Civic Intelligence

Newspaper Association of America

EIN 13-0433220 • 501(c)6 • Arlington, VA

Profile

Naa is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the us and canada. Naa members include daily newspapers, as well as non-dailies, other print publications and online publications.

4401 N Fairfax Dr 300Arlington, VA 22203

www.naa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

32nd percentile

0.13x

Higher debt load relative to assets than 32% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

37th percentile

0.26x

Higher debt load relative to revenue than 37% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

59th percentile

7.0%

Higher net margin than 59% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

95th percentile

$988,495

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 10.2% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

24th percentile

-1.0%

Faster asset growth than 24% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

62nd percentile

9.7%

Faster revenue growth than 62% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Down

$20,109,687

Down $203,052 (-1.0%) from 2023

Liabilities

Up

$2,570,144

Up $150,432 (+6.2%) from 2023

Net Assets

Down

$17,539,543

Down $353,484 (-2.0%) from 2023

Revenue

Up

$9,713,880

Up $859,747 (+9.7%) from 2023

Expenses

Down

$9,029,822

Down $1,633,855 (-15%) from 2023

Net Income

Up

$684,058

Up $2,493,602 (+138%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $23,141,592Liabilities 2010: $9,805,297Net Assets 2010: $13,336,2952010Assets 2011: $17,950,932Liabilities 2011: $6,255,131Net Assets 2011: $11,695,8012011Assets 2012: $18,759,239Liabilities 2012: $5,469,050Net Assets 2012: $13,290,1892012Assets 2013: $20,565,220Liabilities 2013: $4,790,252Net Assets 2013: $15,774,9682013Assets 2014: $20,865,762Liabilities 2014: $4,616,165Net Assets 2014: $16,249,5972014Assets 2015: $20,699,359Liabilities 2015: $4,038,982Net Assets 2015: $16,660,3772015Assets 2016: $20,945,687Liabilities 2016: $2,929,306Net Assets 2016: $18,016,3822016Assets 2017: $22,512,456Liabilities 2017: $2,146,794Net Assets 2017: $20,365,6622017Assets 2018: $19,220,912Liabilities 2018: $2,032,939Net Assets 2018: $17,187,9732018Assets 2019: $21,292,956Liabilities 2019: $2,078,311Net Assets 2019: $19,214,6452019Assets 2020: $21,215,322Liabilities 2020: $2,258,587Net Assets 2020: $18,956,7352020Assets 2021: $20,710,538Liabilities 2021: $2,358,868Net Assets 2021: $18,351,6702021Assets 2022: $22,246,108Liabilities 2022: $3,052,993Net Assets 2022: $19,193,1152022Assets 2023: $20,312,739Liabilities 2023: $2,419,712Net Assets 2023: $17,893,0272023Assets 2024: $20,109,687Liabilities 2024: $2,570,144Net Assets 2024: $17,539,5432024

Highlighted filing

2024

Assets$20,109,687
Liabilities$2,570,144
Net Assets$17,539,543

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $10,194,5682010Revenue 2011: $9,007,287Expenses 2011: $9,830,018Net Income 2011: -$822,7312011Expenses 2012: $9,248,9572012Revenue 2013: $9,488,010Expenses 2013: $9,105,390Net Income 2013: $382,6202013Revenue 2014: $8,527,992Expenses 2014: $8,225,449Net Income 2014: $302,5432014Revenue 2015: $8,445,687Expenses 2015: $7,536,699Net Income 2015: $908,9882015Revenue 2016: $8,041,474Expenses 2016: $7,674,538Net Income 2016: $366,9362016Revenue 2017: $7,294,062Expenses 2017: $7,361,267Net Income 2017: -$67,2052017Revenue 2018: $13,476,270Expenses 2018: $8,751,946Net Income 2018: $4,724,3242018Revenue 2019: $7,091,808Expenses 2019: $7,149,060Net Income 2019: -$57,2522019Revenue 2020: $9,021,662Expenses 2020: $8,628,467Net Income 2020: $393,1952020Revenue 2021: $7,719,219Expenses 2021: $8,849,090Net Income 2021: -$1,129,8712021Revenue 2022: $12,451,597Expenses 2022: $8,898,943Net Income 2022: $3,552,6542022Revenue 2023: $8,854,133Expenses 2023: $10,663,677Net Income 2023: -$1,809,5442023Revenue 2024: $9,713,880Expenses 2024: $9,029,822Net Income 2024: $684,0582024

