Civic Intelligence

Bring Change 2 Mind

EIN 01-0974537 • 501(c)3 • San Francisco, CA

Profile

Bc2m's mission is to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness.

155 Sansome Street 530San Francisco, CA 94104

www.bringchange2mind.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

39th percentile

0.06x

Higher debt load relative to assets than 39% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

38th percentile

0.09x

Higher debt load relative to revenue than 38% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

70th percentile

17%

Higher net margin than 70% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

71st percentile

14%

Faster asset growth than 71% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

83rd percentile

42%

Faster revenue growth than 83% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$5,552,346

Up $673,737 (+14%) from 2023

Liabilities

Down

$354,323

Down $142,523 (-29%) from 2023

Net Assets

Up

$5,198,023

Up $816,260 (+19%) from 2023

Revenue

Up

$3,871,121

Up $1,140,573 (+42%) from 2023

Expenses

Up

$3,219,810

Up $512,080 (+19%) from 2023

Net Income

Up

$651,311

Up $628,493 (+2754%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $19,290Liabilities 2010: $02010Assets 2011: $79,574Liabilities 2011: $0Net Assets 2011: $79,5742011Assets 2012: $191,275Liabilities 2012: $19,844Net Assets 2012: $171,4312012Assets 2013: $1,211,312Liabilities 2013: $9,675Net Assets 2013: $1,201,6372013Assets 2014: $1,606,513Liabilities 2014: $56,912Net Assets 2014: $1,549,6012014Assets 2015: $1,672,123Liabilities 2015: $5,098Net Assets 2015: $1,667,0252015Assets 2016: $1,658,637Liabilities 2016: $1,073Net Assets 2016: $1,657,5642016Assets 2017: $1,693,564Liabilities 2017: $9,363Net Assets 2017: $1,684,2012017Assets 2018: $1,811,480Liabilities 2018: $14,376Net Assets 2018: $1,797,1042018Assets 2019: $2,256,594Liabilities 2019: $49,705Net Assets 2019: $2,206,8892019Assets 2020: $2,816,231Liabilities 2020: $167,881Net Assets 2020: $2,648,3502020Assets 2021: $4,765,157Liabilities 2021: $203,944Net Assets 2021: $4,561,2132021Assets 2022: $4,879,481Liabilities 2022: $665,163Net Assets 2022: $4,214,3182022Assets 2023: $4,878,609Liabilities 2023: $496,846Net Assets 2023: $4,381,7632023Assets 2024: $5,552,346Liabilities 2024: $354,323Net Assets 2024: $5,198,0232024

Highlighted filing

2024

Assets$5,552,346
Liabilities$354,323
Net Assets$5,198,023

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2010: $88,394Expenses 2010: $69,104Net Income 2010: $19,2902010Expenses 2011: $281,7622011Revenue 2012: $405,662Expenses 2012: $409,413Net Income 2012: -$3,7512012Revenue 2013: $1,475,190Expenses 2013: $445,958Net Income 2013: $1,029,2322013Revenue 2014: $965,731Expenses 2014: $617,375Net Income 2014: $348,3562014Revenue 2015: $1,293,587Expenses 2015: $1,176,163Net Income 2015: $117,4242015Revenue 2016: $1,272,450Expenses 2016: $1,281,933Net Income 2016: -$9,4832016Revenue 2017: $1,160,083Expenses 2017: $1,137,963Net Income 2017: $22,1202017Revenue 2018: $1,314,256Expenses 2018: $1,193,116Net Income 2018: $121,1402018Revenue 2019: $1,961,446Expenses 2019: $1,595,536Net Income 2019: $365,9102019Revenue 2020: $2,062,987Expenses 2020: $1,714,152Net Income 2020: $348,8352020Revenue 2021: $3,659,382Expenses 2021: $1,860,267Net Income 2021: $1,799,1152021Revenue 2022: $2,588,349Expenses 2022: $2,798,684Net Income 2022: -$210,3352022Revenue 2023: $2,730,548Expenses 2023: $2,707,730Net Income 2023: $22,8182023Revenue 2024: $3,871,121Expenses 2024: $3,219,810Net Income 2024: $651,3112024

