Civic Intelligence

American Advertising Federation Inc

EIN 13-2581875 • 501(c)6 • Washington, DC

Profile

American advertising federation, inc. Was established to provide leadership and cultivate, promote, and disseminate knowledge and information on issues involving and affecting advertising.

1101 K Street NW 420Washington, DC 20005

www.aaf.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.44x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.34x

Higher debt load relative to revenue than 56% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

33rd percentile

0.1%

Higher net margin than 33% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

91st percentile

$605,919

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 8.7% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

8th percentile

-14%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

19th percentile

-4.1%

Faster revenue growth than 19% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Using 2023 Form 990 data because the latest 2024 filing does not report standard financial totals.

Assets

Up

$6,285,917

Up $2,061,827 (+49%) from 2022

Liabilities

Up

$3,305,574

Up $1,157,880 (+54%) from 2022

Net Assets

Up

$2,980,343

Up $903,947 (+44%) from 2022

Revenue

Down

$7,266,425

Down $947,486 (-12%) from 2022

Expenses

Up

$6,362,478

Up $1,090,089 (+21%) from 2022

Net Income

Down

$903,947

Down $2,037,575 (-69%) from 2022

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MAssets 2011: $2,539,123Liabilities 2011: $1,798,817Net Assets 2011: $740,3062011Assets 2012: $2,581,719Liabilities 2012: $1,736,779Net Assets 2012: $844,9402012Assets 2013: $3,045,893Liabilities 2013: $2,168,565Net Assets 2013: $877,3282013Assets 2014: $2,642,365Liabilities 2014: $1,716,531Net Assets 2014: $925,8342014Assets 2015: $2,780,185Liabilities 2015: $1,758,254Net Assets 2015: $1,021,9312015Assets 2016: $2,592,275Liabilities 2016: $1,642,363Net Assets 2016: $949,9122016Assets 2017: $2,388,562Liabilities 2017: $1,603,884Net Assets 2017: $784,6782017Assets 2018: $1,819,498Liabilities 2018: $1,619,299Net Assets 2018: $200,1992018Assets 2019: $1,996,668Liabilities 2019: $1,452,197Net Assets 2019: $544,4712019Assets 2020: $1,982,884Liabilities 2020: $2,968,552Net Assets 2020: -$985,6682020Assets 2021: $2,217,542Liabilities 2021: $3,149,484Net Assets 2021: -$931,9422021Assets 2022: $4,224,090Liabilities 2022: $2,147,694Net Assets 2022: $2,076,3962022Assets 2023: $6,285,917Liabilities 2023: $3,305,574Net Assets 2023: $2,980,3432023

Latest loaded filing

2023

Assets$6,285,917
Liabilities$3,305,574
Net Assets$2,980,343

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $5,900,311Expenses 2011: $5,708,085Net Income 2011: $192,2262011Expenses 2012: $5,648,3892012Revenue 2013: $5,953,298Expenses 2013: $5,920,910Net Income 2013: $32,3882013Revenue 2014: $6,637,616Expenses 2014: $6,589,110Net Income 2014: $48,5062014Revenue 2015: $6,519,695Expenses 2015: $6,423,598Net Income 2015: $96,0972015Revenue 2016: $6,342,706Expenses 2016: $6,414,725Net Income 2016: -$72,0192016Revenue 2017: $6,235,261Expenses 2017: $6,400,495Net Income 2017: -$165,2342017Revenue 2018: $5,996,917Expenses 2018: $6,432,897Net Income 2018: -$435,9802018Revenue 2019: $6,504,904Expenses 2019: $6,160,632Net Income 2019: $344,2722019Revenue 2020: $3,376,147Expenses 2020: $4,906,286Net Income 2020: -$1,530,1392020Revenue 2021: $3,070,319Expenses 2021: $3,016,593Net Income 2021: $53,7262021Revenue 2022: $8,213,911Expenses 2022: $5,272,389Net Income 2022: $2,941,5222022Revenue 2023: $7,266,425Expenses 2023: $6,362,478Net Income 2023: $903,9472023