Highlighted filing

2024

Revenue$9,713,880
Expenses$9,029,822
Net Income$684,058

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$20.1$2.57$17.5$9.71$9.03$0.68
2023Detailed filing. Detailed filing data is available for this year.$20.3$2.42$17.9$8.85$10.7$1.81
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$22.2$3.05$19.2$12.5$8.90$3.55
2021Detailed filing. Detailed filing data is available for this year.$20.7$2.36$18.4$7.72$8.85$1.13
2020Detailed filing. Detailed filing data is available for this year.$21.2$2.26$19.0$9.02$8.63$0.39
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.3$2.08$19.2$7.09$7.15$0.06
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$19.2$2.03$17.2$13.5$8.75$4.72
2017Detailed filing. Detailed filing data is available for this year.$22.5$2.15$20.4$7.29$7.36$0.07
2016Summary only. Only limited summary data is available for this year.$20.9$2.93$18.0$8.04$7.67$0.37
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$20.7$4.04$16.7$8.45$7.54$0.91
2014Detailed filing. Detailed filing data is available for this year.$20.9$4.62$16.2$8.53$8.23$0.30
2013Detailed filing. Detailed filing data is available for this year.$20.6$4.79$15.8$9.49$9.11$0.38
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$18.8$5.47$13.3$9.25
2011Summary only. Only limited summary data is available for this year.$18.0$6.26$11.7$9.01$9.83$0.82
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$23.1$9.81$13.3$10.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$12,424,250
Mission and Program Overview

Mission

Naa is a nonprofit organization representing nearly 2,000 newspapers and their multiplatform businesses in the us and canada. Naa members include daily newspapers, as well as non-dailies, other print publications and online publications.

To represent nearly 2,000 news media orgs. And their multi-media platform businesses in the us.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$13,431,072$13,820,555▲ $389,483
Savings and Temporary Cash Investments$3,668,064$2,812,863▼ $855,201
Accounts Receivable$588,921$795,258▲ $206,337
Land, Buildings, and Equipment, Net$387,634$285,736▼ $101,898
Prepaid Expenses and Deferred Charges$202,844$137,243▼ $65,601
Cash and Non-Interest-Bearing Accounts$17$170▲ $153
Total Assets$20,312,739$20,109,687▼ $203,052
Other Assets Total$2,034,187$2,257,862▲ $223,675
Liabilities
Other Liabilities$1,949,590$1,666,964▼ $282,626
Accounts Payable and Accrued Expenses$444,802$535,770▲ $90,968
Deferred Revenue$25,320$367,410▲ $342,090
Total Liabilities$2,419,712$2,570,144▲ $150,432
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$17,893,027$17,539,543▼ $353,484
Total Net Assets Fund Balance$17,893,027$17,539,543▼ $353,484
Total Liabilities and Net Assets / Fund Balance$20,312,739$20,109,687▼ $203,052

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$230,368$591,486$821,854
Other Land Buildings$24,597$313,531$338,128
Equipment$30,771$168,536$199,307
Other Assets Org$829,014--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Danielle CoffeyPresident & CEOPT$686,538$301,957$988,495
Robert WaldenCFOPT$411,072$126,305$537,377
Regan SmithSVP & General CounselFT$380,625$90,553$471,178
Neil QuinterSVP, Global Govt AffairsFT$248,675$78,865$327,540
Charlotte McbirneySr. Couns. & Director of Pub. Pol.FT$202,492$43,182$245,674
Emily DenadelVP, Government AffairsFT$203,000$38,053$241,053
Holly LubartVP, Government AffairsFT$203,000$36,711$239,711

Highest Paid Contractors

ContractorServicesLocationCompensation
Oppenheim Zebrak LLPConsulting4530 WISCONSIN AVENUE NW STE 5, Washington, DC 20016$589,744
Lek ConsultingConsulting75 STATE STREET 19TH FLOOR, Boston, MA 02109$322,300
Dci Group Az LLCConsulting2000 K STREET NW 9TH FLOOR, Washington, DC 20006$288,000
Invariant LLCConsulting740 15TH STREET NORTHWEST FLOOR 5, Washington, DC 20005$270,066
Williams & Jensen PllcConsulting1201 PENNSYLVANIA NW SUITE 800, Washington, DC 20004$260,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$6,913,462
Investment Income
$2,794,836
Other Revenue
$5,582
Change in Net Assets
$684,058

