Civic Intelligence

Promotion Marketing Association Inc

990 • Fiscal year 2014 • EIN 13-1847138

Jul 01, 2013 to Jun 30, 2014 • Filed on May 04, 2015

650 First Avenue No 2-sw10016

(212) 420-1100

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

100th percentile

6.23x

Higher debt load relative to assets than 100% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

85th percentile

0.60x

Higher debt load relative to revenue than 85% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Net Margin

4th percentile

-29%

Higher net margin than 4% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2014

Asset Growth

1st percentile

-89%

Faster asset growth than 1% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Revenue Growth

14th percentile

-8.0%

Faster revenue growth than 14% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Assets

Down

$129,545

Down $1,072,668 (-89%) from 2013

Net Assets

Down

-$678,119

Down $1,153,535 (-243%) from 2013

Liabilities

Up

$807,664

Up $80,867 (+11%) from 2013

Revenue

Down

$1,350,739

Down $117,997 (-8.0%) from 2013

Expenses

Up

$1,735,718

Up $129,865 (+8.1%) from 2013

Net Income

Down

-$384,979

Down $247,862 (-181%) from 2013

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.0M$0-$1.0MAssets 2010: $1,278,865Liabilities 2010: $740,467Net Assets 2010: $538,3982010Assets 2011: $1,352,217Liabilities 2011: $692,580Net Assets 2011: $659,6372011Assets 2012: $1,298,038Liabilities 2012: $685,505Net Assets 2012: $612,5332012Assets 2013: $1,202,213Liabilities 2013: $726,797Net Assets 2013: $475,4162013Assets 2014: $129,545Liabilities 2014: $807,664Net Assets 2014: -$678,1192014

Highlighted filing

2014

Assets$129,545
Liabilities$807,664
Net Assets-$678,119

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2010: $1,437,8252010Revenue 2011: $1,632,573Expenses 2011: $1,511,146Net Income 2011: $121,4272011Expenses 2012: $1,578,4182012Revenue 2013: $1,468,736Expenses 2013: $1,605,853Net Income 2013: -$137,1172013Revenue 2014: $1,350,739Expenses 2014: $1,735,718Net Income 2014: -$384,9792014

Highlighted filing

2014

Revenue$1,350,739
Expenses$1,735,718
Net Income-$384,979
Jump To
Filing Snapshot
Filing Period
Jul 1, 2013 to Jun 30, 2014
Signed
May 4, 2015
Return Version
2013v4.0
Gross Receipts
$1,413,742
Mission and Program Overview

Mission

To provide member communities in each of the six drivers (content marketing, experiential marketing, retailer marketing, promotion marketing, relationship marketing, influencer marketing) to get up-to-date information and education; get research / data to support brand-building metrics and benchmarking; share best practices and network; have a platform for buyers / sellers to showcase capabilities; be represented through advocacy initiatives with state / federal regulators; be recognized for best-in-class brand activation campaigns.

Baa is the preeminent knowledge source for integrated marketing professionals who utilize promotion to achieve specific and measurable brand-building goals.

Balance Sheet Detail
LineBeginningEndChange
Assets
Prepaid Expenses and Deferred Charges$83,987$80,621▼ $3,366
Land, Buildings, and Equipment, Net$140,621$45,989▼ $94,632
Savings and Temporary Cash Investments$11,628--
Accounts Receivable$2,423$2,202▼ $221
Cash and Non-Interest-Bearing Accounts$360,817$733▼ $360,084
Other Assets Total$602,737$0▼ $602,737
Total Assets$1,202,213$129,545▼ $1,072,668
Liabilities
Deferred Revenue$496,693$651,209▲ $154,516
Accounts Payable and Accrued Expenses$179,066$119,333▼ $59,733
Other Liabilities$51,038$37,122▼ $13,916
Total Liabilities$726,797$807,664▲ $80,867
Net Assets / Fund Balance
Unrestricted Net Assets$475,416$-678,119▼ $1,153,535
Total Net Assets Fund Balance$475,416$-678,119▼ $1,153,535
Total Liabilities and Net Assets / Fund Balance$1,202,213$129,545▼ $1,072,668

