Civic Intelligence

White Plains Downtown District Management Association Inc.

990 • Fiscal year 2016 • EIN 13-4019316

Jul 01, 2015 to Jun 30, 2016 • Filed on Jan 23, 2017

237 Mamaroneck Avenue No 305White Plains, NY 10605

(914) 328-5166

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.05x

Higher debt load relative to assets than 46% of similar nonprofits.

2016 filings • NTEE S • $500k-$1M nonprofits • Source year 2016

Liabilities / Revenue

34th percentile

0.03x

Higher debt load relative to revenue than 34% of similar nonprofits.

2016 filings • NTEE S • $500k-$1M nonprofits • Source year 2016

Net Margin

44th percentile

0.3%

Higher net margin than 44% of similar nonprofits.

2016 filings • NTEE S • $500k-$1M nonprofits • Source year 2016

Top Officer Pay

79th percentile

$106,335

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 12.4% of source-year revenue.

2016 filings • NTEE S • $500k-$1M nonprofits • Source year 2016

Asset Growth

34th percentile

-2.8%

Faster asset growth than 34% of similar nonprofits.

2016 filings • NTEE S • $500k-$1M nonprofits • Annualized from 2015 to 2016

Revenue Growth

50th percentile

3.2%

Faster revenue growth than 50% of similar nonprofits.

2016 filings • NTEE S • $500k-$1M nonprofits • Annualized from 2015 to 2016

Assets

Down

$404,695

Down $11,480 (-2.8%) from 2015

Net Assets

Up

$382,890

Up $2,442 (+0.6%) from 2015

Liabilities

Down

$21,805

Down $13,922 (-39%) from 2015

Revenue

Up

$859,155

Up $26,339 (+3.2%) from 2015

Expenses

Down

$856,713

Down $65,166 (-7.1%) from 2015

Net Income

Up

$2,442

Up $91,505 (+103%) from 2015

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $71,103Liabilities 2010: $30,001Net Assets 2010: $41,1022010Assets 2011: $132,419Liabilities 2011: $78,043Net Assets 2011: $54,3762011Assets 2012: $316,840Liabilities 2012: $19,748Net Assets 2012: $297,0922012Assets 2013: $480,977Liabilities 2013: $95,461Net Assets 2013: $385,5162013Assets 2014: $474,735Liabilities 2014: $5,224Net Assets 2014: $469,5112014Assets 2015: $416,175Liabilities 2015: $35,727Net Assets 2015: $380,4482015Assets 2016: $404,695Liabilities 2016: $21,805Net Assets 2016: $382,8902016Assets 2017: $453,516Liabilities 2017: $18,465Net Assets 2017: $435,0512017Assets 2018: $493,250Liabilities 2018: $16,719Net Assets 2018: $476,5312018Assets 2019: $590,896Liabilities 2019: $23,823Net Assets 2019: $567,0732019Assets 2020: $525,620Liabilities 2020: $56,454Net Assets 2020: $469,1662020Assets 2021: $559,113Liabilities 2021: $62,926Net Assets 2021: $496,1872021Assets 2022: $620,093Liabilities 2022: $72,217Net Assets 2022: $547,8762022Assets 2023: $781,570Liabilities 2023: $241,384Net Assets 2023: $540,1862023Assets 2024: $848,622Liabilities 2024: $201,870Net Assets 2024: $646,7522024Assets 2025: $988,142Liabilities 2025: $205,578Net Assets 2025: $782,5642025

Highlighted filing

2016

Assets$404,695
Liabilities$21,805
Net Assets$382,890

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $768,0302010Revenue 2011: $874,693Expenses 2011: $861,419Net Income 2011: $13,2742011Expenses 2012: $718,2502012Revenue 2013: $903,090Expenses 2013: $814,666Net Income 2013: $88,4242013Revenue 2014: $860,439Expenses 2014: $776,444Net Income 2014: $83,9952014Revenue 2015: $832,816Expenses 2015: $921,879Net Income 2015: -$89,0632015Revenue 2016: $859,155Expenses 2016: $856,713Net Income 2016: $2,4422016Revenue 2017: $879,995Expenses 2017: $827,834Net Income 2017: $52,1612017Revenue 2018: $902,800Expenses 2018: $860,820Net Income 2018: $41,9802018Revenue 2019: $990,145Expenses 2019: $899,603Net Income 2019: $90,5422019Revenue 2020: $933,851Expenses 2020: $1,031,758Net Income 2020: -$97,9072020Revenue 2021: $810,455Expenses 2021: $783,434Net Income 2021: $27,0212021Revenue 2022: $1,024,281Expenses 2022: $972,592Net Income 2022: $51,6892022Revenue 2023: $1,141,099Expenses 2023: $1,148,789Net Income 2023: -$7,6902023Revenue 2024: $1,404,712Expenses 2024: $1,298,146Net Income 2024: $106,5662024Revenue 2025: $1,338,199Expenses 2025: $1,193,350Net Income 2025: $144,8492025

