Civic Intelligence

Photographic Manufacturers and Distributors Association Inc

990EZ • Fiscal year 2020 • EIN 13-1519753

Jan 01, 2020 to Dec 31, 2020 • Filed on May 17, 2021

Organization Profiletheimagingalliance.com
7600 Jericho Turnpike Suite C203Woodbury, NY 11797

(516) 364-0098

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.05x

Higher debt load relative to assets than 65% of similar nonprofits.

2020 filings • 501(c)6 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

61st percentile

0.03x

Higher debt load relative to revenue than 61% of similar nonprofits.

2020 filings • 501(c)6 • <$500k nonprofits • Source year 2020

Net Margin

80th percentile

24%

Higher net margin than 80% of similar nonprofits.

2020 filings • 501(c)6 • <$500k nonprofits • Source year 2020

Top Officer Pay

76th percentile

$22,000

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 28.8% of source-year revenue.

2020 filings • 501(c)6 • <$500k nonprofits • Source year 2020

Asset Growth

61st percentile

9.4%

Faster asset growth than 61% of similar nonprofits.

2020 filings • 501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

13th percentile

-64%

Faster revenue growth than 13% of similar nonprofits.

2020 filings • 501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$41,409

Up $3,573 (+9.4%) from 2019

Net Assets

Up

$39,302

Up $18,597 (+90%) from 2019

Liabilities

Down

$2,107

Down $15,024 (-88%) from 2019

Revenue And Expenses
Liabilities / Revenue61st percentileNet Margin80th percentile

Revenue

Down

$76,278

Down $135,996 (-64%) from 2019

Expenses

Down

$57,681

Down $131,050 (-69%) from 2019

Net Income

Down

$18,597

Down $4,946 (-21%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth61st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0-$50KAssets 2010: $52,571Liabilities 2010: $1,522Net Assets 2010: $51,0492010Assets 2011: $85,445Liabilities 2011: $451Net Assets 2011: $84,9942011Assets 2012: $85,963Liabilities 2012: $4,810Net Assets 2012: $81,1532012Assets 2013: $75,429Liabilities 2013: $20,515Net Assets 2013: $54,9142013Assets 2014: $27,729Liabilities 2014: $7,067Net Assets 2014: $20,6622014Assets 2015: $100,365Liabilities 2015: $779Net Assets 2015: $99,5862015Assets 2016: $46,110Liabilities 2016: $36,065Net Assets 2016: $10,0452016Assets 2017: $30,669Liabilities 2017: $31,411Net Assets 2017: -$7422017Assets 2018: $17,002Liabilities 2018: $19,840Net Assets 2018: -$2,8382018Assets 2019: $37,836Liabilities 2019: $17,131Net Assets 2019: $20,7052019Assets 2020: $41,409Liabilities 2020: $2,107Net Assets 2020: $39,3022020Assets 2021: $0Liabilities 2021: $0Net Assets 2021: $02021

Highlighted filing

2020

Assets$41,409
Liabilities$2,107
Net Assets$39,302
Open 2020 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KExpenses 2010: $199,1842010Revenue 2011: $277,706Expenses 2011: $243,761Net Income 2011: $33,9452011Revenue 2012: $196,829Expenses 2012: $200,670Net Income 2012: -$3,8412012Revenue 2013: $206,107Expenses 2013: $232,346Net Income 2013: -$26,2392013Revenue 2014: $187,714Expenses 2014: $221,966Net Income 2014: -$34,2522014Revenue 2015: $275,915Expenses 2015: $196,991Net Income 2015: $78,9242015Revenue 2016: $119,733Expenses 2016: $209,274Net Income 2016: -$89,5412016Revenue 2017: $145,539Expenses 2017: $156,326Net Income 2017: -$10,7872017Revenue 2018: $239,102Expenses 2018: $241,198Net Income 2018: -$2,0962018Revenue 2019: $212,274Expenses 2019: $188,731Net Income 2019: $23,5432019Revenue 2020: $76,278Expenses 2020: $57,681Net Income 2020: $18,5972020Revenue 2021: $21,510Expenses 2021: $60,812Net Income 2021: -$39,3022021

Highlighted filing

2020

Revenue$76,278
Expenses$57,681
Net Income$18,597
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
May 17, 2021
Return Version
2020v4.1
Gross Receipts
$76,278
Mission and Program Overview

Mission

Trade association for manufacturers & distributors of photographic equipment.

