Liabilities / Assets
49th percentile
Higher debt load relative to assets than 49% of similar nonprofits.
990 • Fiscal year 2015 • EIN 13-4019316
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
49th percentile
Higher debt load relative to assets than 49% of similar nonprofits.
Liabilities / Revenue
40th percentile
Higher debt load relative to revenue than 40% of similar nonprofits.
Net Margin
21st percentile
Higher net margin than 21% of similar nonprofits.
Top Officer Pay
75th percentile
Higher top officer pay than 75% of similar nonprofits.
Top officer pay equals 12.5% of source-year revenue.
Asset Growth
12th percentile
Faster asset growth than 12% of similar nonprofits.
Revenue Growth
35th percentile
Faster revenue growth than 35% of similar nonprofits.
Assets
Down$416,175
Down $58,560 (-12%) from 2014
Net Assets
Down$380,448
Down $89,063 (-19%) from 2014
Liabilities
Up$35,727
Up $30,503 (+584%) from 2014
Revenue
Down$832,816
Down $27,623 (-3.2%) from 2014
Expenses
Up$921,879
Up $145,435 (+19%) from 2014
Net Income
Down-$89,063
Down $173,058 (-206%) from 2014
White plains downtown district management association, inc. (wpddma) was formed to improve the general business climate of the downtown white plains business area through a variety of programs that promote consumer activity in the downtown area.
To promote the city of white plains as a business center for local commercial opportunities
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $254,042 | $283,741 | ▲ $29,699 |
| Cash and Non-Interest-Bearing Accounts | $186,894 | $57,620 | ▼ $129,274 |
| Land, Buildings, and Equipment, Net | $3,928 | $46,792 | ▲ $42,864 |
| Accounts Receivable | $7,417 | $24,486 | ▲ $17,069 |
| Prepaid Expenses and Deferred Charges | $22,454 | $3,536 | ▼ $18,918 |
| Total Assets | $474,735 | $416,175 | ▼ $58,560 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $5,224 | $33,227 | ▲ $28,003 |
| Deferred Revenue | - | $2,500 | - |
| Total Liabilities | $5,224 | $35,727 | ▲ $30,503 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $421,830 | $378,948 | ▼ $42,882 |
| Temporarily Rstr Net Assets | $47,681 | $1,500 | ▼ $46,181 |
| Total Net Assets Fund Balance | $469,511 | $380,448 | ▼ $89,063 |
| Total Liabilities and Net Assets / Fund Balance | $474,735 | $416,175 | ▼ $58,560 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $40,417 | $8,083 | $48,500 |
| Equipment | $6,375 | $25,853 | $32,228 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Kevin Nunn | Executive Director | FT | $104,327 | $104,327 |
| Name | Title |
|---|---|
| Bonnie Silverman | Chairwoman |
| Jeff Stillman | Vice Chairman |
| Alan Goldman | Director |
| Andy Kimerling | Director |
| Ann Bernstein | Director |
| Garry Klein | Director |
| Gina Perriello | Director |
| Jason Vinci | Director |
| Jeannie Minskoff-grant | Director |
| John Plasko | Director |
| Karen Pasquale | Director |
| Manny Polloni | Director |
| Michael Calano | Director |
| Michael Genito | Director |
| Michael Traynor | Director |
| Nicholas Brown | Director |
| Paul Dillane | Director |
| Peter Howard | Director |
| Rick Chambers | Director |
| Robert Ryan | Director |
| Ron Getlan | Director |
| Sean Meade | Director |
| Stuart Levine | Director |
| Tammy Cuomo | Director |
| Susan Egginton | Director-term Ended Mar. 2015 |
| Matthew Kissner | Treasurer |
| Peter Levinson | Treasurer-term Ended Mar. 2015 |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| A&a Maintenance | Maintenance Services | 965 MIDLAND AVENUE, Yonkers, NY 10704 | $106,041 |
| Line Item | Amount |
|---|---|
| Other Expenses | $627,472 |
| Salaries, Compensation, and Employee Benefits | $294,407 |
| Total Fundraising Expense | $14,058 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| All Other Expenses | $175,617 | $2,196 | - | $177,813 |
| Other Salaries and Wages | $148,122 | $2,104 | $5,296 | $155,522 |
| Current Officers, Directors, Trustees, and Key Employees | $81,020 | $21,605 | $5,401 | $108,026 |
| Other Expenses | $47,681 | - | - | $47,681 |
| Occupancy | $39,185 | $4,610 | $2,305 | $46,100 |
| Payroll Taxes | $17,635 | $2,075 | $1,038 | $20,748 |
| Office Expenses | $14,036 | $1,315 | - | $15,351 |
| Advertising | $14,653 | - | - | $14,653 |
| Information Technology | $11,267 | $1,252 | - | $12,519 |
| Other Employee Benefits | $10,056 | $37 | $18 | $10,111 |
| Depreciation Depletion | $8,533 | $948 | - | $9,481 |
| Fees for Services Accounting | - | $8,902 | - | $8,902 |
