelatedBusTxblIncmAmt01296
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt08966
IRS990/OccupancyGrp/TotalAmt08966
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt06176
IRS990/OfficeExpensesGrp/TotalAmt06176
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt01950
IRS990/OtherAssetsTotalGrp/EOYAmt028886
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt030116
IRS990/OtherEmployeeBenefitsGrp/TotalAmt030116
IRS990/OtherExpensesGrp/Desc0PUBLICATIONS
IRS990/OtherExpensesGrp/Desc1THRUWAY INFORMATION CEN
IRS990/OtherExpensesGrp/Desc2POSTAGE
IRS990/OtherExpensesGrp/Desc3AAA PROGRAM
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt030629
IRS990/OtherExpensesGrp/ProgramServicesAmt099148
IRS990/OtherExpensesGrp/ProgramServicesAmt139526
IRS990/OtherExpensesGrp/ProgramServicesAmt216292
IRS990/OtherExpensesGrp/TotalAmt099148
IRS990/OtherExpensesGrp/TotalAmt139526
IRS990/OtherExpensesGrp/TotalAmt230629
IRS990/OtherExpensesGrp/TotalAmt316292
IRS990/OtherLiabilitiesGrp/BOYAmt01865
IRS990/OtherLiabilitiesGrp/EOYAmt028868
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
IRS990/OtherRevenueMiscGrp/Desc1BAD DEBT RECOVERY
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt012161
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt1172
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt016261
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt1172
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt04100
IRS990/OtherRevenueTotalAmt016433
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0265909
IRS990/OtherSalariesAndWagesGrp/TotalAmt0265909
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt018539
IRS990/PayrollTaxesGrp/TotalAmt018539
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt05944
IRS990/PensionPlanContributionsGrp/TotalAmt05944
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt032690
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt039523
IRS990/PrincipalOfficerNm0CYNTHIA KIMBLE
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0541800
IRS990/ProgramServiceRevenueGrp/BusinessCd1541800
IRS990/ProgramServiceRevenueGrp/BusinessCd2511190
IRS990/ProgramServiceRevenueGrp/Desc0TOURISM & PROMOTION
IRS990/ProgramServiceRevenueGrp/Desc1PARTNERSHIP RENEWALS
IRS990/ProgramServiceRevenueGrp/Desc2PUBLICATIONS INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0215883
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1208950
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2198324
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0215883
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1208950
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2198324
IRS990/ProgSrvcAccomActy2Grp/Desc02015 DIGITAL MEDIA STATISTICS - FLTA'S WEBSITE, FINGERLAKES.ORG, IS THE INTERNET'S PREMIER SOURCE FOR FINGER LAKES TRAVEL INFORMATION. IN 2015, THERE WERE 773,689 VISITS TO FINGERLAKES.ORG AND 3,258,415 PAGE VIEWS. THE AVERAGE TIME ON SITE WAS APPROXIMATELY 4 MINUTES AND 7 SECONDS. THIS IS AN INDICATION THAT VISITORS TO THE SITE ARE PLEASED WITH WHAT THEY ARE FINDING AND ARE EXPLORING MORE SECTIONS THAN THEY ORIGINALLY INTENDED. 2015 BOOKING ENGINE - OVER 84,406 REFERRALS WERE MADE TO FLTA ACCOMMODATION PARTNERS GIVEN THE 2% NATIONAL CONVERSION RATE FOR THIS SYSTEM AND THE FACT THAT OUR VISITORS TYPICALLY STAY 3 TO 4 NIGHTS, WE CAN ESTIMATE THAT THE SYSTEM BOOKED OVER 6,000 ROOM NIGHTS IN THE FINGER LAKES DURING THIS FIRST YEAR. THIS IS ALL DONE AT NO CHARGE TO THE ACCOMMODATION PARTNER THEREFORE PRESERVING THE ROOM RATE.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt014500
