Civic Intelligence

North of Boston Convention & Visitors

EIN 04-2262705 • 501(c)6 • Salisbury, MA

View Organization Page

Profile

Promotion of essex county as a tourist destination

PO Box 5193Salisbury, MA 01952

www.northofboston.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.11x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

34th percentile

0.07x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

30th percentile

-1.1%

Higher net margin than 30% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

25th percentile

-3.1%

Faster asset growth than 25% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

77th percentile

19%

Faster revenue growth than 77% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets43rd percentile

Assets

Down

$1,157,526

Down $37,440 (-3.1%) from 2024

Liabilities

Down

$124,167

Down $17,385 (-12%) from 2024

Net Assets

Down

$1,033,359

Down $20,055 (-1.9%) from 2024

Operations
Liabilities / Revenue34th percentileNet Margin30th percentile

Revenue

Up

$1,908,200

Up $299,492 (+19%) from 2024

Expenses

Up

$1,928,255

Up $97,118 (+5.3%) from 2024

Net Income

Up

-$20,055

Up $202,374 (+91%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth25th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0-$500KAssets 2010: $108,028Liabilities 2010: $106,535Net Assets 2010: $1,4932010Assets 2011: $77,542Liabilities 2011: $105,712Net Assets 2011: -$28,1702011Assets 2012: $67,852Liabilities 2012: $31,072Net Assets 2012: $36,7802012Assets 2013: $130,455Liabilities 2013: $14,667Net Assets 2013: $115,7882013Assets 2014: $201,182Liabilities 2014: $6,861Net Assets 2014: $194,3212014Assets 2015: $239,804Liabilities 2015: $7,557Net Assets 2015: $232,2472015Assets 2016: $270,198Liabilities 2016: $14,261Net Assets 2016: $255,9372016Assets 2017: $258,881Liabilities 2017: $11,811Net Assets 2017: $247,0702017Assets 2018: $376,877Liabilities 2018: $17,345Net Assets 2018: $359,5322018Assets 2019: $454,854Liabilities 2019: $16,625Net Assets 2019: $438,2292019Assets 2020: $594,948Liabilities 2020: $67,234Net Assets 2020: $527,7142020Assets 2021: $751,036Liabilities 2021: $217,580Net Assets 2021: $533,4562021Assets 2022: $1,348,608Liabilities 2022: $118,175Net Assets 2022: $1,230,4332022Assets 2023: $1,398,047Liabilities 2023: $122,204Net Assets 2023: $1,275,8432023Assets 2024: $1,194,966Liabilities 2024: $141,552Net Assets 2024: $1,053,4142024Assets 2025: $1,157,526Liabilities 2025: $124,167Net Assets 2025: $1,033,3592025

Highlighted filing

2025

Assets$1,157,526
Liabilities$124,167
Net Assets$1,033,359
Open 2025 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2010: $558,502Expenses 2010: $651,882Net Income 2010: -$93,3802010Expenses 2011: $462,6332011Expenses 2012: $532,2572012Revenue 2013: $634,394Expenses 2013: $555,386Net Income 2013: $79,0082013Revenue 2014: $817,789Expenses 2014: $739,256Net Income 2014: $78,5332014Revenue 2015: $826,111Expenses 2015: $788,185Net Income 2015: $37,9262015Revenue 2016: $836,316Expenses 2016: $812,626Net Income 2016: $23,6902016Revenue 2017: $667,128Expenses 2017: $675,995Net Income 2017: -$8,8672017Revenue 2018: $865,904Expenses 2018: $753,442Net Income 2018: $112,4622018Revenue 2019: $931,305Expenses 2019: $852,608Net Income 2019: $78,6972019Revenue 2020: $970,985Expenses 2020: $881,500Net Income 2020: $89,4852020Revenue 2021: $834,150Expenses 2021: $828,408Net Income 2021: $5,7422021Revenue 2022: $1,618,172Expenses 2022: $972,815Net Income 2022: $645,3572022Revenue 2023: $1,550,107Expenses 2023: $1,504,697Net Income 2023: $45,4102023Revenue 2024: $1,608,708Expenses 2024: $1,831,137Net Income 2024: -$222,4292024Revenue 2025: $1,908,200Expenses 2025: $1,928,255Net Income 2025: -$20,0552025