| Fees for Services Other | $4,082 | $2,476 | - | $6,558 |
| Fees for Services Legal | $5,567 | $619 | - | $6,186 |
| Conferences and Meetings | $4,131 | $459 | - | $4,590 |
| Insurance | $1,824 | $414 | - | $2,238 |
| Total Functional Expenses | $858,809 | $49,012 | $14,058 | $921,879 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $921,879 |
| Total Expenses per Audited Statements | $921,879 |
| Total Expenses per Form 990 | $921,879 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Chair of the Organization Owns Silverman 237 LLC | Bonnie Silverman and Her Family Collectively Own a Majority of Silverman 237 Llc, Which Leases Office Space to the Wpddma. | No | $42,588 |
“White plains downtown district management association, inc. Has its form 990 prepared by an independent certified public accounting firm and has established the following review process to ensure that the information reported is complete and accurate. When the form 990 has been prepared, reviewed by management, and the executive committee of the board and is ready to be filed with the internal revenue service, it is electronically sent to board members of the organization for any comments. Any comments are then grouped, summarized and provided to the independent certified public accounting firm. Each issue is documented and addressed until the return is finalized and approved for filing.”
“The conflict of interest policy is applicable to employees, board members and members of any committee. The policy will be monitored by the executive director, executive committee and chairperson. Interested persons are required to complete an annual disclosure statement, disclosing any actual or potential conflicts. An interested person may make a presentation at the governing board or committee meeting, but after the presentation, he/she shall leave the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. The chairperson of the governing board or committee shall, if appropriate, appoint a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. The governing board or committee, after exercising due diligence, shall determine whether the organization can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. If a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the governing board or committee shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in the organization's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination it shall make its decision as to whether to enter into the transaction or arrangement. If the governing board or committee has reasonable cause to believe a member has failed to disclose actual or possible conflicts of interest, it shall inform the member of the basis for such belief and afford the member an opportunity to explain the alleged failure to disclose. If, after hearing the member's response and after making further investigation as warranted by the circumstances, the governing board or committee determines the member has failed to disclose an actual or possible conflict of interest, it shall take appropriate disciplinary and corrective action.”
“The organization's top management is comprised of the board of directors, which are uncompensated, and the executive director. The board of directors, acting through the executive committee, reviews the compensation of all employees. The committee makes recommendations which are then approved or rejected by the board. The executive committee has the authority and may act on its own to approve staff compensation. The committee reviews the wages and compensation of similar employees doing similar functions in other organizations. Comparability data and information is compiled from guidestar, particularly with respect to the executive director, and other sources (e.g. Labor department data and conversations with other employers). This process was last undertaken in june/july 2015. All actions taken by the board concerning staff compensation are detailed in a memorandum each time they are undertaken.”
“The organization makes its form 990 and form 1023 available for public inspection as required under section 6104 of the internal revenue code. The return is posted on guidestar.org and other similar types of websites. In addition, the financial statements, conflict of interest policy, articles of incorporation, form 990, form 1023, and by-laws are also available upon written request or by calling the organization directly.”