Highlighted filing

2024

Revenue$3,871,121
Expenses$3,219,810
Net Income$651,311

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.55$0.35$5.20$3.87$3.22$0.65
2023Detailed filing. Detailed filing data is available for this year.$4.88$0.50$4.38$2.73$2.71$0.02
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.88$0.67$4.21$2.59$2.80$0.21
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.77$0.20$4.56$3.66$1.86$1.80
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.82$0.17$2.65$2.06$1.71$0.35
2019Detailed filing. Detailed filing data is available for this year.$2.26$0.05$2.21$1.96$1.60$0.37
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.81$0.01$1.80$1.31$1.19$0.12
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.69$0.01$1.68$1.16$1.14$0.02
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.66$0.00$1.66$1.27$1.28$0.01
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.67$0.01$1.67$1.29$1.18$0.12
2014Detailed filing. Detailed filing data is available for this year.$1.61$0.06$1.55$0.97$0.62$0.35
2013Detailed filing. Detailed filing data is available for this year.$1.21$0.01$1.20$1.48$0.45$1.03
2012Summary only. Only limited summary data is available for this year.$0.19$0.02$0.17$0.41$0.41$0.00
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.08$0.00$0.08$0.28
2010Summary only. Only limited summary data is available for this year.$0.02$0.00$0.09$0.07$0.02
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2023 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 1, 2024
Return Version
2023v5.1
Gross Receipts
$3,090,467
Mission and Program Overview

Mission

Bc2m's mission is to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness.

To end the stigma and discrimination surrounding mental illness through education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,871,963$4,084,649▲ $212,686
Investments in Publicly Traded Securities$557,265$732,700▲ $175,435
Pledges and Grants Receivable$374,869$32,824▼ $342,045
Prepaid Expenses and Deferred Charges$43,828$18,152▼ $25,676
Land, Buildings, and Equipment, Net$7,576$4,362▼ $3,214
Savings and Temporary Cash Investments$18,980$922▼ $18,058
Total Assets$4,879,481$4,878,609▼ $872
Other Assets Total$5,000$5,000→ $0
Liabilities
Other Liabilities$558,333$0▼ $558,333
Deferred Revenue-$363,868-
Accounts Payable and Accrued Expenses$106,830$132,978▲ $26,148
Total Liabilities$665,163$496,846▼ $168,317
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,006,722$3,676,593▲ $669,871
Net Assets With Donor Restrictions$1,207,596$705,170▼ $502,426
Total Net Assets Fund Balance$4,214,318$4,381,763▲ $167,445
Total Liabilities and Net Assets / Fund Balance$4,879,481$4,878,609▼ $872

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,362$23,719$28,081
Leasehold Improvements$0$9,832$9,832
Other Land Buildings$0$4,278$4,278
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Pamela HarringtonExecutive DirectorFT$232,232$23,401$255,633
Leanne LoughranSenior Director, ProgramsFT$102,595$37,068$139,663

Board Members and Trustees

NameTitle
Bernice PescosolidoChair, Scientific Advisory Council
Penelope DraganicDirector - Chair
Hilary HornDirector - Vice Chair
Derrick HollingsDirector
Grainger MarburgDirector
Greg MechDirector
Harris SchwartzbergDirector
Jack KrawczykDirector
Kathryn Mitchell RamstadDirector
Kyle CancholaDirector
Meredith AckleyDirector
Nick ForlenzaDirector
Zachary WilliamsDirector
Chris CampbellDirector - Secretary
Monalisa ComoDirector - Treasurer
Stephen HinshawDirector, Liaison Scientific

Highest Paid Contractors

ContractorServicesLocationCompensation
Guru Media SolutionsFundraising Consulting299 WEST 12TH STREET 16L, New York, NY 10014$120,000
-Creative Consulting190 SPRING GROVE AVENUE, San Anselmo, CA 94960$109,702
Revenue and Support

Revenue Composition

Contributions and Grants
$2,970,818
Program Service Revenue
$0
Investment Income
$10,349
Other Revenue
$-250,619
All Other Contributions
$1,761,727
Change in Net Assets
$22,818