Highlighted filing

2025

Revenue$1,908,200
Expenses$1,928,255
Net Income-$20,055
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,157,526
Liabilities
$124,167
Net assets
$1,033,359
Revenue
$1,908,200
Expenses
$1,928,255
Net income
-$20,055
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.16$0.12$1.03$1.91$1.93$0.02
2024Detailed filing. Detailed filing data is available for this year.$1.19$0.14$1.05$1.61$1.83$0.22
2023Detailed filing. Detailed filing data is available for this year.$1.40$0.12$1.28$1.55$1.50$0.05
2022Detailed filing. Detailed filing data is available for this year.$1.35$0.12$1.23$1.62$0.97$0.65
2021Detailed filing. Detailed filing data is available for this year.$0.75$0.22$0.53$0.83$0.83$0.01
2020Detailed filing. Detailed filing data is available for this year.$0.59$0.07$0.53$0.97$0.88$0.09
2019Detailed filing. Detailed filing data is available for this year.$0.45$0.02$0.44$0.93$0.85$0.08
2018Detailed filing. Detailed filing data is available for this year.$0.38$0.02$0.36$0.87$0.75$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.01$0.25$0.67$0.68$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.27$0.01$0.26$0.84$0.81$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.24$0.01$0.23$0.83$0.79$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.20$0.01$0.19$0.82$0.74$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.01$0.12$0.63$0.56$0.08
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.03$0.04$0.53
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.08$0.11$0.03$0.46
2010Summary only. Only limited summary data is available for this year.$0.11$0.11$0.00$0.56$0.65$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Dec 5, 2025
Return Version
2024v5.2
Gross Receipts
$1,908,200
Mission and Program Overview

Mission

Promotion of essex county as a tourist destination

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$783,802$801,924▲ $18,122
Cash and Non-Interest-Bearing Accounts$393,039$330,860▼ $62,179
Accounts Receivable$18,125$24,742▲ $6,617
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$1,194,966$1,157,526▼ $37,440
Liabilities
Unsecured Notes Loans Payable$101,505$96,566▼ $4,939
Other Liabilities$17,762$18,979▲ $1,217
Accounts Payable and Accrued Expenses$22,285$8,622▼ $13,663
Total Liabilities$141,552$124,167▼ $17,385
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,053,414$1,033,359▼ $20,055
Total Net Assets Fund Balance$1,053,414$1,033,359▼ $20,055
Total Liabilities and Net Assets / Fund Balance$1,194,966$1,157,526▼ $37,440

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$58,280$58,280
Compensation and Service Providers
Top Officer Pay30th percentile

Board Members and Trustees

NameTitle
John OrlandoChair
Jennifer ClosePast Chair
Karen NascembeniVice Chair
Alexandra EberhardtDirector
Christopher SicuranzaDirector
Danielle TurnerDirector
Erin TruexDirector
Jeanne HennesseyDirector
Jill GrayDirector
Jo BroderickDirector
Kate MartinDirector
Lacrecia ThomsonDirector
Lauren MccormackDirector
Lynne BlangiardiDirector
Marshall TulleyDirector
Pilar GarroDirector
Sarah BoucherDirector
Tina JordanDirector
Valerie RosenbergDirector
Gia PageAt Large
Tara B BassettAt Large
Bethany Groff DorauSecretary
James ObrienTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,336,852
Program Service Revenue
$466,005
Investment Income
$46,675
Other Revenue
$58,668
Change in Net Assets
$-20,055