“Cinco de mayo: program service expenses 47,147. Management and general expenses 0. Fundraising expenses 0. Total expenses 47,147. New year's eve gala: program service expenses 45,944. Management and general expenses 0. Fundraising expenses 0. Total expenses 45,944. International food & jazz fest: program service expenses 20,083. Management and general expenses 0. Fundraising expenses 0. Total expenses 20,083. White plains earth week: program service expenses 17,262. Management and general expenses 0. Fundraising expenses 0. Total expenses 17,262. Lifestyles & leisure: program service expenses 15,047. Management and general expenses 0. Fundraising expenses 0. Total expenses 15,047. Street planter: program service expenses 9,550. Management and general expenses 0. Fundraising expenses 0. Total expenses 9,550. Gumbusters program: program service expenses 8,980. Management and general expenses 0. Fundraising expenses 0. Total expenses 8,980. St. Patrick's day: program service expenses 6,778. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,778. Small business saturday: program service expenses 4,628. Management and general expenses 0. Fundraising expenses 0. Total expenses 4,628. Bad debt: program service expenses 0. Management and general expenses 1,650. Fundraising expenses 0. Total expenses 1,650. Other direct expense: program service expenses 198. Management and general expenses 546. Fundraising expenses 0. Total expenses 744.”
“The organization's executive committee assumes the responsibility for oversight of the audit of its financial statements and selection of an independent accountant. This process did not change from the prior year.”
“The wpddma recognizes the effect of income tax positions only if those positions are more likely than not to be sustained. Management has determined that the wpddma had no uncertain tax positions that would require financial statement recognition or disclosure. The wpddma is no longer subject to examinations by applicable taxing jurisdictions for periods prior to june 30, 2012.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 5224 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 33227 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 7417 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 24486 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE CITY OF WHITE PLAINS AS A BUSINESS CENTER FOR LOCAL COMMERCIAL OPPORTUNITIES |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 14653 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 14653 |
| IRS990/AllOtherContributionsAmt | 0 | 166526 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 2196 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 175617 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 177813 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | KEVIN NUNN |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 9143285166 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 237 MAMARONECK AVENUE NO 305 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | WHITE PLAINS |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10605 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 1 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 186894 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 57620 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 5401 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 