Civic Intelligence

Marketing Research Association Institute Inc

EIN 06-1489669 • 501(c)3 • West Dover, VT

Profile

EDUCATION PROGRAM

PO Box 671West Dover, VT 05356

www.mrii.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

63rd percentile

9.7%

Higher net margin than 63% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

98th percentile

$100,000

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 45.8% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

65th percentile

7.1%

Faster asset growth than 65% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

61st percentile

7.2%

Faster revenue growth than 61% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$321,433

Up $21,222 (+7.1%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$321,433

Up $21,222 (+7.1%) from 2023

Operations
Liabilities / Revenue62nd percentileNet Margin63rd percentile

Revenue

Up

$218,193

Up $14,563 (+7.2%) from 2023

Expenses

Up

$196,971

Up $18,296 (+10%) from 2023

Net Income

Down

$21,222

Down $3,733 (-15%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth65th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2010: $136,352Liabilities 2010: $0Net Assets 2010: $136,3522010Assets 2011: $145,760Liabilities 2011: $0Net Assets 2011: $145,7602011Assets 2012: $173,297Liabilities 2012: $0Net Assets 2012: $173,2972012Assets 2013: $202,509Liabilities 2013: $0Net Assets 2013: $202,5092013Assets 2014: $227,760Liabilities 2014: $0Net Assets 2014: $227,7602014Assets 2015: $268,316Liabilities 2015: $0Net Assets 2015: $268,3162015Assets 2016: $279,139Liabilities 2016: $0Net Assets 2016: $279,1392016Assets 2017: $284,273Liabilities 2017: $0Net Assets 2017: $284,2732017Assets 2018: $231,069Liabilities 2018: $0Net Assets 2018: $231,0692018Assets 2019: $207,518Liabilities 2019: $0Net Assets 2019: $207,5182019Assets 2020: $229,641Liabilities 2020: $0Net Assets 2020: $229,6412020Assets 2021: $250,139Liabilities 2021: $0Net Assets 2021: $250,1392021Assets 2022: $275,256Liabilities 2022: $0Net Assets 2022: $275,2562022Assets 2023: $300,211Liabilities 2023: $0Net Assets 2023: $300,2112023Assets 2024: $321,433Liabilities 2024: $0Net Assets 2024: $321,4332024

Highlighted filing

2024

Assets$321,433
Liabilities$0
Net Assets$321,433
Open 2024 Filing

Operations Trend

Revenue Growth61st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KExpenses 2010: $156,6672010Expenses 2011: $168,7942011Expenses 2012: $152,6722012Revenue 2013: $187,333Expenses 2013: $158,121Net Income 2013: $29,2122013Revenue 2014: $202,994Expenses 2014: $177,743Net Income 2014: $25,2512014Revenue 2015: $189,616Expenses 2015: $149,060Net Income 2015: $40,5562015Revenue 2016: $148,538Expenses 2016: $137,715Net Income 2016: $10,8232016Revenue 2017: $135,436Expenses 2017: $130,303Net Income 2017: $5,1332017Revenue 2018: $130,664Expenses 2018: $183,868Net Income 2018: -$53,2042018Revenue 2019: $96,234Expenses 2019: $119,785Net Income 2019: -$23,5512019Revenue 2020: $134,086Expenses 2020: $111,963Net Income 2020: $22,1232020Revenue 2021: $119,400Expenses 2021: $98,823Net Income 2021: $20,5772021Revenue 2022: $166,502Expenses 2022: $158,339Net Income 2022: $8,1632022Revenue 2023: $203,630Expenses 2023: $178,675Net Income 2023: $24,9552023Revenue 2024: $218,193Expenses 2024: $196,971Net Income 2024: $21,2222024

Highlighted filing

2024

Revenue$218,193
Expenses$196,971
Net Income$21,222
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$321,433
Liabilities
$0
Net assets
$321,433
Revenue
$218,193
Expenses
$196,971
Net income
$21,222
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.21$0.00$3.21$2.18$1.97$0.21
2023Detailed filing. Detailed filing data is available for this year.$3.00$0.00$3.00$2.04$1.79$0.25
2022Detailed filing. Detailed filing data is available for this year.$2.75$0.00$2.75$1.67$1.58$0.08
2021Detailed filing. Detailed filing data is available for this year.$2.50$0.00$2.50$1.19$0.99$0.21
2020Detailed filing. Detailed filing data is available for this year.$2.30$0.00$2.30$1.34$1.12$0.22
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.08$0.00$2.08$0.96$1.20$0.24
2018Import issue. A filing source exists for this year, but detailed import did not complete cleanly.$2.31$0.00$2.31$1.31$1.84$0.53
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.84$0.00$2.84$1.35$1.30$0.05
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.79$0.00$2.79$1.49$1.38$0.11
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.68$0.00$2.68$1.90$1.49$0.41
2014Detailed filing. Detailed filing data is available for this year.$2.28$0.00$2.28$2.03$1.78$0.25
2013Detailed filing. Detailed filing data is available for this year.$2.03$0.00$2.03$1.87$1.58$0.29
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.73$0.00$1.73$1.53
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.46$0.00$1.46$1.69
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.36$0.00$1.36$1.57
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 28, 2025
Return Version
2024v5.2
Gross Receipts
$218,193
Mission and Program Overview

