Civic Intelligence

Mobile Marketing Association Inc

990 • Fiscal year 2016 • EIN 13-4161254

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 07, 2017

Organization ProfileWWW.MMAGLOBAL.COM

View Organization Page

2020 Maltby Rd Pmb 123Bothell, WA 98021

(646) 257-4515

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

98th percentile

1.52x

Higher debt load relative to assets than 98% of similar nonprofits.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2016

Liabilities / Revenue

37th percentile

0.27x

Higher debt load relative to revenue than 37% of similar nonprofits.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2016

Net Margin

59th percentile

6.4%

Higher net margin than 59% of similar nonprofits.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2016

Top Officer Pay

91st percentile

$910,416

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 7.5% of source-year revenue.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2016

Asset Growth

98th percentile

63%

Faster asset growth than 98% of similar nonprofits.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2015 to 2016

Revenue Growth

65th percentile

6.1%

Faster revenue growth than 65% of similar nonprofits.

2016 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets98th percentile

Assets

Up

$2,181,272

Up $840,972 (+63%) from 2015

Net Assets

Up

-$1,128,223

Up $771,777 (+41%) from 2015

Liabilities

Up

$3,309,495

Up $69,195 (+2.1%) from 2015

Revenue And Expenses
Liabilities / Revenue37th percentileNet Margin59th percentile

Revenue

Up

$12,138,597

Up $700,140 (+6.1%) from 2015

Expenses

Down

$11,366,820

Down $172,767 (-1.5%) from 2015

Net Income

Up

$771,777

Up $872,907 (+863%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0-$5.0MAssets 2010: $571,905Liabilities 2010: $2,591,235Net Assets 2010: -$2,019,3302010Assets 2011: $700,365Liabilities 2011: $2,983,713Net Assets 2011: -$2,283,3482011Assets 2012: $1,058,352Liabilities 2012: $3,753,872Net Assets 2012: -$2,695,5202012Assets 2013: $1,259,427Liabilities 2013: $3,621,438Net Assets 2013: -$2,362,0112013Assets 2014: $728,588Liabilities 2014: $3,973,044Net Assets 2014: -$3,244,4562014Assets 2015: $1,340,300Liabilities 2015: $3,240,300Net Assets 2015: -$1,900,0002015Assets 2016: $2,181,272Liabilities 2016: $3,309,495Net Assets 2016: -$1,128,2232016Assets 2017: $2,068,419Liabilities 2017: $2,739,859Net Assets 2017: -$671,4402017Assets 2018: $1,279,334Liabilities 2018: $2,354,070Net Assets 2018: -$1,074,7362018Assets 2019: $2,493,017Liabilities 2019: $3,379,803Net Assets 2019: -$886,7862019Assets 2020: $3,777,011Liabilities 2020: $3,654,469Net Assets 2020: $122,5422020Assets 2021: $5,289,843Liabilities 2021: $3,992,613Net Assets 2021: $1,297,2302021Assets 2022: $4,852,810Liabilities 2022: $3,505,630Net Assets 2022: $1,347,1802022Assets 2023: $5,069,593Liabilities 2023: $3,542,578Net Assets 2023: $1,527,0152023Assets 2024: $5,758,180Liabilities 2024: $3,508,579Net Assets 2024: $2,249,6012024