IRS990/ProgSrvcAccomActy3Grp/Desc02015 SOCIAL MEDIA - SINCE SOCIAL MEDIA BURST ONTO THE SCENE A FEW YEARS AGO, IT CONTINUES TO GROW BY LEAPS AND BOUNDS. FACEBOOK AND TWITTER WERE THE TWO MAIN MEDIA ACCOUNTS USED BY FLTA IN 2015 AND BOTH GREW AT AN EXTREMELY RAPID PACE. FACEBOOK - AT THE END OF 2009, FLTA STARTED A FAN PAGE IN ADDITION TO THE FRIEND PAGE IT ALREADY WAS MAINTAINING. THE FAN PAGE ALLOWS THE USER TO REACH MORE PEOPLE AND ANALYZE GROWTH. THE FAN PAGE IS ALSO A PREFERRED METHOD FOR BUSINESSES AND ORGANIZATIONS TO KEEP IN TOUCH WITH CUSTOMERS. IN 2015, THE FAN PAGE AND THE FRIEND PAGE WERE COMBINED INTO ONE. AT THE END OF 2015, 12,116 PEOPLE LIKED" THE FLTA FAN PAGE AND WERE RECEIVING DAILY UPDATES. TWITTER - ON TWITTER, @TOURFINGERLAKES REACHED A TOTAL OF 6,918 FOLLOWERS AT THE END OF THE YEAR, AN INCREASE OF 12%. TWITTER WAS USED FOR ONE-TO-ONE INTERACTION WITH POTENTIAL FINGER LAKES VISITORS, RESIDENTS, TRAVEL WRITERS, TRAVEL AGENTS, AND OTHER INDUSTRY PROFESSIONALS. AS THIS NEW MEDIA CONTINUES TO DEVELOP, FLTA WILL CONTINUE TO MAXIMIZE ITS USE AS A MARKETING TOOL.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt075000
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0657
IRS990/PYOtherExpensesAmt0405499
IRS990/PYOtherRevenueAmt011806
IRS990/PYProgramServiceRevenueAmt0644105
IRS990/PYRevenuesLessExpensesAmt00
IRS990/PYSalariesCompEmpBnftPaidAmt0326069
IRS990/PYTotalExpensesAmt0731568
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0731568
IRS990/ReconcilationRevenueExpnssAmt01063
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd01
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt075372
IRS990/SavingsAndTempCashInvstGrp/EOYAmt075843
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/BuildingsGrp/BookValueAmt011161
IRS990ScheduleD/BuildingsGrp/DepreciationAmt073149
IRS990ScheduleD/BuildingsGrp/InvestmentCostOrOtherBasisAmt084310
IRS990ScheduleD/EquipmentGrp/BookValueAmt06162
IRS990ScheduleD/EquipmentGrp/DepreciationAmt060683
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt066845
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt0738998
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt07122
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt015368
IRS990ScheduleD/OtherLandBuildingsGrp/InvestmentCostOrOtherBasisAmt022490
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt028868
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DUE TO AFFILIATED ENTITY
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt0740061
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0IN ACCORDANCE WITH ASC 740-10-50, THE ALLIANCE RECOGNIZES THE TAX BENEIT FROM UNCERTAIN TAX POSITIONS ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES. MANAGEMENT BELIEVES THAT THE ALLIANCE IS CURRENTLY OPERATING IN COMPLIANCE WITH THE APPLICABLE REQUIREMENTS OF THE INTERNAL REVENUE CODE. THEREFORE, NO LIABILITY FOR UNRECOGNIZED BENEFITS HAS BEEN INCLUDED ON THE ALLIANCE'S FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt024445
IRS990ScheduleD/TotalExpensesPerForm990Amt0738998
IRS990ScheduleD/TotalLiabilityAmt028868
IRS990ScheduleD/TotalRevenuePerForm990Amt0740061
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0740061
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0738998
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X

Document Assets

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Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$593,567
Liabilities
$619,907
Net assets
-$26,340
Revenue
$740,061
Expenses
$738,998
Net income
$1,063
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.37$0.47$0.10$0.53$0.65$0.12
2023Detailed filing. Detailed filing data is available for this year.$0.28$0.26$0.02$0.48$0.53$0.05
2022Detailed filing. Detailed filing data is available for this year.$0.48$0.41$0.07$0.51$0.52$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.47$0.38$0.09$0.55$0.47$0.08
2020Detailed filing. Detailed filing data is available for this year.$0.27$0.25$0.01$0.52$0.48$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.01$0.02$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.57$0.59$0.02$0.85$0.84$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.55$0.58$0.03$0.80$0.80$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.63$0.66$0.03$1.06$1.06$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.59$0.62$0.03$0.74$0.74$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.53$0.56$0.03$0.73$0.73$0.00
2013Detailed filing. Detailed filing data is available for this year.$0.57$0.60$0.03$0.59$0.63$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.46$0.45$0.01$0.64
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.53$0.07$3.46