Highlighted filing

2016

Revenue$859,155
Expenses$856,713
Net Income$2,442
Jump To
Filing Snapshot
Filing Period
Jul 1, 2015 to Jun 30, 2016
Signed
Jan 23, 2017
Return Version
2015v3.0
Gross Receipts
$859,155
Mission and Program Overview

Mission

White plains downtown district management association, inc. (wpddma) was formed to improve the general business climate of the downtown white plains business area through a variety of programs that promote consumer activity in the downtown area.

To promote the city of white plains as a business center for local commercial opportunities

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$283,741$270,017▼ $13,724
Cash and Non-Interest-Bearing Accounts$57,620$69,152▲ $11,532
Land, Buildings, and Equipment, Net$46,792$33,219▼ $13,573
Accounts Receivable$24,486$24,115▼ $371
Prepaid Expenses and Deferred Charges$3,536$8,192▲ $4,656
Total Assets$416,175$404,695▼ $11,480
Liabilities
Accounts Payable and Accrued Expenses$33,227$21,805▼ $11,422
Deferred Revenue$2,500--
Total Liabilities$35,727$21,805▼ $13,922
Net Assets / Fund Balance
Unrestricted Net Assets$378,948$382,890▲ $3,942
Temporarily Rstr Net Assets$1,500$0▼ $1,500
Total Net Assets Fund Balance$380,448$382,890▲ $2,442
Total Liabilities and Net Assets / Fund Balance$416,175$404,695▼ $11,480

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$24,250$24,250$48,500
Equipment$8,969$28,259$37,228
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Kevin NunnExecutive DirectorFT$106,335$106,335

Board Members and Trustees

NameTitle
Bonnie SilvermanChairwoman
Jeff StillmanVice Chairman
Alan GoldmanDirector
Andy KimerlingDirector
Ann BernsteinDirector
Eric LevyDirector
Garry KleinDirector
Gina PerrielloDirector
Jason VinciDirector
Jeannie Minskoff-grantDirector
John PlaskoDirector
Karen PasqualeDirector
Manny PolloniDirector
Michael CalanoDirector
Michael GenitoDirector
Michael TraynorDirector
Nicholas BrownDirector
Paul DillaneDirector
Robert McguinnessDirector
Robert RyanDirector
Ron GetlanDirector
Sean MeadeDirector
Stuart LevineDirector
Tammy CuomoDirector
Timothy FitzsimmonsDirector
Peter HowardDirector-term Ended July 15, 2015
Rick ChambersDirector-term Ended July 15, 2015
Matthew KissnerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
A&a MaintenanceMaintenance Services965 MIDLAND AVENUE, Yonkers, NY 10704$116,862
Revenue and Support

Revenue Composition

Contributions and Grants
$857,845
Program Service Revenue
$0
Investment Income
$1,310
Other Revenue
$0
All Other Contributions
$172,845
Change in Net Assets
$2,442

Audited Revenue Reconciliation

Revenue per Audited Statements
$859,155
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$859,155
Total Revenue per Form 990
$859,155
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$530,561
Salaries, Compensation, and Employee Benefits$326,152
Total Fundraising Expense$18,383
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$131,687$2,131$8,832$142,650
All Other Expenses$112,841$789-$113,630
Current Officers, Directors, Trustees, and Key Employees$81,088$21,623$5,406$108,117
Other Expenses$48,459--$48,459
Comp Disqual Persons$40,105$4,716$2,336$47,157
Advertising$44,020--$44,020
Payroll Taxes$20,262$2,384$1,192$23,838
Office Expenses$19,137$2,366$361$21,864
Depreciation Depletion$16,716$1,857-$18,573
Fees for Services Other$4,360$9,563$256$14,179
Information Technology$12,880$445-$13,325
Fees for Services Accounting-$7,393-$7,393
Fees for Services Legal-$6,500-$6,500
Payment Travel Entrtnmnt Publicly Ofcl$5,007$556-$5,563
Other Employee Benefits$4,390--$4,390
Insurance$2,143$238-$2,381
Travel$833$93-$926
Total Functional Expenses$777,676$60,654$18,383$856,713

