Civic Intelligence

Tourism Walla Walla

EIN 14-1921202 • 501(c)6 • Walla Walla, WA

Profile

The mission of the corporation shall be to promote and support the continuing economic growth and quality of life of the walla walla valley through the development, promotion, and execution of marketing tourism activities that attract outside visitors.

103 E Main Street 303Walla Walla, WA 99362

www.wallawalla.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.11x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

32nd percentile

0.06x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

42nd percentile

2.0%

Higher net margin than 42% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

69th percentile

12%

Faster asset growth than 69% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

41st percentile

3.8%

Faster revenue growth than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$645,506

Up $71,409 (+12%) from 2023

Liabilities

Up

$68,676

Up $47,946 (+231%) from 2023

Net Assets

Up

$576,830

Up $23,463 (+4.2%) from 2023

Revenue

Up

$1,201,938

Up $43,771 (+3.8%) from 2023

Expenses

Down

$1,178,475

Down $128,602 (-9.8%) from 2023

Net Income

Up

$23,463

Up $172,373 (+116%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2013: $144,961Liabilities 2013: $3,754Net Assets 2013: $141,2072013Assets 2014: $277,826Liabilities 2014: $15,951Net Assets 2014: $261,8752014Assets 2015: $413,982Liabilities 2015: $7,635Net Assets 2015: $406,3472015Assets 2016: $352,825Liabilities 2016: $12,891Net Assets 2016: $339,9342016Assets 2017: $246,127Liabilities 2017: $6,923Net Assets 2017: $239,2042017Assets 2018: $273,606Liabilities 2018: $7,506Net Assets 2018: $266,1002018Assets 2019: $275,778Liabilities 2019: $10,388Net Assets 2019: $265,3902019Assets 2020: $533,364Liabilities 2020: $11,899Net Assets 2020: $521,4652020Assets 2021: $965,798Liabilities 2021: $127,407Net Assets 2021: $838,3912021Assets 2022: $794,911Liabilities 2022: $92,634Net Assets 2022: $702,2772022Assets 2023: $574,097Liabilities 2023: $20,730Net Assets 2023: $553,3672023Assets 2024: $645,506Liabilities 2024: $68,676Net Assets 2024: $576,8302024

Highlighted filing

2024

Assets$645,506
Liabilities$68,676
Net Assets$576,830

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2013: $781,404Expenses 2013: $710,010Net Income 2013: $71,3942013Revenue 2014: $906,977Expenses 2014: $837,892Net Income 2014: $69,0852014Revenue 2015: $1,018,811Expenses 2015: $995,834Net Income 2015: $22,9772015Revenue 2016: $1,187,743Expenses 2016: $1,254,154Net Income 2016: -$66,4112016Revenue 2017: $1,036,563Expenses 2017: $1,123,447Net Income 2017: -$86,8842017Revenue 2018: $1,148,930Expenses 2018: $1,135,880Net Income 2018: $13,0502018Revenue 2019: $1,044,279Expenses 2019: $1,044,528Net Income 2019: -$2492019Revenue 2020: $1,023,737Expenses 2020: $769,957Net Income 2020: $253,7802020Revenue 2021: $1,325,079Expenses 2021: $1,005,277Net Income 2021: $319,8022021Revenue 2022: $1,075,686Expenses 2022: $1,212,171Net Income 2022: -$136,4852022Revenue 2023: $1,158,167Expenses 2023: $1,307,077Net Income 2023: -$148,9102023Revenue 2024: $1,201,938Expenses 2024: $1,178,475Net Income 2024: $23,4632024

Highlighted filing

2024

Revenue$1,201,938
Expenses$1,178,475
Net Income$23,463

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 9, 2025
Return Version
2024v5.1
Gross Receipts
$1,201,938
Mission and Program Overview

Mission

Tourism walla walla was created to promote and inform potential travelers, and visitors the amenities offered by the community of walla walla. As a result of promoting walla walla and increasing visitors to the county, the city government hopes to increase revenue and promote growth in the walla walla valley.