21605 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 81020 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 108026 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 459 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 4131 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 4590 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 106041 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 965 MIDLAND AVENUE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | YONKERS |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 10704 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | A&A MAINTENANCE |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MAINTENANCE SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 831526 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1290 |
| IRS990/CYOtherExpensesAmt | 0 | 627472 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -89063 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 294407 |
| IRS990/CYTotalExpensesAmt | 0 | 921879 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 14058 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 832816 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 2500 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 948 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 8533 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 9481 |
| IRS990/Desc | 0 | SEE SCHEDULE O FOR THE DESCRIPTION ON THE CLEAN SWEEP PROGRAMCLEAN SWEEP PROGRAMTHE WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION'S (WPDDMA) CLEAN SWEEP AND GUM REMOVAL PROGRAM IS DESIGNED TO IMPROVE THE CLEANLINESS AND ATTRACTIVENESS OF THE DOWNTOWN. WITHOUT THIS PROGRAM DOWNTOWN, LITTER BASKETS WOULD QUICKLY BE OVERWHELMED BY THE VOLUME OF PEDESTRIANS ON THE STREETS DURING LUNCH AND EVENING HOURS. THE WPDDMA'S CLEAN TEAM, CLAD IN HIGHLY RECOGNIZABLE AND BRIGHTLY COLORED TEE SHIRTS, HATS, AND COATS WORKS 7 DAYS A WEEK, 52 WEEKS A YEAR TO INSURE THAT THE LITTER BASKETS ARE EMPTIED AND ANY LOOSE TRASH ON THE STREET IS REMOVED. IN FISCAL YEAR 2014/15 THE CLEAN TEAM HELPED TO REMOVE 519 LBS. OF TRASH BAGS PER WEEK, EQUALING 373,680 LBS. PER YEAR, FROM THE BID'S 99 TRASH RECEPTACLES. THE TEAM ALSO ALERTS WPDDMA MANAGEMENT TO UNSIGHTLY CONDITIONS ON THE STREET THAT NEED TO BE ADDRESSED. THE WPDDMA WORKS CLOSELY WITH THE CITY'S DEPARTMENT OF PUBLIC WORKS TO ADDRESS THESE CONDITIONS AND TO KEEP THE DOWNTOWN CLEAN. WE ARE PROUD TO PARTNER WITH THEM IN THESE EFFORTS AND ARE GRATEFUL FOR THEIR SUPPORT.GUM REMOVAL IS A LABORIOUS TASK, AS THE GUM IS REMOVED SPOT-BY-SPOT FROM THE CITY'S SIDEWALKS. THE WHITE PLAINS BUSINESS IMPROVEMENT DISTRICT (BID) CONTAINS OVER 27,000 LINEAR FEET OF SIDEWALK. DURING THE LAST FISCAL YEAR THE WPDDMA WAS ABLE TO REMOVE GUM FROM 11,859 LINEAR FEET, 44% OF THE AREA'S TOTAL LINEAR STREET FRONTAGE. EFFORTS WERE CONCENTRATED ON THOSE STREETS WITH THE WORST GUM PROBLEMS, INCLUDING MARTINE AVENUE, MAMARONECK AVENUE AND MAIN STREET. AT THE AVERAGE OF ONE GUM SPOT PER EVERY 15 SQUARE FEET, OVER 11,800 GUM SPOTS WERE REMOVED.TRASH AND GUM REMOVAL WITHIN THE BID:NUMBER OF TRASH RECEPTACLES IN THE WPBID: 99NUMBER OF TRASH BAGS REMOVED PER WEEK*: 519 NUMBER OF TRASH BAGS REMOVED PER MONTH: 2,076NUMBER OF TRASH BAGS REMOVED PER YEAR: 24,912AVERAGE WEIGHT OF BID TRASH BAG IN POUNDS: 15AVERAGE WEIGHT OF TRASH REMOVED PER WEEK (IN