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$856,713
Total Expenses per Audited Statements$856,713
Total Expenses per Form 990$856,713
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Chair of the Organization Owns Silverman 237 LLCBonnie Silverman and Her Family Collectively Own a Majority of Silverman 237 Llc, Which Leases Office Space to the Wpddma.No$47,157
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

White plains downtown district management association, inc. Has its form 990 prepared by an independent certified public accounting firm and has established the following review process to ensure that the information reported is complete and accurate. When the form 990 has been prepared, reviewed by management, and the executive committee of the board and is ready to be filed with the internal revenue service, it is electronically sent to board members of the organization for any comments. Any comments are then grouped, summarized and provided to the independent certified public accounting firm. Each issue is documented and addressed until the return is finalized and approved for filing.

Form 990, Part VI, Section B, Line 12C

The conflict of interest policy is applicable to employees, board members and members of any committee. The policy will be monitored by the executive director, executive committee and chairperson. Interested persons are required to complete an annual disclosure statement, disclosing any actual or potential conflicts. An interested person may make a presentation at the governing board or committee meeting, but after the presentation, he/she shall leave the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. The chairperson of the governing board or committee shall, if appropriate, appoint a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. The governing board or committee, after exercising due diligence, shall determine whether the organization can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. If a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the governing board or committee shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in the organization's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination it shall make its decision as to whether to enter into the transaction or arrangement. If the governing board or committee has reasonable cause to believe a member has failed to disclose actual or possible conflicts of interest, it shall inform the member of the basis for such belief and afford the member an opportunity to explain the alleged failure to disclose. If, after hearing the member's response and after making further investigation as warranted by the circumstances, the governing board or committee determines the member has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.

Form 990, Part VI, Section B, Line 15A

The organization's top management is comprised of the board of directors, which are uncompensated, and the executive director. The board of directors, acting through the executive committee, reviews the compensation of all employees. The committee makes recommendations which are then approved or rejected by the board. The executive committee has the authority and may act on its own to approve staff compensation. The committee reviews the wages and compensation of similar employees doing similar functions in other organizations. Comparability data and information is compiled from guidestar, particularly with respect to the executive director, and other sources (e.g. Labor department data and conversations with other employers). This process was last undertaken in fy 2015/2016. Two large surveys of salary data for organizations doing similar work as the white plains downtown district management associations were reviewed. These surveys included a 2015 staffing and salary survey report from the international downtown association and a report from the pnp staffing group titled 2015 - 2016 non profit salaries & staffing report. The analysis was summarized in a four page memorandum prepared by the executive director and presented to the board for discussion and action at the june 2016 board meeting. Deliberation and decision by the board regarding compensation was documented in the board minutes.

Form 990, Part VI, Section C, Line 19

The organization's form 990 and form 1023 is available for public inspection as required under section 6104 of the internal revenue code. The return is posted on guidestar.org and other similar types of websites. In addition, the financial statements, conflict of interest policy, articles of incorporation, form 990, form 1023, and by-laws are also available upon written request or by calling the organization directly.

Filing and Contact Details

Filer

Filer Name
White Plains Downtown District
EIN
13-4019316
Phone
9143285166
Address
237 MAMARONECK AVENUE NO 305, WHITE PLAINS, NY 10605

Signing Officer

Name
Kevin Nunn
Title
Executive Director
Phone
9143285166
Signed
2017-01-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kevin Nunn
Formed
1998
Legal Domicile
Ny
Voting Board Members
26
Independent Board Members
25
Employees
4
Volunteers
28

Preparer

Firm
PKF O'CONNOR DAVIES LLP
Address
32 FOSTERTOWN RD, NEWBURGH, NY 12550
Preparer
Garrett M Higgins
Phone
8455655400
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

