Civic Intelligence

New York State Tourism Industry

EIN 14-1787921 • 501(c)6 • Troy, NY

Profile

Promote tourism throughout nys.

689 Hoosick RdTroy, NY 12180

www.nystia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.53x

Higher debt load relative to assets than 89% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

82nd percentile

0.28x

Higher debt load relative to revenue than 82% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Net Margin

33rd percentile

0.2%

Higher net margin than 33% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

50th percentile

$9,000

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 1.0% of source-year revenue.

NTEE S41 • $500k-$1M nonprofits • Source year 2024

Asset Growth

13th percentile

-20%

Faster asset growth than 13% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

18th percentile

-14%

Faster revenue growth than 18% of similar nonprofits.

NTEE S41 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets89th percentile

Assets

Down

$484,968

Down $119,622 (-20%) from 2023

Liabilities

Down

$255,461

Down $126,446 (-33%) from 2023

Net Assets

Up

$229,507

Up $6,824 (+3.1%) from 2023

Operations
Liabilities / Revenue82nd percentileNet Margin33rd percentile

Revenue

Down

$928,080

Down $146,626 (-14%) from 2023

Expenses

Down

$925,798

Down $282,128 (-23%) from 2023

Net Income

Up

$2,282

Up $135,502 (+102%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth13th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $179,079Liabilities 2011: $7,290Net Assets 2011: $171,7892011Assets 2012: $200,748Liabilities 2012: $5,181Net Assets 2012: $195,5672012Assets 2013: $185,504Liabilities 2013: $0Net Assets 2013: $185,5042013Assets 2014: $352,432Liabilities 2014: $55,455Net Assets 2014: $296,9772014Assets 2015: $393,313Liabilities 2015: $33,520Net Assets 2015: $359,7932015Assets 2016: $430,338Liabilities 2016: $25,590Net Assets 2016: $404,7482016Assets 2017: $511,239Liabilities 2017: $76,355Net Assets 2017: $434,8842017Assets 2018: $908,327Liabilities 2018: $534,399Net Assets 2018: $373,9282018Assets 2019: $799,122Liabilities 2019: $428,671Net Assets 2019: $370,4512019Assets 2020: $367,072Liabilities 2020: $31,460Net Assets 2020: $335,6122020Assets 2021: $391,899Liabilities 2021: $46,711Net Assets 2021: $345,1882021Assets 2022: $543,361Liabilities 2022: $194,038Net Assets 2022: $349,3232022Assets 2023: $604,590Liabilities 2023: $381,907Net Assets 2023: $222,6832023Assets 2024: $484,968Liabilities 2024: $255,461Net Assets 2024: $229,5072024

Highlighted filing

2024

Assets$484,968
Liabilities$255,461
Net Assets$229,507
Open 2024 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $758,930Expenses 2011: $746,277Net Income 2011: $12,6532011Revenue 2012: $451,466Expenses 2012: $427,688Net Income 2012: $23,7782012Revenue 2013: $385,154Expenses 2013: $395,217Net Income 2013: -$10,0632013Revenue 2014: $401,191Expenses 2014: $377,817Net Income 2014: $23,3742014Revenue 2015: $725,054Expenses 2015: $678,318Net Income 2015: $46,7362015Revenue 2016: $710,896Expenses 2016: $667,550Net Income 2016: $43,3462016Revenue 2017: $756,886Expenses 2017: $726,750Net Income 2017: $30,1362017Revenue 2018: $710,336Expenses 2018: $732,021Net Income 2018: -$21,6852018Revenue 2019: $1,138,992Expenses 2019: $1,142,469Net Income 2019: -$3,4772019Revenue 2020: $738,333Expenses 2020: $773,172Net Income 2020: -$34,8392020Revenue 2021: $347,813Expenses 2021: $338,237Net Income 2021: $9,5762021Revenue 2022: $825,802Expenses 2022: $810,540Net Income 2022: $15,2622022Revenue 2023: $1,074,706Expenses 2023: $1,207,926Net Income 2023: -$133,2202023Revenue 2024: $928,080Expenses 2024: $925,798Net Income 2024: $2,2822024

Highlighted filing

2024

Revenue$928,080
Expenses$925,798
Net Income$2,282
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$484,968
Liabilities
$255,461
Net assets
$229,507
Revenue
$928,080
Expenses
$925,798
Net income
$2,282
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.26$0.23$0.93$0.93$0.00
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.60$0.38$0.22$1.07$1.21$0.13
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.19$0.35$0.83$0.81$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.05$0.35$0.35$0.34$0.01
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.37$0.03$0.34$0.74$0.77$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.80$0.43$0.37$1.14$1.14$0.00
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.91$0.53$0.37$0.71$0.73$0.02
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.51$0.08$0.43$0.76$0.73$0.03
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.43$0.03$0.40$0.71$0.67$0.04
2015Detailed filing. Detailed filing data is available for this year.$0.39$0.03$0.36$0.73$0.68$0.05
2014Summary only. Only limited summary data is available for this year.$0.35$0.06$0.30$0.40$0.38$0.02
2013Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$0.39$0.40$0.01
2012Summary only. Only limited summary data is available for this year.$0.20$0.01$0.20$0.45$0.43$0.02
2011Summary only. Only limited summary data is available for this year.$0.18$0.01$0.17$0.76$0.75$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$928,080
Mission and Program Overview

