Civic Intelligence

New York City Tourism Conventions

EIN 13-5531178 • 501(c)6 • New York, NY

View Organization Page

Profile

To build new york city's economy and positive image through tourism and convention development, major events and the marketing of the city on a worldwide basis.

1 Rockefeller Plaza 5th FloorNew York, NY 10020

www.nyctourism.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

75th percentile

0.48x

Higher debt load relative to assets than 75% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2023

Liabilities / Revenue

22nd percentile

0.21x

Higher debt load relative to revenue than 22% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2023

Net Margin

13th percentile

-6.8%

Higher net margin than 13% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

48th percentile

7.2%

Faster asset growth than 48% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2022 to 2023

Revenue Growth

3rd percentile

-28%

Faster revenue growth than 3% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets75th percentile

Assets

Down

$13,875,913

Down $5,591,296 (-29%) from 2023

Liabilities

Down

$5,922,961

Down $3,325,484 (-36%) from 2023

Net Assets

Down

$7,952,952

Down $2,265,812 (-22%) from 2023

Operations
Liabilities / Revenue22nd percentileNet Margin13th percentile

Revenue

Down

$36,218,611

Down $8,791,188 (-20%) from 2023

Expenses

Down

$38,484,423

Down $9,589,533 (-20%) from 2023

Net Income

Up

-$2,265,812

Up $798,345 (+26%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth48th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0-$10MAssets 2010: $13,030,426Liabilities 2010: $10,916,500Net Assets 2010: $2,113,9262010Assets 2011: $10,630,357Liabilities 2011: $9,213,027Net Assets 2011: $1,417,3302011Assets 2012: $9,128,881Liabilities 2012: $9,541,350Net Assets 2012: -$412,4692012Assets 2013: $12,407,724Liabilities 2013: $10,192,879Net Assets 2013: $2,214,8452013Assets 2014: $10,254,490Liabilities 2014: $10,902,339Net Assets 2014: -$647,8492014Assets 2015: $12,325,824Liabilities 2015: $13,060,579Net Assets 2015: -$734,7552015Assets 2016: $10,010,847Liabilities 2016: $12,593,685Net Assets 2016: -$2,582,8382016Assets 2017: $12,602,946Liabilities 2017: $11,019,103Net Assets 2017: $1,583,8432017Assets 2018: $11,866,148Liabilities 2018: $8,905,647Net Assets 2018: $2,960,5012018Assets 2019: $10,385,762Liabilities 2019: $9,784,981Net Assets 2019: $600,7812019Assets 2020: $8,869,334Liabilities 2020: $9,865,609Net Assets 2020: -$996,2752020Assets 2021: $15,500,744Liabilities 2021: $6,789,007Net Assets 2021: $8,711,7372021Assets 2022: $25,331,027Liabilities 2022: $9,736,101Net Assets 2022: $15,594,9262022Assets 2023: $19,467,209Liabilities 2023: $9,248,445Net Assets 2023: $10,218,7642023Assets 2024: $13,875,913Liabilities 2024: $5,922,961Net Assets 2024: $7,952,9522024

Highlighted filing

2024

Assets$13,875,913
Liabilities$5,922,961
Net Assets$7,952,952
Open 2024 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$80M$60M$40M$20M$0-$20MExpenses 2010: $39,328,3582010Expenses 2011: $38,113,3322011Expenses 2012: $36,456,5982012Revenue 2013: $39,673,412Expenses 2013: $37,046,098Net Income 2013: $2,627,3142013Revenue 2014: $35,435,736Expenses 2014: $36,401,655Net Income 2014: -$965,9192014Revenue 2015: $35,857,360Expenses 2015: $35,140,386Net Income 2015: $716,9742015Revenue 2016: $18,437,727Expenses 2016: $18,502,136Net Income 2016: -$64,4092016Revenue 2017: $39,468,054Expenses 2017: $37,016,316Net Income 2017: $2,451,7382017Revenue 2018: $39,473,482Expenses 2018: $38,853,273Net Income 2018: $620,2092018Revenue 2019: $39,821,407Expenses 2019: $40,667,505Net Income 2019: -$846,0982019Revenue 2020: $36,299,560Expenses 2020: $35,248,590Net Income 2020: $1,050,9702020Revenue 2021: $29,142,880Expenses 2021: $23,286,369Net Income 2021: $5,856,5112021Revenue 2022: $61,470,071Expenses 2022: $56,930,128Net Income 2022: $4,539,9432022Revenue 2023: $45,009,799Expenses 2023: $48,073,956Net Income 2023: -$3,064,1572023Revenue 2024: $36,218,611Expenses 2024: $38,484,423Net Income 2024: -$2,265,8122024

