Liabilities / Assets
93rd percentile
Higher debt load relative to assets than 93% of similar nonprofits.
Media Rating Council Inc
EIN 13-1996451 • 501(c)6 • New York, NY
Profile
To provide an accurate audited audience measurement system.
Refreshing map…
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.74x
Liabilities / Revenue
93rd percentile
Higher debt load relative to revenue than 93% of similar nonprofits.
Net Margin
24th percentile
Higher net margin than 24% of similar nonprofits.
Top Officer Pay
98th percentile
Higher top officer pay than 98% of similar nonprofits.
Top officer pay equals 19.1% of source-year revenue.
Asset Growth
94th percentile
Faster asset growth than 94% of similar nonprofits.
Revenue Growth
26th percentile
Faster revenue growth than 26% of similar nonprofits.
Balance Sheet
Assets
Up$3,854,035
Up $1,199,370 (+45%) from 2023
Liabilities
Up$2,853,869
Up $1,204,928 (+73%) from 2023
Net Assets
Down$1,000,166
Down $5,558 (-0.6%) from 2023
Revenue
Down$3,166,242
Down $44,481 (-1.4%) from 2023
Expenses
Up$3,272,650
Up $42,428 (+1.3%) from 2023
Net Income
Down-$106,408
Down $86,909 (-446%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.
- Assets
- $3,854,035
- Liabilities
- $2,853,869
- Net assets
- $1,000,166
- Revenue
- $3,166,242
- Expenses
- $3,272,650
- Net income
- -$106,408
Latest Detailed Filing
The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2023 below.
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2023 to Dec 31, 2023
- Signed
- Nov 14, 2024
- Return Version
- 2023v5.1
- Gross Receipts
- $3,210,723
Mission and Program Overview
Mission
To secure for the media industry and related users audience measurement services that are valid, reliable and effective; to evolve and determine minimum disclosure and ethical criteria for media audience measurement services; and to provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.
Secure for the media industry and related users measurement services that are valid, reliable, and effective; to evolve and determine minimum disclosure and ethical criteria for media audience measurement services; and to provide and administer an audit.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,657,694 | $2,230,189 | ▼ $427,505 |
| Cash and Non-Interest-Bearing Accounts | $152,756 | $294,052 | ▲ $141,296 |
| Land, Buildings, and Equipment, Net | $49,980 | $56,992 | ▲ $7,012 |
| Prepaid Expenses and Deferred Charges | $2,800 | $2,800 | → $0 |
| Total Assets | $2,933,862 | $2,654,665 | ▼ $279,197 |
| Other Assets Total | $70,632 | $70,632 | → $0 |
| Liabilities | |||
| Deferred Revenue | $1,040,829 | $1,067,271 | ▲ $26,442 |
| Other Liabilities | $826,009 | $539,869 | ▼ $286,140 |
| Accounts Payable and Accrued Expenses | $41,801 | $41,801 | → $0 |
| Total Liabilities | $1,908,639 | $1,648,941 | ▼ $259,698 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,025,223 | $1,005,724 | ▼ $19,499 |
| Total Net Assets Fund Balance | $1,025,223 | $1,005,724 | ▼ $19,499 |
| Total Liabilities and Net Assets / Fund Balance | $2,933,862 | $2,654,665 | ▼ $279,197 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $56,992 | $89,850 | $146,842 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Ivie George | CEO, Executive Director | FT | $580,200 | $34,594 | $614,794 |
| Pinelli Ronald | SVP, Digital Research and Standards | FT | $405,079 | $48,408 | $453,487 |
| Torrieri Anthony | SVP, Associate Director | FT | $353,168 | $21,382 | $374,550 |