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$25,840Fair Market Value (FMV)
Total Noncash Contributions1$25,840-

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,730,548
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$534,854
Total Revenue per Audited Statements
$3,265,402
Total Revenue per Form 990
$2,730,548
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,540,420
Other Expenses$1,167,310
Total Fundraising Expense$209,132
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$901,289$6,222$32,786$940,297
Advertising$429,780--$429,780
Fees for Services Other$175,952$80,064$120,000$376,016
Current Officers, Directors, Trustees, and Key Employees$178,944$38,345$38,345$255,634
Other Employee Benefits$199,101$9,776$6,112$214,989
Fees for Services Accounting-$113,479-$113,479
Payroll Taxes$77,042$20,705$4,689$102,436
Occupancy$73,663$1,870$3,090$78,623
Travel$33,602$14,840-$48,442
Information Technology$42,744$955$1,375$45,074
Insurance$37,529$971$1,423$39,923
Office Expenses$14,248$18,199$250$32,697
Pension Plan Contributions$26,114-$950$27,064
Depreciation Depletion$3,023$78$112$3,213
Other Expenses-$63-$63
Total Functional Expenses$2,193,031$305,567$209,132$2,707,730

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,097,957
Expenses per Audited Statements$2,707,730
Total Expenses per Form 990$2,707,730
Expenses Not Reported on Form 990$390,227
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$359,919
Fundraising Gross Income$109,300
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Revels$1,041,532$99,300$108,389$-9,089
Stonewall$10,000$10,000$17,320$-7,320
Total Events$1,051,532$109,300$359,919$-250,619
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The return preparer sends a copy of form 990 to the executive director of bring change 2 mind. Both the executive director and the controller review form 990.

Form 990, Part VI, Section B, Line 12C

Annually, board members receive a copy of the conflict of interest policy. The policy is reviewed as a group, and each member then signs their copy of the document for the records, upon joining the board. If a conflict of interest occurs, it will be disclosed by the employee or board member, and steps will be taken to remediate the issue. Other steps may be taken as needed.

Form 990, Part VI, Section B, Line 15A

An executive search and recruiting firm assisted in the selection of the executive director and in establishing a salary that was consistent and comparable to the industry. Comparability data, expert advice and board approval were used in establishing an appropriate salary. The organization has no other paid officers or key employees at this time.

Form 990, Part VI, Section C, Line 19

Governing documents, conflict of interest policy, and financial information are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Bring Change 2 Mind
EIN
01-0974537
Phone
4158148845
Address
155 SANSOME STREET 530, SAN FRANCISCO, CA 94104

Signing Officer

Name
Pamela Harrington
Title
Executive Director
Phone
4158148845
Signed
2024-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Pamela Harrington
Formed
2010
Legal Domicile
CA
Voting Board Members
16
Independent Board Members
16
Employees
17
Volunteers
20

Preparer

Firm
Armanino Advisory LLC
Address
2700 CAMINO RAMON STE 350, SAN RAMON, CA 94583-5004
Preparer
Matthew Petroski
Phone
9257902600
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Computer consulting: program service expenses 0. Management and general expenses 3,675. Fundraising expenses 0. Total expenses 3,675. Human resources consulting: program service expenses 0. Management and general expenses 71,834. Fundraising expenses 0. Total expenses 71,834. Creative consulting: program service expenses 175,952. Management and general expenses 0. Fundraising expenses 120,000. Total expenses 295,952. Other: program service expenses 0. Management and general expenses 4,555. Fundraising expenses 0. Total expenses 4,555.

Financial Statement Notes

PART X, LINE 2:

The organization is a qualified organization exempt from federal and california income taxes under the provisions of section 501(c)(3) of the internal revenue code and 23701d of the state of california revenue and taxation code, respectively. The organization has evaluated its current tax positions and has concluded that as of december 31, 2023, the organization does not have any uncertain tax positions for which a reserve would be necessary.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Special event expense 359,919.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Special event expense 359,919.