Summer concerts: program service expenses 34,955. Management and general expenses 0. Fundraising expenses 0. Total expenses 34,955. International food & jazz fest: program service expenses 16,551. Management and general expenses 0. Fundraising expenses 0. Total expenses 16,551. Gumbusters program: program service expenses 14,002. Management and general expenses 0. Fundraising expenses 0. Total expenses 14,002. Street planter: program service expenses 12,150. Management and general expenses 0. Fundraising expenses 0. Total expenses 12,150. White plains earth week: program service expenses 8,413. Management and general expenses 0. Fundraising expenses 0. Total expenses 8,413. Art in vacant space: program service expenses 7,701. Management and general expenses 0. Fundraising expenses 0. Total expenses 7,701. Small business saturday: program service expenses 5,805. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,805. Lifestyles & leisure: program service expenses 5,537. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,537. St. Patrick's day: program service expenses 5,159. Management and general expenses 0. Fundraising expenses 0. Total expenses 5,159. Shopping discount program: program service expenses 1,671. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,671. Movie screening: program service expenses 851. Management and general expenses 0. Fundraising expenses 0. Total expenses 851. Other direct expenses: program service expenses 46. Management and general expenses 789. Fundraising expenses 0. Total expenses 835.

FORM 990, PART XII, LINE 2C:

The organization's executive committee assumes the responsibility for oversight of the audit of its financial statements and selection of an independent accountant. This process did not change from the prior year.

Financial Statement Notes

PART X, LINE 2:

The wpddma recognizes the effect of income tax positions only if those positions are more likely than not to be sustained. Management has determined that the wpddma had no uncertain tax positions that would require financial statement recognition or disclosure. The wpddma is no longer subject to examination by applicable taxing jurisdictions for periods prior to june 30, 2013.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2015/16 THE CLEAN TEAM HELPED TO REMOVE 519 LBS. OF TRASH BAGS PER WEEK, EQUALING 373,680 LBS. PER YEAR, FROM THE BID'S 99 TRASH RECEPTACLES. THE TEAM ALSO ALERTS WPDDMA MANAGEMENT TO UNSIGHTLY CONDITIONS ON THE STREET THAT NEED TO BE ADDRESSED. THE WPDDMA WORKS CLOSELY WITH THE CITY'S DEPARTMENT OF PUBLIC WORKS TO ADDRESS THESE CONDITIONS AND TO KEEP THE DOWNTOWN CLEAN. WE ARE PROUD TO PARTNER WITH THEM IN THESE EFFORTS AND ARE GRATEFUL FOR THEIR SUPPORT.GUM REMOVAL IS A LABORIOUS TASK, AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. THE WHITE PLAINS BUSINESS IMPROVEMENT DISTRICT (BID) CONTAINS OVER 27,000 LINEAR FEET OF SIDEWALK. DURING THE LAST FISCAL YEAR THE WPDDMA WAS ABLE TO REMOVE GUM FROM 2,105 LINEAR FEET (31,575 SQUARE FEET) OF FRONTAGE ALONG BOTH SIDES OF EAST POST ROAD FROM COURT STREET TO SOUTH BROADWAY. AT THE AVERAGE OF ONE GUM SPOT PER EVERY 15 SQUARE FEET, 2,105 GUM SPOTS WERE REMOVED. TRASH AND GUM REMOVAL WITHIN THE BID:NUMBER OF TRASH RECEPTACLES IN THE WPBID: 99NUMBER OF TRASH BAGS REMOVED PER WEEK*: 519 NUMBER OF TRASH BAGS REMOVED PER MONTH: 2,076NUMBER OF TRASH BAGS REMOVED PER YEAR: 24,912AVERAGE WEIGHT OF BID TRASH BAG IN POUNDS: 15AVERAGE WEIGHT OF TRASH REMOVED PER WEEK (IN POUNDS): 7,785AVERAGE WEIGHT OF TRASH REMOVED PER MONTH (IN POUNDS): 31,140AVERAGE WEIGHT OF TRASH REMOVED PER YEAR (IN POUNDS): 373,680TOTAL SQUARE FOOTAGE OF SIDEWALK TREATED FOR GUM (AT 15 FT. AVG. SIDEWALK WIDTH): 31,575TOTAL NUMBER OF GUM SPOTS REMOVED IN 2015**: 2,105* BAGS THAT ARE HALF EMPTY ARE NOT REMOVED** A LOW ESTIMATE AS SEVERAL BLOCKS HAD SIGNIFICANTLY MORE THAN ONE GUM SPOT PER EVERY 15 SQUARE FEET.DURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 36 LARGE STREET PLANTERS AND TWO TREE WELLS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS , ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR-TERM ENDED JULY 15, 2015
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IRS990/MissionDesc0WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA.
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IRS990/ProgSrvcAccomActy2Grp/Desc0SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTS PROGRAMWPDDMA EVENTS ARE DESIGNED TO BRING PEOPLE DOWNTOWN. THE GOAL IS TO PROVIDE THE VISITOR AND POTENTIAL CUSTOMER WITH A UNIQUE AND EXCITING DOWNTOWN EXPERIENCE THAT CREATES AN AFFINITY FOR THE DOWNTOWN AND ITS MANY SHOPS, RESTAURANTS, AND ATTRACTIONS. WPDDMA EVENTS HELP TO ESTABLISH A VIBRANT IDENTITY AND CHARACTER FOR THE DOWNTOWN. WITH SUCH A DIVERSE POPULATION IN WHITE PLAINS AND THE SURROUNDING AREA, THE WPDDMA STRIVES TO PROVIDE SOMETHING FOR EVERYONE. PROUD CULTURAL EVENTS INCLUDE THE SAINT PATRICK'S DAY, OKTOBERFEST, AND OUR CINCO DE MAYO CELEBRATION. OTHER WPDDMA EVENTS INCLUDE THE LARGEST NEW YEAR'S EVE CELEBRATION IN WESTCHESTER COUNTY, A FOUR-DAY JAZZ FESTIVAL AND A MOVIE SCREENING OF DISNEY'S THE JUNGLE BOOK