| Oliveri Laris | Media Research Audit Projects Director | FT | $323,518 | $16,985 | $340,503 |
| Oliveri Laris | Media Research Audit Projects Direct | - | $323,518 | $16,985 | $340,503 |
| Gunzerath David | SVP, Associate Director | FT | $135,552 | $34,594 | $170,146 |
Board Members and Trustees
| Name | Title |
|---|---|
| Heller Dr Gary | Assitant Treasurer & Board Member |
| Adams Kerri L | Board Member |
| Anekstein Scott | Board Member |
| Arnold Joanne | Board Member |
| Atienza Aldo | Board Member |
| Bager Anna | Board Member |
| Bazley Jackson | Board Member |
| Bevan Brendan | Board Member |
| Blyn Barry | Board Member |
| Bodytko Cassie | Board Member |
| Bohan Kathleen | Board Member |
| Breza Maria | Board Member |
| Bruce Eric | Board Member |
| Bureau Nicolas | Board Member |
| Burns Brian | Board Member |
| Busch Tim | Board Member |
| Bustell Mike | Board Member |
| Canfield Kim | Board Member |
| Carlin Dan | Board Member |
| Casey Ann | Board Member |
| Castle Celeste | Board Member |
| Catron Lori | Board Member |
| Ceniceros Marcela | Board Member |
| Chambers Bill | Board Member |
| Chester Steve | Board Member |
| Church Joanne | Board Member |
| Cleveland Britta | Board Member |
| Cohen Patti | Board Member |
| Coletti David | Board Member |
| Coons Dale | Board Member |
| Covato Andrew | Board Member |
| Cowlbeck Chris | Board Member |
| Crawford Marci | Board Member |
| Cruz Idalia | Board Member |
| Daly Nicholas | Board Member |
| Daly Tim | Board Member |
| Dang Kevin | Board Member |
| Daniels Dave | Board Member |
| Das Kanishka | Board Member |
| Davey Judy | Board Member |
| Davidov Asaf | Board Member |
| Degroote Keri | Board Member |
| Delauro Danielle | Board Member |
| Devlin Matt | Board Member |
| Dible Gretchen | Board Member |
| Doe Pete | Board Member |
| Doria Marcela | Board Member |
| Dravillas Jim | Board Member |
| Eng Angelina | Board Member |
| Favre Rob | Board Member |
| Frank Rebecca | Board Member |
| Friedman Frank | Board Member |
| Frigault Jennifer | Board Member |
| Fromm Juston | Board Member |
| Fuller Katherine | Board Member |
| Gerber Hadassa | Board Member |
| Getson Jennifer | Board Member |
| Gobell Joetta | Board Member |
| Goebel Jay | Board Member |
| Gordon Ed | Board Member |
| Green Matt | Board Member |
| Greenberg Charlie | Board Member |
| Guinness Shaunagh | Board Member |
| Haener Ken | Board Member |
| Harris Elijah | Board Member |
| Hicks Tom | Board Member |
| Hughes Brian | Board Member |
| Jacobowitz Marshall | Board Member |
| Karandikar Ashwini | Board Member |
| Kazanjian Berj | Board Member |
| Kelly Brendan | Board Member |
| Kint Jason | Board Member |
| Kopf-niederauer Kerstin | Board Member |
| Kulkarni Atin | Board Member |
| Lacarce-paumier Isabelle | Board Member |
| Lau Albert | Board Member |
| Lee Alyssa | Board Member |
| Lee Elissa | Board Member |
| Leimbach Peter | Board Member |
| Levy Sheldon | Board Member |
| Lewis Ivonne | Board Member |
| Lewis Justin | Board Member |
| Lopez Alejandra Alex | Board Member |
| Lund Ron | Board Member |
| Mahkoul Charbel | Board Member |
| Malave Annette | Board Member |
| Mannick Jamye | Board Member |
| Marcus Andrew | Board Member |
| Marino Chris | Board Member |
| Massey Isabel | Board Member |
| Matthews Jason | Board Member |
| Matus Hector | Board Member |
| Mcallan Bob | Board Member |
| Mcdonald Dan | Board Member |
| Mcnamara Barbara | Board Member |
| Media Quincy | Board Member |
| Merkel Bill | Board Member |
| Miller John | Board Member |
