Civic Intelligence

Direct Response Forum Inc

990 • Fiscal year 2015 • EIN 06-1377469

Oct 01, 2014 to Sep 30, 2015 • Filed on Jan 07, 2016

Organization ProfileWWW.DIRECTRESPONSEFORUM.ORG
342 North Main StreetWest Hartford, CT 06117-2507

(860) 586-7500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.01x

Higher debt load relative to assets than 55% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Liabilities / Revenue

53rd percentile

0.01x

Higher debt load relative to revenue than 53% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Net Margin

8th percentile

-31%

Higher net margin than 8% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Top Officer Pay

69th percentile

$0

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Asset Growth

7th percentile

-39%

Faster asset growth than 7% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Revenue Growth

23rd percentile

-13%

Faster revenue growth than 23% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / Assets55th percentile

Assets

Down

$183,487

Down $116,681 (-39%) from 2014

Net Assets

Down

$181,547

Down $106,672 (-37%) from 2014

Liabilities

Down

$1,940

Down $10,009 (-84%) from 2014

Revenue And Expenses
Liabilities / Revenue53rd percentileNet Margin8th percentile

Revenue

Down

$344,560

Down $52,220 (-13%) from 2014

Expenses

Down

$451,232

Down $131,474 (-23%) from 2014

Net Income

Up

-$106,672

Up $79,254 (+43%) from 2014

Historical Trend

Balance Sheet Trend

Asset Growth7th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $569,083Liabilities 2010: $3,011Net Assets 2010: $566,0722010Assets 2011: $617,907Liabilities 2011: $7,923Net Assets 2011: $609,9842011Assets 2012: $565,494Liabilities 2012: $13,972Net Assets 2012: $551,5222012Assets 2013: $474,805Liabilities 2013: $660Net Assets 2013: $474,1452013Assets 2014: $300,168Liabilities 2014: $11,949Net Assets 2014: $288,2192014Assets 2015: $183,487Liabilities 2015: $1,940Net Assets 2015: $181,5472015Assets 2016: $135,826Liabilities 2016: $19,112Net Assets 2016: $116,7142016Assets 2017: $211,737Liabilities 2017: $3,245Net Assets 2017: $208,4922017Assets 2018: $266,414Liabilities 2018: $0Net Assets 2018: $266,4142018Assets 2019: $299,644Liabilities 2019: $502Net Assets 2019: $299,1422019Assets 2020: $401,715Liabilities 2020: $17,418Net Assets 2020: $384,2972020Assets 2021: $387,253Liabilities 2021: $12,045Net Assets 2021: $375,2082021Assets 2022: $590,931Liabilities 2022: $111,749Net Assets 2022: $479,1822022Assets 2023: $539,984Liabilities 2023: $738Net Assets 2023: $539,2462023Assets 2024: $621,756Liabilities 2024: $4,584Net Assets 2024: $617,1722024

Highlighted filing

2015

Assets$183,487
Liabilities$1,940
Net Assets$181,547
Open 2015 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $398,526Expenses 2010: $356,185Net Income 2010: $42,3412010Revenue 2011: $416,935Expenses 2011: $373,025Net Income 2011: $43,9102011Expenses 2012: $472,1312012Revenue 2013: $405,211Expenses 2013: $485,754Net Income 2013: -$80,5432013Revenue 2014: $396,780Expenses 2014: $582,706Net Income 2014: -$185,9262014Revenue 2015: $344,560Expenses 2015: $451,232Net Income 2015: -$106,6722015Revenue 2016: $426,430Expenses 2016: $491,263Net Income 2016: -$64,8332016Revenue 2017: $545,265Expenses 2017: $453,487Net Income 2017: $91,7782017Revenue 2018: $544,612Expenses 2018: $486,690Net Income 2018: $57,9222018Revenue 2019: $618,155Expenses 2019: $585,427Net Income 2019: $32,7282019Revenue 2020: $349,000Expenses 2020: $263,845Net Income 2020: $85,1552020Revenue 2021: $290,291Expenses 2021: $299,380Net Income 2021: -$9,0892021Revenue 2022: $581,152Expenses 2022: $477,178Net Income 2022: $103,9742022Revenue 2023: $596,605Expenses 2023: $536,541Net Income 2023: $60,0642023Revenue 2024: $609,619Expenses 2024: $531,693Net Income 2024: $77,9262024

Highlighted filing

2015

Revenue$344,560
Expenses$451,232
Net Income-$106,672
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2014 to Sep 30, 2015
Signed
Jan 7, 2016
Return Version
2014v6.0
Gross Receipts
$344,560
Mission and Program Overview

Mission

Annual educational forum providing education in the area of payment processing for merchants selling primarily via ecommerce and call centers

