Civic Intelligence

Direct Mail Fund Raisers Assoc

990 • Fiscal year 2025 • EIN 13-2835999

Jul 01, 2024 to Jun 30, 2025 • Filed on Dec 24, 2025

Organization ProfileDMFA.ORG
PO Box 51Tenafly, NJ 07670-0051

(646) 675-7314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

16th percentile

-21%

Higher net margin than 16% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

13th percentile

-28%

Faster asset growth than 13% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

63rd percentile

7.8%

Faster revenue growth than 63% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Down

$165,433

Down $65,490 (-28%) from 2024

Net Assets

Down

$165,433

Down $65,490 (-28%) from 2024

Liabilities

Flat

$0

Flat from 2024

Revenue And Expenses
Liabilities / Revenue53rd percentileNet Margin16th percentile

Revenue

Up

$307,219

Up $22,117 (+7.8%) from 2024

Expenses

Up

$372,709

Up $119,975 (+47%) from 2024

Net Income

Down

-$65,490

Down $97,858 (-302%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth13th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2011: $26,561Liabilities 2011: $02011Assets 2012: $50,809Liabilities 2012: $02012Assets 2013: $57,624Liabilities 2013: $02013Assets 2014: $72,106Liabilities 2014: $02014Assets 2015: $111,913Liabilities 2015: $02015Assets 2016: $145,990Liabilities 2016: $02016Assets 2017: $153,052Liabilities 2017: $02017Assets 2018: $176,838Liabilities 2018: $02018Assets 2019: $170,288Liabilities 2019: $02019Assets 2020: $157,362Liabilities 2020: $0Net Assets 2020: $157,3622020Assets 2021: $194,852Liabilities 2021: $0Net Assets 2021: $194,8522021Assets 2022: $219,375Liabilities 2022: $0Net Assets 2022: $219,3752022Assets 2023: $198,555Liabilities 2023: $0Net Assets 2023: $198,5552023Assets 2024: $230,923Liabilities 2024: $0Net Assets 2024: $230,9232024Assets 2025: $165,433Liabilities 2025: $0Net Assets 2025: $165,4332025

Highlighted filing

2025

Assets$165,433
Liabilities$0
Net Assets$165,433
Open 2025 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2011: $94,277Expenses 2011: $97,275Net Income 2011: -$2,9982011Revenue 2012: $92,442Expenses 2012: $68,194Net Income 2012: $24,2482012Revenue 2013: $97,363Expenses 2013: $90,548Net Income 2013: $6,8152013Revenue 2014: $136,685Expenses 2014: $122,203Net Income 2014: $14,4822014Revenue 2015: $147,290Expenses 2015: $107,483Net Income 2015: $39,8072015Revenue 2016: $136,865Expenses 2016: $102,788Net Income 2016: $34,0772016Revenue 2017: $115,158Expenses 2017: $108,096Net Income 2017: $7,0622017Revenue 2018: $141,847Expenses 2018: $118,061Net Income 2018: $23,7862018Revenue 2019: $126,285Expenses 2019: $132,835Net Income 2019: -$6,5502019Revenue 2020: $107,195Expenses 2020: $120,121Net Income 2020: -$12,9262020Revenue 2021: $121,616Expenses 2021: $96,899Net Income 2021: $24,7172021Revenue 2022: $132,549Expenses 2022: $126,005Net Income 2022: $6,5442022Revenue 2023: $239,348Expenses 2023: $260,168Net Income 2023: -$20,8202023Revenue 2024: $285,102Expenses 2024: $252,734Net Income 2024: $32,3682024Revenue 2025: $307,219Expenses 2025: $372,709Net Income 2025: -$65,4902025

Highlighted filing

2025

Revenue$307,219
Expenses$372,709
Net Income-$65,490
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 24, 2025
Return Version
2024v5.2
Gross Receipts
$307,219
Mission and Program Overview

