Civic Intelligence

Academy of Marketing Science Foundation Louisianatech University

EIN 11-2623857 • 501(c)3 • Ruston, LA

Profile

To support and encourage the advancement of marketing theory and education.

PO Box 3072Ruston, LA 71272-3072

ams-web.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

9th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

10th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

68th percentile

15%

Higher net margin than 68% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

23rd percentile

$0

Higher top officer pay than 23% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

45th percentile

2.5%

Faster asset growth than 45% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

72nd percentile

24%

Faster revenue growth than 72% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets9th percentile

Assets

Up

$5,533,586

Up $134,260 (+2.5%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$5,533,586

Up $134,260 (+2.5%) from 2023

Operations
Liabilities / Revenue10th percentileNet Margin68th percentile

Revenue

Up

$879,241

Up $170,867 (+24%) from 2023

Expenses

Down

$744,981

Down $56,142 (-7.0%) from 2023

Net Income

Up

$134,260

Up $227,009 (+245%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth45th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $3,146,175Liabilities 2010: $0Net Assets 2010: $3,146,1752010Assets 2011: $3,326,395Liabilities 2011: $0Net Assets 2011: $3,326,3952011Assets 2012: $3,332,502Liabilities 2012: $0Net Assets 2012: $3,332,5022012Assets 2013: $3,518,640Liabilities 2013: $0Net Assets 2013: $3,518,6402013Assets 2014: $3,706,327Liabilities 2014: $0Net Assets 2014: $3,706,3272014Assets 2015: $3,873,876Liabilities 2015: $0Net Assets 2015: $3,873,8762015Assets 2016: $3,989,983Liabilities 2016: $0Net Assets 2016: $3,989,9832016Assets 2017: $4,164,198Liabilities 2017: $0Net Assets 2017: $4,164,1982017Assets 2018: $4,493,233Liabilities 2018: $0Net Assets 2018: $4,493,2332018Assets 2019: $4,820,651Liabilities 2019: $0Net Assets 2019: $4,820,6512019Assets 2020: $5,119,300Liabilities 2020: $0Net Assets 2020: $5,119,3002020Assets 2021: $5,469,063Liabilities 2021: $0Net Assets 2021: $5,469,0632021Assets 2022: $5,492,075Liabilities 2022: $0Net Assets 2022: $5,492,0752022Assets 2023: $5,399,326Liabilities 2023: $0Net Assets 2023: $5,399,3262023Assets 2024: $5,533,586Liabilities 2024: $0Net Assets 2024: $5,533,5862024

Highlighted filing

2024

Assets$5,533,586
Liabilities$0
Net Assets$5,533,586
Open 2024 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $229,5392010Expenses 2011: $502,6292011Expenses 2012: $573,4002012Revenue 2013: $732,472Expenses 2013: $546,334Net Income 2013: $186,1382013Revenue 2014: $610,120Expenses 2014: $422,433Net Income 2014: $187,6872014Revenue 2015: $651,195Expenses 2015: $483,646Net Income 2015: $167,5492015Revenue 2016: $784,570Expenses 2016: $668,463Net Income 2016: $116,1072016Revenue 2017: $640,096Expenses 2017: $465,881Net Income 2017: $174,2152017Revenue 2018: $844,637Expenses 2018: $515,602Net Income 2018: $329,0352018Revenue 2019: $845,347Expenses 2019: $517,929Net Income 2019: $327,4182019Revenue 2020: $477,724Expenses 2020: $179,075Net Income 2020: $298,6492020Revenue 2021: $555,286Expenses 2021: $205,523Net Income 2021: $349,7632021Revenue 2022: $398,794Expenses 2022: $375,782Net Income 2022: $23,0122022Revenue 2023: $708,374Expenses 2023: $801,123Net Income 2023: -$92,7492023Revenue 2024: $879,241Expenses 2024: $744,981Net Income 2024: $134,2602024

Highlighted filing

2024

Revenue$879,241
Expenses$744,981
Net Income$134,260
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,533,586
Liabilities
$0
Net assets
$5,533,586
Revenue
$879,241
Expenses
$744,981
Net income
$134,260
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.53$0.00$5.53$0.88$0.74$0.13
2023Detailed filing. Detailed filing data is available for this year.$5.40$0.00$5.40$0.71$0.80$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.49$0.00$5.49$0.40$0.38$0.02
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.47$0.00$5.47$0.56$0.21$0.35
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.12$0.00$5.12$0.48$0.18$0.30
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.82$0.00$4.82$0.85$0.52$0.33
2018Summary only. Only limited summary data is available for this year.$4.49$0.00$4.49$0.84$0.52$0.33
2017Summary only. Only limited summary data is available for this year.$4.16$0.00$4.16$0.64$0.47$0.17
2016Summary only. Only limited summary data is available for this year.$3.99$0.00$3.99$0.78$0.67$0.12
2015Summary only. Only limited summary data is available for this year.$3.87$0.00$3.87$0.65$0.48$0.17
2014Detailed filing. Detailed filing data is available for this year.$3.71$0.00$3.71$0.61$0.42$0.19
2013Detailed filing. Detailed filing data is available for this year.$3.52$0.00$3.52$0.73$0.55$0.19
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.33$0.00$3.33$0.57
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.33$0.00$3.33$0.50
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.15$0.00$3.15$0.23
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 6, 2025
Return Version
2024v5.0
Gross Receipts
$1,774,507
Mission and Program Overview