FOR EARTH DAY. IN ADDITION, IN FISCAL YEAR 2015/2016 THE WHITE PLAINS BID KICKED OFF ITS FIRST EVER SUMMER SOLSTICE CELEBRATION, AN EVENING DESIGNED TO BRING DOWNTOWN WORKERS AND RESIDENTS TOGETHER TO CELEBRATE THE LONGEST DAY OF THE YEAR WITH FOOD AND MUSIC.IN 2015, THE WPDDMA INITIATED ITS ART IN VACANT SPACES PROJECT IN ORDER TO IMPROVE THE APPEARANCE OF A SELECT NUMBER OF VACANT DOWNTOWN STOREFRONTS. THE GOAL OF THE PROJECT WAS TO IMPROVE THESE EMPTY SPACES WITH ARTWORK, THEREBY CREATING A MORE PLEASING ENVIRONMENT FOR THOSE WHO LIVE, WORK AND SHOP DOWNTOWN. THE WPDDMA APPROACHED RAVI S. RAJAN, DEAN OF PURCHASE COLLEGE SCHOOL OF THE ARTS, FOR ASSISTANCE. RAVI RECOMMENDED THAT THE WPDDMA WORK WITH PROFESSOR WARREN LEHRER, A WRITER AND GRAPHIC DESIGNER KNOWN AS A PIONEER IN "DESIGN AUTHORSHIP". UNDERGRADUATE SENIOR LEVEL STUDENTS FROM PROFESSOR WARREN LEHRER'S COMMUNITY DESIGN CLASS OFTEN ASSIST A NON-PROFIT ORGANIZATIONS WITH COMMUNITY PROJECTS, ON A PRO-BONO BASIS. PROFESSOR LEHRER ENGAGED A TEAM AND SUGGESTED VISUAL POETRY FOR THE STOREFRONT WINDOWS IN THE BID. THE SCHOOL OF THE ARTS HIRED POET JUDITH SLOAN (CO-DIRECTOR OF EARSAY, A NON-PROFIT DEDICATED TO BRIDGING GAPS BETWEEN PEOPLE THROUGH COLLABORATIVE ARTS) TO RESEARCH AND INTERVIEW PEOPLE IN WHITE PLAINS CONCERNING THEIR PERCEPTIONS AND EXPERIENCES WORKING AND/OR LIVING IN THE DOWNTOWN. SLOAN WROTE FIVE POEMS MAKING SURE TO LEAVE ROOM FOR EVOCATIVE INTERPRETATION BY LEHRER'S STUDENT DESIGNERS. THE STUDENTS THEN VISUALIZED THE POEMS, IN COLLABORATION WITH SLOAN, VIA DESIGN, TYPOGRAPHY, COLOR, SHAPE, AND IMAGE. THE ARTWORK WAS INSTALLED IN EIGHT STOREFRONTS LOCATED ON COURT STREET, MARTINE AVENUE, EAST POST ROAD, MAMARONECK AVENUE AND MAIN STREET. THE INSTALLATIONS WERE COMPLETED DURING THE HOLIDAY SEASON.IN FISCAL YEAR 2015/16, WPDDMA EVENTS BROUGHT OVER 38,000 PEOPLE TO DOWNTOWN WHITE PLAINS WHICH STIMULATED DIRECT EXPENDITURES OF OVER $800,000 ON PARKING, FOOD, HOTEL STAYS, AND OTHER ITEMS. BID EVENTS 2015:CINCO DE MAYO: ESTIMATED ATTENDANCE-1,500, AVERAGE AMOUNT SPENT PER ATTENDEE-$25, ESTIMATE OF EVENT SPENDING- $37,500 EARTH WEEK SUSTAIN WHITE PLAINS: ESTIMATED ATTENDANCE-600, AVERAGE AMOUNT SPENT PER ATTENDEE-$5, ESTIMATE OF EVENT SPENDING- $3,000 JAZZ FEST: ESTIMATED ATTENDANCE-2,500, AVERAGE AMOUNT SPENT PER ATTENDEE-$10, ESTIMATE OF EVENT SPENDING- $25,000 NEW YEAR'S EVE: ESTIMATED ATTENDANCE-20,000, AVERAGE AMOUNT SPENT PER ATTENDEE-$20, ESTIMATE OF EVENT SPENDING- $400,000 OKTOBERFEST: ESTIMATED ATTENDANCE-8,000, AVERAGE AMOUNT SPENT PER ATTENDEE-$25, ESTIMATE OF EVENT SPENDING- $200,000 OUTDOOR MOVIE SCREENING: ESTIMATED ATTENDANCE-500, AVERAGE AMOUNT SPENT PER ATTENDEE-$10, ESTIMATE OF EVENT SPENDING- $5,000ST PATRICK'S DAY PARADE: ESTIMATED ATTENDANCE-5,000, AVERAGE AMOUNT SPENT PER ATTENDEE-$25, ESTIMATE OF EVENT SPENDING- $125,000 SUMMER SOLSTICE CONCERT: ESTIMATED ATTENDANCE-800, AVERAGE AMOUNT SPENT PER ATTENDEE-$10, ESTIMATE OF EVENT SPENDING- $8,000TOTAL 38,900 ESTIMATED ATTENDANCE, $803,500 ESTIMATED OF EVENT SPENDING BY EVENT ATTENDEES.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0417290