Annual educational forum providing education in the area of payment processing for merchants selling primarily via ecommerce and call centers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$290,168$174,362▼ $115,806
Accounts Receivable$10,000$9,125▼ $875
Total Assets$300,168$183,487▼ $116,681
Liabilities
Accounts Payable and Accrued Expenses$11,949$1,940▼ $10,009
Total Liabilities$11,949$1,940▼ $10,009
Net Assets / Fund Balance
Unrestricted Net Assets$288,219$181,547▼ $106,672
Total Net Assets Fund Balance$288,219$181,547▼ $106,672
Total Liabilities and Net Assets / Fund Balance$300,168$183,487▼ $116,681
Compensation and Service Providers
Top Officer Pay69th percentile

Board Members and Trustees

NameTitle
Jay MatthewsVice Chairma
Caleb CallahanDirector
Chantal GaspieDirector
David ShortDirector
Derek BlatterDirector
Destine BorchardtDirector
Fred RodriguezDirector
Joan RadtkeDirector
Josh MathersDirector
Joshua KarolyDirector
Kevin SalernoDirector
Laura LivelyDirector
Melissa JoynerDirector
Polly BauerDirector
Brian KehnChariman
Barbara HvastaSecretary
Scott AdamsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$155,000
Program Service Revenue
$189,560
Investment Income
$0
Other Revenue
$0
All Other Contributions
$155,000
Change in Net Assets
$-106,672
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$451,232
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$331,104--$331,104
Conferences and Meetings$47,855--$47,855
Fees for Services Management-$32,564-$32,564
Fees for Services Other-$14,238-$14,238
Information Technology-$11,175-$11,175
Office Expenses-$5,253-$5,253
Travel-$3,351-$3,351
Insurance-$2,673-$2,673
Fees for Services Accounting-$1,640-$1,640
Fees for Services Legal-$991-$991
Occupancy-$388-$388
Total Functional Expenses$378,959$72,273$0$451,232
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Members have the right to participate in the organization's governance, elect the members of the governing body, and approve significant decisions of the organization”

Form 990, Page 6, Part VI, Line 7A

“The organization has a merchant board of directors as its governing body. The board votes on general board seats and executive board seats.”

Form 990, Page 6, Part VI, Line 7B

“Filling of board seats is by board vote, without need for additional approval. The executvie board makes operating decisions as they pertain to the ongoing operations of the organization.”

Form 990, Page 6, Part VI, Line 11B

“Form 990 is reviewed by the treasurer. Financial statements of the organization are reviewed by the board at quarterly meetings.”

Form 990, Page 6, Part VI, Line 15A

“The organization does not have a process for determining compensation since it has no paid officers or directors.”

Form 990, Page 6, Part VI, Line 19

“The marchant board is bomprised of 10 merchant members. The roles and responsibilites of executive board positions are outlined in the organization's website under 'about drf.' governance documents and financial statements are not publicly available.”

Filing and Contact Details

Filer

Filer Name
Direct Response Forum Inc
EIN
06-1377469
Phone
8605867500
Address
342 NORTH MAIN STREET, WEST HARTFORD, CT 06117-2507

Signing Officer

Name
Brian Kehn
Title
Chairman
Phone
8605867500
Signed
2016-01-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian Kehn
Formed
1989
Legal Domicile
Wi
Voting Board Members
17
Independent Board Members
17
Employees
0
Volunteers
30