Mission

To Support And Encourage The Advancement Of Marketing Theory And Education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,947,833$5,163,966▲ $216,133
Cash and Non-Interest-Bearing Accounts$451,493$369,620▼ $81,873
Total Assets$5,399,326$5,533,586▲ $134,260
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,315,712$5,457,734▲ $142,022
Net Assets With Donor Restrictions$83,614$75,852▼ $7,762
Total Net Assets Fund Balance$5,399,326$5,533,586▲ $134,260
Total Liabilities and Net Assets / Fund Balance$5,399,326$5,533,586▲ $134,260
Compensation and Service Providers
Top Officer Pay23rd percentile

Board Members and Trustees

NameTitle
Marko SarstedtPresident
Nina KreyPresident-el
David OrtinauDeputy Direc
Barry J BabinExecutive Di
Brad CarlsonPast Preside
Raj IyerSecretary-tr
Shuang WuVP- Communic
Mayor MohanVP- Engageme
Dana HarrisonVP- Programs
James S BolesVP- Publicat
Ben LoweVP-global Me
Revenue and Support

Revenue Composition

Contributions and Grants
$79,940
Program Service Revenue
$625,426
Investment Income
$173,875
Other Revenue
$0
All Other Contributions
$6,090
Change in Net Assets
$134,260
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$744,981
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$337,739--$337,739
Fees for Services Management$62,790--$62,790
Advertising$17,106$40,220-$57,326
Information Technology-$45,232-$45,232
All Other Expenses$9,851$29,069-$38,920
Fees for Service Investment Mgmnt Fees-$26,211-$26,211
Fees for Services Other-$18,892-$18,892
Other Expenses$8,490$8,940-$17,430
Travel$7,380$5,468-$12,848
Fees for Services Accounting-$4,250-$4,250
Office Expenses$803$3,099-$3,902
Insurance-$2,976-$2,976
Total Functional Expenses$486,865$258,116$0$744,981
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Academy of Marketing Science
EIN
11-2623857
Phone
3182572612
Address
PO BOX 3072, RUSTON, LA 71272-3072

Signing Officer

Name
Barry J Babin
Title
Executive Director
Phone
3182572612
Signed
2025-08-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Barry J Babin
Formed
1971
Legal Domicile
La
Voting Board Members
11
Independent Board Members
11
Employees
0

Preparer

Firm
BOND & TOUSIGNANT CPA'S
Address
1500 LAMY LANE, MONROE, LA 71201
Preparer
Gregg R Tousignant CPA
Phone
3183230717
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“Various accomplishment awards”

Raw XML AppendixShowing 400 of 401 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/Desc1WORLD MARKETING CONGRESS
IRS990/ProgramServiceRevenueGrp/Desc2ANNUAL CONFERENCE
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IRS990/ProgramServiceRevenueGrp/ExclusionAmt1160085
IRS990/ProgramServiceRevenueGrp/ExclusionAmt2158535
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0306806
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1160085
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2158535
IRS990/ProgSrvcAccomActy2Grp/Desc0THE WORLD MARKETING CONGRESS IS AN INTERNATIONAL CONFERENCE WHERE SCHOLARS FROM MANY NATIONS PRESENT THEIR RESEARCH FINDINGS AND THEORETICAL VIEWS, AND PARTICIPATE IN SPECIAL SESSIONS AND PANEL DISCUSSIONS IN THE FIELD OF MARKETING. CONFERENCE PROCEEDINGS ARE PUBLISHED.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0179473
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0160085
IRS990/ProgSrvcAccomActy3Grp/Desc0THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND THE "AMS REVIEW" ARE OFFICIAL JOURNALS OF THE ACADEMY OF MARKETING SCIENCE. BOTH JOURNALS ARE INTERNATIONAL JOURNALS AND REFEREED. THE OBJECTIVES ARE TO FURTHER THE SCIENCE OF MARKETING. JAMS IS PUBLISHED SIX TIMES ANNUALLY. AMS REVIEW IS PUBLISHED TWO TIMES ANNUALLY. AMS NEWLETTER PROVIDES NOTICES OF FORTHCOMING CONFERENCES, JOB OPPORTUNITIES, AWARDS, CURRENT MARKETING THEORIES AND ACADEMY ACTIVITIES. I T IIS PUBLISHED THREE TIMES ANNUALLY.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0VARIOUS ACCOMPLISHMENT AWARDS
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0VARIOUS ACCOMPLISHMENT AWARDS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TravelGrp/ManagementAndGeneralAmt05468
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IRS990/TypeOfOrganizationAssocInd0X
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IRS990/USAddress/AddressLine1Txt0PO BOX 1848
IRS990/USAddress/AddressLine2Txt0UNIVERSITY OF MS
IRS990/USAddress/CityNm0UNIVERSITY
IRS990/USAddress/StateAbbreviationCd0MS
IRS990/USAddress/ZIPCd038677
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0AMS-WEB.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0BARRY J BABIN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03182572612
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-08-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0ACADEMY OF MARKETING SCIENCE
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0FOUNDATION LOUISIANATECH UNIVERSITY
ReturnHeader/Filer/BusinessNameControlTxt0ACAD
ReturnHeader/Filer/EIN0112623857
ReturnHeader/Filer/PhoneNum03182572612
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 3072
ReturnHeader/Filer/USAddress/CityNm0RUSTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0LA
ReturnHeader/Filer/USAddress/ZIPCd0712723072
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0200144337
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BOND & TOUSIGNANT CPA'S
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01500 LAMY LANE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MONROE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0LA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd071201
ReturnHeader/PreparerPersonGrp/PhoneNum03183230717
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0GREGG R TOUSIGNANT CPA
ReturnHeader/ReturnTs02025-08-06T15:59:04-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31

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