Civic Intelligence

Niagara Tourism & Convention Corporation

EIN 03-0455984 • 501(c)6 • Niagara Falls, NY

View Organization Page

Profile

To enhance the economic prosperity of niagara county by promoting, selling and marketing the county as a premier destination for meetings, conventions and leisure tourism.

10 Rainbow BlvdNiagara Falls, NY 14303

www.niagara-usa.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

42nd percentile

0.15x

Higher debt load relative to assets than 42% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

50th percentile

0.45x

Higher debt load relative to revenue than 50% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Net Margin

21st percentile

-10.0%

Higher net margin than 21% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

56th percentile

$242,291

Higher top officer pay than 56% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

NTEE S • $10M-$25M nonprofits • Source year 2024

Asset Growth

28th percentile

-2.4%

Faster asset growth than 28% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

32nd percentile

-7.2%

Faster revenue growth than 32% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets42nd percentile

Assets

Down

$14,316,083

Down $351,718 (-2.4%) from 2023

Liabilities

Down

$2,131,343

Down $118,275 (-5.3%) from 2023

Net Assets

Down

$12,184,740

Down $233,443 (-1.9%) from 2023

Operations
Liabilities / Revenue50th percentileNet Margin21st percentile

Revenue

Down

$4,711,566

Down $362,822 (-7.2%) from 2023

Expenses

Down

$5,181,563

Down $122,064 (-2.3%) from 2023

Net Income

Down

-$469,997

Down $240,758 (-105%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth28th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2011: $5,491,458Liabilities 2011: $1,062,542Net Assets 2011: $4,428,9162011Assets 2012: $10,165,807Liabilities 2012: $905,801Net Assets 2012: $9,260,0062012Assets 2013: $10,431,007Liabilities 2013: $700,906Net Assets 2013: $9,730,1012013Assets 2014: $10,181,469Liabilities 2014: $493,171Net Assets 2014: $9,688,2982014Assets 2015: $9,981,513Liabilities 2015: $573,771Net Assets 2015: $9,407,7422015Assets 2016: $10,006,188Liabilities 2016: $501,631Net Assets 2016: $9,504,5572016Assets 2017: $9,034,978Liabilities 2017: $523,752Net Assets 2017: $8,511,2262017Assets 2018: $8,259,094Liabilities 2018: $560,278Net Assets 2018: $7,698,8162018Assets 2019: $7,992,172Liabilities 2019: $627,118Net Assets 2019: $7,365,0542019Assets 2020: $7,211,783Liabilities 2020: $347,729Net Assets 2020: $6,864,0542020Assets 2021: $12,915,092Liabilities 2021: $992,363Net Assets 2021: $11,922,7292021Assets 2022: $13,987,866Liabilities 2022: $1,795,989Net Assets 2022: $12,191,8772022Assets 2023: $14,667,801Liabilities 2023: $2,249,618Net Assets 2023: $12,418,1832023Assets 2024: $14,316,083Liabilities 2024: $2,131,343Net Assets 2024: $12,184,7402024

Highlighted filing

2024

Assets$14,316,083
Liabilities$2,131,343
Net Assets$12,184,740
Open 2024 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $2,544,184Expenses 2011: $2,048,329Net Income 2011: $495,8552011Revenue 2012: $6,990,781Expenses 2012: $2,159,691Net Income 2012: $4,831,0902012Revenue 2013: $3,237,113Expenses 2013: $2,767,017Net Income 2013: $470,0962013Revenue 2014: $3,877,217Expenses 2014: $3,919,022Net Income 2014: -$41,8052014Revenue 2015: $3,793,359Expenses 2015: $4,073,915Net Income 2015: -$280,5562015Revenue 2016: $4,299,750Expenses 2016: $4,202,935Net Income 2016: $96,8152016Revenue 2017: $3,713,182Expenses 2017: $4,706,512Net Income 2017: -$993,3302017Revenue 2018: $3,962,814Expenses 2018: $4,775,224Net Income 2018: -$812,4102018Revenue 2019: $3,916,254Expenses 2019: $4,250,016Net Income 2019: -$333,7622019Revenue 2020: $2,122,336Expenses 2020: $2,623,336Net Income 2020: -$501,0002020Revenue 2021: $8,211,628Expenses 2021: $3,101,673Net Income 2021: $5,109,9552021Revenue 2022: $5,163,192Expenses 2022: $4,466,952Net Income 2022: $696,2402022Revenue 2023: $5,074,388Expenses 2023: $5,303,627Net Income 2023: -$229,2392023Revenue 2024: $4,711,566Expenses 2024: $5,181,563Net Income 2024: -$469,9972024