Mission

Nystia represents new york state's tourism industry through collaboration, research, legislative awareness, and exceptional marketing.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$476,995$285,070▼ $191,925
Cash and Non-Interest-Bearing Accounts$105,781$152,455▲ $46,674
Savings and Temporary Cash Investments$2,819$37,645▲ $34,826
Prepaid Expenses and Deferred Charges$18,995$9,798▼ $9,197
Total Assets$604,590$484,968▼ $119,622
Liabilities
Deferred Revenue$228,045$129,025▼ $99,020
Accounts Payable and Accrued Expenses$153,862$126,436▼ $27,426
Total Liabilities$381,907$255,461▼ $126,446
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$169,394$178,844▲ $9,450
Net Assets With Donor Restrictions$53,289$50,663▼ $2,626
Total Net Assets Fund Balance$222,683$229,507▲ $6,824
Total Liabilities and Net Assets / Fund Balance$604,590$484,968▼ $119,622
Compensation and Service Providers
Top Officer Pay50th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Robert ProvostPresident & CEOPT$9,000$9,000

Board Members and Trustees

NameTitle
Greg LaducaChair
Corey FramImmediate Past Chair
Stephanie JohnsonVice Chair-elect
Hillarie Logan-ducheneVice Chair/advocacy
Heather BagshawVice Chair/membership
Beth DuaneDirector
Darryl LeggieriDirector
Dwayne ThomasDirector
Eric SzucsDirector
Gary HahnDirector
Hayley CoriatyDirector
Hilary FennerDirector
John PercyDirector
Kelly Ann CurtinDirector
Kristy KennedyDirector
Lisa BergerDirector
Olga Luz TiradoDirector
Sara PoeDirector
Sarah FosterDirector
Todd GarafanoSecretary
Cassandra HarringtonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$916,921
Investment Income
$11,159
Other Revenue
$0
Change in Net Assets
$2,282

Audited Revenue Reconciliation

Revenue per Audited Statements
$926,912
Revenue Not Reported on Financial Statements
$1,168
Revenue Not Reported on Form 990
$4,542
Total Revenue per Audited Statements
$931,454
Total Revenue per Form 990
$928,080
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$759,634
Salaries, Compensation, and Employee Benefits$166,164
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$116,695$29,174-$145,869
Conferences and Meetings$130,005--$130,005
Office Expenses$5,811$23,246-$29,057
Travel$22,081--$22,081
Fees for Services Accounting$2,898$11,594-$14,492
Fees for Services Other$6,668$6,473-$13,141
All Other Expenses$10,594$1,178-$11,772
Other Expenses$2,277$9,108-$11,385
Insurance$10,445--$10,445
Current Officers, Directors, Trustees, and Key Employees$7,200$1,800-$9,000
Payroll Taxes$6,723$1,681-$8,404
Advertising$971$3,882-$4,853
Other Employee Benefits$2,313$578-$2,891
Fees for Service Investment Mgmnt Fees-$1,168-$1,168
Total Functional Expenses$822,444$103,354$0$925,798

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$925,798
Expenses per Audited Statements$924,630
Total Expenses per Audited Statements$924,630
Expenses Not Reported on Financial Statements$1,168
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has members.”

Form 990, Part VI, Section A, Line 7A

“Members have the right to elect the governing body.”

Form 990, Part VI, Section A, Line 7B

“Decisions are subject to approval by members at the annual meeting.”

Form 990, Part VI, Section B, Line 11B

“Governing body reviews form 990 prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Each new board member or employee shall be required to review a copy of the conflict of interest policy and to acknowledge in writing that he or she has done so. If a change in status has occurred, it is the responsibility of the board member to review and update their conflict of interest statement. Board members shall review and update this policy prior to each annual meeting.”

Form 990, Part VI, Section B, Line 15A

“The current compensation level of the organization's ceo was determined in consultation with a hr consultant and is deemed adequate but modest in comparison to other state tourism industry associations. The executive committee review the compensation levels, performance criteria and evaluation. The entire board is aware of the president/ceo's compensation.”

Form 990, Part VI, Section C, Line 19

“Documents are not available to the public.”