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$27,542$194,629$222,171
Leasehold Improvements$18,447$65,608$84,055
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Bonnie J CarlsonPresident, CEOPT$192,540$25,228$217,768
Michael KaufmanVP of MarketingPT$70,931$72,756$143,687
Lana MavreshkoCFOPT$73,050$16,853$89,903
Edward M KabakChief Legal Officer-$16,305$1,423$17,728

Board Members and Trustees

NameTitle
Marc ShawChairman of the Board
Pam KermischVice Chair of the Board
Al WittemenBoard Member
Barbara YarosBoard Member
Barry BenjaminBoard Member
Brad HorowitzBoard Member
Brad TaylorBoard Member
Brian HeidelbergerBoard Member
Bruce HollanderBoard Member
Chris McclearyBoard Member
Debby CulbertsonBoard Member
Dee HallBoard Member
Don MayoBoard Member
Geoff HerzogBoard Member
Jeff SmithBoard Member
Jeffrey GreenbaumBoard Member
Jim BlumbergBoard Member
John HartingerBoard Member
Keith SimmonsBoard Member
Kenneth FlorinBoard Member
Lena LewisBoard Member
Linda CrowderBoard Member
Mary Kay AndersenBoard Member
Matt EgolBoard Member
Melissa SteinmanBoard Member
Michael HarrisBoard Member
Nancy FelstenBoard Member
Robert BellBoard Member
Robert PassikoffBoard Member
Ron UrbachBoard Member
Sean HanrahanBoard Member
Terry AtkinsBoard Member
Tracey AltmanBoard Member
Victor LeeBoard Member
Jim HolbrookExec. Committee
Linda GoldsteinLegal Counsel
Brian KristofekSecretary
Rick MurrayTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,338,422
Investment Income
$4,066
Other Revenue
$8,251
Change in Net Assets
$-384,979

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,350,739
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-1,628
Total Revenue per Audited Statements
$1,349,111
Total Revenue per Form 990
$1,350,739
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$924,820
Salaries, Compensation, and Employee Benefits$810,898
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$425,116--$425,116
Current Officers, Directors, Trustees, and Key Employees$255,621$116,584-$372,205
Other Salaries and Wages$292,524$3,365-$295,889
Occupancy$106,696$3,300-$109,996
Depreciation Depletion$94,483$2,922-$97,405
All Other Expenses$85,452$594-$86,046
Fees for Services Legal-$72,251-$72,251
Other Employee Benefits$64,755$2,003-$66,758
Payroll Taxes$48,416$1,497-$49,913
Other Expenses$28,389--$28,389
Pension Plan Contributions$25,349$784-$26,133
Office Expenses$16,639$515-$17,154
Fees for Service Investment Mgmnt Fees$13,385$414-$13,799
Fees for Services Accounting-$7,001-$7,001
Total Functional Expenses$1,524,488$211,230$0$1,735,718

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,502,646
Expenses per Audited Statements$1,735,718
Total Expenses per Form 990$1,735,718
Expenses Not Reported on Form 990$766,928
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Rent$37,122
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

At the close of business on june 30, 2014, the assets of baa , including the foundation assets, were acquired in an asset purchase agreement between baa, the foundation and the association of national advertisers, inc. ("ana"). All right title and interest of baa in and to rights assets and property, including the foundation assets, were transferred at this time to ana. Pursuant to the terms and conditions of the asset purchase agreement, ana agreed to pay perform and discharge all of baa's liabilities and obligations. Upon closing, ana became the sole member of the foundation and will continue to fund and operate it as a 501 (c) 3 with charitable purposes. In addition, baa forgave all receivable balances from the foundation totaling $766,928 prior to the june 30 transaction above.

Form 990, Part VI, Section A, Line 6

As of 06/30/2014 baa had 224 members. Baa membership consist of two classes: corporate members and individual members.

Form 990, Part VI, Section A, Line 7A

The nominating committee shall consist of seven (7) members and shall include the chairman emeritus who shall be its chairman, the chairman of the board ex officio, the vice chairman of the board, two (2) members of the board of directors, and two (2) active members of the general membership. A baa past chairman may not serve on this nominating committee in the capacity of an active member of the general membership. Nor may a baa board member serve on the nominating committee in his/her capacity as such baa board member for more than one year in any consecutive five-year period.