POUNDS): 7,785AVERAGE WEIGHT OF TRASH REMOVED PER MONTH (IN POUNDS): 31,140AVERAGE WEIGHT OF TRASH REMOVED PER YEAR (IN POUNDS): 373,680TOTAL SQUARE FOOTAGE OF SIDEWALK TREATED FOR GUM (AT 15 FT. AVG. SIDEWALK WIDTH): 177,855TOTAL NUMBER OF GUM SPOTS REMOVED IN 2014**: 11,859* BAGS THAT ARE HALF EMPTY ARE NOT REMOVED** A LOW ESTIMATE AS SEVERAL BLOCKS HAD SIGNIFICANTLY MORE THAN ONE GUM SPOT PER EVERY 15 SQUARE FEET.DURING THE LAST FISCAL YEAR, THE WPDDMA ONCE AGAIN CONTRACTED WITH THE CASA VERDE CORPORATION OF WHITE PLAINS TO PLANT AND MAINTAIN 25 LARGE STREET PLANTERS WITH A DAZZLING ARRAY OF FLOWERS INCLUDING CANNA PRETORIA, NICOTIANA SARATOGA, COLEUS, ANGELONIA, IMPOMOEA AND SCAEVOLA. THESE PLANTINGS COUPLED WITH MANY MORE DONE BY THE CITY OF WHITE PLAINS BROUGHT SIGNIFICANT BEAUTY TO OUR DOWNTOWN CORRIDORS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 4 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 178537 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 8902 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 8902 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 619 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 5567 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 6186 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 2476 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 4082 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 6558 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
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| IRS990/MissionDesc | 0 | WHITE PLAINS DOWNTOWN DISTRICT MANAGEMENT ASSOCIATION, INC. (WPDDMA) WAS FORMED TO IMPROVE THE GENERAL BUSINESS CLIMATE OF THE DOWNTOWN WHITE PLAINS BUSINESS AREA THROUGH A VARIETY OF PROGRAMS THAT PROMOTE CONSUMER ACTIVITY IN THE DOWNTOWN AREA. |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | SEE SCHEDULE O FOR THE DESCRIPTION ON THE SPECIAL EVENTS PROGRAMSPECIAL EVENTS PROGRAMWPDDMA EVENTS ARE DESIGNED TO BRING PEOPLE DOWNTOWN. THE GOAL IS TO PROVIDE THE VISITOR AND POTENTIAL CUSTOMER WITH A UNIQUE AND EXCITING DOWNTOWN EXPERIENCE THAT CREATES AN AFFINITY FOR THE AREA AND ITS MANY SHOPS, RESTAURANTS, AND ATTRACTIONS. WPDDMA SPECIAL EVENT INSPIRES A VIBRANT IDENTITY AND CHARACTER FOR THE DOWNTOWN. WITH SUCH A DIVERSE POPULATION IN WHITE PLAINS AND ITS SURROUNDING AREAS, THE WPDDMA STRIVES TO PROVIDE SOMETHING FOR EVERYONE. PROUD CULTURAL EVENTS INCLUDE THE SAINT PATRICK'S DAY, OKTOBERFEST, AND OUR CINCO DE MAYO CELEBRATION WHICH WAS ENHANCED THIS YEAR WITH THE PRESENCE OF CORONA, AND MEGA 97.9 AND AMOR 93.1 SPANISH BROADCASTING STATIONS. COINCIDING WITH A CRITERIUM BICYCLE RACE, THE WPDDMA ALSO HOSTED A LIFESTYLE AND LEISURE EXPO TO SUPPORT HEALTHY LIVING AND THE LOCAL BUSINESSES THAT PROMOTE THE SAME IDEAS - IT WAS AN EXCITING DAY OF BIKE RACING, INTERACTIVE DEMONSTRATIONS AND MUSIC. SPECIAL EVENTS BRING PEOPLE DOWNTOWN. A 2014 RETAIL MARKET ANALYSIS REPORT FOR THE WPDDMA STATED, FESTIVALS AND STREET FAIRS HAVE THE GREATEST POTENTIAL FOR BRINING SHOPPERS TO THE AREA MORE OFTEN NEARLY THREE OUT OF FOUR NON-SHOPPERS WERE MORE LIKELY TO VISIT DOWNTOWN WHITE PLAINS THAN THEY DO CURRENTLY IF THERE WERE FESTIVALS AND STREET FAIRS. IN FISCAL YEAR 2014/15, WPDDMA EVENTS BROUGHT OVER 33,000 PEOPLE TO DOWNTOWN WHITE PLAINS. THIS STIMULATED DIRECT EXPENDITURES IN THE DOWNTOWN OF OVER $670,000 ON PARKING, FOOD, CLOTHING, HOTEL