Latest loaded filing

2023

Revenue$7,266,425
Expenses$6,362,478
Net Income$903,947

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Import issue. A filing source exists for this year, but detailed import did not complete cleanly.
2023Detailed filing. Detailed filing data is available for this year.$6.29$3.31$2.98$7.27$6.36$0.90
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.22$2.15$2.08$8.21$5.27$2.94
2021Detailed filing. Detailed filing data is available for this year.$2.22$3.15$0.93$3.07$3.02$0.05
2020Detailed filing. Detailed filing data is available for this year.$1.98$2.97$0.99$3.38$4.91$1.53
2019Summary only. Only limited summary data is available for this year.$2.00$1.45$0.54$6.50$6.16$0.34
2018Summary only. Only limited summary data is available for this year.$1.82$1.62$0.20$6.00$6.43$0.44
2017Summary only. Only limited summary data is available for this year.$2.39$1.60$0.78$6.24$6.40$0.17
2016Summary only. Only limited summary data is available for this year.$2.59$1.64$0.95$6.34$6.41$0.07
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.78$1.76$1.02$6.52$6.42$0.10
2014Detailed filing. Detailed filing data is available for this year.$2.64$1.72$0.93$6.64$6.59$0.05
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.05$2.17$0.88$5.95$5.92$0.03
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.58$1.74$0.84$5.65
2011Summary only. Only limited summary data is available for this year.$2.54$1.80$0.74$5.90$5.71$0.19
Latest Detailed Filing

The latest 2024 filing currently has an XML import problem. Showing the latest detailed filing from 2023 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
May 10, 2024
Return Version
2022v5.0
Gross Receipts
$7,266,425
Mission and Program Overview

Mission

American Advertising Federation, Inc. was established to provide leadership and cultivate, promote, and disseminate knowledge and information on issues involving and affecting advertising.

To provide leadership and cultivate, promote and disseminate knowledge and information on issues involving and affecting advertising.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,171,287$3,739,687▲ $568,400
Prepaid Expenses and Deferred Charges$303,807$361,140▲ $57,333
Accounts Receivable$453,558$333,800▼ $119,758
Land, Buildings, and Equipment, Net$132,334$106,873▼ $25,461
Savings and Temporary Cash Investments$60,707$60,740▲ $33
Total Assets$4,224,090$6,285,917▲ $2,061,827
Other Assets Total$102,397$1,683,677▲ $1,581,280
Liabilities
Other Liabilities$0$1,779,001▲ $1,779,001
Deferred Revenue$1,480,833$917,146▼ $563,687
Accounts Payable and Accrued Expenses$516,861$459,427▼ $57,434
Mortgage Notes Payable Secured by Investment Property$150,000$150,000→ $0
Total Liabilities$2,147,694$3,305,574▲ $1,157,880
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,381,215$2,269,625▲ $888,410
Net Assets With Donor Restrictions$695,181$710,718▲ $15,537
Total Net Assets Fund Balance$2,076,396$2,980,343▲ $903,947
Total Liabilities and Net Assets / Fund Balance$4,224,090$6,285,917▲ $2,061,827

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$81,503$89,358$170,861
Equipment$25,370$113,764$139,134
Other Assets Org$1,581,280--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve PachecoPresident & CEO-$521,765$123,176$644,941
Lisa RubinEvp, Corporate PartnershipFT$211,758$14,910$226,668
Clark RectorExecutive Vice President,FT$154,223$18,389$172,612
Katherine L RondelliSenior Director of Finance & OperationsFT$105,688$26,541$132,229
Adrianne LipscombVice President, Creative SFT$113,258$16,721$129,979
Dawn R ReevesEvp, Club Services, MemberFT$128,345$548$128,893
Ayanna JacksonEvp, Mosaic Center & EducaFT$110,934$15,545$126,479