Highlighted filing

2016

Assets$2,181,272
Liabilities$3,309,495
Net Assets-$1,128,223
Open 2016 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2010: $4,799,1212010Expenses 2011: $7,151,2042011Expenses 2012: $10,373,0992012Revenue 2013: $10,423,086Expenses 2013: $10,089,577Net Income 2013: $333,5092013Revenue 2014: $9,442,778Expenses 2014: $10,325,223Net Income 2014: -$882,4452014Revenue 2015: $11,438,457Expenses 2015: $11,539,587Net Income 2015: -$101,1302015Revenue 2016: $12,138,597Expenses 2016: $11,366,820Net Income 2016: $771,7772016Revenue 2017: $13,088,024Expenses 2017: $12,631,241Net Income 2017: $456,7832017Revenue 2018: $12,324,348Expenses 2018: $12,727,644Net Income 2018: -$403,2962018Revenue 2019: $14,077,559Expenses 2019: $13,764,609Net Income 2019: $312,9502019Revenue 2020: $11,243,284Expenses 2020: $10,219,306Net Income 2020: $1,023,9782020Revenue 2021: $12,834,894Expenses 2021: $11,620,206Net Income 2021: $1,214,6882021Revenue 2022: $15,163,381Expenses 2022: $15,113,431Net Income 2022: $49,9502022Revenue 2023: $15,687,501Expenses 2023: $15,472,678Net Income 2023: $214,8232023Revenue 2024: $18,661,632Expenses 2024: $17,851,158Net Income 2024: $810,4742024

Highlighted filing

2016

Revenue$12,138,597
Expenses$11,366,820
Net Income$771,777
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 7, 2017
Return Version
2016v3.0
Gross Receipts
$12,138,597
Mission and Program Overview

Mission

Association services, namely, promoting the interests of members of the business, commerce, marketing and advertising communities.

Foster trade and commerce and the interest of those having common trade of mobile marketing communication.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$718,229$1,207,709▲ $489,480
Loans From Officers Directors$1,242,806$1,137,505▼ $105,301
Savings and Temporary Cash Investments$406,227$674,754▲ $268,527
Prepaid Expenses and Deferred Charges-$162,743-
Cash and Non-Interest-Bearing Accounts$178,134$96,000▼ $82,134
Pd in Cap Srpls Land Bldg Eqp Fund$71,554$71,554→ $0
Land, Buildings, and Equipment, Net$18,510$20,866▲ $2,356
Rtn Earn Endowment Incm Other Fnds$-1,971,554$-1,199,777▲ $771,777
Total Assets$1,340,300$2,181,272▲ $840,972
Other Assets Total$19,200$19,200→ $0
Liabilities
Deferred Revenue$770,068$1,473,396▲ $703,328
Accounts Payable and Accrued Expenses$1,227,426$698,594▼ $528,832
Total Liabilities$3,240,300$3,309,495▲ $69,195
Net Assets / Fund Balance
Total Net Assets Fund Balance$-1,900,000$-1,128,223▲ $771,777
Total Liabilities and Net Assets / Fund Balance$1,340,300$2,181,272▲ $840,972

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$20,866$14,690$35,556
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Greg StuartCEOFT$876,050$34,366$910,416
Sheryl DaijaChief StrateFT$325,927$30,076$356,003
Sheryl DaijaChief Strategy Off.-$325,927$30,076$356,003
Vassilis BakopoulosHead of IndFT$304,462$11,703$316,165
Vassilis BakopoulosHead of Ind Research-$304,462$11,703$316,165
Kevin CoghlanDirector of GlobaFT$198,940$1,759$200,699
Kevin CoghlanDirector of Global Part.-$198,940$1,759$200,699
Adam GoldVP SalesFT$156,253$13,363$169,616
Dina SalamDirector of GlobaFT$143,299$17,301$160,600
Dina SalamDirector of Global Events-$143,299$17,301$160,600

Board Members and Trustees

NameTitle
John CostelloChair Emerit
Sanjay GuptaGlobal Chair
Allan ThygesenGlobal Board
Andrew SherrardGlobal Board
Ayesha GilardeGlobal Board
Cameron ClaytonGlobal Board
Dave MorganGlobal Board
David GodsmanGlobal Board
Ilonka LavizGlobal Board
Jack PhilbinGlobal Board
Jeff LucasGlobal Board
John TrimbleGlobal Board
Karin TimponeGlobal Board
Kellyn KennyGlobal Board
Luis Di ComoGlobal Board
Marc MathieuGlobal Board
Matt DerellaGlobal Board
Peter HamiltonGlobal Board
Peter McguinnessGlobal Board
Rebecca MessinaGlobal Board
Susan CanavariGlobal Board
Suzy DeeringGlobal Board
Timothy J MahoneyGlobal Board
Tom KenneyGlobal Board
Tony RogersGlobal Board
Wanda YoungGlobal Board
Will KassoyGlobal Board
Carolyn EversonGlobal Secre
Stephen MccarthyGlobal Treas