To promote and support the continuing growth and quality of life of walla walla valley.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$553,367$576,830▲ $23,463
Accounts Receivable$205,278$229,330▲ $24,052
Cash and Non-Interest-Bearing Accounts$170,111$214,017▲ $43,906
Savings and Temporary Cash Investments$131,255$134,706▲ $3,451
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$574,097$645,506▲ $71,409
Other Assets Total$67,453$67,453→ $0
Liabilities
Accounts Payable and Accrued Expenses$19,273$67,411▲ $48,138
Other Liabilities$1,457$1,265▼ $192
Total Liabilities$20,730$68,676▲ $47,946
Net Assets / Fund Balance
Total Net Assets Fund Balance$553,367$576,830▲ $23,463
Total Liabilities and Net Assets / Fund Balance$574,097$645,506▲ $71,409

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$1,947--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Guy GlaeserExecutive DirectorFT$120,000$32,721$152,721

Board Members and Trustees

NameTitle
Katie DepontyChair
Bradley WalkerVice Chair
Anand RoaDirector
Charlie BallDirector
Dan LeeperDirector
Greg LybeckDirector
Jay KrutalisDirector
Jennifer CasperDirector
Jennifer SkoglundDirector
Jim KieferDirector
Mark SamsonDirector
Michael CorlissDirector
Tabitha CrenshawDirector
Ashley MahanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Day Vengely & Associates LLCMarketing221 NE HAWTHORNE AVE STE 200, Bend, OR 97701$340,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,196,371
Program Service Revenue
$0
Investment Income
$4,067
Other Revenue
$1,500
Change in Net Assets
$23,463
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$760,309
Salaries, Compensation, and Employee Benefits$404,666
Grants and Similar Amounts Paid$13,500
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$544,183
Other Salaries and Wages---$207,781
Current Officers, Directors, Trustees, and Key Employees---$152,721
Information Technology---$76,064
Occupancy---$37,343
Payroll Taxes---$31,832
Travel---$25,745
Grants to Domestic Orgs---$13,500
Fees for Services Accounting---$13,110
Office Expenses---$12,585
Other Employee Benefits---$9,448
Conferences and Meetings---$8,641
Fees for Services Other---$5,757
Pension Plan Contributions---$2,884
Insurance---$2,607
Fees for Services Legal---$1,448
Other Expenses---$1,423
All Other Expenses---$500
Total Functional Expenses$0$0$0$1,178,475
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Hospice Du RhoneSan Luis Obispo, CA501(c)(3)Sponsorship$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Simple Ira Accrued$1,265
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 1A

The executive committee of the board of directors for tourism walla walla dba visit walla walla serves as a leadership-focused group that acts on behalf of the full board between regular meetings. This committee provides oversight on critical organizational matters, guides strategic and financial decisions, and supports the executive director in managing ongoing initiatives. It is responsible for preparing agendas and ensuring key issues are prioritized for full board discussions. While empowered to make timely decisions when needed, the executive committee operates within limits defined by the board and cannot take actions such as amending bylaws or appointing executive leadership without full board approval. Comprised of key officers including the chair, vice chair, treasurer, and secretary the executive committee plays an essential role in ensuring effective governance and advancing the strategic priorities of tourism walla walla dba visit walla walla.

Form 990, Part VI, Section B, Line 11B

Following completion and before submission, the executive committee will review the 990 documents to confirm accuracy for the 2024 year.

Form 990, Part VI, Section B, Line 12C

Board members and employees are covered under this policy. Conflicts are determined if a decision is made by either party that will affect the business outcome of tourism walla walla. This includes financial, business or personal conflicts. Any and all financial or business conflicts are reviewed. The independent board members decide if there is a conflict of interest and review the conflict. Board members who may have a conflict cannot discuss and vote on the outcome of the proposal or the relationship in question.

