Civic Intelligence

Advertise Purple Inc.

Plan context: Advertise Purple Inc. Retirement Plan and Trust

EIN 45-4233482 • Santa Monica, CA • 8 filings • 1 plans

2200 Michigan AvenueSanta Monica, CA 90404
Current Snapshot

Latest Year

2024

2024 Participants

82

2024 Assets

$4,698,506

2024 Contributions

$804,211

Historical Graphs

Total Assets Over Time

Aggregate end-of-year assets by filing year, excluding zero-asset years

$4,698,506$2,349,253$0201720212024YearValue
$4,698,506Latest year 2024

Participants Over Time

Largest reported end-of-year plan headcount by filing year, used to avoid double-counting participants across overlapping plans

168840201720212024YearValue
82Latest year 2024

Company Timeline

Year summaries and individual filings are combined here so you can stay in one place while moving across years and plan filings.

Year / FilingFilingsParticipantsAssetsContributionsContrib./Participant
2024182$4,698,506$804,211$9,807iApproximate average salary by contribution assumption: employee only about $245,186 at 4% or $163,458 at 6%; with 50% employer match about $163,458 at 4% or $108,972 at 6%; with 100% employer match about $122,593 at 4% or $81,729 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-82$4,698,506$804,211$9,807iApproximate average salary by contribution assumption: employee only about $245,186 at 4% or $163,458 at 6%; with 50% employer match about $163,458 at 4% or $108,972 at 6%; with 100% employer match about $122,593 at 4% or $81,729 at 6%.
2023188$3,767,957$882,539$10,029iApproximate average salary by contribution assumption: employee only about $250,721 at 4% or $167,148 at 6%; with 50% employer match about $167,148 at 4% or $111,432 at 6%; with 100% employer match about $125,361 at 4% or $83,574 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-88$3,767,957$882,539$10,029iApproximate average salary by contribution assumption: employee only about $250,721 at 4% or $167,148 at 6%; with 50% employer match about $167,148 at 4% or $111,432 at 6%; with 100% employer match about $125,361 at 4% or $83,574 at 6%.
20221168$2,662,161$1,004,787$5,981iApproximate average salary by contribution assumption: employee only about $149,522 at 4% or $99,681 at 6%; with 50% employer match about $99,681 at 4% or $66,454 at 6%; with 100% employer match about $74,761 at 4% or $49,841 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-168$2,662,161$1,004,787$5,981iApproximate average salary by contribution assumption: employee only about $149,522 at 4% or $99,681 at 6%; with 50% employer match about $99,681 at 4% or $66,454 at 6%; with 100% employer match about $74,761 at 4% or $49,841 at 6%.
20211105$2,507,718$821,304$7,822iApproximate average salary by contribution assumption: employee only about $195,549 at 4% or $130,366 at 6%; with 50% employer match about $130,366 at 4% or $86,910 at 6%; with 100% employer match about $97,774 at 4% or $65,183 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-105$2,507,718$821,304$7,822iApproximate average salary by contribution assumption: employee only about $195,549 at 4% or $130,366 at 6%; with 50% employer match about $130,366 at 4% or $86,910 at 6%; with 100% employer match about $97,774 at 4% or $65,183 at 6%.
2020170$1,463,186$647,803$9,254iApproximate average salary by contribution assumption: employee only about $231,358 at 4% or $154,239 at 6%; with 50% employer match about $154,239 at 4% or $102,826 at 6%; with 100% employer match about $115,679 at 4% or $77,119 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-70$1,463,186$647,803$9,254iApproximate average salary by contribution assumption: employee only about $231,358 at 4% or $154,239 at 6%; with 50% employer match about $154,239 at 4% or $102,826 at 6%; with 100% employer match about $115,679 at 4% or $77,119 at 6%.
2019147$661,387$419,115$8,917iApproximate average salary by contribution assumption: employee only about $222,934 at 4% or $148,622 at 6%; with 50% employer match about $148,622 at 4% or $99,082 at 6%; with 100% employer match about $111,467 at 4% or $74,311 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-47$661,387$419,115$8,917iApproximate average salary by contribution assumption: employee only about $222,934 at 4% or $148,622 at 6%; with 50% employer match about $148,622 at 4% or $99,082 at 6%; with 100% employer match about $111,467 at 4% or $74,311 at 6%.
2018116$192,924$188,160$11,760iApproximate average salary by contribution assumption: employee only about $294,000 at 4% or $196,000 at 6%; with 50% employer match about $196,000 at 4% or $130,667 at 6%; with 100% employer match about $147,000 at 4% or $98,000 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-16$192,924$188,160$11,760iApproximate average salary by contribution assumption: employee only about $294,000 at 4% or $196,000 at 6%; with 50% employer match about $196,000 at 4% or $130,667 at 6%; with 100% employer match about $147,000 at 4% or $98,000 at 6%.
201713$29,942$29,942$9,981iApproximate average salary by contribution assumption: employee only about $249,517 at 4% or $166,344 at 6%; with 50% employer match about $166,344 at 4% or $110,896 at 6%; with 100% employer match about $124,758 at 4% or $83,172 at 6%.
Advertise Purple Inc. Retirement Plan and Trust-3$29,942$29,942$9,981iApproximate average salary by contribution assumption: employee only about $249,517 at 4% or $166,344 at 6%; with 50% employer match about $166,344 at 4% or $110,896 at 6%; with 100% employer match about $124,758 at 4% or $83,172 at 6%.