IRS990/ProgSrvcAccomActy3Grp/Desc0SEE SCHEDULE O FOR THE DESCRIPTION ON BUSINESS OUTREACHBUSINESS OUTREACHTHE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.SHOP WHITE PLAINS DISCOUNT CARD PROGRAMTHE WPDDMA'S DISCOUNT CARD PROGRAM HELPS GENERATE TRAFFIC TO DOWNTOWN SHOPS AND RESTAURANTS. SHOP WHITE PLAINS CARDHOLDERS ARE PROVIDED WITH THE ABILITY TO OBTAIN DISCOUNTS ON GOODS AND SERVICES PURCHASED WITHIN THE BID. THE PROGRAM IS FREE TO PARTICIPATING MERCHANTS, OF WHICH THERE WERE 38 AT THE END OF FY 2015/2016. EACH BUSINESS OWNER HAS THE ABILITY TO UNIQUELY STRUCTURE THEIR OWN DISCOUNT, WITH THE MAJORITY OFFERING AT LEAST A 10% REDUCTION IN PRICE. ALL DISCOUNTS ARE ADVERTISED ON THE SHOP WHITE PLAINS PAGE OF WPBID.COM WITH EACH PARTICIPATING MERCHANT'S COMPLETE CONTACT INFORMATION EASILY ACCESSIBLE TO CARDHOLDERS. SHOP WHITE PLAINS CARDS ARE AVAILABLE FOR LIFETIME PURCHASE ON THE WPDDMA WEBSITE.IN FY 2015/2016, THE WPDDMA PARTNERED WITH THE WESTCHESTER BEE-LINE BUS SYSTEM IN THEIR RIDE WITH A FRIEND PROGRAM. THE PROMOTION OFFERS SENIORS WITH A REDUCED-FARE METROCARD A FREE SHOP WHITE PLAINS DISCOUNT CARD. IN ADDITION TO THIS PARTNERSHIP AND DISTRIBUTING FREE DISCOUNT CARDS AT WPDDMA EVENTS AND TO LOCAL ORGANIZATIONS AND HOTELS, THE WPDDMA EMBARKED ON A SHOP WHITE PLAINS MARKETING CAMPAIGN DURING THE LATTER HALF OF THE YEAR. THE PROMOTION INCLUDED PRINT AND DIGITAL ADVERTISEMENTS, AS WELL AS A COMMERCIAL ON THE PUBLIC ACCESS CABLE CHANNEL, AND SIGNIFICANTLY INCREASED THE NUMBER OF CARDS PURCHASED ONLINE AS A RESULT.SMALL BUSINESS SATURDAYAS AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION, THE WPDDMA MADE GREAT EFFORTS TO PROMOTE THE SMALL BUSINESSES OF DOWNTOWN WHITE PLAINS ON SMALL BUSINESS SATURDAY.DISTRIBUTING SHOP SMALL BRANDED MERCHANDISE RECEIVED FROM AMEX IS JUST ONE OF THE WAYS THE WPDDMA PARTICIPATED IN THE NATIONAL CAMPAIGN CELEBRATED EACH YEAR ON THE SATURDAY AFTER THANKSGIVING. IN FY 2015/2016, THE WPDDMA HOSTED A TABLE AT DON COQUI RESTAURANT AND PROVIDED "SMALL BUSINESS SNACKS," TOTE BAGS, COLORING BOOKS, RESTAURANT GUIDES, SHOP WHITE PLAINS CARDS AND OTHER INFORMATIVE AND HELPFUL MATERIALS TO SHOPPERS. THE WPDDMA ALSO OFFERED PARKING VALIDATION CODES TO SHOPPERS FOR UP TO 2 HOURS OF FREE PARKING THROUGH THE PARKWHITEPLAINS APP. TO MARKET SMALL BUSINESS SATURDAY AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:-GATHERED INDIVIDUAL PROMOTIONS FROM 29 MERCHANTS AND LISTED THEM IN A FLYER DISTRIBUTED TO RESIDENTS, EMPLOYERS AND SHOPPERS ON THE DAY OF THE EVENT -PROVIDED PARTICIPATING MERCHANTS WITH SHOP SMALL MERCHANDISE, INCLUDING BALLOONS, DOORMATS AND WINDOW DECALS-ADVERTISED SMALL BUSINESS SATURDAY ON DIGITAL SIGNAGE THROUGHOUT WHITE PLAINS AND ON A BANNER AT CITY HALL-HIGHLIGHTED THE SPECIAL DAY AND PROMOTIONS ON WPBID.COM, THE WEEKLY E-NEWSLETTER AND SOCIAL MEDIA -OBTAINED A FRONT PAGE STORY IN THE WHITE PLAINS EXAMINER-LISTED THE MERCHANT OFFERS IN AN AD IN THE JOURNAL NEWS AND CREATED A STICK-ON FOR THE COVER CALLING CUSTOMERS TO ACTION IN DOWNTOWN WHITE PLAINSWEEKLY E-NEWSLETTER AND E-BLASTSMORE THAN 1,300 INTERESTED CONSTITUENTS RECEIVE THE WPDDMA'S WEEKLY ONLINE NEWSLETTER. IN FY 2015/2016, A 20-30% OPEN RATE WAS REPORTED FOR EACH ELECTRONIC COMMUNICATION. THE E-NEWSLETTER REGULARLY FEATURES EVENTS, PROMOTIONS, AND ACTIVITIES BEING HOSTED BY LOCAL MERCHANTS AND NOT-FOR-PROFIT ORGANIZATIONS IN THE AREA. WHEN APPROPRIATE, THE WPDDMA HIGHLIGHTS IMPORTANT CITY-WIDE INFORMATION, EVENTS AND SPECIALS OFFERED BY