Highlighted filing

2024

Revenue$4,711,566
Expenses$5,181,563
Net Income-$469,997
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,316,083
Liabilities
$2,131,343
Net assets
$12,184,740
Revenue
$4,711,566
Expenses
$5,181,563
Net income
-$469,997
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$14.3$2.13$12.2$4.71$5.18$0.47
2023Detailed filing. Detailed filing data is available for this year.$14.7$2.25$12.4$5.07$5.30$0.23
2022Detailed filing. Detailed filing data is available for this year.$14.0$1.80$12.2$5.16$4.47$0.70
2021Detailed filing. Detailed filing data is available for this year.$12.9$0.99$11.9$8.21$3.10$5.11
2020Detailed filing. Detailed filing data is available for this year.$7.21$0.35$6.86$2.12$2.62$0.50
2019Detailed filing. Detailed filing data is available for this year.$7.99$0.63$7.37$3.92$4.25$0.33
2018Detailed filing. Detailed filing data is available for this year.$8.26$0.56$7.70$3.96$4.78$0.81
2017Detailed filing. Detailed filing data is available for this year.$9.03$0.52$8.51$3.71$4.71$0.99
2016Detailed filing. Detailed filing data is available for this year.$10.0$0.50$9.50$4.30$4.20$0.10
2015Detailed filing. Detailed filing data is available for this year.$9.98$0.57$9.41$3.79$4.07$0.28
2014Detailed filing. Detailed filing data is available for this year.$10.2$0.49$9.69$3.88$3.92$0.04
2013Detailed filing. Detailed filing data is available for this year.$10.4$0.70$9.73$3.24$2.77$0.47
2012Summary only. Only limited summary data is available for this year.$10.2$0.91$9.26$6.99$2.16$4.83
2011Summary only. Only limited summary data is available for this year.$5.49$1.06$4.43$2.54$2.05$0.50
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.2
Gross Receipts
$5,906,144
Mission and Program Overview

Mission

To enhance the economic prosperity of niagara county by promoting, selling and marketing the county as a premier destination for meetings, conventions and leisure tourism.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$6,556,605$7,062,091▲ $505,486
Accounts Receivable$2,459,030$2,559,812▲ $100,782
Cash and Non-Interest-Bearing Accounts$3,299,204$2,553,090▼ $746,114
Land, Buildings, and Equipment, Net$1,897,490$1,792,967▼ $104,523
Prepaid Expenses and Deferred Charges$164,227$269,416▲ $105,189
Inventories for Sale or Use$62,343$56,257▼ $6,086
Savings and Temporary Cash Investments$198,843$3,487▼ $195,356
Total Assets$14,667,801$14,316,083▼ $351,718
Other Assets Total$30,059$18,963▼ $11,096
Liabilities
Other Liabilities$1,944,347$1,571,916▼ $372,431
Accounts Payable and Accrued Expenses$292,472$531,943▲ $239,471
Deferred Revenue$12,799$27,484▲ $14,685
Total Liabilities$2,249,618$2,131,343▼ $118,275
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,770,982$9,151,254▲ $1,380,272
Net Assets With Donor Restrictions$4,647,201$3,033,486▼ $1,613,715
Total Net Assets Fund Balance$12,418,183$12,184,740▼ $233,443
Total Liabilities and Net Assets / Fund Balance$14,667,801$14,316,083▼ $351,718

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,268,736$833,650$2,102,386
Equipment$47,181$603,987$651,168
Land$391,433-$391,433
Other Land Buildings$85,617$114,772$200,389
Compensation and Service Providers
Top Officer Pay56th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
John PercyPresident & CEOFT$190,000$52,291$242,291
Andrea CzoppEx-officioFT$144,615$24,234$168,849
Richard SpillerDirector of FinanceFT$103,489$11,471$114,960
Elizabeth TonellatoVP of MarketingFT$101,331$5,598$106,929

Board Members and Trustees

NameTitle
Mark LaurrieDirector/chairman
Donald FosteDirector/vice Chair
Andrea KlyczekDirector
Barbara HughesDirector
Daniel HamisterDirector
Marlena MazzeiDirector
Mayor Robert RestainoDirector
Michael SchweitzerDirector
Michael ZimmermanDirector
Muhammad ShoaibDirector
Nirel PatelDirector
Richard UpdegroveDirector
Lucy MutoDirector/secretary
Angela BertiEx-officio
Anthony VilardoEx-officio
Bridget NilandEx-officio
Josh BlumbergEx-officio
David CarrollTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Casual AstronautMarketing116 W MCDOWELL RD STE 100, Phoenix, AZ 85003$770,064
Cenergy Studios (fourthidea)Advertising Design535 WASHINGTON ST STE 1400, Buffalo, NY 14203$273,652
The Freeport PressCollateral Printing2127 REISER AVE SE, New Philadelphia, OH 44663$202,850
ConversantAdvertisingPO BOX 7410138, Chicago, IL 60674$121,758
US Travel AssociationInternational Travel1899 PENNSYLVANIA AVE, Washington, DC 20006$117,225
Revenue and Support

Revenue Composition

Contributions and Grants
$3,623,403
Program Service Revenue
$139,414
Investment Income
$372,331
Other Revenue
$576,418
Change in Net Assets
$-469,997