Form 990, Part VI, Section B, Line 11

A copy of final form 990 (including all required schedules) is sent to baa executive committee for review and discussion at the executive committee meeting prior to filing. After executive committee reviews the form, but prior to filing , form 990 gets sent to rest of voting members.

Form 990, Part VI, Section B, Line 12C

Policy covers all board members, exec. Committee and other committees members, employees and independent contractors. Baa management reviews conflict of interest statements and takes necessary actions if appropriate. Duty to disclose and procedures are described in a policy (all policies were provided to loeb & troper)

Form 990, Part VI, Section B, Line 15

In reviewing and approving compensation, the baa executive committee will utilize the following process: 1.impartial decision makers: the compensation arrangement must be approved in advance (before any payment is made) by the executive committee of baa, composed entirely of individuals who do not have a conflict of interest with respect to the compensation arrangement (example: neither the executive whose compensation is being determined nor any of his/her family members may be present during the discussion/debate or participate in the vote). 2.comparability data: when the executive committee is considering compensation, it must rely on comparability data that demonstrate the fair market value of the compensation in question. For example, when crafting a compensation package, the executive committee must secure data that documents compensation levels for similarly qualified individuals in like positions at like organizations. This data may include the following: a)expert compensation studies by independent firms; b)written job offers for positions at similar organizations; c)documented telephone calls about similar positions at both not-for-profit and for-profit organizations; and d)information obtained from the irs forms 990 filings of similar organizations. 3.concurrent documentation: the executive committee must document how it reached its decision, including the data on which it relied. To qualify as concurrent documentation, written records of the executive committee (such as meeting minutes) must note: a)the terms of the compensation and the date it was approved; b)the members of the executive committee who were present during the debate on the compensation that was approved and those who voted on it; c)the comparability data obtained and relied upon. How the data were obtained; and d)any actions taken with respect to consideration of the compensation by anyone who is otherwise a member of the executive committee but who had a conflict of interest with respect to the decision on the compensation. The compensation process was last held in june 2012.

Form 990, Part VI, Section C, Line 19

Bylaws are posted on baa's website. Audited financial statements are filed with d&b. Form 990 is available on guidestar.org

Filing and Contact Details

Filer

EIN
13-1847138
Phone
2124201100

Signing Officer

Name
Bonnie J Carlson
Title
President
Phone
2124201100
Signed
2015-05-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Bonnie J Carlson
Formed
1976
Legal Domicile
De
Voting Board Members
39
Independent Board Members
38
Employees
12
Volunteers
38

Preparer

Preparer
Israel Tannenbaum
Phone
2128674000
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

Intercompany settlement expense -766,928.

Financial Statement Notes

PART X, LINE 2:

Baa and affiliate have determined that there are no material uncertain tax positions that require recognition or disclosure in the financial statements. Periods ending june 30, 2011 and subsequent remain subject to examination by applicable taxing authorities.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Intercompany settlement expense 766,928.

Raw XML AppendixShowing 400 of 769 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0THE ANNUAL MARKETING CONFERENCE, THEMED "BRAND ACTIVATION-SHIFT HAPPENS!", HELPED BRAND MARKETERS AND AGENCY PROFESSIONALS TRANSLATE BRAND EQUITY AND MARKETING STRATEGY INTO REAL ACTIONS THAT ENGAGE CONSUMERS AT MULTIPLE TOUCHPOINTS. BUILT ON CREATIVE CONCEPTS AND INSIGHTFUL STRATEGIES, THESE SUCCESSFUL BRANDS DELIVER MOTIVATING BRAND ACTIVATION STRATEGIES THAT BUILD LOYALTY AND PRODUCE PROFITABLE RESULTS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT, CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIRMAN OF THE BOARD
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE CHAIR OF THE BOARD
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt5LEGAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt6EXEC. COMMITTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt21BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt22BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt23BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt25BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt27BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt28BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt29BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt30BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt31BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt35BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt36BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt37BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt38BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt39CHIEF LEGAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt40CFO
IRS990/Form990PartVIISectionAGrp/TitleTxt41VP OF MARKETING
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