Civic Intelligence

Aaaa Foundation Inc

EIN 13-3949950 • 501(c)3 • New York, NY

Profile

Established in 1997, the 4A's Foundation is dedicated to promoting diversity in the advertising industry by connecting talented individuals with opportunities. Our community values creativity, curiousity, and skill, and we strive to create a more equitable future by investing in and developing diverse talent. The 4A's Foundation has been committed to identifying, empowering, and supporting individuals from all backgrounds pursuing marketing careers. Through initiatives such as Education (High Schools), Dear Black Talent, Multicultural Advertising Intern Program (MAIP) Fellowship and Alumni, Scholarships, Spotify Pulse, and Vanguard, we work to discover and cultivate talent throughout their education and professional journeys.The 4A's Foundation has granted over $3.5 million in awards, grants, and scholarships to deserving students studying advertising, marketing, media, creative arts, and public relations. Additionally, we are proud to have the largest diverse community in the industry

25 W 45th Street 16th FloorNew York, NY 10036

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

99th percentile

2.06x

Higher debt load relative to assets than 99% of similar nonprofits.

NTEE B82 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

91st percentile

0.30x

Higher debt load relative to revenue than 91% of similar nonprofits.

NTEE B82 • $1M-$5M nonprofits • Source year 2024

Net Margin

4th percentile

-139%

Higher net margin than 4% of similar nonprofits.

NTEE B82 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

100th percentile

$950,724

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 79.4% of source-year revenue.

NTEE B82 • $1M-$5M nonprofits • Source year 2024

Asset Growth

1st percentile

-90%

Faster asset growth than 1% of similar nonprofits.

NTEE B82 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

14th percentile

-45%

Faster revenue growth than 14% of similar nonprofits.

NTEE B82 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$173,918

Down $1,554,746 (-90%) from 2023

Liabilities

Up

$357,624

Up $110,025 (+44%) from 2023

Net Assets

Down

-$183,706

Down $1,664,771 (-112%) from 2023

Revenue

Down

$1,197,925

Down $985,364 (-45%) from 2023

Expenses

Down

$2,862,696

Down $56,470 (-1.9%) from 2023

Net Income

Down

-$1,664,771

Down $928,894 (-126%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2011: $988,679Liabilities 2011: $66,296Net Assets 2011: $922,3832011Assets 2012: $785,380Liabilities 2012: $66,383Net Assets 2012: $718,9972012Assets 2013: $641,331Liabilities 2013: $66,496Net Assets 2013: $574,8352013Assets 2014: $623,979Liabilities 2014: $120,600Net Assets 2014: $503,3792014Assets 2015: $544,946Liabilities 2015: $86,300Net Assets 2015: $458,6462015Assets 2016: $291,457Liabilities 2016: $75,000Net Assets 2016: $216,4572016Assets 2017: $413,778Liabilities 2017: $52,500Net Assets 2017: $361,2782017Assets 2018: $558,347Liabilities 2018: $275,604Net Assets 2018: $282,7432018Assets 2019: $558,945Liabilities 2019: $345,246Net Assets 2019: $213,6992019Assets 2020: $1,098,912Liabilities 2020: $744,071Net Assets 2020: $354,8412020Assets 2021: $2,600,268Liabilities 2021: $515,045Net Assets 2021: $2,085,2232021Assets 2022: $2,704,594Liabilities 2022: $487,652Net Assets 2022: $2,216,9422022Assets 2023: $1,728,664Liabilities 2023: $247,599Net Assets 2023: $1,481,0652023Assets 2024: $173,918Liabilities 2024: $357,624Net Assets 2024: -$183,7062024