Form 990, Part VI, Section B, Line 15A

The board of directors reviews executive director compensation based on prior year performance and comparisons with similarly sized destination marketing organizations (dmos). The executive committee reviews and recommends any adjustments, which are approved by the full board. All deliberations and decisions are documented. The last review was conducted in 2024.

Form 990, Part VI, Section C, Line 19

Governing documents, conflict of interest policy, and financial statements are made public through document share with the ex-officio city representative, who stores the documents on behalf of the city and are available through public file request process.

Filing and Contact Details

Filer

Filer Name
Tourism Walla Walla
EIN
14-1921202
Phone
5095258799
Address
103 E MAIN STREET 303, WALLA WALLA, WA 99362
Doing Business As
Visit Walla Walla

Signing Officer

Name
Guy Glaeser
Title
Executive Director
Phone
5095258799
Signed
2025-05-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Guy Glaeser
Formed
2004
Legal Domicile
Wa
Voting Board Members
14
Independent Board Members
14
Employees
8
Volunteers
17

Preparer

Firm
Cliftonlarsonallen Llp
Address
1188 PADRE DRIVE STE 101, SALINAS, CA 93901
Preparer
Kiely Holcomb CPA
Phone
8317596300
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IRS990/MissionDesc0THE ORGANIZATION SUPPORTS THE CONTINUED GROWTH OF OVERNIGHT VISITATION, FOSTERS ECONOMIC DEVELOPMENT THROUGH VISITOR ACTIVITIES AND AMENITIES, AND PROMOTES DESTINATION STEWARDSHIP AS PART OF ITS TOURISM MISSION.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/NetAssetsOrFundBalancesEOYAmt0576830
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt037343
IRS990/OfficeExpensesGrp/TotalAmt012585
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrgDoesNotFollowFASB117Ind0X
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IRS990/OtherAssetsTotalGrp/EOYAmt067453
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt09448
IRS990/OtherExpensesGrp/Desc0REPAIRS & MAINTENANCE
IRS990/OtherExpensesGrp/Desc1SALES & SERVICE
IRS990/OtherExpensesGrp/Desc2MEMBERSHIP, DUES, TAXES
IRS990/OtherExpensesGrp/Desc3BANK CHARGES & FEES
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IRS990/OtherExpensesGrp/TotalAmt111064
IRS990/OtherExpensesGrp/TotalAmt28005
IRS990/OtherExpensesGrp/TotalAmt31423
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IRS990/OtherRevenueMiscGrp/Desc0SHARED COSTS REIMB.
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IRS990/PartialLiquidationInd00
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IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt00
IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt00
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IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0GUY GLAESER
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
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IRS990/RegularMonitoringEnfrcInd01
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IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd01
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
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IRS990/ScheduleBRequiredInd01
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0WEBSITE
IRS990ScheduleD/OtherAssetsOrgGrp/Desc1LEASE/RENT DEPOSIT
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0SIMPLE IRA ACCRUED
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IRS990ScheduleD/TotalLiabilityAmt01265
IRS990ScheduleI/GrantRecordsMaintainedInd00
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IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(C)(3)
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0SPONSORSHIP
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0HOSPICE DU RHONE
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt02175 BIDDLE RANCH RD