Preparer

Firm
Budwitz & Meyerjack Pc
Address
322 MAIN STREET, FARMINGTON, CT 06032
Preparer
Scott Burleigh CPA
Phone
8606778303
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0189560
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MEMBERS HAVE THE RIGHT TO PARTICIPATE IN THE ORGANIZATION'S GOVERNANCE, ELECT THE MEMBERS OF THE GOVERNING BODY, AND APPROVE SIGNIFICANT DECISIONS OF THE ORGANIZATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION HAS A MERCHANT BOARD OF DIRECTORS AS ITS GOVERNING BODY. THE BOARD VOTES ON GENERAL BOARD SEATS AND EXECUTIVE BOARD SEATS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FILLING OF BOARD SEATS IS BY BOARD VOTE, WITHOUT NEED FOR ADDITIONAL APPROVAL. THE EXECUTVIE BOARD MAKES OPERATING DECISIONS AS THEY PERTAIN TO THE ONGOING OPERATIONS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3FORM 990 IS REVIEWED BY THE TREASURER. FINANCIAL STATEMENTS OF THE ORGANIZATION ARE REVIEWED BY THE BOARD AT QUARTERLY MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION DOES NOT HAVE A PROCESS FOR DETERMINING COMPENSATION SINCE IT HAS NO PAID OFFICERS OR DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE MARCHANT BOARD IS BOMPRISED OF 10 MERCHANT MEMBERS. THE ROLES AND RESPONSIBILITES OF EXECUTIVE BOARD POSITIONS ARE OUTLINED IN THE ORGANIZATION'S WEBSITE UNDER 'ABOUT DRF.' GOVERNANCE DOCUMENTS AND FINANCIAL STATEMENTS ARE NOT PUBLICLY AVAILABLE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0300168
IRS990/TotalAssetsEOYAmt0183487
IRS990/TotalAssetsGrp/BOYAmt0300168
IRS990/TotalAssetsGrp/EOYAmt0183487
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0155000
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt072273
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0378959
IRS990/TotalFunctionalExpensesGrp/TotalAmt0451232
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt011949
IRS990/TotalLiabilitiesEOYAmt01940
IRS990/TotalLiabilitiesGrp/BOYAmt011949
IRS990/TotalLiabilitiesGrp/EOYAmt01940
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0288219
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0181547
IRS990/TotalProgramServiceExpensesAmt0378959
IRS990/TotalProgramServiceRevenueAmt0189560
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0189560
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0344560
IRS990/TotalVolunteersCnt030
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0300168
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0183487
IRS990/TravelGrp/ManagementAndGeneralAmt03351
IRS990/TravelGrp/TotalAmt03351
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0288219
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0181547
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0C/O ASSOCIATION RESOURCES
IRS990/USAddress/CityNm0WEST HARTFORD
IRS990/USAddress/StateAbbreviationCd0CT
IRS990/USAddress/ZIPCd0061172507
IRS990/VotingMembersGoverningBodyCnt017
IRS990/VotingMembersIndependentCnt017
IRS990/WebsiteAddressTxt0WWW.DIRECTRESPONSEFORUM.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02016-04-25 22:37:26Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0BRIAN KEHN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIRMAN
ReturnHeader/BusinessOfficerGrp/PhoneNum08605867500
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-01-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DIRECT RESPONSE FORUM INC
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0C/O ASSOCIATION RESOURCES
ReturnHeader/Filer/BusinessNameControlTxt0DIRE
ReturnHeader/Filer/EIN0061377469
ReturnHeader/Filer/PhoneNum08605867500
ReturnHeader/Filer/USAddress/AddressLine1Txt0342 NORTH MAIN STREET
ReturnHeader/Filer/USAddress/CityNm0WEST HARTFORD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CT
ReturnHeader/Filer/USAddress/ZIPCd0061172507
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0061218594
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BUDWITZ & MEYERJACK PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0322 MAIN STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0FARMINGTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd006032
ReturnHeader/PreparerPersonGrp/PhoneNum08606778303
ReturnHeader/PreparerPersonGrp/PreparationDt02016-01-08
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SCOTT BURLEIGH CPA
ReturnHeader/ReturnTs02016-01-11T07:01:28-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02014-10-01
ReturnHeader/TaxPeriodEndDt02015-09-30
ReturnHeader/TaxYr02014

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$183,487
Liabilities
$1,940
Net assets
$181,547
Revenue
$344,560
Expenses
$451,232
Net income
-$106,672
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.22$0.05$6.17$6.10$5.32$0.78
2023Detailed filing. Detailed filing data is available for this year.$5.40$0.01$5.39$5.97$5.37$0.60
2022Detailed filing. Detailed filing data is available for this year.$5.91$1.12$4.79$5.81$4.77$1.04
2021Detailed filing. Detailed filing data is available for this year.$3.87$0.12$3.75$2.90$2.99$0.09
2020Detailed filing. Detailed filing data is available for this year.$4.02$0.17$3.84$3.49$2.64$0.85
2019Detailed filing. Detailed filing data is available for this year.$3.00$0.01$2.99$6.18$5.85$0.33
2018Detailed filing. Detailed filing data is available for this year.$2.66$0.00$2.66$5.45$4.87$0.58
2017Detailed filing. Detailed filing data is available for this year.$2.12$0.03$2.08$5.45$4.53$0.92
2016Summary only. Only limited summary data is available for this year.$1.36$0.19$1.17$4.26$4.91$0.65
2015Detailed filing. Detailed filing data is available for this year.$1.83$0.02$1.82$3.45$4.51$1.07
2014Detailed filing. Detailed filing data is available for this year.$3.00$0.12$2.88$3.97$5.83$1.86
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.75$0.01$4.74$4.05$4.86$0.81
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.65$0.14$5.52$4.72
2011Summary only. Only limited summary data is available for this year.$6.18$0.08$6.10$4.17$3.73$0.44
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.69$0.03$5.66$3.99$3.56$0.42