Filing and Contact Details

Filer

Filer Name
New York State Tourism Industry
EIN
14-1787921
Phone
5182186030
Address
689 HOOSICK RD, TROY, NY 12180
Doing Business As
Nystia

Signing Officer

Name
Robert Provost
Title
President & CEO
Phone
5182186030
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Greg Laduca
Formed
1997
Legal Domicile
Ny
Voting Board Members
21
Independent Board Members
21
Employees
3
Volunteers
71

Preparer

Firm
Efpr Advisory LLC
Address
100 SOUTH CLINTON AVE SUITE 1500, ROCHESTER, NY 14604
Preparer
Christopher Johnston
Phone
5854278900
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“No change in the process from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from federal income taxes under section 501(c)(6) of the internal revenue code as an organization which is not a private foundation. Therefore, no provision for income taxes has been included in the financial statements. In accordance with fasb asc 740, income taxes, the organization recognizes the tax benefits from uncertain tax positions only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on technical merits of the position. There are no such uncertain tax positions for the organization for the year ended december 31, 2024. The organization's income tax filings are subject to audit by various taxing authorities.”

Raw XML AppendixShowing 400 of 497 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivityOrMissionDesc0NYSTIA REPRESENTS NEW YORK STATE'S TOURISM INDUSTRY THROUGH COLLABORATION, RESEARCH, LEGISLATIVE AWARENESS, AND EXCEPTIONAL MARKETING.
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IRS990/Desc0THE ORGANIZATION CONDUCTS A COOPERATIVE ADVERTISING PROGRAM IN WHICH ABOUT 30% OF ITS MEMBERS PARTICIPATE. WE HAVE PLACEMENTS IN PUBLICATIONS ACROSS THE SERVICE AREA OF THE MEMBERS.THE ORGANIZATION CONDUCTS A COOPERATIVE TRADE SHOW PROGRAM, WHICH DISPLAYS THE NEW YORK STATE TOURISM PRODUCT THROUGH AN EXHIBIT BOOTH AND BROCHURE DISTRIBUTION THROUGH THE SERVICE AREA. THIS INCLUDES PARTICIPATION WITH I LOVE NY, NYS PARKS, AND NYS CANAL AUTHORITY IN APPROPRIATE MARKETS.THE ORGANIZATION CONDUCTS EDUCATIONAL PROGRAMMING AS A PRESENTER OF THE EMPIRE STATE TOURISM CONFERENCE AND THROUGH ITS ANNUAL MEETING. GUEST SPEAKERS AND EDUCATIONAL PROGRAMMING, PRESENTATIONS, DISPLAYS, AND NETWORKING ARE PROVIDED TO THE MEMBERS.THE ORGANIZATION SPONSORS A SCHOLARSHIP PROGRAM AND HAS EVENTS WHICH RAISE REVENUES TO AWARD TO TRAVEL AND TOURISM RELATED STUDENTS AND PROGRAMS IN NEW YORK STATE.
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IRS990/Form990PartVIISectionAGrp/PersonNm10SARA POE
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IRS990/Form990PartVIISectionAGrp/PersonNm12OLGA LUZ TIRADO
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IRS990/Form990PartVIISectionAGrp/PersonNm15HILLARIE LOGAN-DUCHENE
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IRS990/Form990PartVIISectionAGrp/PersonNm17JOHN PERCY
IRS990/Form990PartVIISectionAGrp/PersonNm18STEPHANIE JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm19CASSANDRA HARRINGTON
IRS990/Form990PartVIISectionAGrp/PersonNm20HEATHER BAGSHAW
IRS990/Form990PartVIISectionAGrp/PersonNm21ROBERT PROVOST
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt15VICE CHAIR/ADVOCACY
IRS990/Form990PartVIISectionAGrp/TitleTxt16IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18VICE CHAIR-ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt19TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt20VICE CHAIR/MEMBERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt21PRESIDENT & CEO
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IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
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IRS990/GroupReturnForAffiliatesInd00
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0NYSTIA REPRESENTS NEW YORK STATE'S TOURISM INDUSTRY THROUGH COLLABORATION, RESEARCH, LEGISLATIVE AWARENESS, AND EXCEPTIONAL MARKETING.
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IRS990/MoreThan5000KToOrgInd00
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IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
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IRS990/OtherExpensesGrp/Desc1CO-OP PROGRAM
IRS990/OtherExpensesGrp/Desc2GRANT EXPENSES
IRS990/OtherExpensesGrp/Desc3DUES AND SUBSCRIPTIONS
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AS AN ORGANIZATION WHICH IS NOT A PRIVATE FOUNDATION. THEREFORE, NO PROVISION FOR INCOME TAXES HAS BEEN INCLUDED IN THE FINANCIAL STATEMENTS. IN ACCORDANCE WITH FASB ASC 740, INCOME TAXES, THE ORGANIZATION RECOGNIZES THE TAX BENEFITS FROM UNCERTAIN TAX POSITIONS ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON TECHNICAL MERITS OF THE POSITION. THERE ARE NO SUCH UNCERTAIN TAX POSITIONS FOR THE ORGANIZATION FOR THE YEAR ENDED DECEMBER 31, 2024. THE ORGANIZATION'S INCOME TAX FILINGS ARE SUBJECT TO AUDIT BY VARIOUS TAXING AUTHORITIES.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01

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