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,670,801
Revenue Not Reported on Financial Statements
$43,079
Revenue Not Reported on Form 990
$-1,037,542
Total Revenue per Audited Statements
$8,633,259
Total Revenue per Form 990
$9,713,880
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,592,944
Salaries, Compensation, and Employee Benefits$4,433,678
Grants and Similar Amounts Paid$3,200
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,253,025
Fees for Services Other---$1,784,762
Current Officers, Directors, Trustees, and Key Employees---$1,525,872
Fees for Services Legal---$769,202
Fees for Services Lobbying---$630,065
Occupancy---$368,379
Other Employee Benefits---$345,803
Payroll Taxes---$157,089
Pension Plan Contributions---$151,889
Travel---$143,643
Insurance---$142,695
Depreciation Depletion---$122,352
Fees for Services Accounting---$89,308
Information Technology---$77,674
All Other Expenses---$75,975
Office Expenses---$62,971
Fees for Service Investment Mgmnt Fees---$43,079
Other Expenses---$22,863
Advertising---$7,751
Grants to Domestic Orgs---$3,200
Conferences and Meetings---$2,900
Total Functional Expenses$0$0$0$9,029,822

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$9,029,822
Total Expenses per Audited Statements$8,987,775
Expenses per Audited Statements$8,986,743
Expenses Not Reported on Financial Statements$43,079
Expenses Not Reported on Form 990$1,032
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$1,852,441
Total Nondeductible Lobbying and Political Cost$1,149,567
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,244,243
Deferred Compensation Investments$326,295
Intercompany Payable$96,426
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Nma has two membership classes: (1) news and media membership and (2) associate membership

Form 990, Part VI, Section A, Line 7A

Only the news and media members have voting privileges. Members are organizations that create and distribute original news at least one time per week and, if not subscription based, contain at least 25 percent news/media content. Associate members are the suppliers, vendors and consultants to the news and media industry and are an important part of the current operation and future profitability of the industry.

Form 990, Part VI, Section A, Line 7B

The voting membership class described above votes annually on a slate of candidates who, upon election, serve 2 year terms on the organization's board of directors. Nomination of board candidates can be made by the nominating committee of the board and/or voting members at large. Only voting members may elect the directors who will serve on the board.

Form 990, Part VI, Section B, Line 11B

The preparation of the irs form 990 is completed in conjunction with an independent public accounting firm. The draft is reviewed by senior management prior to filing with the irs.

Form 990, Part VI, Section B, Line 12C

The conflict of interest statement is sent to employees and board members. Board members and officers complete the statement each year. The director of hr monitors and receives the signed conflict of interest statements and reports any exceptions to the president. If a board member becomes aware of a conflict of interest, he/she would recuse themselves from voting and deliberations on the matter. If an employee is unsure or becomes personally involved in any situation that may violate the requirement and spirit of the conflict of interest policy, he or she contacts nma's president and director of hr. Similarly, if one becomes aware of situations among his or her fellow employees that appear to violate his or her understanding of the policy, he or she reports those situations to nma's president and director of hr, who will complete an investigation. If the employee is found to be guilty of a conflict of interest, disciplinary action is meted out. Disciplinary action may include termination and reimbursement to nma for any losses or damages resulting from the violation.

Form 990, Part VI, Section B, Line 15

The board of directors has delegated oversight of ceo compensation to a compensation committee made of independent members of the board, as defined in the bylaws. An independent market study was done in anticipation of hiring a new ceo who started in the spring of 2023. With each new employment contract, the compensation committee reviews a third-party analysis, deliberates, and documents its determination that the ceo's compensation is reasonable. The chairman of the compensation committee sets forth the decision of the committee in memorandum form that is made a permanent record of the association. The board of directors has delegated responsibility to establish compensation for officers and key employees to the president/ceo, with an annual review by the compensation committee. The compensation committee reviews all president/ceo recommendations. The association periodically engages an outside firm to provide comparability studies that are reviewed and used by the president/ceo for the purpose of determining compensation of officers and key employees. The most recent compensation review for the ceo took place in may 2024, and for the cfo, in december 2023.

Form 990, Part VI, Section C, Line 19

Governing documents, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
News Media Alliance
EIN
13-0433220
Phone
5713661140
Address
4401 N FAIRFAX DR 300, ARLINGTON, VA 22203

Signing Officer

Name
Robert Walden
Title
CFO
Phone
5713661140
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Danielle Coffey
Formed
1972
Legal Domicile
Va
Voting Board Members
31
Independent Board Members
31
Employees
35
Volunteers
31

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Consulting 1,468,418. Web publishing 24,738. Design fees 3,435. Outside services 263,050. Freelance services 25,121.

Financial Statement Notes

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cbi media llc expenses included in consolidated financial 1,032. Statements and excluded from nma form 990, part ix reporting.

Raw XML AppendixShowing 400 of 897 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)6 • $10M-$25M nonprofits

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Finseca

501(c)6

Revenue$20,164,644
Assets$5,942,880

Revenue vs current organization

108% higher

Assets vs current organization

70% lower