Mission

Education program for support of the marketing research industry

The MRII provides continuing education delivered online within the field of market research.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$300,211$321,433▲ $21,222
Total Assets$300,211$321,433▲ $21,222
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$300,211$321,433▲ $21,222
Total Net Assets Fund Balance$300,211$321,433▲ $21,222
Total Liabilities and Net Assets / Fund Balance$300,211$321,433▲ $21,222
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Ed KellerExecutie DirectorPT$100,000$100,000

Board Members and Trustees

NameTitle
Jonathan LepistoPresident
Daniel CoatesTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$110,456
Program Service Revenue
$92,533
Investment Income
$15,204
Other Revenue
$0
All Other Contributions
$110,456
Change in Net Assets
$21,222
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$112,000
Other Expenses$84,971
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$100,800$11,200$0$112,000
Advertising$36,007$4,001$0$40,008
Fees for Services Other$33,131$3,681$0$36,812
Travel$4,026$447$0$4,473
Office Expenses$2,134$237$0$2,371
Insurance$1,176$131$0$1,307
Total Functional Expenses$177,274$19,697$0$196,971
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Marketing Research Association Institute Inc
EIN
06-1489669
Phone
9143305843
Address
PO Box 671, West Dover, VT 05356

Signing Officer

Name
Ed Keller
Title
Executive Director
Phone
9143305843
Signed
2025-07-28

Organization Details

Principal Officer
Ed Keller
Formed
1999
Legal Domicile
Vt
Voting Board Members
30
Independent Board Members
30
Employees
0
Volunteers
30

Preparer

Firm
Green Mountain Accounting & Tax PC
Address
996 S Main Street, Stowe, VT 05672
Preparer
Carl Haasper Jr CPA
Phone
8022792055
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“This form 990 was reviewed by the Treasurer and the Executive Director of the Marketing Research Institute International”

Pt VI, Line 15A

“The sole compensated employee is the executive director. Each year, the entire board reviews the salary of the Executive Director based on their ability to attain the strategic goals set at the start of the year.”

Pt VI, Line 19

“Made available online at MRII.org under the link entitled financial disclosures.”

Form 990, Part IX, Line 11G

“Bank fees & service charges 620. 558. 62.”

Form 990, Part IX, Line 11G

“Ed Keller Reimbursed Expenses 340. 306. 34.”

Form 990, Part IX, Line 11G

“State of CT Filing Fees 50. 45. 5.”

Form 990, Part IX, Line 11G

“Special Projects 35802. 32222. 3580.”

Raw XML Appendix331 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc0Enrolled students within our online continuing education programs
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IRS990/ForeignActivitiesInd0false
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt2President
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt030
IRS990/GrantAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0218193
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt030
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/FundraisingAmt00
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IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt015204
IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt00
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0VT
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The MRII provides continuing education delivered online within the field of market research.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0300211
IRS990/NetAssetsOrFundBalancesEOYAmt0321433
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IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/FundraisingAmt00
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0237
IRS990/OfficeExpensesGrp/ProgramServicesAmt02134
IRS990/OfficeExpensesGrp/TotalAmt02371
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/PartialLiquidationInd0false
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IRS990/ProfessionalFundraisingInd0false
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IRS990/ProgSrvcAccomActy2Grp/Desc0Provided free online continuing education to underserved/under-represented populations within the market research industry
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0This form 990 was reviewed by the Treasurer and the Executive Director of the Marketing Research Institute International
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The sole compensated employee is the executive director. Each year, the entire board reviews the salary of the Executive Director based on their ability to attain the strategic goals set at the start of the year.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Made available online at MRII.org under the link entitled financial disclosures.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Bank fees & service charges 620. 558. 62.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Ed Keller Reimbursed Expenses 340. 306. 34.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5State of CT Filing Fees 50. 45. 5.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Special Projects 35802. 32222. 3580.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Pt VI, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part IX, Line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part IX, Line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part IX, Line 11g
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IRS990/TaxablePartyNotificationInd0false
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IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0300211
IRS990/TotalAssetsEOYAmt0321433
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IRS990/TotalContributionsAmt0110456
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0177274
IRS990/TotalFunctionalExpensesGrp/TotalAmt0196971
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0300211
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0321433
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0177274
IRS990/TotalProgramServiceRevenueAmt092533
IRS990/TotalReportableCompFromOrgAmt0100000
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0107737
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0218193
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
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IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0300211
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0321433
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/FundraisingAmt00
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IRS990/TravelGrp/ProgramServicesAmt04026
IRS990/TravelGrp/TotalAmt04473
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0100D Greenspring Rd
IRS990/USAddress/CityNm0West Dover
IRS990/USAddress/StateAbbreviationCd0VT
IRS990/USAddress/ZIPCd005356
IRS990/VotingMembersGoverningBodyCnt030
IRS990/VotingMembersIndependentCnt030
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Ed Keller
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum09143305843
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-28
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Marketing Research Association Institute Inc
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0061489669
ReturnHeader/Filer/PhoneNum09143305843
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 671
ReturnHeader/Filer/USAddress/CityNm0West Dover
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VT
ReturnHeader/Filer/USAddress/ZIPCd005356
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454209264
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Green Mountain Accounting & Tax PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0996 S Main Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Stowe
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd005672
ReturnHeader/PreparerPersonGrp/PhoneNum08022792055
ReturnHeader/PreparerPersonGrp/PreparationDt02025-08-26
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Carl Haasper Jr CPA
ReturnHeader/ReturnTs02025-08-26T08:28:31-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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