Liabilities / Assets
70th percentile
Higher debt load relative to assets than 70% of similar nonprofits.
EIN 13-3010662 • 501(c)6 • New York, NY
Profile
To associate manufacturers, individuals and companies engaged in the production and distribution of products for private label for the purpose of education and advancement of the industry, including, among other activities, educating manufacturers, retailers, wholesalers and consumers regarding the quality and value of private label in the enconomy; providing a trade forum for the exchange of information and ideas regarding the manufacture and distribution of private label products; encouraging efficient bussiness operations and conducting technical research; sponsoring conferences, seminars, publications, studies and executive education programs of interest to the members of the indsutry; serving as the representation and voice of the industry with retailers, suppliers, consumers, government, media and the public; monitoring governmental policies and assisting government agencies in understanding the role of private label in the marketplace.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
70th percentile
Higher debt load relative to assets than 70% of similar nonprofits.
Liabilities / Revenue
82nd percentile
Higher debt load relative to revenue than 82% of similar nonprofits.
Net Margin
90th percentile
Higher net margin than 90% of similar nonprofits.
Top Officer Pay
70th percentile
Higher top officer pay than 70% of similar nonprofits.
Top officer pay equals 3.7% of source-year revenue.
Asset Growth
93rd percentile
Faster asset growth than 93% of similar nonprofits.
Revenue Growth
61st percentile
Faster revenue growth than 61% of similar nonprofits.
Assets
Up$44,312,428
Up $12,522,184 (+39%) from 2023
Liabilities
Up$19,516,523
Up $3,927,022 (+25%) from 2023
Net Assets
Up$24,795,905
Up $8,595,162 (+53%) from 2023
Revenue
Up$23,120,709
Up $2,288,728 (+11%) from 2023
Expenses
Up$14,500,103
Up $2,301,803 (+19%) from 2023
Net Income
Down$8,620,606
Down $13,075 (-0.2%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
See schedule "o" for mission statement
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $7,000,097 | $20,284,725 | ▲ $13,284,628 |
| Cash and Non-Interest-Bearing Accounts | $4,609,833 | $3,838,968 | ▼ $770,865 |
| Prepaid Expenses and Deferred Charges | $694,731 | $1,266,445 | ▲ $571,714 |
| Savings and Temporary Cash Investments | $706,547 | $446,873 | ▼ $259,674 |
| Land, Buildings, and Equipment, Net | $419,225 | $212,413 | ▼ $206,812 |
| Accounts Receivable | $456,225 | $149,395 | ▼ $306,830 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $31,790,244 | $44,312,428 | ▲ $12,522,184 |
| Other Assets Total | $17,903,586 | $18,113,609 | ▲ $210,023 |
| Liabilities | |||
| Deferred Revenue | $11,055,099 | $11,137,448 | ▲ $82,349 |
| Other Liabilities | $3,611,312 | $7,166,781 | ▲ $3,555,469 |
| Accounts Payable and Accrued Expenses | $923,090 | $1,212,294 | ▲ $289,204 |
| Total Liabilities | $15,589,501 | $19,516,523 | ▲ $3,927,022 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $16,200,743 | $24,795,905 | ▲ $8,595,162 |
| Total Net Assets Fund Balance | $16,200,743 | $24,795,905 | ▲ $8,595,162 |
| Total Liabilities and Net Assets / Fund Balance | $31,790,244 | $44,312,428 | ▲ $12,522,184 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $212,413 | $2,293,536 | $2,505,949 |
| Leasehold Improvements | - | $2,479,756 | $2,479,756 |
| Other Assets Org | $124,295 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Margaret Davies | President | FT | $648,342 | $34,329 | $846,984 |
| Anthony Aloia | VP-corporate | FT | $629,963 | $62,031 | $692,215 |
| Sheila Kiniry | VP-finance | FT | $302,078 | $57,216 | $406,632 |
| Alisa Svider | Director, Advertising & Media | FT | $204,150 | $97,876 | $278,026 |
| Sonia Petrocelli | Director, PLMA Live! | FT | $213,178 | $35,435 | $270,394 |
| Sharon Davis | Director - Tradeshow Development | FT | $187,036 | $104,554 | $238,173 |
| Linda Morales | Dir, Programs & Conferences | FT | $179,290 | $174,642 | $223,497 |
| Deborah Flam | HR Director | FT | $161,017 | $44,207 | $202,974 |
| Tom Prendergast | Dir, Research | FT | $135,685 | $29,385 | $172,070 |
| Dan Weil | Manager, Ex. Oprns | FT | $107,300 | $41,957 | $169,331 |
| Amanda Wahab | Manager, It | FT | $167,505 | $62,252 | $167,505 |