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,908,200
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$16,821
Total Revenue per Audited Statements
$1,925,021
Total Revenue per Form 990
$1,908,200
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,520,578
Salaries, Compensation, and Employee Benefits$407,677
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,014,300--$1,014,300
Other Salaries and Wages$168,601$43,969-$212,570
Fees for Services Other$141,187--$141,187
Current Officers, Directors, Trustees, and Key Employees$126,467--$126,467
Conferences and Meetings$69,641--$69,641
Other Employee Benefits$38,127$277-$38,404
Office Expenses$17,302$17,224-$34,526
Payroll Taxes$26,321$3,915-$30,236
Fees for Services Management-$27,343-$27,343
Other Expenses$11,189--$11,189
Travel$9,205--$9,205
All Other Expenses$749$3,211-$3,960
Insurance$2,722$697-$3,419
Fees for Service Investment Mgmnt Fees-$2,754-$2,754
Interest-$2,754-$2,754
Total Functional Expenses$1,826,111$102,144$0$1,928,255

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,945,076
Expenses per Audited Statements$1,928,255
Total Expenses per Form 990$1,928,255
Expenses Not Reported on Form 990$16,821
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Liabilities$18,851
Sales Tax Payable$128
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“Copies of the 990 are provided to the board of directors and reviewed prior to filing.”

Form 990, Part VI, Section B, line 15

“Compensation is based upon performance and a comparative process is used when determining the level of compensation.”

Form 990, Part VI, Section C, line 19

“The organization has available at its offices the articles of organization, board of directors minutes and tax returns available to the public.”

Filing and Contact Details

Filer

Filer Name
North of Boston Convention & Visitors
EIN
04-2262705
Phone
9784656555
Address
PO BOX 5193, SALISBURY, MA 01952

Signing Officer

Name
James O'Brien
Title
Treasurer
Phone
9784656555
Signed
2025-12-05
Discuss with paid preparer
No

Organization Details

Principal Officer
JAMES O'BRIEN
Formed
1955
Legal Domicile
Ma
Voting Board Members
23
Independent Board Members
23
Employees
12
Volunteers
23

Preparer

Firm
Ryan & Coscia Pc
Address
256 ESSEX STREET, SALEM, MA 01970
Preparer
Robert Conleycpa
Phone
9787441760
Supplemental Narrative

Financial Statement Notes

Part XI, Line 2D - Other Adjustments:

“In-Kind Donations 16,821.”

Part XII, Line 2D - Other Adjustments:

“In-Kind Donations - Expense 16,821.”

Raw XML AppendixShowing 400 of 505 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0JAMES OBRIEN
IRS990/Form990PartVIISectionAGrp/PersonNm1JOHN ORLANDO
IRS990/Form990PartVIISectionAGrp/PersonNm2KAREN NASCEMBENI
IRS990/Form990PartVIISectionAGrp/PersonNm3BETHANY GROFF DORAU
IRS990/Form990PartVIISectionAGrp/PersonNm4TARA B BASSETT
IRS990/Form990PartVIISectionAGrp/PersonNm5GIA PAGE
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IRS990/Form990PartVIISectionAGrp/PersonNm8SARAH BOUCHER
IRS990/Form990PartVIISectionAGrp/PersonNm9ALEXANDRA EBERHARDT
IRS990/Form990PartVIISectionAGrp/PersonNm10Pilar Garro
IRS990/Form990PartVIISectionAGrp/PersonNm11Jill Gray
IRS990/Form990PartVIISectionAGrp/PersonNm12JEANNE HENNESSEY
IRS990/Form990PartVIISectionAGrp/PersonNm13TINA JORDAN
IRS990/Form990PartVIISectionAGrp/PersonNm14KATE MARTIN
IRS990/Form990PartVIISectionAGrp/PersonNm15JO BRODERICK
IRS990/Form990PartVIISectionAGrp/PersonNm16LAUREN MCCORMACK
IRS990/Form990PartVIISectionAGrp/PersonNm17VALERIE ROSENBERG
IRS990/Form990PartVIISectionAGrp/PersonNm18CHRISTOPHER SICURANZA
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL LIABILITIES
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