STAYS AND OTHER ITEMS. THE DIRECT DOWNTOWN EXPENDITURES STIMULATED BY OUR 2014 EVENTS EXCEEDED THE WPDDMA'S FISCAL YEAR 2014/15 ANNUAL ASSESSMENTS OF $665,000. IN FISCAL YEAR 2014/2015, THE WPDDMA HOSTED SEVERAL EVENTS INCLUDING: CINCO DE MAYO: 2,000 ATTENDEES, A STREET FESTIVAL CELEBRATING MEXICAN HERITAGE WITH FOOD AND MUSIC LIFESTYLE & LEISURE EXPO: 1,000 ATTENDEES, A CELEBRATION OF HEALTHY LIVING AND LIFESTYLESEARTHWEEK SUSTAIN WHITE PLAINS: 2,000 ATTENDEES, AN EXPO AND FESTIVAL TO PROMOTE A SUSTAINABLE ENVIRONMENTJAZZFEST: 2,500 ATTENDEES, A FIVE DAY JAZZ FESTIVAL WITH MUSIC AND FOODNEW YEAR'S EVE: 15,000 ATTENDEES, FIREWORKS, BALL DROP COUNTDOWN, MUSIC AND CONFETTIOKTOBERFEST: 6,356 ATTENDEES, A CELEBRATION OF GERMAN FOOD, MUSIC AND BEERSAINT PATRICK'S DAY PARADE: 5,000 ATTENDEES, A GRAND CELEBRATION OF IRISH HERITAGETOTAL 33,856 ATTENDEESAPPROXIMATELY $678,900 SPENT DOWNTOWN BY EVENT ATTENDEES |
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| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | SEE SCHEDULE O FOR THE DESCRIPTION ON BUSINESS OUTREACHBUSINESS OUTREACHTHE WPDDMA UNDERTAKES A NUMBER OF ACTIVITIES TO PROMOTE THE DOWNTOWN AND ITS BUSINESSES.SHOP WHITE PLAINS DISCOUNT CARD PROGRAM - THE WPDDMA OPERATES A DISCOUNT CARD PROGRAM HELP GENERATE TRAFFIC TO THE DOWNTOWN SHOPS AND RESTAURANTS. SHOP WHITE PLAINS CARDHOLDERS ARE PROVIDED WITH THE ABILITY TO OBTAIN DISCOUNTS ON GOODS AND SERVICES PURCHASED WITHIN THE BID. THE PROGRAM IS FREE TO PARTICIPATING MERCHANTS, THERE WERE 35 PARTICIPATING MERCHANTS AT THE END OF FISCAL YEAR 2014/15. EACH BUSINESS OWNER HAS THE ABILITY TO UNIQUELY STRUCTURE THEIR OWN DISCOUNT, WITH THE MAJORITY OFFERING AT LEAST A 10% REDUCTION IN PRICE. ALL DISCOUNTS ARE ADVERTISED ON THE SHOP WHITE PLAINS PAGE OF THE WPDDMA WEBSITE, WITH THE LOCATION, CONTACT INFORMATION, DISCOUNT OFFERED AND WEB LINK TO EACH PARTICIPATING MERCHANT, EASILY ACCESSIBLE FOR CARDHOLDERS. SHOP WHITE PLAINS CARDS ARE AVAILABLE FOR LIFETIME PURCHASE ON THE WPDDMA WEBSITE. IN FISCAL YEAR 2014/15, THE PROGRAM WAS FURTHER PROMOTED BY DISTRIBUTING THE DISCOUNT CARDS AT THE VARIOUS WPDDMA EVENTS. DUE TO POPULARITY, CARDS WERE ALSO DISTRIBUTED AT CONVENTIONS, THE WHITE PLAINS LIBRARY, AREA HOTELS AND AS PART OF APARTMENT WELCOME PACKAGES. SIDEWALK SALES - THE WPDDMA SIDEWALK SALES PROGRAM PROVIDES LOCAL MERCHANTS WITH THE OPPORTUNITY TO CAPTURE EXCESS FOOT TRAFFIC BROUGHT DOWNTOWN LEADING UP TO AND DURING WPDDMA EVENTS. THE WPDDMA SECURES THE CITY PERMITS AND INSURANCE FOR ALL OF THE MERCHANTS THAT PARTICIPATE IN THE SIDEWALK SALES PROGRAM. IN FISCAL YEAR 2014/15, THE WPDDMA HELD FIVE SIDEWALK SALES, 12-15 MERCHANTS REGULARLY PARTICIPATED IN THIS PROGRAM. SURVEYS WITH SIDEWALK SALES PARTICIPANTS SHOW STRONG ENTHUSIASM FOR THIS ACTIVITY, SOME REPORTING SALES INCREASES UP TO 25%. OTHERS HAVE PLACED VALUE ON THE INCREASED EXPOSURE THAT THE SALE BRINGS TO THEIR BUSINESS.SMALL BUSINESS SATURDAYTHE WPDDMA WAS A MAJOR PARTICIPANT IN SMALL BUSINESS SATURDAY 2014, A DAY-LONG EVENT DEDICATED TO SUPPORTING SMALL BUSINESSES ACROSS THE COUNTRY. FOUNDED BY AMERICAN EXPRESS, THIS NATIONAL EFFORT IS PROMOTED EVERY YEAR ON THE SATURDAY AFTER THANKSGIVING - THE PEAK HOLIDAY SHOPPING WEEKEND. THIS YEAR, THE WPDDMA BECAME AN AMERICAN EXPRESS NEIGHBORHOOD CHAMPION, AND RECEIVED SHOP SMALL MERCHANDISE, INCLUDING BANNERS, TOTE BAGS, AND