Program Services

DescriptionGrantsExpenses
THE ORGANIZATION'S PROGRAM SERVICE ACCOMPLISHMENTS INCLUDE THE INDUSTRY PUBLIC RELATIONS PROJECT, DINNERS, LUNCHEONS AND TRADE SHOW INFORMATION BOOTHS WHICH ALL PROMOTE THE PHOTOGRAPHIC INDUSTRY.--
PORTRAITS OF LOVE PROVIDES FREE PORTRAITS TO FAMILIES OF DEPLOYED SERVICE MEMBERS OF THE US MILITARY AT HOLIDAY TIME.--
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JERRY GROSSMANExecutive DirectorPT$22,000-$22,000
Michelle TramantanoProgram Director-$20,268-$20,268
DAN UNGERDirector-$0--
JIRAIR CHRISTIANIANDirector-$0--
HANS HARTMANDirector-$0--
MEREDITH REINKERDirector-$0--
STACIE ERRERADirector-$0--
IAN HAMILTONDirector-$0--
Moishe ApplebaumPresident-$0--
John BruehlDirector-$0--
Tracy ChristallDirector-$0--
Kevin GilbertDirector-$0--
Barbara HaginDirector-$0--
Joe DumicVice President-$0--
Tom GramegnaVice President-$0--
Erik WiddingVice President-$0--
Isao KobayashiDirector-$0--
Political and Lobbying Activity
In-house lobbying only
Yes
Governance and Compliance

Governance Explanations

Form 990, Part VI, Section B, Line 15A & 15B

“The board decides compensation of employees.”

Form 990, Part VI, Section C, Line 19

“Governing documents and financial statements are made available to the public upon request.”

Form 990, Part VI, Section B, Line 11B

“The executive board and executive director review the 990.”

Form 990, Part VI, Section A, Line 6

“The organization is a trade association made up of 28 members.”

Form 990, Part VI, Section A, Line 7A

“Board is elected by members.”

Form 990, Part VI, Section A, Line 7B

“Organization works as a trade association, therefore members influence decisions”

Filing and Contact Details

Filer

Filer Name
The Imaging Alliance
EIN
13-1519753
In Care Of
% JERRY GROSSMAN
Phone
5163640098
Address
7600 Jericho Turnpike Suite C203, Woodbury, NY 11797

Signing Officer

Name
Jerry Grossman
Title
Executive Director
Phone
5168020895
Signed
2021-05-17
Discuss with paid preparer
Yes

Preparer

Firm
WithumSmithBrown PC
Address
ONE TOWER CENTER BLVD 14TH FL, EAST BRUNSWICK, NJ 08816
Preparer
Peter A Weitsen
Phone
7328281614
Supplemental Narrative

Additional Explanations

Form 990EZ Part I Line 16

“Description:OFFICE EXPENSE Amount:3829”

Form 990EZ Part I Line 16

“Description:MISCELLANEOUS EXPENSES Amount:150”

Form 990EZ Part I Line 16

“Description:ADVERTISING Amount:235”

