Liabilities / Assets
48th percentile
Higher debt load relative to assets than 48% of similar nonprofits.
Public Relations Society Of
EIN 13-3556137 • 501(c)3 • New York, NY
Profile
The prsa foundation, an independent 501(c)(3) charitable organization, raises funds to fuel the passion, dreams and futures of a diverse range of ambitious and promising students by supporting programs that attract ethnic and racial minorities to careers in pr, and by developing their capacity to bring the pr perspective to the organizations they serve and to society.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.05x
Liabilities / Revenue
66th percentile
Higher debt load relative to revenue than 66% of similar nonprofits.
Net Margin
74th percentile
Higher net margin than 74% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
67th percentile
Faster asset growth than 67% of similar nonprofits.
Revenue Growth
89th percentile
Faster revenue growth than 89% of similar nonprofits.
Balance Sheet
Assets
Up$1,333,585
Up $135,299 (+11%) from 2023
Liabilities
Up$71,678
Up $20,986 (+41%) from 2023
Net Assets
Up$1,261,907
Up $114,313 (+10.0%) from 2023
Revenue
Up$359,503
Up $151,100 (+73%) from 2023
Expenses
Up$284,653
Up $50,429 (+22%) from 2023
Net Income
Up$74,850
Up $100,671 (+390%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $1,333,585
- Liabilities
- $71,678
- Net assets
- $1,261,907
- Revenue
- $359,503
- Expenses
- $284,653
- Net income
- $74,850
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 12, 2025
- Return Version
- 2024v5.2
- Gross Receipts
- $586,595
Mission and Program Overview
Mission
The prsa foundation raises funds to fuel the passion, dreams and futures of a diverse range of ambitious and promising students by supporting programs that attract ethnic and racial minorities to careers in public relations (pr), and by developing their capacity to bring the pr perspective to the organizations they serve and to society.
To foster, sponsor and conduct research, education and continuing education in the public relations industry.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $681,320 | $754,559 | ▲ $73,239 |
| Savings and Temporary Cash Investments | $282,243 | $300,075 | ▲ $17,832 |
| Cash and Non-Interest-Bearing Accounts | $209,229 | $114,185 | ▼ $95,044 |
| Prepaid Expenses and Deferred Charges | $7,263 | $23,888 | ▲ $16,625 |
| Pledges and Grants Receivable | $2,500 | $0 | ▼ $2,500 |
| Total Assets | $1,198,286 | $1,333,585 | ▲ $135,299 |
| Other Assets Total | $15,731 | $140,878 | ▲ $125,147 |
| Liabilities | |||
| Escrow Account Liability | $35,454 | $35,454 | → $0 |
| Accounts Payable and Accrued Expenses | $15,238 | $25,910 | ▲ $10,672 |
| Deferred Revenue | $0 | $10,314 | ▲ $10,314 |
| Total Liabilities | $50,692 | $71,678 | ▲ $20,986 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $689,786 | $771,683 | ▲ $81,897 |
| Net Assets Without Donor Restrictions | $457,808 | $490,224 | ▲ $32,416 |
| Total Net Assets Fund Balance | $1,147,594 | $1,261,907 | ▲ $114,313 |
| Total Liabilities and Net Assets / Fund Balance | $1,198,286 | $1,333,585 | ▲ $135,299 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Assets Org | $140,878 | - | - |
Endowment Activity
| Period | Beginning | Contrib. | Gain/Loss | Other Uses | End |
|---|---|---|---|---|---|
| 2024 | $600,334 | $9,929 | ▲ $71,330 | - | $647,093 |
| 2023 | $531,490 | $3,500 | ▲ $93,844 | - | $600,334 |
| 2022 | $504,233 | $181,555 | ▼ $136,734 | - | $531,490 |
| 2021 | $435,478 | $79,475 | ▲ $14,728 | - | $504,233 |
| 2020 | $296,165 | $55,374 | ▲ $98,013 | - | $435,478 |
Compensation and Service Providers
Board Members and Trustees
| Name | Title |
|---|---|
| Antonio Hernandez Crane | President |
| Thomas Bennett | President-elect |
| Amber Arnold | Trustee |
| Andrea Richardson | Trustee |
| Betty Hudson | Trustee |
| Brad Macafee | Trustee |
| Cayce Meyers | Trustee |
| Christina Alfaro | Trustee |
| Darrel Ng | Trustee |
| Felicia Blow | Trustee |
| Helen Shelton | Trustee |
| Joseph Abreu | Trustee |
| Leah Seay Anise | Trustee |
| Manny Goncalves | Trustee |
| Ray Day | Trustee |
| Sharon Fenster | Trustee |
| Stephanie Meyering | Trustee |
| Stephen Chavez | Trustee |
| Teresa Valerio Parrot | Trustee |
| Thania Benios | Trustee |
| Philip T Bonaventura | CFO |
| Natan Edelsburg | Secretary |