Highlighted filing

2024

Assets$173,918
Liabilities$357,624
Net Assets-$183,706

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2011: $625,318Expenses 2011: $215,145Net Income 2011: $410,1732011Revenue 2012: $82,099Expenses 2012: $285,485Net Income 2012: -$203,3862012Revenue 2013: $153,625Expenses 2013: $297,787Net Income 2013: -$144,1622013Revenue 2014: $218,543Expenses 2014: $289,999Net Income 2014: -$71,4562014Revenue 2015: $293,703Expenses 2015: $338,436Net Income 2015: -$44,7332015Revenue 2016: $45,201Expenses 2016: $287,390Net Income 2016: -$242,1892016Revenue 2017: $461,637Expenses 2017: $316,816Net Income 2017: $144,8212017Revenue 2018: $1,167,211Expenses 2018: $1,245,746Net Income 2018: -$78,5352018Revenue 2019: $1,590,564Expenses 2019: $1,659,608Net Income 2019: -$69,0442019Revenue 2020: $1,051,379Expenses 2020: $910,237Net Income 2020: $141,1422020Revenue 2021: $3,368,477Expenses 2021: $1,638,095Net Income 2021: $1,730,3822021Revenue 2022: $2,455,612Expenses 2022: $2,323,893Net Income 2022: $131,7192022Revenue 2023: $2,183,289Expenses 2023: $2,919,166Net Income 2023: -$735,8772023Revenue 2024: $1,197,925Expenses 2024: $2,862,696Net Income 2024: -$1,664,7712024

Highlighted filing

2024

Revenue$1,197,925
Expenses$2,862,696
Net Income-$1,664,771

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.17$0.36$0.18$1.20$2.86$1.66
2023Detailed filing. Detailed filing data is available for this year.$1.73$0.25$1.48$2.18$2.92$0.74
2022Detailed filing. Detailed filing data is available for this year.$2.70$0.49$2.22$2.46$2.32$0.13
2021Detailed filing. Detailed filing data is available for this year.$2.60$0.52$2.09$3.37$1.64$1.73
2020Detailed filing. Detailed filing data is available for this year.$1.10$0.74$0.35$1.05$0.91$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.56$0.35$0.21$1.59$1.66$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.56$0.28$0.28$1.17$1.25$0.08
2017Detailed filing. Detailed filing data is available for this year.$0.41$0.05$0.36$0.46$0.32$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.29$0.08$0.22$0.05$0.29$0.24
2015Detailed filing. Detailed filing data is available for this year.$0.54$0.09$0.46$0.29$0.34$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.62$0.12$0.50$0.22$0.29$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.64$0.07$0.57$0.15$0.30$0.14
2012Summary only. Only limited summary data is available for this year.$0.79$0.07$0.72$0.08$0.29$0.20
2011Summary only. Only limited summary data is available for this year.$0.99$0.07$0.92$0.63$0.22$0.41
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 13, 2025
Return Version
2024v5.2
Gross Receipts
$1,197,925
Mission and Program Overview

Mission

The foundation provides scholarships, grants, and other educational programs to multicultural students pursuing a career in advertising. Additionally, the foundation provides funding to organizations that engage all levels of multicultural talent that may not otherwise consider advertising as a career option, in order to develop new sources from which to recurit and new methods to develop talent for the industry.

We celebrate and advance rising talent through educational and professional opportunities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$185,735--
Cash and Non-Interest-Bearing Accounts$1,387,093$145,544▼ $1,241,549
Accounts Receivable$83,113--
Savings and Temporary Cash Investments$72,723$28,374▼ $44,349
Total Assets$1,728,664$173,918▼ $1,554,746
Liabilities
Other Liabilities$150,584$251,972▲ $101,388
Accounts Payable and Accrued Expenses$97,015$62,852▼ $34,163
Deferred Revenue-$42,800-
Total Liabilities$247,599$357,624▲ $110,025
Net Assets / Fund Balance
Net Assets With Donor Restrictions$710,675$338,675▼ $372,000
Net Assets Without Donor Restrictions$770,390$-522,381▼ $1,292,771
Total Net Assets Fund Balance$1,481,065$-183,706▼ $1,664,771
Total Liabilities and Net Assets / Fund Balance$1,728,664$173,918▼ $1,554,746
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jacquelyn GreenProgram DirectorFT$108,408$16,996$125,404
Kennedy StuddardManager, Maip Alumni & Educ. ProgramsFT$104,321$16,537$120,858

