Civic Intelligence

Traffic Audit Bureau for Media Measurement Inc

990 • Fiscal year 2020 • EIN 13-1394480

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 21, 2021

Organization ProfileGEOPATH.ORG

View Organization Page

561 7th Avenue 12th FloorNew York, NY 10018-1800

(212) 972-8075

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

82nd percentile

0.51x

Higher debt load relative to assets than 82% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

15th percentile

0.08x

Higher debt load relative to revenue than 15% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Net Margin

48th percentile

4.5%

Higher net margin than 48% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

57th percentile

$423,782

Higher top officer pay than 57% of similar nonprofits.

Top officer pay equals 3.6% of source-year revenue.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Asset Growth

1st percentile

-45%

Faster asset growth than 1% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

77th percentile

3.6%

Faster revenue growth than 77% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets82nd percentile

Assets

Down

$1,971,204

Down $1,625,672 (-45%) from 2019

Net Assets

Up

$974,940

Up $526,725 (+118%) from 2019

Liabilities

Down

$996,264

Down $2,152,397 (-68%) from 2019

Revenue And Expenses
Liabilities / Revenue15th percentileNet Margin48th percentile

Revenue

Up

$11,732,341

Up $412,265 (+3.6%) from 2019

Expenses

Down

$11,205,616

Down $838,212 (-7.0%) from 2019

Net Income

Up

$526,725

Up $1,250,477 (+173%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0-$5.0MAssets 2011: $1,236,608Liabilities 2011: $738,798Net Assets 2011: $497,8102011Assets 2012: $1,388,538Liabilities 2012: $583,440Net Assets 2012: $805,0982012Assets 2013: $2,062,940Liabilities 2013: $1,201,066Net Assets 2013: $861,8742013Assets 2014: $1,094,778Liabilities 2014: $321,578Net Assets 2014: $773,2002014Assets 2015: $1,172,562Liabilities 2015: $385,831Net Assets 2015: $786,7312015Assets 2016: $1,097,384Liabilities 2016: $279,743Net Assets 2016: $817,6412016Assets 2017: $3,279,101Liabilities 2017: $2,449,401Net Assets 2017: $829,7002017Assets 2018: $1,579,694Liabilities 2018: $407,723Net Assets 2018: $1,171,9712018Assets 2019: $3,596,876Liabilities 2019: $3,148,661Net Assets 2019: $448,2152019Assets 2020: $1,971,204Liabilities 2020: $996,264Net Assets 2020: $974,9402020Assets 2021: $2,097,357Liabilities 2021: $905,238Net Assets 2021: $1,192,1192021Assets 2022: $3,663,268Liabilities 2022: $2,858,803Net Assets 2022: $804,4652022Assets 2023: $4,806,892Liabilities 2023: $5,665,651Net Assets 2023: -$858,7592023Assets 2024: $4,352,200Liabilities 2024: $6,247,952Net Assets 2024: -$1,895,7522024

Highlighted filing

2020

Assets$1,971,204
Liabilities$996,264
Net Assets$974,940
Open 2020 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$20M$15M$10M$5.0M$0-$5.0MExpenses 2011: $3,112,1172011Expenses 2012: $4,597,6862012Revenue 2013: $4,950,227Expenses 2013: $4,893,451Net Income 2013: $56,7762013Revenue 2014: $4,405,014Expenses 2014: $4,493,688Net Income 2014: -$88,6742014Revenue 2015: $3,606,109Expenses 2015: $3,592,578Net Income 2015: $13,5312015Revenue 2016: $5,785,250Expenses 2016: $5,754,340Net Income 2016: $30,9102016Revenue 2017: $10,823,934Expenses 2017: $10,811,878Net Income 2017: $12,0562017Revenue 2018: $12,423,450Expenses 2018: $12,081,179Net Income 2018: $342,2712018Revenue 2019: $11,320,076Expenses 2019: $12,043,828Net Income 2019: -$723,7522019Revenue 2020: $11,732,341Expenses 2020: $11,205,616Net Income 2020: $526,7252020Revenue 2021: $11,766,480Expenses 2021: $11,549,299Net Income 2021: $217,1812021Revenue 2022: $14,438,718Expenses 2022: $14,826,372Net Income 2022: -$387,6542022Revenue 2023: $14,796,258Expenses 2023: $16,459,482Net Income 2023: -$1,663,2242023Revenue 2024: $15,017,225Expenses 2024: $16,054,218Net Income 2024: -$1,036,9932024

Highlighted filing

2020

Revenue$11,732,341
Expenses$11,205,616
Net Income$526,725
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 21, 2021
Return Version
2020v4.1
Gross Receipts
$11,732,341
Mission and Program Overview

Mission

Geopath, inc's primary mission is to act as an independent third party provider of standardized rating and other measurement metrics for the out of home industry.