Board Members and Trustees

NameTitle
Peter IliopoulosAd 2 National Chair
David CampbellAmerican Advertising Awards Chair
Tiffany R WarrenChair
Amanda RichmanCHAIRMAN'S ADVISORY COUNCI
David BellCHAIRMAN'S ADVISORY COUNCI
David MessingerCHAIRMAN'S ADVISORY COUNCI
Frank Cooper IiiCHAIRMAN'S ADVISORY COUNCI
Jack GriffinCHAIRMAN'S ADVISORY COUNCI
Jim NortonCHAIRMAN'S ADVISORY COUNCI
John B OsbornCHAIRMAN'S ADVISORY COUNCI
John McmennaminCHAIRMAN'S ADVISORY COUNCI
Kim KelleherCHAIRMAN'S ADVISORY COUNCI
Rich StoddartCHAIRMAN'S ADVISORY COUNCI
Tara Walpert LevyCHAIRMAN'S ADVISORY COUNCI
Wendy ClarkCHAIRMAN'S ADVISORY COUNCI
Chris McdonaldCOG Central Region Chair
Colleen StubbsCOG Eastern Region Chair
Paul KleinCOG Western Region Chair
Marcus HarperCorporate Cmte. Chair
Danielle SalleyCouncil of Governors Chair
Sheila MarmonDigital Chair
Jimmy AsaDivision I Chair
Caroline BuchasDivision Ii Chair
Ann WoodfordDivision Iii Chair
Carrie CousinsDivision Iv Chair
Shelby SmithDivision V Chair
Carla MichelottiGOVERNMENT AFFAIRS CHAIR;
Larry BratleyImmediate COG Past Chair
Lynn LewisImmediate Past Chair/chair
Melanie MitchemMosaic Council Chair
Jenny BuschhornNeec Chair
James Edmund DatriPresident Emeritus
Wally SnyderPresident Emeritus
Christian BorgesCorporate Cmte. Vice Chair
Soche PicardCorporate Cmte. Vice Chair
Leigh FarriorCouncil of Governors Vice Chair
Jeff SheetsNeec Vice Chair
Helen LinVice Chair
Bill HouckHonorary Director
Mike KellyHonorary Director
Tim LoveHonorary Director
John BoilerAssistant Secretary
Jacki KelleyAssistant Treasurer
Christy CooperCoporate Member - Ad Tech
Luke KallisCorporate Member - Ad Tech
Sandie HawkinsCorporate Member - Ad Tech
Tim BrazCorporate Member - Ad Tech
Ty HeathCorporate Member - Ad Tech
Walker JacobsCorporate Member - Ad Tech
Amy ManganielloCorporate Member - Adverti
Carmen GrafCorporate Member - Adverti
Claire PaullCorporate Member - Adverti
Heidi Browning PearsonCorporate Member - Adverti
Jon HalvorsonCorporate Member - Adverti
Kimberly DoebereinerCorporate Member - Adverti
Chrissie HansonCorporate Member - Agency
Kirsten FlanikCorporate Member - Agency
Ross MartinCorporate Member - Agency
Tom MortonCorporate Member - Agency
Trina RoffinoCorporate Member - Agency
Tyler TurnbullCorporate Member - Agency
Albert RodriguezCorporate Member - At-larg
Bill HagelsteinCorporate Member - At-larg
Chris Beresford-hillCorporate Member - At-larg
Courtney CotrupeCorporate Member - At-larg
Danielle AustenCorporate Member - At-larg
Danny FishmanCorporate Member - At-larg
Emily GrahamCorporate Member - At-larg
Jack BambergerCorporate Member - At-larg
Jessica SibleyCorporate Member - At-larg
Laurel RossiCorporate Member - At-larg
Lisa BoyarsCorporate Member - At-larg
Michael KassanCorporate Member - At-larg
Nancy Rabstejnek NicholsCorporate Member - At-larg
Nick PahadeCorporate Member - At-larg
Richard ThomasCorporate Member - At-larg
Robert WheelerCorporate Member - At-larg
Albert RodriguezCorporate Member - Media
Bob MccuinCorporate Member - Media
Brian BernerCorporate Member - Media
Rita FerroCorporate Member - Media
Seth MatlinsCorporate Member - Media
Steven KritzmanCorporate Member - Media
Andy MorrisCouncil of Governors - Dis
Bridget DeutzCouncil of Governors - Dis
Christal GammillCouncil of Governors - Dis
Cyrstal GonzalesCouncil of Governors - Dis
G WilliamsCouncil of Governors - Dis
Jacob PooreCouncil of Governors - Dis
Jeff HarrisonCouncil of Governors - Dis
Josh GumulakCouncil of Governors - Dis
Kelli BrittenCouncil of Governors - Dis
Kurt ThigpenCouncil of Governors - Dis
Laura SchnarrCouncil of Governors - Dis
Lenza JolleyCouncil of Governors - Dis
Michael SeayCouncil of Governors - Dis
Paul LamCouncil of Governors - Dis
Stephanie PriceCouncil of Governors Secretary-treasurer
Gordon McleanEx Officio Member
Lisa ShermanEx Officio Member
Brandon CookeSecretary
Andy NarraiTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,801,940
Program Service Revenue
$3,355,219
Investment Income
$7,349
Other Revenue
$101,917
All Other Contributions
$3,801,940
Change in Net Assets
$903,947