Raw XML Appendix217 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990EZ/AddressChangeInd0X
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IRS990EZ/BooksInCareOfDetail/PhoneNum05168020895
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt07600 JERICHO TURNPIKE SUITE C203
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0WOODBURY
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd011797
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt037836
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IRS990EZ/Form990TotalAssetsGrp/EOYAmt041409
IRS990EZ/FundraisingGrossIncomeAmt05896
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IRS990EZ/InfoInScheduleOPartIIIInd0X
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IRS990EZ/LandAndBuildingsGrp/BOYAmt00
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IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingOtherDesc0MODIFIED CASH
IRS990EZ/NetAssetsOrFundBalancesBOYAmt020705
IRS990EZ/NetAssetsOrFundBalancesEOYAmt039302
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt020705
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt122000
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt1220268
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt130
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt160
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt100
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt80
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt100
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt150
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt160
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0DAN UNGER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1JERRY GROSSMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2JIRAIR CHRISTIANIAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3HANS HARTMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4MEREDITH REINKER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5STACIE ERRERA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6IAN HAMILTON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7Moishe Applebaum
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8John Bruehl
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9Tracy Christall
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10Kevin Gilbert
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11Barbara Hagin
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm12Michelle Tramantano
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm13Joe Dumic
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm14Tom Gramegna
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm15Erik Widding
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm16Isao Kobayashi
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1EXECUTIVE DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt12Program Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt13Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt14Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt15Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt16Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt00
IRS990EZ/OtherAssetsTotalDetail/EOYAmt00
IRS990EZ/OtherExpensesTotalAmt04756
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TRADE ASSOCIATION FOR MANUFACTURERS & DISTRIBUTORS OF PHOTOGRAPHIC EQUIPMENT.
IRS990EZ/ProgramServiceRevenueAmt070382
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0THE ORGANIZATION'S PROGRAM SERVICE ACCOMPLISHMENTS INCLUDE THE INDUSTRY PUBLIC RELATIONS PROJECT, DINNERS, LUNCHEONS AND TRADE SHOW INFORMATION BOOTHS WHICH ALL PROMOTE THE PHOTOGRAPHIC INDUSTRY.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1PORTRAITS OF LOVE PROVIDES FREE PORTRAITS TO FAMILIES OF DEPLOYED SERVICE MEMBERS OF THE US MILITARY AT HOLIDAY TIME.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt047425
IRS990EZ/ScheduleBNotRequiredInd0X
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IRS990EZ/SpecialEventsNetIncomeLossAmt05896
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt017131
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt02107
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt057681
IRS990EZ/TotalRevenueAmt076278
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0theimagingalliance.com
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0true
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD DECIDES COMPENSATION OF EMPLOYEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE BOARD AND EXECUTIVE DIRECTOR REVIEW THE 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION IS A TRADE ASSOCIATION MADE UP OF 28 MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4BOARD IS ELECTED BY MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5ORGANIZATION WORKS AS A TRADE ASSOCIATION, THEREFORE MEMBERS INFLUENCE DECISIONS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Description:OFFICE EXPENSE Amount:3829
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Description:MISCELLANEOUS EXPENSES Amount:150
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Description:ADVERTISING Amount:235
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 15A & 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7FORM 990EZ PART I LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8FORM 990EZ PART I LINE 16
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JERRY GROSSMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05168020895
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-05-17
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0The Imaging Alliance
ReturnHeader/Filer/BusinessNameControlTxt0IMAG
ReturnHeader/Filer/EIN0131519753
ReturnHeader/Filer/InCareOfNm0% JERRY GROSSMAN
ReturnHeader/Filer/PhoneNum05163640098
ReturnHeader/Filer/USAddress/AddressLine1Txt07600 Jericho Turnpike Suite C203
ReturnHeader/Filer/USAddress/CityNm0Woodbury
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd011797
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WithumSmithBrown PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0ONE TOWER CENTER BLVD 14TH FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0EAST BRUNSWICK
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NJ
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd008816
ReturnHeader/PreparerPersonGrp/PhoneNum07328281614
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Peter A Weitsen
ReturnHeader/ReturnTs02021-08-30T18:44:31-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JERRY
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0GROSSMAN
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$41,409
Liabilities
$2,107
Net assets
$39,302
Revenue
$76,278
Expenses
$57,681
Net income
$18,597
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.00$0.00$0.00$0.22$0.61$0.39
2020Detailed filing. Detailed filing data is available for this year.$0.41$0.02$0.39$0.76$0.58$0.19
2019Detailed filing. Detailed filing data is available for this year.$0.38$0.17$0.21$2.12$1.89$0.24
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.17$0.20$0.03$2.39$2.41$0.02
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.31$0.01$1.46$1.56$0.11
2016Summary only. Only limited summary data is available for this year.$0.46$0.36$0.10$1.20$2.09$0.90
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.00$0.01$1.00$2.76$1.97$0.79
2014Summary only. Only limited summary data is available for this year.$0.28$0.07$0.21$1.88$2.22$0.34
2013Detailed filing. Detailed filing data is available for this year.$0.75$0.21$0.55$2.06$2.32$0.26
2012Summary only. Only limited summary data is available for this year.$0.86$0.05$0.81$1.97$2.01$0.04
2011Summary only. Only limited summary data is available for this year.$0.85$0.00$0.85$2.78$2.44$0.34
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.53$0.02$0.51$1.99