Highlighted filing

2024

Revenue$36,218,611
Expenses$38,484,423
Net Income-$2,265,812
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$13,875,913
Liabilities
$5,922,961
Net assets
$7,952,952
Revenue
$36,218,611
Expenses
$38,484,423
Net income
-$2,265,812
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$13.9$5.92$7.95$36.2$38.5$2.27
2023Detailed filing. Detailed filing data is available for this year.$19.5$9.25$10.2$45.0$48.1$3.06
2022Detailed filing. Detailed filing data is available for this year.$25.3$9.74$15.6$61.5$56.9$4.54
2021Detailed filing. Detailed filing data is available for this year.$15.5$6.79$8.71$29.1$23.3$5.86
2020Detailed filing. Detailed filing data is available for this year.$8.87$9.87$1.00$36.3$35.2$1.05
2019Detailed filing. Detailed filing data is available for this year.$10.4$9.78$0.60$39.8$40.7$0.85
2018Detailed filing. Detailed filing data is available for this year.$11.9$8.91$2.96$39.5$38.9$0.62
2017Detailed filing. Detailed filing data is available for this year.$12.6$11.0$1.58$39.5$37.0$2.45
2016Summary only. Only limited summary data is available for this year.$10.0$12.6$2.58$18.4$18.5$0.06
2015Detailed filing. Detailed filing data is available for this year.$12.3$13.1$0.73$35.9$35.1$0.72
2014Detailed filing. Detailed filing data is available for this year.$10.3$10.9$0.65$35.4$36.4$0.97
2013Detailed filing. Detailed filing data is available for this year.$12.4$10.2$2.21$39.7$37.0$2.63
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.13$9.54$0.41$36.5
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.6$9.21$1.42$38.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$13.0$10.9$2.11$39.3
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 5, 2025
Return Version
2023v6.0
Gross Receipts
$36,218,611
Mission and Program Overview

Mission

To build new york city's economy and positive image through tourism and convention development, major events and the marketing of the city on a worldwide basis.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$12,868,179$8,125,561▼ $4,742,618
Accounts Receivable$2,106,329$868,042▼ $1,238,287
Prepaid Expenses and Deferred Charges$375,034$508,251▲ $133,217
Land, Buildings, and Equipment, Net$0$337,868▲ $337,868
Inventories for Sale or Use$17,478$7,887▼ $9,591
Total Assets$19,467,209$13,875,913▼ $5,591,296
Other Assets Total$4,100,189$4,028,304▼ $71,885
Liabilities
Deferred Revenue$4,365,332$3,430,436▼ $934,896
Accounts Payable and Accrued Expenses$3,167,477$1,971,903▼ $1,195,574
Other Liabilities$1,715,636$520,622▼ $1,195,014
Total Liabilities$9,248,445$5,922,961▼ $3,325,484
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$10,218,764$7,952,952▼ $2,265,812
Total Net Assets Fund Balance$10,218,764$7,952,952▼ $2,265,812
Total Liabilities and Net Assets / Fund Balance$19,467,209$13,875,913▼ $5,591,296

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$337,868$671,361$1,009,229
Leasehold Improvements$0$222,156$222,156
Other Assets Org$334,796--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Fred DixonPresident & CEO, Thru 6/5/24FT$576,777$197,634$774,411
Richard LovattChief Financial OfficerFT$338,667$127,709$466,376
Nancy MammanaChief Marketing OfficerFT$376,102$56,920$433,022
Jerome CitoEvp, Convention DevelopmentFT$284,794$97,841$382,635
Kelly Ann Curtin EvpMembership & Destination ServicesFT$293,475$67,007$360,482
Natalie Koepff ChiefOperating Officer & General CounselFT$317,706$38,435$356,141
Tiffany TownsendEvp, Global CommunicationsFT$247,171$71,896$319,067
Janette Roush EvpMarketing & Digital, Thru 10/18/24FT$287,669$25,334$313,003
Donna KerenEvp, Research & InsightsFT$239,164$40,512$279,676