| Yolanda Benson | Treasurer |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $285,704
- Program Service Revenue
- $0
- Investment Income
- $65,265
- Other Revenue
- $8,534
- All Other Contributions
- $285,704
- Change in Net Assets
- $74,850
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $345,839
- Revenue Not Reported on Financial Statements
- $13,664
- Revenue Not Reported on Form 990
- $11,940,954
- Total Revenue per Audited Statements
- $12,286,793
- Total Revenue per Form 990
- $359,503
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Grants and Similar Amounts Paid | $205,516 |
| Other Expenses | $79,137 |
| Total Fundraising Expense | $10,045 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Grants to Domestic Individuals | $205,516 | - | - | $205,516 |
| Fees for Services Accounting | - | $15,000 | - | $15,000 |
| Fees for Service Investment Mgmnt Fees | - | $13,664 | - | $13,664 |
| Office Expenses | $11,323 | $1,196 | - | $12,519 |
| Fees for Services Management | $8,434 | - | - | $8,434 |
| Fees for Services Other | $6,999 | - | - | $6,999 |
| Information Technology | $3,601 | - | - | $3,601 |
| Fees for Services Legal | - | $2,523 | - | $2,523 |
| Other Expenses | $2,344 | $2,500 | $10,045 | $2,344 |
| Insurance | $1,054 | - | - | $1,054 |
| Advertising | $454 | - | - | $454 |
| Total Functional Expenses | $239,725 | $34,883 | $10,045 | $284,653 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $12,162,729 |
| Expenses Not Reported on Form 990 | $11,891,740 |
| Total Expenses per Form 990 | $284,653 |
| Expenses per Audited Statements | $270,989 |
| Expenses Not Reported on Financial Statements | $13,664 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- Yes
- Key decisions subject to board approval
- Yes
- Management duties delegated
- Yes
Governance Explanations
Form 990, Part VI, Section A, Line 3
“A related organization, public relations society of america, inc., provides management services to the organization.”
Form 990, Part VI, Section A, Line 6
“The organization is a membership organization with one member, public relations society of america, inc.”
Form 990, Part VI, Section A, Line 7A
“The sole member of the organization elects the board of trustees.”
Form 990, Part VI, Section A, Line 7B
“The following governance decisions are reserved to the member: 1) removal of any trustee without cause 2) any amendment to the certificate of incorporation, by-laws or mission statement of the organization 3) approval of a plan of merger or consolidation of the corporation, or dissolution of the corporation 4) approval of the sale, mortgage, lease, exchange or other disposition of all or substantially all of the assets of the corporation”
Form 990, Part VI, Section B, Line 11B
“The form 990 is reviewed in detail by the audit committee with a recommendation to the board to approve filing the form 990. A copy of the form 990 is also provided to each member of the board electronically, and a full discussion is conducted as appropriate.”
Form 990, Part VI, Section B, Line 12C
“Prsa foundation board members and officers are required to disclose actual and potential conflicts of interest on an annual basis. The board of trustees will determine whether or not a conflict of interest exists, and whether or not such conflict materially and adversely affects the interests of the prsa foundation. A covered official whose potential conflict is under review does not debate, vote or otherwise participate in such determination once the potential conflict is disclosed. If the board of trustees determines an actual or potential conflict of interest does exist, the board will determine an appropriate remedy. Discussions concerning conflicts of interest are documented in the minutes of the board of trustees.”
Form 990, Part VI, Section C, Line 19
“In response to a written or in-person request, a copy of the requested tax form(s), governing documents, conflict of interest policy and financial statements is provided to the requester. If the request for copies is made in person, a copy of the requested document(s) will generally be provided on the day of the request; if the request is written, then the prsa foundation forwards a copy of the requested tax form(s) or governing document(s) within thirty days. The form 990 is available on guidestar.org and other similar types of websites.”