Raw XML AppendixShowing 400 of 589 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0106830
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0132978
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH EDUCATION.
IRS990/AdvertisingGrp/ProgramServicesAmt0429780
IRS990/AdvertisingGrp/TotalAmt0429780
IRS990/AllOtherContributionsAmt01761727
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0PAMELA HARRINGTON
IRS990/BooksInCareOfDetail/PhoneNum04158148845
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0155 SANSOME STREET SUITE 530
IRS990/BooksInCareOfDetail/USAddress/CityNm0SAN FRANCISCO
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IRS990/CollectionsOfArtInd00
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IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0255634
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IRS990/CompensationProcessOtherInd00
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IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt0120000
IRS990/ContractorCompensationGrp/CompensationAmt1109702
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt1190 SPRING GROVE AVENUE
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm1SAN ANSELMO
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0NY
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd194960
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IRS990/ContractorCompensationGrp/ContractorName/PersonNm0CHUCK THOMAS
IRS990/ContractorCompensationGrp/ServicesDesc0FUNDRAISING CONSULTING
IRS990/ContractorCompensationGrp/ServicesDesc1CREATIVE CONSULTING
IRS990/ContriRptFundraisingEventAmt0942232
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
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IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt010349
IRS990/CYOtherExpensesAmt01167310
IRS990/CYOtherRevenueAmt0-250619
IRS990/CYProgramServiceRevenueAmt00
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IRS990/CYSalariesCompEmpBnftPaidAmt01540420
IRS990/CYTotalExpensesAmt02707730
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IRS990/DepreciationDepletionGrp/TotalAmt03213
IRS990/Desc0BRING CHANGE TO MIND HIGH SCHOOL - BC2M HS IS A YOUTH-DIRECTED HIGH SCHOOL PROGRAM THAT UTILIZES ACTIVE-PARTICIPATION CLUBS AS A MEANS OF FIGHTING STIGMA. IT STRIVES TO CHANGE THE CONVERSATION ABOUT MENTAL HEALTH WITHIN HIGH SCHOOLS. THROUGH THIS STUDENT-LED CLUB INITIATIVE, BC2M HELPS TO ERASE THE STIGMA AROUNDMENTAL ILLNESS BY INCREASING AWARENESS AND EDUCATION, FOSTERING STUDENT EMPOWERMENT, BUILDING MENTORING OPPORTUNITIES, AND ENCOURAGING YOUTH TO CHALLENGE THE MISCONCEPTIONS THAT SO COMMONLY SURROUND MENTAL HEALTH CONDITIONS. AS OF FALL 2023, THE BC2M HIGH SCHOOL PROGRAM IS OPERATING WITHIN SEVEN MAIN GEOGRAPHIC REGIONS: NORTHERN CALIFORNIA, SOUTHERN CALIFORNIA, ARIZONA, OHIO, INDIANA, NEW YORK CITY, THE NORTHEAST, AND THROUGHOUT OTHER AREAS OF THE NATION.
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IRS990/Form990PartVIISectionAGrp/PersonNm14HARRIS SCHWARTZBERG
IRS990/Form990PartVIISectionAGrp/PersonNm15ZACHARY WILLIAMS
IRS990/Form990PartVIISectionAGrp/PersonNm16PAMELA HARRINGTON