Highest Paid Contractors

ContractorServicesLocationCompensation
Pier Sixty LLCAwards GalaPIER SIXTY GROUND FLOOR, New York, NY 10011$272,552
Leo ScullinContract Serv.440 EAST 23RD STREET STE 8B, New York, NY 10010$142,667
360 Destination GroupEvents323 GEARY STREET, San Francisco, CA 94102$130,597
Solidmark LLCWeb Design228 PARK AVE S 26250, New York, NY 10003$116,712
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$12,133,477
Investment Income
$493
Other Revenue
$4,627
Change in Net Assets
$771,777

Audited Revenue Reconciliation

Revenue per Audited Statements
$12,133,477
Revenue Not Reported on Financial Statements
$5,120
Revenue Not Reported on Form 990
$19,750
Other Revenue Adjustments
$5,120
Total Revenue per Audited Statements
$12,153,227
Total Revenue per Form 990
$12,138,597
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,359,691
Salaries, Compensation, and Employee Benefits$4,007,129
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$5,209,157
Other Salaries and Wages---$2,530,390
Current Officers, Directors, Trustees, and Key Employees---$876,050
Fees for Services Management---$754,682
Travel---$389,179
Fees for Services Other---$268,658
Other Employee Benefits---$258,340
Payroll Taxes---$240,550
Occupancy---$197,419
Office Expenses---$190,704
Pension Plan Contributions---$101,799
Fees for Services Legal---$43,805
Fees for Services Accounting---$38,981
Conferences and Meetings---$26,833
Other Expenses---$11,015
Information Technology---$10,723
Depreciation Depletion---$10,506
Interest---$2,845
Total Functional Expenses$0$0$0$11,366,820

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$11,381,450
Total Expenses per Form 990$11,366,820
Expenses per Audited Statements$11,361,700
Expenses Not Reported on Form 990$19,750
Expenses Not Reported on Financial Statements$5,120
Other Expense Adjustments$5,120
International Activity

International Summary

Offices
3
Employees
9
Spending
$3,729,925

International Compliance

Foreign grant records maintained
No
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeProgram ServicesOperations11$1,525,481
South AmericaProgram ServicesOperations15$1,231,364
East Asia and the PacificProgram ServicesOperations13$973,080
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$1,242,806$1,137,505▼ $105,301
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“The organization has members.”

Form 990, Page 6, Part VI, Line 7A

“Organization members vote for board of directors annually.”

Form 990, Page 6, Part VI, Line 11B

“Form 990 is prepared by an independent cpa firm and reviewed by the organization's top management. The reviewed form 990 is then forwarded to the organization's board of directors for review prior to filing with the irs.”

Form 990, Page 6, Part VI, Line 12C

“The organization regularly and consisently monitors and enforces compliance with the conflict of interest policy by requiring all board members and officers to complete and sign a conflict of interest policy questionnaire annually. Should any conflict of interest be identified, the independent board members will vote on identified interest to resolve.”

Form 990, Page 6, Part VI, Line 15A

“Top management and officer compensation is determined by the use of comparability data of similar organizations. The compensation comparability data is then forwarded to an independent compensation committee designated by the board of directors. This process is performed annually and recorded in the board minutes upon compensation approval.”