Board Members and Trustees

NameTitle
Charles FlatemanChairperson
Adrian BenepeBoard Member
Amy RothBoard Member
Andreas SappokBoard Member
Andrew RigieBoard Member
Angie MarBoard Member
Blanca EspinosaBoard Member
Brian MorelandBoard Member
Caroline HirschBoard Member
Chris WanlassBoard Member
Clare ReichenbachBoard Member
Damian BazadonaBoard Member
Daniel ZausnerBoard Member
David BurkeBoard Member
Eb KellyBoard Member
Gina DuncanBoard Member
Jaclyn BernsteinBoard Member
Jean-yves GhaziBoard Member
Jeffrey StewartBoard Member
Jessica Baker VodoorBoard Member
Joanne PodellBoard Member
John AntoniniBoard Member
John WangBoard Member
Judith ByrdBoard Member
Judith JamisonBoard Member
Kathy WyldeBoard Member
Kerry DiamondBoard Member
Kp TruebloodBoard Member
Kwame OnwuachiBoard Member
Kyle KimballBoard Member
Lakshmee Lachhman-persadBoard Member
Leah JohnsonBoard Member
Leon GoldbergBoard Member
Lisa LindenBoard Member
Liz NeumarkBoard Member
Melva MillerBoard Member
Michael BurkeBoard Member
Mike FiorentinoBoard Member
Ramona RoopnarineBoard Member
Regina BainBoard Member
Rich MarokoBoard Member
Richard NicotraBoard Member
Rick FriedbergBoard Member
Sally TallantBoard Member
Sandra PerezBoard Member
Scott GoldsmithBoard Member
Sean DecaturBoard Member
Shelley WorrellBoard Member
Steven RubensteinBoard Member
Taryn SacramoneBoard Member
Dawn HudsonBoard Member, Thru 2/1/24
Jeff BennettBoard Member, Thru 2/1/24
Mary FarrellBoard Member, Thru 2/1/24
Travis NoyesBoard Member, Thru 2/1/24
Zack ChodorowBoard Member, Thru 2/1/24
Alan SteelBoard Member/executive Committee
Andrew FlattBoard Member/executive Committee
Andrew KimballBoard Member/executive Committee
Anthony Ramirez IiBoard Member/executive Committee
Antonio ReynosoBoard Member/executive Committee
Arthur CohenBoard Member/executive Committee
Dan GarodnickBoard Member/executive Committee
Dan NadeauBoard Member/executive Committee
Diarmuid DwyerBoard Member/executive Committee
Fred DixonBoard Member/executive Committee
Huntley LawrenceBoard Member/executive Committee
Jessica LappinBoard Member/executive Committee
Joel FisherBoard Member/executive Committee
John CalvelliBoard Member/executive Committee
Kathy HiltBoard Member/executive Committee
Kerry MackBoard Member/executive Committee
Lloyd a WilliamsBoard Member/executive Committee
Luis MirandaBoard Member/executive Committee
Lynn KellyBoard Member/executive Committee
Maneesh GoyalBoard Member/executive Committee
Maria Torres-springerBoard Member/executive Committee
Marlene PoynderBoard Member/executive Committee
Melba WilsonBoard Member/executive Committee
Patricia KaufmanBoard Member/executive Committee
Patricia OrnstBoard Member/executive Committee
Sofia L VandaeleBoard Member/executive Committee
Spencer MeansBoard Member/executive Committee
Susan Marenoff-zausnerBoard Member/executive Committee
TREN'NESS WOODS-BLACKBoard Member/executive Committee
Tom HarrisBoard Member/executive Committee
Tracy NieporentBoard Member/executive Committee
Tyler MorseBoard Member/executive Committee
Vijay DandapaniBoard Member/executive Committee
Jonelle ProcopeBoard Member/executive Committee, Thru 2/1/24
Rebecca HubbardBoard Member/executive Committee, Thru 2/1/24
Sylvia Hinds-radixBoard Member/executive Committee, Thru 5/1/24
Charlotte St MartinBoard Member/executive Committee, Thru 6/1/24
Anne Del CastilloBoard Member/executive Committee, Thru 8/1/23

Highest Paid Contractors

ContractorServicesLocationCompensation
Dx Agency - Decentxposure LLCDigital Marketing Agency75 GORGE ROAD, Edgewater, NJ 07020, Uk$5,064,886
Hudson CreativeDigital Marketing Agency42-60 CRESCENT STREET 8E, Long Island City, NY 11101$1,298,835
Hills Balfour Synergy (uk)Uk Representation12314 ROCK GARDEN LN, Pinecrest, FL 33156$666,060
Conex Exhibition Svcs Llc(prev Conex GDesign And Construction Services1899 PENNSYLVANIA AVENUE NW, Washington, DC 20006$543,421
US Travel Assoc(1100 New York Ave)Advocacy Group For Travel Industry-$375,104
Revenue and Support