| Miller Patrick | Board Member |
| Mimura Tomomi | Board Member |
| Minyard Chrissy | Board Member |
| Newman Josh | Board Member |
| Nuding John | Board Member |
| O'BRIEN TOM | Board Member |
| O'SHEA HEATHER | Board Member |
| Okoronkwo Ikechi | Board Member |
| Palacios Alvaro | Board Member |
| Patel Hetal | Board Member |
| Perciaccante Mike | Board Member |
| Perzyk Tim | Board Member |
| Petersmarck Lynn | Board Member |
| Pham Paul | Board Member |
| Plambeck Christopher | Board Member |
| Plante Ron | Board Member |
| Pokorny Barbara | Board Member |
| Price Chris | Board Member |
| Provinciali Paolo | Board Member |
| Pruitt Brian | Board Member |
| Pugh Randall | Board Member |
| Ramesh Bharad | Board Member |
| Reed Shenan | Board Member |
| Robert Don | Board Member |
| Sampath Prema | Board Member |
| Shiffman David | Board Member |
| Shinnick Debbie | Board Member |
| Shoolis Chris | Board Member |
| Sirkin Kate | Board Member |
| Skiko Marla | Board Member |
| Sokol Alan | Board Member |
| Solari Beatriz | Board Member |
| Somers Tom | Board Member |
| Somers Will | Board Member |
| Song Alex | Board Member |
| Spadaro John | Board Member |
| Spencer David | Board Member |
| Spiegelman Traci | Board Member |
| Squires Tony | Board Member |
| Sriubas Andy | Board Member |
| Stuart Kevin | Board Member |
| Subramanyam Radha | Board Member |
| Syckucki Michael | Board Member |
| Taylor Oscar | Board Member |
| Thomas Robin | Board Member |
| Triplett Robin | Board Member |
| Tucker Bill | Board Member |
| Vokes Amy | Board Member |
| Wang Peggy | Board Member |
| Warburton Eric | Board Member |
| Weber Isaac | Board Member |
| Wei Guo | Board Member |
| Weiyi Xia | Board Member |
| West Brad | Board Member |
| White Loren | Board Member |
| White Ted | Board Member |
| Yu Yiyan | Board Member |
| Zayas Mitch | Board Member |
| Meyer Becky | Board Member (as of 1/26/23) |
| Bordes Nathalie | Board Member (as of 1/3/23) |
| Rugiato Paolo | Board Member (as of 10/1/23) |
| Marlow Tony | Board Member (as of 10/20/23) |
| Tolchin Eric | Board Member (as of 10/20/23) |
| Pinsky Joe | Board Member (as of 10/25/23) |
| Herdman Lisa | Board Member (as of 10/28/23) |
| Sedlarcik Peter | Board Member (as of 11/13/23) |
| Johnson Allie | Board Member (as of 11/14/23) |
| Rao Kumar | Board Member (as of 11/14/23) |
| Feldinger Sheryl | Board Member (as of 11/30/23) |
| Cavaliere Nicholas | Board Member (as of 11/6/23) |
| Policastro Karianne | Board Member (as of 12/12/23) |
| White Amanda | Board Member (as of 2/21/23) |
| Schwartzstein Peter | Board Member (as of 2/9/23) |
| Fassett Sean | Board Member (as of 3/24/23) |
| Chonody Jessica | Board Member (as of 4/7/23) |
| Salas Jesus | Board Member (as of 5/1/23) |
| Garcia-rosa Victoria | Board Member (as of 5/26/23) |
| Harwicz Andres | Board Member (as of 5/29/23) |
| Deridder Koenraad | Board Member (as of 7/21/23) |
| Espinoza Cesar | Board Member (as of 7/28/23) |
| Demauro Frank | Board Member (as of 8/18/23) |
| Macleod Catherine | Board Member (as of 8/21/23) |
| Rodrigues Henrique | Board Member (as of 8/22/23) |
| Ballew Paul | Board Member (as of 8/30/23) |
| Detraglia Julie | Board Member (as of 8/30/23) |
| Vazirani Kavita | Board Member (as of 9/12/23) |
| Huynh Noelle | Board Member (as of 9/13/23) |
| Bregman Mike | Board Member (as of 9/23/23) |
| Vela Lauri | Board Member (from 2/1/23 to 10/20/23) |
| Ciancarelli Lisa | Board Member (from 2/1/23 to 3/24/23) |