Filing and Contact Details
Filer
- Filer Name
- Public Relations Society of
- EIN
- 13-3556137
- Phone
- 2124601400
- Address
- 120 WALL STREET 21ST FLOOR, NEW YORK, NY 10005
Signing Officer
- Name
- Thomas Bennett
- Title
- President
- Phone
- 2124601400
- Signed
- 2025-11-12
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Thomas Bennett
- Formed
- 1990
- Legal Domicile
- Ny
- Voting Board Members
- 22
- Independent Board Members
- 22
- Employees
- 0
- Volunteers
- 22
Preparer
- Firm
- PKF O'CONNOR DAVIES ADVISORY LLC
- Address
- 245 PARK AVENUE 12TH FLOOR, NEW YORK, NY 10167
- Preparer
- Eva Mruk
- Phone
- 2122862600
Supplemental Narrative
Additional Explanations
FORM 990, PART XII, LINE 2C:
“The organization has an audit committee that assumes responsibility for the oversight of the audit of its financial statements and the selection of an independent accountant. The process has not changed from the prior year.”
Financial Statement Notes
PART IV, LINE 2B:
“The foundation, as sublessor, entered into a sublease agreement with a third party to lease a portion of its office space. Under the terms of the agreement, the sublessee was required to provide the foundation a security deposit, which is held in a separate bank account maintained by the foundation. The rental income from this sublease agreement is reported on the books of the guarantor of the sublease arrangement.”
PART V, LINE 4:
“The foundation's endowment consists of various individual funds established by donors as gifts to be held in perpetuity, the income on which is to be used to fund scholarships.”
PART X, LINE 2:
“The foundation follows the accounting guidance for uncertainty in income taxes which provides a recognition threshold and measurement attribute for the financial statement recognition of a tax position taken or expected to be taken in a tax return. Using this guidance, an entity may recognize a tax benefit from an uncertain tax position in its financial statements only if it is more likely-than-not (i.e. A likelihood of more than 50%) that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. Management has determined the foundation has no uncertain tax positions at december 31, 2024. Tax years since 2021 remain open to examination. There are currently no examinations in progress.”
PART XI, LINE 2D - OTHER ADJUSTMENTS:
“Revenue of related org. Included in consolidated financial statements 11,901,491.”
PART XII, LINE 2D - OTHER ADJUSTMENTS:
“Expenses of related org. Included in consolidated financial statements 11,891,740.”
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Desc | 0 | THE PRSA FOUNDATION SUPPORTS DIVERSE STUDENTS AND SCHOLARS IN THEIR DESIRE TO ENTER THE PROFESSION OF PUBLIC RELATIONS. OUR FOCUS IS ON THE IMPROVEMENT AND DIVERSIFICATION OF THE FIELD THROUGH THE GRANTING OF SCHOLARSHIPS AND AWARDS AND THE CREATION AND SUPPORT OF RESEARCH. WE AWARD GRANTS AND SCHOLARSHIPS TO DESERVING SCHOLARS, AND PUBLISH RESEARCH FOCUSED ON BEST-IN-CLASS DIVERSITY RETENTION, RECRUITMENT, AND MENTORSHIP. WE ALSO SEEK AND ACCEPT NEW FUNDS FROM DONORS (INDIVIDUAL OR CORPORATE/AGENCY) THAT FOLLOW CURRENT GUIDELINES FOR ESTABLISHING SCHOLARSHIPS AND RESEARCH GRANTS AND PURSUE PARTNERSHIPS WITH ORGANIZATIONS AND INDIVIDUALS TO DEVELOP PROGRAMS ADVANCING THE CAREER SUCCESS OF DIVERSE GRADUATES. IN 2024, THE FOUNDATION HAS GIVEN 39 INDIVIDUAL SCHOLARSHIPS AND AWARDS TOTALING $163,200. ADDITIONAL GRANTS IMPACTING 313 INDIVIDUALS, TOTALING $42,316 WERE ALSO AWARDED. |
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| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 57668 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | ANTONIO HERNANDEZ CRANE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | THOMAS BENNETT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | NATAN EDELSBURG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | YOLANDA BENSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | AMBER ARNOLD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ANDREA RICHARDSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | BETTY HUDSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | BRAD MACAFEE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | CAYCE MEYERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | CHRISTINA ALFARO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | DARREL NG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | FELICIA BLOW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | HELEN SHELTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | JOSEPH ABREU |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | LEAH SEAY ANISE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | MANNY GONCALVES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | RAY DAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | SHARON FENSTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | STEPHANIE MEYERING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | STEPHEN CHAVEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | TERESA VALERIO PARROT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | THANIA BENIOS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | PHILIP T BONAVENTURA |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 301223 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | PRESIDENT-ELECT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | TRUSTEE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | CFO |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1990 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 51748 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 22 |