Mission

The mission of DMFA is to enhance the skills, knowledge and expertise of professional fundraisers engaged in direct mail, digital, multi-channel, or any other channel of fundraising, raise more revenue and provide better financial outcomes for the causes, organizations and companies they represent.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$100,719$136,782▲ $36,063
Cash and Non-Interest-Bearing Accounts$130,204$28,651▼ $101,553
Total Assets$230,923$165,433▼ $65,490
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$230,923$165,433▼ $65,490
Total Net Assets Fund Balance$230,923$165,433▼ $65,490
Total Liabilities and Net Assets / Fund Balance$230,923$165,433▼ $65,490
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Kristen Shank FinnPresident
Jenn BullardVice President
A J MinogueBoard Member
Amy BobrickBoard Member
Andrew WileyBoard Member
Ashley MooreBoard Member
Britt VatneBoard Member
Bruce HammerBoard Member
Bryan TerpstraBoard Member
Cameron PoppBoard Member
Cara MarinelliBoard Member
Eliza SloneBoard Member
Jann SchultzBoard Member
Jason LottBoard Member
Jason RobbinsBoard Member
Jennifer HonadelBoard Member
Jennifer Jones IngramBoard Member
John ComoBoard Member
Joseph GomezBoard Member
Karen BarrBoard Member
Katie ValvoBoard Member
Kim AbuelhajBoard Member
Kim Coloma-gomezBoard Member
Meredith PiemmeBoard Member
Nosa AdetibaBoard Member
Paul HabigBoard Member
Rayna ClarkeBoard Member
Rose CashnerBoard Member
Ryan CarpenterBoard Member
Shayla TitleyBoard Member
Tiffany QuastBoard Member
Valerie VierengelBoard Member
Letal ZidkonyMembership & Marketing Director
Grace LeonardoSecretary
Gerri ZimbardiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$302,837
Investment Income
$4,382
Other Revenue
$0
Change in Net Assets
$-65,490
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$372,709
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$57,271
Information Technology---$46,480
Advertising---$42,322
Fees for Services Legal---$11,666
Other Expenses---$8,421
Fees for Services Accounting---$5,030
Office Expenses---$552
Travel---$258
Total Functional Expenses$0$0$0$372,709
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“He governing body has at least one day to review the form 990 before filing, with the treasurer providing detailed scrutiny of the return.”

Form 990, Part VI, Section B, Line 12C

“The organization regularly and consistently monitors and enforces compliance with the conflict of interested policy.”

Form 990, Part VI, Section C, Line 18

“The organization's governing documents, conflict of interest policy, form 990, form 1023, and financial statements are available upon request.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Direct Marketing Fundraisers Association
EIN
13-2835999
Phone
6466757314
Address
PO BOX 51, TENAFLY, NJ 07670-0051

Signing Officer

Name
Gerri Zimbardi
Title
Treasurer
Phone
6466757314
Signed
2025-12-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gerri Zimbardi
Formed
1972
Legal Domicile
Ny
Voting Board Members
35
Independent Board Members
35
Employees
0
Volunteers
48

Preparer

Firm
Skody Scot & Co Cpas Pc
Address
520 EIGHTH AVE SUITE 2200, NEW YORK, NY 10018
Preparer
William Skody
Phone
2129671100
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other professional fees 57,271.”

Raw XML AppendixShowing 400 of 501 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt320
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IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt21BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt22BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt23BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt24BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt26BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt27BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt28BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt29BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt30BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt31BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt32BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt33BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt34BOARD MEMBER
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IRS990/FormationYr01972
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt035
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0307219
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt035
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
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IRS990/InvestmentIncomeGrp/ExclusionAmt04382
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IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
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IRS990/MoreThan5000KToOrgInd00
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IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
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IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/PoliticalCampaignActyInd00
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt159501
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt258926
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt312987
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt159501
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt258926
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt312987
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IRS990/RegularMonitoringEnfrcInd01

Document Assets

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Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$165,433
Liabilities
$0
Net assets
$165,433
Revenue
$307,219
Expenses
$372,709
Net income
-$65,490
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.65$0.00$1.65$3.07$3.73$0.65
2024Detailed filing. Detailed filing data is available for this year.$2.31$0.00$2.31$2.85$2.53$0.32
2023Detailed filing. Detailed filing data is available for this year.$1.99$0.00$1.99$2.39$2.60$0.21
2022Detailed filing. Detailed filing data is available for this year.$2.19$0.00$2.19$1.33$1.26$0.07
2021Detailed filing. Detailed filing data is available for this year.$1.95$0.00$1.95$1.22$0.97$0.25
2020Detailed filing. Detailed filing data is available for this year.$1.57$0.00$1.57$1.07$1.20$0.13
2019Summary only. Only limited summary data is available for this year.$1.70$0.00$1.26$1.33$0.07
2018Summary only. Only limited summary data is available for this year.$1.77$0.00$1.42$1.18$0.24
2017Summary only. Only limited summary data is available for this year.$1.53$0.00$1.15$1.08$0.07
2016Summary only. Only limited summary data is available for this year.$1.46$0.00$1.37$1.03$0.34
2015Summary only. Only limited summary data is available for this year.$1.12$0.00$1.47$1.07$0.40
2014Summary only. Only limited summary data is available for this year.$0.72$0.00$1.37$1.22$0.14
2013Summary only. Only limited summary data is available for this year.$0.58$0.00$0.97$0.91$0.07
2012Summary only. Only limited summary data is available for this year.$0.51$0.00$0.92$0.68$0.24
2011Summary only. Only limited summary data is available for this year.$0.27$0.00$0.94$0.97$0.03