| Missad Tania | Board Member (from 2/1/23 to 9/23/23) |
| Protogiannis Ioanna | Board Member (from 3/10/23 to 10/20/23) |
| Miller Karen | Board Member (from 3/6/23 to 4/7/23) |
| Bokhari Kemal | Board Member (from 5/16/23 to 11/30/23) |
| Moranchek Brad | Board Member (to 1/2/23) |
| Youger Karen | Board Member (to 1/26/23) |
| Browne Claire | Board Member (to 10/28/23) |
| Weiler Adam | Board Member (to 11/13/23) |
| Abcarian Kelly | Board Member (to 11/14/23) |
| Mchugh Karp Nadine | Board Member (to 11/14/23) |
| Schroder Lisa | Board Member (to 11/14/23) |
| Garfield Robin | Board Member (to 11/6/23) |
| Paul Chris | Board Member (to 12/12/23) |
| Almaraz Frida | Board Member (to 12/18/23) |
| Winston Jim | Board Member (to 12/18/23) |
| Bobak Eric | Board Member (to 2/1/23) |
| Defelice Lisa | Board Member (to 2/1/23) |
| Huszarik Liz | Board Member (to 2/1/23) |
| Staples Erin | Board Member (to 2/21/23) |
| Sloane Scott | Board Member (to 2/8/23) |
| Kutner Evan | Board Member (to 2/9/23) |
| Jordan Kim | Board Member (to 3/10/23) |
| Loughney Mark | Board Member (to 3/10/23) |
| Kanefsky Jason | Board Member (to 3/24/23) |
| Yates Stephanie | Board Member (to 3/6/23) |
| Beasley Bruce | Board Member (to 4/30/23) |
| Larson-burns Laurie | Board Member (to 5/16/23) |
| Lewis Victoria | Board Member (to 5/29/23) |
| Kinser Ivonne | Board Member (to 6/30/23) |
| Martinez Daniela | Board Member (to 6/30/23) |
| Sanderson Liz | Board Member (to 6/30/23) |
| Peters Stefaan | Board Member (to 7/21/23) |
| Ross Matt | Board Member (to 7/28/23) |
| Gillette Jeff | Board Member (to 8/18/23) |
| Fischer Fernando | Board Member (to 8/22/23) |
| Liu Wei Tony | Board Member (to 8/30/23) |
| Isabella Ed | Board Member (to 9/12/23) |
| Ryan Chris | Board Member (to 9/13/23) |
| Bock Bill | Board Member (to 9/22/23) |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Wake Aspen LLC | Media Research Consulting Services | 433 FOREST TRAIL, Brookfield, CT 06804 | $214,000 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $3,092,255
- Investment Income
- $118,468
- Other Revenue
- $0
- Change in Net Assets
- $-19,499
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,483,602 |
| Other Expenses | $746,620 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,338,413 |
| Other Salaries and Wages | - | - | - | $804,821 |
| Fees for Services Other | - | - | - | $236,065 |
| Occupancy | - | - | - | $216,116 |
| Other Employee Benefits | - | - | - | $179,523 |
| Fees for Services Accounting | - | - | - | $110,145 |
| Payroll Taxes | - | - | - | $102,880 |
| Insurance | - | - | - | $92,881 |
| Pension Plan Contributions | - | - | - | $57,965 |
| Fees for Services Legal | - | - | - | $24,290 |
| Advertising | - | - | - | $24,230 |
| Travel | - | - | - | $13,675 |
| Office Expenses | - | - | - | $12,637 |
| Depreciation Depletion | - | - | - | $3,000 |
| Other Expenses | - | - | - | $557 |
| All Other Expenses | - | - | - | $459 |
| Conferences and Meetings | - | - | - | $383 |
| Total Functional Expenses | $0 | $0 | $0 | $3,230,222 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Subject to proxy tax
- No
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Due to Auditors - Audience Measurement Auditing Services | $470,440 |
| Deferred Rent | $69,429 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- No
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 6
“The organization has three kinds of members: active, small business, and associate non-voting.”