| IRS990/GrantAmt | 0 | 205516 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 205516 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 205516 |
| IRS990/GrantsToIndividualsInd | 0 | 1 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 278840 |
| IRS990/GrossReceiptsAmt | 0 | 586595 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 22 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 3601 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 3601 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 1054 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1054 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 13517 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 13517 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 681320 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 754559 |
| IRS990/IRPDocumentCnt | 0 | 2 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | NY |
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| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | THE PRSA FOUNDATION RAISES FUNDS TO FUEL THE PASSION, DREAMS AND FUTURES OF A DIVERSE RANGE OF AMBITIOUS AND PROMISING STUDENTS BY SUPPORTING PROGRAMS THAT ATTRACT ETHNIC AND RACIAL MINORITIES TO CAREERS IN PUBLIC RELATIONS (PR), AND BY DEVELOPING THEIR CAPACITY TO BRING THE PR PERSPECTIVE TO THE ORGANIZATIONS THEY SERVE AND TO SOCIETY. |
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| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
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| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1261907 |
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| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 51748 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
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| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 490224 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
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| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 11323 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 12519 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 15731 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 140878 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | STATE REGISTRATION FEES |
| IRS990/OtherExpensesGrp/Desc | 1 | BAD DEBT |
| IRS990/OtherExpensesGrp/Desc | 2 | AWARDS |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 10045 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 2500 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 2344 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 10045 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 2500 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 2344 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 541610 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MANAGEMENT FEES |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 8534 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 8534 |
| IRS990/OtherRevenueTotalAmt | 0 | 8534 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OwnWebsiteInd | 0 | X |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 2500 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 23888 |
| IRS990/PrincipalOfficerNm | 0 | THOMAS BENNETT |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | DIVERSE VOICES: PROFILES IN LEADERSHIP IS A PUBLICATION DESIGNED TO HELP COMMUNICATIONS LEADERS AND PROFESSIONALS BETTER UNDERSTAND THE CHALLENGES FACED BY MINORITIES IN THE FIELD. PUBLISHED IN PARTNERSHIP WITH THE MUSEUM OF PUBLIC RELATIONS, DIVERSE VOICES FEATURES INTERVIEWS WITH MORE THAN 40 MULTICULTURAL CORPORATE AND PR AGENCY LEADERS. THESE EXECUTIVES, WHO HAVE RISEN TO THE VERY TOP OF THIS DYNAMIC AND VITAL FIELD, SHARE CANDID ANECDOTES DETAILING THE SUCCESSES THEY HAVE HAD, THE OBSTACLES THEY HAVE HAD TO OVERCOME AND THE LESSONS THEY HAVE LEARNED ALONG THE WAY. THE BOOK ALSO HAS TIPS AND LESSONS FOR THOSE ENTERING THE FIELD. |
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| IRS990/ProgSrvcAccomActy2Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 0 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 206646 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 170379 |
| IRS990/PYInvestmentIncomeAmt | 0 | -7719 |
| IRS990/PYOtherExpensesAmt | 0 | 63845 |
| IRS990/PYOtherRevenueAmt | 0 | 8547 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 929 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -25821 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/PYTotalExpensesAmt | 0 | 234224 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 208403 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 74850 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 1 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 282243 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 300075 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | MISCELLANEOUS INCOME - 2020 AMOUNT: $ 2,200. 2023 AMOUNT: $ 766. MANAGEMENT FEES - 2020 AMOUNT: $ 343. 2021 AMOUNT: $ 440. 2022 AMOUNT: $ 2,440. 2023 AMOUNT: $ 7,781. 2024 AMOUNT: $ 8,534. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 285704 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 206646 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 379087 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 244282 |
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