Civic Intelligence

Experience Marketing Association Inc

EIN 02-0599537 • 501(c)6 • Vestavia Hls, AL

Vestavia Hls, AL
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2022

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2022

Net Margin

47th percentile

-0.1%

Higher net margin than 47% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2022

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2022

Asset Growth

52nd percentile

-0.1%

Faster asset growth than 52% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Revenue Growth

31st percentile

-14%

Faster revenue growth than 31% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$24,622

Down $24 (-0.1%) from 2021

Liabilities

Flat

$0

Flat from 2021

Net Assets

Down

$24,622

Down $24 (-0.1%) from 2021

Operations
Liabilities / Revenue51st percentileNet Margin47th percentile

Revenue

Down

$27,433

Down $4,392 (-14%) from 2021

Expenses

Up

$27,457

Up $4,040 (+17%) from 2021

Net Income

Down

-$24

Down $8,432 (-100%) from 2021

Trend Graphs

Balance Sheet Trend

Asset Growth52nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2016: $50,312Liabilities 2016: $02016Assets 2017: $34,851Liabilities 2017: $02017Assets 2018: $33,653Liabilities 2018: $02018Assets 2019: $22,521Liabilities 2019: $0Net Assets 2019: $22,5212019Assets 2020: $16,238Liabilities 2020: $0Net Assets 2020: $16,2382020Assets 2021: $24,646Liabilities 2021: $0Net Assets 2021: $24,6462021Assets 2022: $24,622Liabilities 2022: $0Net Assets 2022: $24,6222022

Highlighted filing

2022

Assets$24,622
Liabilities$0
Net Assets$24,622
Open 2022 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2016: $72,368Expenses 2016: $64,580Net Income 2016: $7,7882016Revenue 2017: $69,068Expenses 2017: $84,529Net Income 2017: -$15,4612017Revenue 2018: $67,222Expenses 2018: $68,419Net Income 2018: -$1,1972018Revenue 2019: $26,268Expenses 2019: $30,376Net Income 2019: -$4,1082019Revenue 2020: $23,788Expenses 2020: $27,738Net Income 2020: -$3,9502020Revenue 2021: $31,825Expenses 2021: $23,417Net Income 2021: $8,4082021Revenue 2022: $27,433Expenses 2022: $27,457Net Income 2022: -$242022

Highlighted filing

2022

Revenue$27,433
Expenses$27,457
Net Income-$24
Open 2022 Filing

Filings

Most recent year

2022 • Form 990EZXML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$24,622
Liabilities
$0
Net assets
$24,622
Revenue
$27,433
Expenses
$27,457
Net income
-$24
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.6$0.00$24.6$27.4$27.5$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.6$0.00$24.6$31.8$23.4$8.41
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$16.2$0.00$16.2$23.8$27.7$3.95
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.5$0.00$22.5$26.3$30.4$4.11
2018Summary only. Only limited summary data is available for this year.$33.7$0.00$67.2$68.4$1.20
2017Summary only. Only limited summary data is available for this year.$34.9$0.00$69.1$84.5$15.5
2016Summary only. Only limited summary data is available for this year.$50.3$0.00$72.4$64.6$7.79
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
May 4, 2023
Return Version
2022v5.0
Gross Receipts
$48,630
Mission and Program Overview

Mission

Advancement of the business community's awareness of on hold messaging as a cost effective marketing tool

Program Services

DescriptionGrantsExpenses
Sponsor a conference for members and dealers to developand disseminate best practices and innovations for onhold messaging-$27,457
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
MIKE EDWARDSChairman/SecretaryPT$0--
LORI BAYLISSTreasurerPT$0--
THERESA CASEYDirector-$0--
JIM GIEBUTOWSKIDirector-$0--
ANDY HEDBERGDirector-$0--
TOM PELONDirector-$0--
RON SCHOTTPast Chairman-$0--
Filing and Contact Details

Filer

Filer Name
Experience Marketing Association Inc
EIN
02-0599537
Phone
2058247612
Address
3416 PRIMM LANE, BIRMINGHAM, AL 35216

Signing Officer

Name
James Ranieri
Title
Executive Director
Phone
2058247612
Signed
2023-05-04

Preparer

Firm
Joseph J Serpico
Address
853 Van Slyke Dr, Fontana, WI 53125
Preparer
Joseph J Serpico
Phone
2246250041
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 16

“Communication expense 75.”