Board Members and Trustees

NameTitle
Jeff MonahanCo Chairperson
Ruston SpurlockCo Chairperson
Sara PorritDeputy Chair
Marla KaplowitzPresident
Ruby Tangiera MurraySenior Vice President (thru 09/2024)
Ashley McgowanDirector
Ashok SinhaDirector
Chris LollDirector
Deidre Smalls-landauDirector
Denise WongDirector
Douglas DavisDirector
Emily SanderDirector
Jennifer RisiDirector
Luis Miguel MessianuDirector
Lukeisha PaulDirector
Mary BaglivoDirector
Renetta MccannDirector
Ronald LewisDirector
Sadie ThomaDirector
Saneel RadiaDirector
Walter Geer IiiDirector
Jeffrey BowmanDirector (as of 10/2024)
Nathan FriedmanDirector (as of 10/2024)
Whitney HeadenDirector (as of 10/2024)
Renee JenningsBod Treasurer
Cathy ButlerEvp 4as Inc. (as of 02/2024)
JAMES O'DONNELLEvp Finance/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$662,173
Program Service Revenue
$460,992
Investment Income
$603
Other Revenue
$74,157
All Other Contributions
$662,173
Change in Net Assets
$-1,664,771

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,197,925
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-34,333
Total Revenue per Audited Statements
$1,163,592
Total Revenue per Form 990
$1,197,925
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,498,121
Other Expenses$1,089,575
Total Fundraising Expense$337,553
Grants and Similar Amounts Paid$177,000
Professional Fundraising Fees$98,000

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,082,885-$159,119$1,242,004
Fees for Services Management-$530,000-$530,000
Grants to Domestic Individuals$177,000--$177,000
Payroll Taxes$105,754-$23,214$128,968
Other Employee Benefits$104,262-$22,887$127,149
Fees for Services Professional Fundraising--$98,000$98,000
Fees for Services Other$35,815--$35,815
Other Expenses$33,175-$34,333$33,175
Travel$32,436--$32,436
Fees for Services Accounting-$30,000-$30,000
Office Expenses-$13,154-$13,154
All Other Expenses-$6,108-$6,108
Total Functional Expenses$1,945,881$579,262$337,553$2,862,696

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$2,862,696
Expenses per Audited Statements$2,828,363
Total Expenses per Audited Statements$2,828,363
Expenses Not Reported on Financial Statements$34,333
Other Expense Adjustments$34,333
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$98,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to the Association$251,972
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

Delegation of control over management duties 4a's is the sole member of the foundation. 4a's has assumed responsibility for the administration and management of the foundation.

Form 990, Part VI, Section A, Line 6

Pursuant to the foundation's bylaws, 4a's is the foundation's sole member.

Form 990, Part VI, Section A, Line 7A

Pursuant to the foundation's bylaws, the sole member, 4a's, is reserved the authority to appoint and/or remove the foundation's board members as well as to determine the total number of voting board members.

Form 990, Part VI, Section B, Line 11B

Form 990 review process the form 990 is prepared by an independent accounting firm, grant thornton, in conjunction with the organization's financial department. Once completed, a draft of the 2024 form 990 is sent to the members of the board of directors prior to its filing with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

Conflict of interest policy monitoring and enforcement all board members, officers and employees are required annually to disclose any conflicts of interest that may arise by virtue of their employment or board service with the organization. Each individual is required to sign the code of conduct policy annually (which attests to their independence). Within the code of conduct policy there is a requirement to divulge any conflict. The signed documents are retained by human resources and the board secretary. Potential conflicts of interest are investigated immediately. Form 990, part vi, section b, line 13: whistleblower policy 4a's is the sole member of the foundation. The foundation relies on the written policies and procedures of 4a's, the foundation's parent and supported organization. Form 990, part vi, section b, line 14: document retention policy the foundation relies on the written policies and procedures of 4a's, the foundation's parent and supported organization.

Form 990, Part VI, Section C, Line 19

How documents are made available to the public the foundation's constitution, conflict of interest policy, exemption application, bylaws, and financial statements are available upon request and at management's discretion.