Form 990, Page 6, Part VI, Line 15B

“Other officer and key employee compensation is determined by the use of comparability data of similar organizations. The compensation comparability data is then forwarded to an independent compensation committee designated by the board of directors. This process is performed annually and recorded in the board minutes upon compensation approval.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Mobile Marketing Association Inc
EIN
13-4161254
Phone
6462574515
Address
2020 MALTBY RD PMB 123, BOTHELL, WA 98021

Signing Officer

Name
Greg Stuart
Title
CEO
Phone
6462574515
Signed
2017-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Greg Stuart
Formed
2001
Legal Domicile
Ny
Voting Board Members
30
Independent Board Members
29
Employees
23
Volunteers
29

Preparer

Firm
Accountants Resource LLC
Address
3348 PEACHTREE ROAD NE STE 150, ATLANTA, GA 30326
Preparer
David J Lerner
Phone
8882723683
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Trade association established to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement accomplished by providing an industry forum to work on related issues, legislative representation to major bodies, developing standards to promote the industry both domestically and internationally, holding seminars, conferences and events for all industry members to meet industry goals.”

Form 990, Part V, Line 4B

“SINGAPORE”

Form 990, Part XI, Line 9

“Rental income -4,627 interest income -493 rental income 4,627 interest income 493”

Financial Statement Notes

Schedule D, Page 3, Part X

“The association qualifies as a tax-exempt organization under the internal revenue service code section 501(c)(6). The association's wholly-owned subsidiaries are also organized as a tax-exempt organization. Accordingly, no provision for income taxes has been made in the accompanying consolidated financial statements. Fasb asc topic 740,income taxes, requires the evaluation of tax positions taken or expected to be taken in the course of preparing the association's tax returns to determine whether the tax positions would "more-likely- than-not" be sustained if challenged by an applicable tax authority. Tax positions not deemed to meet the more-likely-than-not threshold would be recorded as a tax benefit or expense in the current year. The association evaluates its uncertain tax positions using the provisions fasb asc topic 450, contingencies. Management believes there are no material estimates that should be accrued as of december 31, 2016 and 2015. The association is no longer subject to income tax examination by tax authorities for tax year prior to 2013.”

Schedule D, Page 4, Part XI, Line 4B

“Rental income 4,627 interest income 493”

Schedule D, Page 4, Part XII, Line 4B

“Rental income 4,627 interest income 493”

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IRS990/Form990PartVIISectionAGrp/TitleTxt4GLOBAL BOARD
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IRS990/Form990PartVIISectionAGrp/TitleTxt16GLOBAL BOARD
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Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,181,272
Liabilities
$3,309,495
Net assets
-$1,128,223
Revenue
$12,138,597
Expenses
$11,366,820
Net income
$771,777
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.76$3.51$2.25$18.7$17.9$0.81
2023Detailed filing. Detailed filing data is available for this year.$5.07$3.54$1.53$15.7$15.5$0.21
2022Detailed filing. Detailed filing data is available for this year.$4.85$3.51$1.35$15.2$15.1$0.05
2021Detailed filing. Detailed filing data is available for this year.$5.29$3.99$1.30$12.8$11.6$1.21
2020Detailed filing. Detailed filing data is available for this year.$3.78$3.65$0.12$11.2$10.2$1.02
2019Detailed filing. Detailed filing data is available for this year.$2.49$3.38$0.89$14.1$13.8$0.31
2018Detailed filing. Detailed filing data is available for this year.$1.28$2.35$1.07$12.3$12.7$0.40
2017Detailed filing. Detailed filing data is available for this year.$2.07$2.74$0.67$13.1$12.6$0.46
2016Detailed filing. Detailed filing data is available for this year.$2.18$3.31$1.13$12.1$11.4$0.77
2015Detailed filing. Detailed filing data is available for this year.$1.34$3.24$1.90$11.4$11.5$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.73$3.97$3.24$9.44$10.3$0.88
2013Detailed filing. Detailed filing data is available for this year.$1.26$3.62$2.36$10.4$10.1$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.06$3.75$2.70$10.4
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$2.98$2.28$7.15
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.57$2.59$2.02$4.80