DOORMATS. TO MARKET SMALL BUSINESS SATURDAY AT NO DIRECT COST TO THE BUSINESS OWNERS, THE WPDDMA:- GATHERED 26 MERCHANTS TO PARTICIPATE IN THE EVENT AND LISTED THEIR INDIVIDUAL PROMOTIONS IN A FLYER THAT WAS DISTRIBUTED TO RESIDENTS, EMPLOYERS, AND SHOPPERS ON THE DAY OF THE EVENT - PROVIDE PARTICIPATING MERCHANTS WITH SHOP SMALL MERCHANDISE- ADVERTISED SMALL BUSINESS SATURDAY ON DIGITAL SIGNAGE THROUGHOUT THE CITY- HIGHLIGHTED THE SPECIAL DAY AND PROMOTIONS ON THE WPDDMA WEBSITE, WEEKLY E-NEWSLETTER, AND SOCIAL MEDIA SITES- OBTAINED A FRONT PAGE STORY IN THE WHITE PLAINS EXAMINER- CREATED A STICK-ON FOR THE COVER OF THE JOURNAL NEWS CALLING CONSUMERS TO ACTION IN DOWNTOWN WHITE PLAINS- DEVELOPED A RADIO SPOT ON THE PEAK FOR THE WEEKS LEADING UP TO THE EVENT. - HOSTED A TABLE AT THE CAMBRIA SUITES HOTEL ON MAIN STREET DURING SMALL BUSINESS SATURDAY TO GIVE AWAY SHOP SMALL MERCHANDISE, WPDDMA SHOPPING BAGS, AND WPDDMA RESTAURANT GUIDES TO SHOPPERS- ON THE EVENT DAY, DISTRIBUTED SHOP WHITE PLAINS DISCOUNT CARDS TO HELP DRIVE TRAFFIC YEAR-ROUND TO WPDDMA BUSINESSES.WEEKLY E-NEWSLETTER AND E-BLASTS - THE WPDDMA PUBLISHES A WEEKLY ONLINE NEWSLETTER THAT IS DISTRIBUTED TO MORE THAN 1,000 INTERESTED CONSTITUENTS. IN FISCAL YEAR 2014/15, A 20-30% OPEN RATE WAS REPORTED FOR EACH ELECTRONIC COMMUNICATION. THE E-NEWSLETTER REGULARLY FEATURES EVENTS, PROMOTIONS, AND ACTIVITIES BEING HOSTED BY LOCAL MERCHANTS AND NOT-FOR-PROFIT ORGANIZATIONS IN THE AREA. WHEN APPROPRIATE, THE WPDDMA HIGHLIGHTS SPECIALS BEING OFFERED BY LOCAL MERCHANTS AND WELCOMES NEW BUSINESSES TO THE AREA THROUGH ADDITIONAL EMAIL BLASTS.WPDDMA DINING GUIDE |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 129363 |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | SPECIAL PROJECTS-DOWNTOWN RETAIL MARKET ANALYSIS:A CONSULTING TEAM COMPRISED OF FIRMS WITH EXPERTISE IN RETAIL MARKET ANALYSIS AND CONSUMER SURVEY RESEARCH WAS RETAINED IN FISCAL YEAR 2014/15. THIS WAS DONE TO HELP IDENTIFY THE DEMAND FOR AND SUPPLY OF RETAIL SERVICES WITHIN THE BID, EXTENT OF RETAIL LEAKAGE BY STORE TYPE AND OPPORTUNITIES FOR DIVERSIFYING THE BID'S RETAIL MIX. THE WPDDMA INITIATED THIS STUDY TO HELP DOWNTOWN PROPERTY AND BUSINESS OWNERS UNDERSTAND THE DYNAMICS OF THE DOWNTOWN RETAIL MARKET AND MAJOR FACTORS THAT ACCOUNT FOR A GROWING NUMBER OF VACANT STOREFRONTS. THE COMPLETED MARKET ANALYSIS WILL IDENTIFY THE KINDS OF RETAIL STORES AND SERVICES THAT COULD BE ATTRACTED TO THE BID AND DELINEATE WHAT NEEDS TO BE DONE TO SECURE THEM.IN ADDITION TO THE STANDARD COLLECTION AND ANALYSIS OF DEMOGRAPHIC AND PSYCHOGRAPHIC DATA AND INFORMATION PERTAINING TO RESIDENT, EMPLOYEE, AND VISITOR SPENDING, THE ANALYSIS ALSO INCLUDES EXTENSIVE INTERVIEWS WITH PROPERTY OWNERS, BUSINESS OWNERS, REAL ESTATE BROKERS AND CONSUMERS. THESE INTERVIEWS ARE DESIGNED TO UNDERSTAND THEIR IMPRESSIONS OF THE BID AND FACTORS INFLUENCING SHOPPING, LEASING AND OPERATING A BUSINESS IN THE DOWNTOWN. THE WPDDMA FIRMLY BELIEVES THAT THIS ANALYSIS WILL HELP ALL DOWNTOWN STAKEHOLDERS TO ALIGN THEIR RESOURCES AND EFFORTS TO ADDRESS THE STRENGTHS AND WEAKNESSES IDENTIFIED IN THE REPORT. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 1 | THE ORGANIZATION ALSO ACTS AS A PASS-THRU ENTITY FOR THE YOUTH BUREAU. |
| IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt | 0 | 118597 |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.