| Suzanne Caputo | Director Retail Relations | FT | $153,154 | $7,000 | $159,204 |
| Patrick Thayer | Manger, Visitor Re | FT | $119,085 | $51,137 | $153,414 |
| Barbara Cruz | Manager, Mbrp | FT | $121,940 | $16,340 | $138,280 |
| Carleen Brown-foster | Dir, CONF. SERVICE | FT | $108,375 | $22,930 | $131,305 |
| Name | Title |
|---|---|
| Kristal Sevcik | Chairperson |
| Mark Cheney | 1st Vice Chair |
| Anthony Biggers | 2nd Vice Chairm |
| Alissa Lodahl | Board Member |
| Andy Russick | Board Member |
| Chris Quinlan | Board Member |
| Daniel David | Board Member |
| Elizabeth Chimens | Board Member |
| Jeanine Antiporek | Board Member |
| John Galioto | Board Member |
| John Logan | Board Member |
| John Schaefer | Board Member |
| Julia Buchanan | Board Member |
| Lauren Mcnamara | Board Member |
| Marty Taylor | Board Member |
| Roy Eliasen | Board Member |
| Tyler Cook | Board Member |
| Felix Angst | Board Memeber |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Capture Technologies LLC | Landlord | 555 FIFTH AVE 16TH FL, New York, NY 10017 | $1,545,491 |
| 630 Third Ave Associates LP | Yearbook Data | PO BOX 88956, Chicago, IL 60695 | $181,316 |
| Nielsen Consumer LLC | CPA | 7 PENN PLAZA SUITE 310, New York, NY 10001 | $149,500 |
| Gruber Palumberi Raffaele Fried Cpas PC | Freelance Writer | 2287 Del Mar Heights Road, Del Mar, CA 92014 | $133,500 |
| - | Event Registration Sftw | 1500 W BLANCKE STREET, Linden, NJ 07036 | $106,964 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $9,503,038 |
| Other Expenses | $4,997,065 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $4,401,637 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $3,485,604 |
| Occupancy | - | - | - | $2,122,408 |
| All Other Expenses | - | - | - | $867,014 |
| Payroll Taxes | - | - | - | $730,867 |
| Pension Plan Contributions | - | - | - | $466,395 |
| Other Employee Benefits | - | - | - | $418,535 |
| Depreciation Depletion | - | - | - | $249,894 |
| Fees for Services Accounting | - | - | - | $165,640 |
| Other Expenses | - | - | - | $145,137 |
| Fees for Services Other | - | - | - | $138,500 |
| Fees for Services Legal | - | - | - | $126,690 |
| Information Technology | - | - | - | $42,881 |
| Insurance | - | - | - | $40,198 |
| Total Functional Expenses | $0 | $0 | $0 | $14,500,103 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $14,500,103 |
| Total Expenses per Audited Statements | $14,500,103 |
| Total Expenses per Form 990 | $14,500,103 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe | Program Services | Exhibitions | 0 | 0 | $7,745,083 |
| Europe | Program Services | Salaries and Related Costs | 1 | 35 | $3,297,735 |
| Europe | Program Services | Office and Misc Expenses | 0 | 0 | $600,057 |
| Europe | Program Services | Rent and Related Costs | 0 | 0 | $599,841 |
| Europe | Program Services | Promotion and Marketing | 0 | 0 | $334,432 |
| Europe | Program Services | Conferences | 0 | 0 | $118,255 |
| Europe | Program Services | Bank Fees and Taxes | 0 | 0 | $72,726 |
| Europe | Program Services | Professional Fees | 0 | 0 | $71,897 |
| Europe | Program Services | Educational Programs | 0 | 0 | $17,403 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Lease Liabilty | $7,029,121 |
| Deferred Compensation | $137,660 |
“Plma is a membership organization of the private label industry.”
“The organization's board of directors are elected by its members who are present and voting at the annual meeting in accordance with the bylaws.”
“The following decision are subject to a vote by the members of the organization:(1) amendment of the bylaws(2) dissolution of the association”
“The form 990 was prepared by the organization's accountant. The accountant reviewed the form 990 with the organization's senior management before the return was filed with the irs. The form 990 is available to the board of directors upon request.”
“The organization has two conflict of interest policies, one for the board of directors, one for key employees and/or highly compensated employees.when a board member is elected or a key employee/highly compensated employee joins the organzation, then he or she receives the related conflict of interest policy which among other things, requires to disclose whether he or she has a conflict of interest in writing.in addition, on an annual basis all parties are are required to disclose in writing whether he or she has a conflict of interest.”