IRS990/Form990PartVIISectionAGrp/PersonNm17LEANNE LOUGHRAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR - CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR - VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR - TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR - SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR, LIAISON SCIENTIFIC
IRS990/Form990PartVIISectionAGrp/TitleTxt5CHAIR, SCIENTIFIC ADVISORY COUNCIL
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17SENIOR DIRECTOR, PROGRAMS
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IRS990/MissionDesc0BC2M'S MISSION IS TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0BRING CHANGE TO MIND MESSAGE - BRING CHANGE TO MIND (BC2M) IS A NATIONAL ORGANIZATION WORKING TO END THE STIGMA AND DISCRIMINATION SURROUNDING MENTAL ILLNESS THROUGH WIDELY DISTRIBUTED PUBLIC EDUCATION MATERIALS AND PROGRAMS BASED ON THE LATEST SCIENTIFIC INSIGHTS AND MEASURED FOR EFFECTIVENESS. ADDITIONALLY, BC2M ACTS AS A PORTAL TO A BROAD COALITION OF ORGANIZATIONS THAT PROVIDE SERVICES, SCREENING, INFORMATION, SUPPORT AND TREATMENT OF MENTAL ILLNESS. THIS OVERALL MISSION CONSTITUTES BC2M'S PRIMARY PROGRAM, AND AS SUCH, THE MAJORITY OF EXPENSES AND REVENUES RELATE TO BC2M'S EFFORTS SURROUNDING THIS MISSION. BC2M IS NORMALIZING THE CONVERSATION AROUND MENTAL HEALTH TO ENSURE THAT PEOPLE WORLDWIDE FEEL SUPPORTED AND ENCOURAGED IN THEIR JOURNEY TO WELLNESS. BC2M IS SAVING LIVES.
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IRS990/ProgSrvcAccomActy3Grp/Desc0PUBLIC SERVICE ANNOUNCEMENTS (PSA) BC2M DESIGNS, DEVELOPS AND PRODUCES PSAS THAT ARE BROADCAST THROUGHOUT THE MEDIA. SINCE ITS ESTABLISHMENT, BC2M 'S PSA CAMPAIGNS HAVE PROVEN TO BE AN EFFECTIVE OUTREACH METHOD AND EDUCATIONAL TOOL. MORE THAN ONE BILLION PEOPLE HAVE SEEN BC2M'S FIRST PSA, WHICH WAS DIRECTED BY RON HOWARD IN NEW YORK'S GRAND CENTRAL STATION.THE SECOND PSA, SCHIZO, HAS BEEN SEEN BY MORE THAN 730 MILLION PEOPLE THROUGH CINEMA, TELEVISION, RADIO, DIGITAL, PRINT AND OUT-OF-HOME PLACEMENT.BC2M'S THIRD PSA, #STRONGERTHANSTIGMA, WAS RELEASED IN PARTNERSHIP WITH NFL PLAYER BRANDON MARSHALL'S FOUNDATION, PROJECT 375, AND FOCUSES ON THE UNIQUE CHALLENGES THAT MEN FACE WHEN DISCUSSING MENTAL HEALTH. THIS CAMPAIGN FEATURES FOUR INSPIRATIONAL MEN FROM PROFESSIONAL SPORTS, TELEVISION, AND ENTERTAINMENT.THE FOURTH PSA, #MINDOURFUTURE, INVITED MILLENNIALS AND GENZS TO TAKE PART IN A MOVEMENT TO END FEAR, SHAME, AND MISUNDERSTANDING BY SUBMITTING THEIR OWN MENTAL HEALTH STORIES AND ENCOURAGING THEIR PEERS TO DO THE SAME.FOR THE FIFTH PSA, BC2M FOCUSED ON ONE OF THE BIGGEST CHALLENGES IN DISCUSSING MENTAL HEALTH: GETTING STARTED. THIS CAMPAIGN GATHERED A TEAM OF PERFORMERS, MANY OF WHOM HAVE CONNECTIONS TO MENTAL ILLNESS WITHIN THEIR OWN LIVES AND CAPTURED THEM ROLE-PLAYING DIFFERENT CONVERSATIONS, TOUCHING ON VARIOUS DIAGNOSES AND RELATIONSHIPS. TALKING TO ANYONE SHOWS THAT, NO MATTER WHAT SOMEONE IS FACING, OR TO WHOM THEY HAVE REACHED OUT, IT IS POSSIBLE TO MAKE REAL CONNECTIONS. NOT EVERY CONVERSATION WILL BE PERFECT, BUT EACH ONE FIGHTS THE STIGMA AROUND MENTAL ILLNESS, AND THAT, IS A CONVERSATION WORTH HAVING.NOT THAT WEIRD, OUR SIXTH PSA, WE START OFF WITH A SUPER WEIRD IMAGE, GRABBING OUR YOUNG VIEWERS' ATTENTION FROM THE OPENING FRAME. THE CONVERSATION THAT FOLLOWS IS VERY REAL, SHOWING THAT WHEN YOU'RE WITH FRIENDS, TALKING ABOUT MENTAL HEALTH DOESN'T HAVE TO BE QUITE SO STRANGE.
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