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,266,425
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$7,266,425
Total Revenue per Form 990
$7,266,425
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,796,119
Salaries, Compensation, and Employee Benefits$2,566,359
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$694,465$440,814-$1,135,279
Current Officers, Directors, Trustees, and Key Employees$604,435$383,666-$988,101
Conferences and Meetings$965,053$2,097-$967,150
Information Technology$481,715$167,886-$649,601
Occupancy-$509,602-$509,602
Travel$347,075$1,213-$348,288
Other Employee Benefits$165,306$104,928-$270,234
Advertising$226,506$462-$226,968
All Other Expenses$138,172$17,321-$155,493
Payroll Taxes$77,504$49,196-$126,700
Other Expenses$116,462$3,418-$119,880
Fees for Services Accounting-$99,070-$99,070
Fees for Services Other$43,414$36,711-$80,125
Pension Plan Contributions$28,166$17,879-$46,045
Insurance-$37,747-$37,747
Office Expenses$20,221$15,319-$35,540
Depreciation Depletion-$33,890-$33,890
Fees for Services Legal-$20,461-$20,461
Total Functional Expenses$4,293,543$2,068,935$0$6,362,478

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$6,362,478
Total Expenses per Audited Statements$6,362,478
Total Expenses per Form 990$6,362,478
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,779,001
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Membership is comprised of a) duly organized advertising clubs or federations, regardless of official name, so long as a primary purpose relates to the advancement of the advertising profession; b) companies which buy, sell, use or provide advertising services; c) duly organized ad 2 clubs or federations, regardless of official name, so long as a primary purpose relates to the advancement of the advertising profession; d) duly organized national or regional associations representing special areas of interest in advertising; e) duly organized student advertising chapters on college or university campuses; f) duly organized advertising entities located outside the boundaries of the united states.

Form 990, Part VI, Section A, Line 7A

The governing body has both elected directors and ex-officio directors. The nominating committee meets on a regular basis to prepare a list of candidates for election to the board of directors. The elected directors are elected by the members from (1) candidates put forward by the nominating committee for election and/or (2) candidates nominated from the floor at the member meeting.

Form 990, Part VI, Section A, Line 7B

The members have the right to approve amendments to the bylaws.

Form 990, Part VI, Section B, Line 11B

Upon preparation by an independent cpa firm, a draft of the form 990 is reviewed by management before it is finalized and filed with the irs.