“The organization's president's compensation is by contract negotiated by the finance committee.”
“Officers and key employees are reviewed by the finance committee on an annual basis.”
“The organization does not make its governing documents, conflict of interest policies and financial statements available to the public because it is a membership organization. However, financial information is available to its members when the board of directors' report is presented to its members during the annual meeting.”
“PLMA did not change its oversight process or selection process during the tax year.”
“Generally accepted accounting principles require that a tax position be recognized or derecognized based on a "more likely than not" threshold. This applies to positions taken or expected to be taken in a tax return. The adoption of this guidance did not have an impact on PLMA's financial statements, as management believes that there are no uncertain tax positions within its financial statements. PLMA has processes presently in place to ensure the maintenance of its tax-exempt status; to identify and report unrelated income; determine its filing and tax obligations in jurisdictions for which it has nexus; and to review other matters that may be considered tax positions.PLMA'S FORMS 990, RETURN OF ORGANIZATION EXEMPT FOR INCOME TAX, FOR THE YEARS ENDED DECEMBER 31, 2021, 2022, AND 2023 ARE SUBJECT TO EXAMINATION BY THE IRS, GENERALLY FOR THREE YEARS AFTER THEY WERE FILED.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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|---|---|---|
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| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 1212294 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 456225 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 149395 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | SEE SCHEDULE "O" FOR MISSION STATEMENT |
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| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 867014 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
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| IRS990/BooksInCareOfDetail/PersonNm | 0 | SHEILA KINIRY |
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| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10017 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
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| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 3838968 |
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| IRS990/CollectionsOfArtInd | 0 | false |
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| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
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| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
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| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 181316 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 1545491 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 4 | 106964 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 2287 Del Mar Heights Road |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | PO BOX 88956 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 555 FIFTH AVE 16TH FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 4 | 1500 W BLANCKE STREET |
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| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | GRUBER PALUMBERI RAFFAELE FRIED CPAS PC |
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| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | CAPTURE TECHNOLOGIES LLC |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | Joe Azzinaro |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Freelance Writer |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | CPA |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | YEARBOOK DATA |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | LANDLORD |
| IRS990/ContractorCompensationGrp/ServicesDesc | 4 | EVENT REGISTRATION SFTW |
| IRS990/CreditCounselingInd | 0 | false |
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| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
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| IRS990/Desc | 0 | Exhibitions - Providing a trade forum for the exchange of information and ideas regarding the manufacturing and distribution of private label products. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
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| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 37 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
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| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignCountryCd | 0 | NL |
| IRS990/ForeignFinancialAccountInd | 0 | true |
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| IRS990/ForeignOfficeInd | 0 | true |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 31 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 32 | 0.20 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 92142 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 25052 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 54554 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 63876 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 48716 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 37062 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 35367 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 33967 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 29385 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 54531 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 28289 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 16340 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 22930 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MARGARET DAVIES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | ANTHONY ALOIA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | SHEILA KINIRY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Alisa Svider |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Sonia Petrocelli |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Sharon Davis |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Linda Morales |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Deborah Flam |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | TOM PRENDERGAST |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | DAN WEIL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | AMANDA WAHAB |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | SUZANNE CAPUTO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | PATRICK THAYER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | BARBARA CRUZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CARLEEN BROWN-FOSTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JEANINE ANTIPOREK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ANTHONY BIGGERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | JOHN LOGAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | JOHN GALIOTO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | ROY ELIASEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | ALISSA LODAHL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | FELIX ANGST |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | JOHN SCHAEFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | DANIEL DAVID |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | ELIZABETH CHIMENS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | KRISTAL SEVCIK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | TYLER COOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | CHRIS QUINLAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | ANDY RUSSICK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | MARTY TAYLOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | JULIA BUCHANAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | LAUREN MCNAMARA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | MARK CHENEY |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 754842 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 667163 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 352078 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 214150 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 221678 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 201111 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 188130 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 169007 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 142685 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 114800 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 167505 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 159204 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 125125 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 121940 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 108375 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VP-CORPORATE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VP-FINANCE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director, Advertising & Media |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director, PLMA Live! |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Dir - Tradeshow Development |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Dir, Programs & Conferences |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | HR Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIR, RESEARCH |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | MANAGER, EX. OPRNS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | MANAGER, IT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIR. RETAIL RELATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | MANGER, VISITOR RE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | MANAGER, MBRP |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Dir, CONF. SERVICE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | 2ND VICE CHAIRM |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | BOARD MEMEBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | Chairperson |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | BOARD MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | 1st Vice Chair |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1979 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 18 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 23120709 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 18 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 15 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 42881 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 40198 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1325605 |
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