Produce ratings for the out-of-home advertising industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,705,317$1,023,928▼ $1,681,389
Rtn Earn Endowment Incm Other Fnds$448,215$974,940▲ $526,725
Accounts Receivable$325,611$709,703▲ $384,092
Prepaid Expenses and Deferred Charges$382,101$122,110▼ $259,991
Land, Buildings, and Equipment, Net$7,160$5,435▼ $1,725
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$3,596,876$1,971,204▼ $1,625,672
Other Assets Total$176,687$110,028▼ $66,659
Liabilities
Accounts Payable and Accrued Expenses$271,618$595,310▲ $323,692
Deferred Revenue$2,502,114$378,364▼ $2,123,750
Other Liabilities$374,929$22,590▼ $352,339
Total Liabilities$3,148,661$996,264▼ $2,152,397
Net Assets / Fund Balance
Total Net Assets Fund Balance$448,215$974,940▲ $526,725
Total Liabilities and Net Assets / Fund Balance$3,596,876$1,971,204▼ $1,625,672

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$5,435$11,799$17,234
Other Assets Org$9,456--
Compensation and Service Providers
Top Officer Pay57th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kym FrankPresidentFT$395,282$28,500$395,282
Scott FiaschettiSenior Vice PresidentFT$204,548$20,600$204,548
Dylan MabinSenior Vice PresidentFT$198,080$20,000$198,080
Lawrence HennessyExecutive Vice PresidentFT$174,190$17,500$174,190
Sean MccarthyExecutive Vice PresidentFT$144,234-$144,234

Board Members and Trustees

NameTitle
Jill NickersonChairman
Jodi SeneseVice Chairman
Ana BagerDirector
Andrea MacdonaldDirector
Bernie ShimkusDirector
Betsy MclarneyDirector
Bill BockDirector
Billy LongDirector
Bob LiodiceDirector
Chris GrossoDirector
Dan LeviDirector
Ellen PolitiDirector
Jane ClarkDirector
Jean Luc DecauxDirector
Jeff GundermanDirector
Jim MoravecDirector
Joanne ColemanDirector
Joel BraswellDirector
Keith ThompsonDirector
Kevin GleasonDirector
Marc BorzykowskiDirector
Mark YoungDirector
Michael LiebermanDirector
Mike CooperDirector
PATRICK O'DONNELLDirector
Rudy FerrerDirector
Ryan LaulDirector
Scott SlaterDirector
William K ReaganDirector
Tommy TeepellTreasury

Highest Paid Contractors

ContractorServicesLocationCompensation
CitilabsResearch & Data2005 N STREET, Sacramento, CA 95811$333,333
Pryor Cashman LPLegal7 TIMES SQUARE, New York, NY 10036$318,298
Bds Marketing LLCMarketing10 HOLLAND ST, Irvine, CA 92618$288,321
GoogleMarketing1600 AMPHITHEATRE PKWY, Mountain View, CA 94043$194,886
Solomon Page GroupConsulting260 MADISON AVE, New York, NY 10016$159,410
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$11,732,341
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$526,725
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,399,043
Salaries, Compensation, and Employee Benefits$2,806,573
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,154,731$448,908-$1,603,639
Current Officers, Directors, Trustees, and Key Employees$1,202,934--$1,202,934
Conferences and Meetings$316,203$14,165-$330,368
Occupancy$201,490$38,365-$239,855
Other Expenses$6,756,145$177,662-$177,662
Advertising$139,371--$139,371
Office Expenses$6,992$123,653-$130,645
Insurance-$10,801-$10,801
Travel-$8,192-$8,192
Depreciation Depletion-$1,724-$1,724
Total Functional Expenses$9,777,866$1,427,750$0$11,205,616
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent Payable$22,590
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has members.”

Form 990, Part VI, Section A, Line 7A

“The board has the power to appoint the president.”

Form 990, Part VI, Section A, Line 7B

“Members vote on changes to articles of incorporation and the board is involved in approval of the budget. The members elect the members of the board of directors.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the officers and a number of board members before filing. It is available to all board members upon request.”

Form 990, Part VI, Section B, Line 12C

“The organization monitors conflict of interest through interviews and discussions with members.”

Form 990, Part VI, Section B, Line 15A

“Compensation is determined and approved by the board.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Geopath Inc
EIN
13-1394480
Phone
2129728075
Address
561 7TH AVENUE 12TH FLOOR, NEW YORK, NY 10018-1800

Signing Officer

Name
Lawrence Hennessy
Title
Executive Vice President
Phone
2129728075
Signed
2021-10-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lawrence Hennessy
Formed
1931
Legal Domicile
Ny
Voting Board Members
30
Independent Board Members
30
Employees
16
Volunteers
0

Preparer

Firm
Lively Worch & Zmuda Pc
Address
10405 MONTGOMERY AVE, KENSINGTON, MD 20895-3357
Preparer
Robert Zmuda
Phone
3019492490
Raw XML AppendixShowing 400 of 638 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt31EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt32SENIOR VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt33SENIOR VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt34EXECUTIVE VICE PRESIDENT
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,971,204
Liabilities
$996,264
Net assets
$974,940
Revenue
$11,732,341
Expenses
$11,205,616
Net income
$526,725
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.35$6.25$1.90$15.0$16.1$1.04
2023Detailed filing. Detailed filing data is available for this year.$4.81$5.67$0.86$14.8$16.5$1.66
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.66$2.86$0.80$14.4$14.8$0.39
2021Detailed filing. Detailed filing data is available for this year.$2.10$0.91$1.19$11.8$11.5$0.22
2020Detailed filing. Detailed filing data is available for this year.$1.97$1.00$0.97$11.7$11.2$0.53
2019Detailed filing. Detailed filing data is available for this year.$3.60$3.15$0.45$11.3$12.0$0.72
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.58$0.41$1.17$12.4$12.1$0.34
2017Summary only. Only limited summary data is available for this year.$3.28$2.45$0.83$10.8$10.8$0.01
2016Summary only. Only limited summary data is available for this year.$1.10$0.28$0.82$5.79$5.75$0.03
2015Detailed filing. Detailed filing data is available for this year.$1.17$0.39$0.79$3.61$3.59$0.01
2014Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$1.09$0.32$0.77$4.41$4.49$0.09
2013Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.06$1.20$0.86$4.95$4.89$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.39$0.58$0.81$4.60
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.24$0.74$0.50$3.11