Form 990EZ, Part I, Line 16

“Bank service fees and credit card fess 1538.”

Form 990EZ, Part I, Line 16

“Computer and internet expenses”

Form 990EZ, Part I, Line 16

“Insurance cost 1754.”

Form 990EZ, Part I, Line 16

“Office supplies 196.”

Form 990EZ, Part I, Line 16

“Postal expense 72.”

Form 990EZ, Part I, Line 16

“Corporation fess 150.”

Form 990EZ, Part I, Line 16

“Conference expenses”

Form 990EZ, Part I, Line 16

“Web maintenance 622.”

Form 990EZ, Part I, Line 16

“Awards and special gifts 742.”

Raw XML Appendix156 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0PRIME MANAGEMENT
IRS990EZ/BooksInCareOfDetail/PhoneNum02058247612
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt03416 PRIMM LANE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0BIRMINGHAM
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0AL
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd035216
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt024646
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt024622
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt00
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt01404
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-24
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt022308
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt024646
IRS990EZ/Form990TotalAssetsGrp/EOYAmt024622
IRS990EZ/FundraisingGrossIncomeAmt019383
IRS990EZ/GainOrLossFromSaleOfAssetsAmt0-354
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt048630
IRS990EZ/GrossReceiptsForPublicUseAmt00
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InitiationFeesAndCapContriAmt00
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt027977
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt024646
IRS990EZ/NetAssetsOrFundBalancesEOYAmt024622
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt024646
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt024622
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt15.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt61.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0MIKE EDWARDS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1LORI BAYLISS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2THERESA CASEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3JIM GIEBUTOWSKI
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4ANDY HEDBERG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5TOM PELON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6RON SCHOTT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CHAIRMAN/SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6PAST CHAIRMAN
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt05149
IRS990EZ/PrimaryExemptPurposeTxt0Advancement of the business community's awareness of on hold messaging as a cost effective marketing tool
IRS990EZ/ProgramServiceRevenueAmt0220
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Sponsor a conference for members and dealers to developand disseminate best practices and innovations for onhold messaging
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt027457
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SaleOfAssetsGrossAmt01050
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt019793
IRS990EZ/SpecialEventsNetIncomeLossAmt0-410
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt027457
IRS990EZ/TotalProgramServiceExpensesAmt027457
IRS990EZ/TotalRevenueAmt027433
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.experiencemarketingassociation.org
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Communication expense 75.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Bank service fees and credit card fess 1538.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Computer and internet expenses
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Insurance cost 1754.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Office supplies 196.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Postal expense 72.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Corporation fess 150.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Conference expenses
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Web maintenance 622.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Awards and special gifts 742.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990EZ, Part I, Line 16
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/PersonNm0JAMES RANIERI
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02058247612
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-05-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0EXPERIENCE MARKETING ASSOCIATION INC
ReturnHeader/Filer/BusinessNameControlTxt0EXPE
ReturnHeader/Filer/EIN0020599537
ReturnHeader/Filer/PhoneNum02058247612
ReturnHeader/Filer/USAddress/AddressLine1Txt03416 PRIMM LANE
ReturnHeader/Filer/USAddress/CityNm0BIRMINGHAM
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AL
ReturnHeader/Filer/USAddress/ZIPCd035216
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0357449613
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Joseph J Serpico
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0853 Van Slyke Dr
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Fontana
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053125
ReturnHeader/PreparerPersonGrp/PhoneNum02246250041
ReturnHeader/PreparerPersonGrp/PreparationDt02023-05-08
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Joseph J Serpico
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02023-05-08T19:57:58-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0JAMES
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0RANIERI
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31
ReturnHeader/TaxYr02022

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 501(c)6 • <$500k nonprofits