Revenue Composition

Contributions and Grants
$23,490,955
Program Service Revenue
$11,678,944
Investment Income
$0
Other Revenue
$1,048,712
Change in Net Assets
$-2,265,812

Audited Revenue Reconciliation

Revenue per Audited Statements
$36,218,611
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$60,841,756
Total Revenue per Audited Statements
$97,060,367
Total Revenue per Form 990
$36,218,611
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$20,206,167
Other Expenses$18,278,256
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$14,437,841
Advertising---$6,000,987
Conferences and Meetings---$3,044,105
Current Officers, Directors, Trustees, and Key Employees---$2,087,518
Other Employee Benefits---$1,995,646
Fees for Services Other---$1,267,877
Occupancy---$1,227,234
Payroll Taxes---$1,206,990
Travel---$1,063,193
Office Expenses---$826,496
Pension Plan Contributions---$478,172
Information Technology---$451,654
Other Expenses---$272,156
Insurance---$159,501
Fees for Services Accounting---$148,295
Fees for Services Lobbying---$144,000
Fees for Services Legal---$127,880
All Other Expenses---$69,361
Total Functional Expenses$0$0$0$38,484,423

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$99,326,179
Expenses Not Reported on Form 990$60,841,756
Expenses per Audited Statements$38,484,423
Total Expenses per Form 990$38,484,423
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
1
Spending
$666,060

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeProgram ServicesTradeshow and Sales01$666,060
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$144,000
Total Nondeductible Lobbying and Political Cost$144,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$401,752
Deferred Compensation (contra)$72,431
Due to Related Entity$46,439
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization has its form 990 prepared by an outside accounting firm. It is then reviewed by the organization's cfo and coo, and any required updates are made prior to filing with the internal revenue service.”

Form 990, Part VI, Section B, Line 15

“The employment, compensation and other terms and conditions of employment, of the corporations chief executive officer and chief financial officer is voted on by the compensation committee on behalf of the board. The compensation of other officers is reviewed by the compensation committee in conjunction with budget review, and ultimately approved by the chairperson. Compensation data from similarly situated non-profit organizations is utilized as part of the review process. This process is undertaken annually with outside compensation data sourced every 2 years. The meetings of the compensation committee are held in closed session. This process was last completed in 2022.”

Form 990, Part VI, Section C, Line 19

“The organization makes its form 1023, 990, governing documents, and financial statements available to the public upon request.”

FORM 990, PART VI, SECTION A, LINE 1:

“The organization has an executive committee designated by the board which has all powers present in the board.”

Filing and Contact Details

Filer

Filer Name
New York City Tourism Conventions
EIN
13-5531178
Phone
2124841200
Address
1 ROCKEFELLER PLAZA 5TH FLOOR, NEW YORK, NY 10020

Signing Officer

Name
Richard Lovatt
Title
Chief Financial Officer
Phone
2124841200
Signed
2025-05-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Julie Coker
Formed
1948
Legal Domicile
Ny
Voting Board Members
82
Independent Board Members
82
Employees
119
Volunteers
84

Preparer

Firm
PKF O'CONNOR DAVIES ADVISORY LLC
Address
245 PARK AVENUE 12TH FLOOR, NEW YORK, NY 10167
Preparer
Eva Mruk
Phone
2122862600
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The organization has a committee that assumes responsibility for oversight of the audit of its financial statements and the selection of an independent accountant. This process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The company is exempt from income taxes under section 501(c)(6) of the internal revenue code. The company follows the accounting guidance for uncertainty in income taxes which provides a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Using this guidance, the company may recognize the tax benefit from an uncertain tax position in its financial statements only if it is more-likely-than-not (i.e., a likelihood of more than 50%) that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. Management believes the company has no uncertain tax positions that qualify for either recognition or disclosure in the financial statements as of june 30, 2024 and 2023. The company is not subject to examinations by the applicable taxing jurisdictions for tax years prior to june 30, 2021.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Net periodic pension cost”

Raw XML AppendixShowing 400 of 1,408 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt03167477
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt01971903
IRS990/AccountsReceivableGrp/BOYAmt02106329
IRS990/AccountsReceivableGrp/EOYAmt0868042
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO BUILD NEW YORK CITY'S ECONOMY AND POSITIVE IMAGE THROUGH TOURISM AND CONVENTION DEVELOPMENT, MAJOR EVENTS AND THE MARKETING OF THE CITY ON A WORLDWIDE BASIS.
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IRS990/BooksInCareOfDetail/USAddress/CityNm0NEW YORK
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