Form 990, Part VI, Section B, Line 15A

The compensation of the federation's ceo is determined by the compensation committee. The committee's deliberations include comparability data from an independent compensation consultant and an evaluation of the ceo's performance. The committee furnishes contemporaneous substantiation of the deliberations and decision.

Form 990, Part VI, Section C, Line 19

The organization considers requests for documents which are not otherwise required to be made public.

Filing and Contact Details

Filer

Filer Name
American Advertising Federation Inc
EIN
13-2581875
Phone
2028980089
Address
1101 K STREET NW 420, WASHINGTON, DC 20005

Signing Officer

Name
R Stephen Pacheco
Title
President
Phone
2028980089
Signed
2024-05-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
R Stephen Pacheco
Formed
1967
Legal Domicile
Ny
Voting Board Members
104
Independent Board Members
103
Employees
15
Volunteers
1,000

Preparer

Firm
Gray Gray & Gray Llp
Address
150 ROYALL STREET SUITE 102, CANTON, MA 02021
Preparer
Michael L Cecere
Phone
7814070300
Supplemental Narrative

Additional Explanations

FORM 990, PART IX, LINES 1 AND 2:

The organization notes that amounts included on lines 1 and 2 of form 990 part ix do not reflect grants or other scholarship amounts paid. As such, the organization is not including form 990, schedule i in this filing.

Financial Statement Notes

PART X, LINE 2:

The federation is a nonprofit organization exempt from federal income taxes under section 501(c)(6) of the internal revenue code (.irc.). Income from certain activities not directly related to the federation.s tax-exempt purpose is subject to taxation as unrelated business income. The federation is required to recognize the financial statement impact of a tax position unless it is more likely than not that the position will not be sustained upon examination. If applicable, the organization recognizes interest accrued related to unrecognized tax benefits in support services. The tax years subsequent to 2021 are open and subject to examination by the internal revenue service and the district of columbia. However, the federation is not currently under audit nor has the federation been contacted by either of these jurisdictions. Based on the evaluation of the federation.s tax positions, management believes all positions taken would be upheld under an examination. Therefore, no provision for the effects of uncertain tax positions has been recorded for the years ended june 30, 2023 and 2022.

Raw XML AppendixShowing 400 of 1,220 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc0THE ADVERTISING HALL OF FAME CELEBRATES INDUSTRY LEGENDS, WHO, THROUGHOUT THEIR TRAILBLAZING CAREERS, HAVE DISTINGUISHED THEMSELVES WITH OUTSTANDING, NATIONALLY AND GLOBALLY RECOGNIZED PROFESSIONAL ACHIEVEMENTS; REMARKABLE INNOVATIONS THAT HAVE CHANGED OUR INDUSTRY AND OUR CULTURE; AND EXCEPTIONAL PHILANTHROPIC WORK BOTH WITHIN THE ADVERTISING INDUSTRY AND IN THEIR COMMUNITIES. SINCE ITS INCEPTION IN 1949, NEARLY 300 ADVERTISING LEGENDS AND TEN ICONIC GLOBAL COMPANIES HAVE BEEN ELECTED TO THE HALL. THE EVENT IS AMONG THE ADVERTISING INDUSTRY'S BIGGEST AND MOST PRESTIGIOUS OF THE YEAR, ATTENDED BY NEARLY 1,000 C-SUITE AND SENIOR LEVEL EXECUTIVES FROM THE WORLD'S LARGEST BRANDS, ADVERTISING AGENCIES, MEDIA AND TECH COMPANIES AND IS THE LARGEST FUNDRAISER FOR THE FEDERATION PROVIDING A VITAL SOURCE OF FUNDING NECESSARY TO CONTINUE THE WIDE RANGE OF EDUCATIONAL, DIVERSITY, AND ADVOCACY INITIATIVES THAT ARE CRITICAL TO OUR INDUSTRY.
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