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,657,374
Revenue Not Reported on Financial Statements
$54,192
Revenue Not Reported on Form 990
$321,406
Total Revenue per Audited Statements
$4,978,780
Total Revenue per Form 990
$4,711,566
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,589,697
Salaries, Compensation, and Employee Benefits$1,591,866
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,675,486
Other Salaries and Wages---$1,023,184
Conferences and Meetings---$254,061
Current Officers, Directors, Trustees, and Key Employees---$245,291
Travel---$177,523
Other Employee Benefits---$160,425
Depreciation Depletion---$117,083
Occupancy---$112,824
Payroll Taxes---$106,091
All Other Expenses---$104,744
Information Technology---$101,842
Other Expenses---$98,972
Fees for Services Other---$84,693
Pension Plan Contributions---$56,875
Fees for Service Investment Mgmnt Fees---$54,192
Office Expenses---$39,109
Fees for Services Legal---$31,276
Fees for Services Accounting---$18,102
Interest---$10,684
Insurance---$6,364
Total Functional Expenses$0$0$0$5,181,563

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,212,223
Total Expenses per Form 990$5,181,563
Expenses per Audited Statements$5,127,371
Expenses Not Reported on Form 990$84,852
Expenses Not Reported on Financial Statements$54,192
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Funds Held for Others$1,219,991
Eidl Loan$308,906
Lease Liabilities$18,998
Long-term Debt$18,389
Vehicle Loan$5,632
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Executive and finance director review form 990 prior to filing. All board members are notified that the 990 is available for review if they would like a copy.”

Form 990, Part VI, Section B, Line 12C

“President/ceo and board chairperson.”

Form 990, Part VI, Section B, Line 15

“Board of directors/finance committee review for president/ceo. President/ceo reviews for all other staff.”

Form 990, Part VI, Section C, Line 19

“UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Niagara Tourism & Convention Corporation
EIN
03-0455984
Phone
7162828992
Address
10 RAINBOW BLVD, NIAGARA FALLS, NY 14303

Signing Officer

Name
John Percy
Title
President & CEO
Phone
7162828992
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Percy
Formed
2002
Legal Domicile
Ny
Voting Board Members
15
Independent Board Members
15
Employees
31
Volunteers
0

Preparer

Firm
Tronconi Segarra & Associates Llp
Address
8321 MAIN STREET, WILLIAMSVILLE, NY 14221
Preparer
Melissa Wasieczko CPA
Phone
7166331373
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“No changes from the prior year.”

Financial Statement Notes

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold inventory sales $84,852”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold inventory sales $84,852”

Raw XML AppendixShowing 400 of 585 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd18X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd19X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
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IRS990/Form990PartVIISectionAGrp/PersonNm1MICHAEL ZIMMERMAN
IRS990/Form990PartVIISectionAGrp/PersonNm2MARK LAURRIE
IRS990/Form990PartVIISectionAGrp/PersonNm3RICHARD UPDEGROVE
IRS990/Form990PartVIISectionAGrp/PersonNm4BARBARA HUGHES
IRS990/Form990PartVIISectionAGrp/PersonNm5ANDREA KLYCZEK
IRS990/Form990PartVIISectionAGrp/PersonNm6DANIEL HAMISTER
IRS990/Form990PartVIISectionAGrp/PersonNm7MARLENA MAZZEI
IRS990/Form990PartVIISectionAGrp/PersonNm8MUHAMMAD SHOAIB
IRS990/Form990PartVIISectionAGrp/PersonNm9MAYOR ROBERT RESTAINO
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IRS990/Form990PartVIISectionAGrp/PersonNm11NIREL PATEL
IRS990/Form990PartVIISectionAGrp/PersonNm12DAVID CARROLL
IRS990/Form990PartVIISectionAGrp/PersonNm13LUCY MUTO
IRS990/Form990PartVIISectionAGrp/PersonNm14DONALD FOSTE
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IRS990/Form990PartVIISectionAGrp/PersonNm16ANTHONY VILARDO
IRS990/Form990PartVIISectionAGrp/PersonNm17BRIDGET NILAND
IRS990/Form990PartVIISectionAGrp/PersonNm18JOSH BLUMBERG
IRS990/Form990PartVIISectionAGrp/PersonNm19ELIZABETH TONELLATO
IRS990/Form990PartVIISectionAGrp/PersonNm20RICHARD SPILLER
IRS990/Form990PartVIISectionAGrp/PersonNm21ANDREA CZOPP
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR/CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR/SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR/VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt15EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt16EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt17EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt18EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP OF MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt21EX-OFFICIO
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IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO ENHANCE THE ECONOMIC PROSPERITY OF NIAGARA COUNTY BY PROMOTING, SELLING AND MARKETING THE COUNTY AS A PREMIER DESTINATION FOR MEETINGS, CONVENTIONS AND LEISURE TOURISM.
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IRS990/RegularMonitoringEnfrcInd01
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