Filing and Contact Details

Filer

Filer Name
Aaaa Foundation Inc
EIN
13-3949950
Phone
2128500770
Address
25 W 45TH STREET 16TH FLOOR, NEW YORK, NY 10036
Doing Business As
4A'S FOUNDATION

Signing Officer

Name
JAMES O'DONNELL
Title
Evp Finance & Treasurer
Phone
2128500770
Signed
2025-10-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
JAMES O'DONNELL
Formed
1996
Legal Domicile
Ny
Voting Board Members
24
Independent Board Members
23
Employees
0
Volunteers
0

Preparer

Firm
Grant Thornton Advisors LLC
Address
757 THIRD AVENUE 9TH FLOOR, NEW YORK, NY 10017-2013
Preparer
Scott Thompsett
Phone
2125990100
Supplemental Narrative

Additional Explanations

FORM 990, PART I & PART III, LINE 1, DESCRIPTION OF ORGANIZATION'S MISSION:

Since its establishment in 1997, the aaaa foundation ("4a's foundation or "the foundation") has been dedicated to building a stronger future for the marketing industry by investing in its talent. Our mission is to provide comprehensive educational pathways and upskilling opportunities that empower individuals to enter and succeed in the field. By connecting a community of talent with resources for professional advancement, we support career development from the high school level through executive leadership. This commitment is brought to life through our core programs: education (high schools), multicultural advertising intern program (maip) fellowship and alumni, scholarships, and vanguard. The foundation has provided over $4 million dollars in awards, grants and scholarships to deserving students studying advertising, marketing, media, creative arts and public relations. The maip alumni association of over 4,400+ professionals is the largest diverse community in the industry. Our high school initiatives have prepared more than 1,000 diverse high school students for careers in marketing. Form 990, part iii, line 4a & 4b: program accomplishments the foundation was created to galvanize the industry around improving the level of diversity within advertising and media agencies. For almost 20 years, the foundation has been providing financial support to multicultural individuals studying advertising, media, and/or the creative arts, as well as resources to programs and initiatives in nyc that cover the following categories for our industry: education, employment, outreach, engagement, and retention. Simultaneously, it engages colleges, universities and recognized portfolio schools, which help identify high potential students willing and able to make a difference in our community. We measure our impact in how we positively affect the lives and livelihoods of those in our community, whether program participants, agency partners and teams, or the industry at large. High school education: - 800+ students supported through career exposure and industry immersion - 40+ teachers received professional development support from agency and industry leaders scholarships & awards: - over $60k awarded to deserving college students college internships & career readiness: - we hosted 150+ fellows from 55 colleges and universities - we connected with over 750 academic leaders nationwide - $1.2 million total economic impact generated by maip fellowship summer salaries form 990, part v, line 2b: employees and w-2 reporting the foundation does not have its own employees, and therefore does not file a form w-3. It shares employees with its parent organization, american association of advertising agencies, inc. ("4a's") via a common paymaster arrangement. All w-2s and required employment tax returns are filed by 4a's accordingly.

Financial Statement Notes

PART X, LINE 2:

The foundation recognizes the tax effects from an uncertain tax position in its financial statements only if the position is "more-likely-than-not" to be sustained if the position were to be challenged by a taxing authority. The assessment of the tax position is based solely on the technical merits of the position, without regard to the likelihood that the tax position may be challenged. The foundation is exempt from federal income tax under internal revenue code ("irc") section 501(c)(3) though it is subject to tax on income unrelated to its exempt purpose, unless that income is otherwise excluded by the irc. The foundation has processes presently in place to ensure the maintenance of its tax-exempt status, to identify and report unrelated income, to determine its filing and tax obligations in jurisdictions for which it has nexus, and to identify and evaluate other matters that may be considered tax positions. The foundation has determined that there are no material uncertain tax positions that require recognition or disclosure in its financial statements for the years ended december 31, 2024 and 2023.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Special event expenses -34,333.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

Special event expenses 34,333.

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