LOCAL MERCHANTS THROUGH ADDITIONAL EMAIL BLASTS.WPDDMA DINING GUIDEIN FY 2015/2016, THE WPDDMA CONTINUED DISTRIBUTION OF THE THIRD EDITION OF THE DINING GUIDE. THE WPDDMA DINING GUIDE LISTED 90 RESTAURANTS WITH 14 ADDITIONAL OPPORTUNITIES FOR ADVERTISEMENT. IT WAS DISTRIBUTED DURING EVENTS AND TO AREA HOTELS, APARTMENT BUILDINGS, TENANT ASSOCIATIONS, GOVERNMENT AGENCIES, AND COMMUNITY ORGANIZATIONS. OVER 2,000 COPIES OF THE DINING GUIDE WERE DISTRIBUTED DURING FY 2015/2016.THE BID AND SOCIAL MEDIAFACEBOOK
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0134498
IRS990/ProgSrvcAccomActyOtherGrp/Desc0SPECIAL PROJECTS-DOWNTOWN OFFICE SPACE VACANCY PROJECT:IN FY 2015/2016 THERE WAS 1,406,204 SF OF VACANT OFFICE SPACE IN DOWNTOWN WHITE PLAINS. IF THIS VACANCY RATE WAS REDUCED TO 2007 LEVELS (12.3%), THERE WOULD HAVE BEEN ANOTHER 642,660 SF OF OCCUPIED OFFICE SPACE AND 3,213 JOBS IN THE WHITE PLAINS CBD. CREATING ANOTHER 3,213 JOBS WOULD TRANSLATE INTO AN ADDITIONAL 21 MILLION IN SPENDING IN THE DOWNTOWN USING MULTIPLIERS FROM THE INTERNATIONAL COUNCIL OF SHOPPING CENTERS 2012 REPORT, OFFICE-WORKER RETAIL SPENDING IN A DIGITAL AGE.TO HELP PROMOTE WHITE PLAINS AS AN OFFICE LOCATION AND THE LARGE DISPARITY IN OFFICE RENTS BETWEEN MOST NYC OFFICE DISTRICTS AND WHITE PLAINS, THE WHITE PLAIN'S DECIDED TO INITIATE A MARKETING CAMPAIGN COMPRISED OF DIGITAL AS WELL AS PRINT ADS IN CRAIN'S NEW YORK BUSINESS. THE CAMPAIGN RAN FROM APRIL 11, 2016 TO JUNE 30, 2016 AND INCLUDED PRINT AS WELL AS DIGITAL ADS.SIX PRINT ADS WERE RUN IN CRAIN'S NEW YORK BUSINESS ACCOMPANIED BY A DIGITAL CAMPAIGN THAT INCLUDED BANNER ADS AND ADS IN THE CRAIN'S ON-LINE NEWSLETTER. ON THE DIGITAL SIDE OF THE CAMPAIGN 635,136 IMPRESSIONS WERE DELIVERED WHICH HAD 1,853 CLICKS FOR A CLICK THROUGH RATE OF .29%. THE STANDARD CLICK THROUGH RATE ON A BUSINESS TO BUSINESS WEBSITES IS BETWEEN 0.08-0.12, SO THE WPDDMA'S CRAIN'S CAMPAIGN DID QUITE WELL IN ATTRACTING A READER RESPONSE.

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.99$0.21$0.78$1.34$1.19$0.14
2024Detailed filing. Detailed filing data is available for this year.$0.85$0.20$0.65$1.40$1.30$0.11
2023Detailed filing. Detailed filing data is available for this year.$0.78$0.24$0.54$1.14$1.15$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.62$0.07$0.55$1.02$0.97$0.05
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.06$0.50$0.81$0.78$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.53$0.06$0.47$0.93$1.03$0.10
2019Detailed filing. Detailed filing data is available for this year.$0.59$0.02$0.57$0.99$0.90$0.09
2018Detailed filing. Detailed filing data is available for this year.$0.49$0.02$0.48$0.90$0.86$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.45$0.02$0.44$0.88$0.83$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.02$0.38$0.86$0.86$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.42$0.04$0.38$0.83$0.92$0.09
2014Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.47$0.86$0.78$0.08
2013Summary only. Only limited summary data is available for this year.$0.48$0.10$0.39$0.90$0.81$0.09
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.32$0.02$0.30$0.72
2011Summary only. Only limited summary data is available for this year.$0.13$0.08$0.05$0.87$0.86$0.01
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.03$0.04$0.77