IRS990ScheduleI/RecipientTable/USAddress/CityNm0SAN LUIS OBISPO
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0CA
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IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
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IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS FOR TOURISM WALLA WALLA DBA VISIT WALLA WALLA SERVES AS A LEADERSHIP-FOCUSED GROUP THAT ACTS ON BEHALF OF THE FULL BOARD BETWEEN REGULAR MEETINGS. THIS COMMITTEE PROVIDES OVERSIGHT ON CRITICAL ORGANIZATIONAL MATTERS, GUIDES STRATEGIC AND FINANCIAL DECISIONS, AND SUPPORTS THE EXECUTIVE DIRECTOR IN MANAGING ONGOING INITIATIVES. IT IS RESPONSIBLE FOR PREPARING AGENDAS AND ENSURING KEY ISSUES ARE PRIORITIZED FOR FULL BOARD DISCUSSIONS. WHILE EMPOWERED TO MAKE TIMELY DECISIONS WHEN NEEDED, THE EXECUTIVE COMMITTEE OPERATES WITHIN LIMITS DEFINED BY THE BOARD AND CANNOT TAKE ACTIONS SUCH AS AMENDING BYLAWS OR APPOINTING EXECUTIVE LEADERSHIP WITHOUT FULL BOARD APPROVAL. COMPRISED OF KEY OFFICERS INCLUDING THE CHAIR, VICE CHAIR, TREASURER, AND SECRETARY THE EXECUTIVE COMMITTEE PLAYS AN ESSENTIAL ROLE IN ENSURING EFFECTIVE GOVERNANCE AND ADVANCING THE STRATEGIC PRIORITIES OF TOURISM WALLA WALLA DBA VISIT WALLA WALLA.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FOLLOWING COMPLETION AND BEFORE SUBMISSION, THE EXECUTIVE COMMITTEE WILL REVIEW THE 990 DOCUMENTS TO CONFIRM ACCURACY FOR THE 2024 YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2BOARD MEMBERS AND EMPLOYEES ARE COVERED UNDER THIS POLICY. CONFLICTS ARE DETERMINED IF A DECISION IS MADE BY EITHER PARTY THAT WILL AFFECT THE BUSINESS OUTCOME OF TOURISM WALLA WALLA. THIS INCLUDES FINANCIAL, BUSINESS OR PERSONAL CONFLICTS. ANY AND ALL FINANCIAL OR BUSINESS CONFLICTS ARE REVIEWED. THE INDEPENDENT BOARD MEMBERS DECIDE IF THERE IS A CONFLICT OF INTEREST AND REVIEW THE CONFLICT. BOARD MEMBERS WHO MAY HAVE A CONFLICT CANNOT DISCUSS AND VOTE ON THE OUTCOME OF THE PROPOSAL OR THE RELATIONSHIP IN QUESTION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE BOARD OF DIRECTORS REVIEWS EXECUTIVE DIRECTOR COMPENSATION BASED ON PRIOR YEAR PERFORMANCE AND COMPARISONS WITH SIMILARLY SIZED DESTINATION MARKETING ORGANIZATIONS (DMOS). THE EXECUTIVE COMMITTEE REVIEWS AND RECOMMENDS ANY ADJUSTMENTS, WHICH ARE APPROVED BY THE FULL BOARD. ALL DELIBERATIONS AND DECISIONS ARE DOCUMENTED. THE LAST REVIEW WAS CONDUCTED IN 2024.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE PUBLIC THROUGH DOCUMENT SHARE WITH THE EX-OFFICIO CITY REPRESENTATIVE, WHO STORES THE DOCUMENTS ON BEHALF OF THE CITY AND ARE AVAILABLE THROUGH PUBLIC FILE REQUEST PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 1A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0574097
IRS990/TotalAssetsEOYAmt0645506
IRS990/TotalAssetsGrp/BOYAmt0574097
IRS990/TotalAssetsGrp/EOYAmt0645506
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt01196371
IRS990/TotalEmployeeCnt08
IRS990/TotalFunctionalExpensesGrp/TotalAmt01178475
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt020730
IRS990/TotalLiabilitiesEOYAmt068676
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IRS990/TotalLiabilitiesGrp/EOYAmt068676
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IRS990/TotalReportableCompFromOrgAmt0120000
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IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01201938
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0645506
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt025745
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0103 E MAIN STREET 303
IRS990/USAddress/CityNm0WALLA WALLA
IRS990/USAddress/StateAbbreviationCd0WA
IRS990/USAddress/ZIPCd099362
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0WWW.WALLAWALLA.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0GUY GLAESER

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