Form 990, Part VI, Section A, Line 7A
“The organization consists of three kinds of members: active, small business, and associate nonvoting. Each active or small business member, upon payment of all required dues, shall be entitled,at every meeting of members, to one vote. Each member shall have the right to appoint one director to the board of directors and to elect from the operating committee to which it is assigned. Associate non-voting members shall have only non-voting rights and privileges as may be prescribed from time to time by the board of directors.”
Form 990, Part VI, Section B, Line 11B
“Media rating council, inc.'s ("mrc") executive committee is responsible for conducting a detailed review of mrc's financials and as such has access to the form 990. The form 990 is also available to mrc board members upon request.”
Form 990, Part VI, Section B, Line 15
“Line 15a: mrc has an executive committee (ec), which meets at the end of the year, to discuss budgets and compensation for the ceo & executive director. The ec consists of the ceo & executive director, the chairperson of the board of directors, and the chairperson of each operating committee established by the board of directors. The ceo & executive director recuses himself from all discussions relating to his compensation. The ec takes into account comparability data from similar organizations when considering his compensation. Contemporaneous substantiation of the compensation discussions and determination regarding the compensation arrangement is documented in the board minutes. Line 15b: the ec reviews and approves compensation matters for the officers of mrc. Officers are not present at meetings when their compensation is under discussion. Contemporaneous substantiation of the compensation discussions and determination regarding the compensation arrangement is documented in the board minutes.”
Form 990, Part VI, Section C, Line 19
“The organization does not make its governing documents, conflict of interest policy or financial statements available to the public.”
Filing and Contact Details
Filer
- Filer Name
- Media Rating Council Inc
- EIN
- 13-1996451
- Phone
- 2129720300
- Address
- 420 LEXINGTON AVENUE 343, NEW YORK, NY 10170
Signing Officer
- Name
- George W Ivie
- Title
- CEO & Executive Director
- Phone
- 2129720300
- Signed
- 2024-11-14
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- George W Ivie
- Formed
- 1963
- Legal Domicile
- De
- Voting Board Members
- 185
- Independent Board Members
- 185
- Employees
- 7
- Volunteers
- 0
Preparer
- Firm
- Efpr Group Cpas Pllc
- Address
- 6390 MAIN STREET SUITE 200, WILLIAMSVILLE, NY 14221
- Preparer
- David a Urban CPA
- Phone
- 7166340700
Raw XML AppendixShowing 400 of 1,988 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 41801 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 41801 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS MEASUREMENT SERVICES THAT ARE VALID, RELIABLE, AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEDIA AUDIENCE MEASUREMENT SERVICES; AND TO PROVIDE AND ADMINISTER AN AUDIT. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 24230 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 459 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | GEORGE W IVIE |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2129720300 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 420 LEXINGTON AVENUE 343 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10170 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 152756 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 294052 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1338413 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 383 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 0 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 214000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 433 FOREST TRAIL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | BROOKFIELD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | CT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 06804 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | WAKE ASPEN LLC |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MEDIA RESEARCH CONSULTING SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 118468 |
| IRS990/CYOtherExpensesAmt | 0 | 746620 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 3092255 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -19499 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2483602 |
| IRS990/CYTotalExpensesAmt | 0 | 3230222 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 3210723 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 1040829 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 1067271 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 3000 |
| IRS990/Desc | 0 | DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY WITH THE CRITERIA. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 7 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 3230222 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 110145 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 24290 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 236065 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 46 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 48 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 49 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 50 | 1.00 |
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| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 53 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 54 | X |
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