Vnu Inc.
Plan context: The Nielsen Company 401(K) Savings Plan
EIN 22-2145575 • Columbia, MD • 161 filings • 32 plans
Current Snapshot
Latest Year
2024
2024 Participants
3,873
2024 Assets
$1,794,315,332
2024 Contributions
$63,181,719
Historical Graphs
Total Assets Over Time
Aggregate end-of-year assets by filing year, excluding zero-asset years
Participants Over Time
Largest reported end-of-year plan headcount by filing year, used to avoid double-counting participants across overlapping plans
Company Timeline
Year summaries and individual filings are combined here so you can stay in one place while moving across years and plan filings.
| Year / Filing | Filings | Participants | Assets | Contributions | Contrib./Participant |
|---|---|---|---|---|---|
| 2024 | 3 | 3,873 | $1,794,315,332 | $63,181,719 | $16,313iApproximate average salary by contribution assumption: employee only about $407,834 at 4% or $271,890 at 6%; with 50% employer match about $271,890 at 4% or $181,260 at 6%; with 100% employer match about $203,917 at 4% or $135,945 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 3,873 | $1,529,272,722 | $58,365,919 | $15,070iApproximate average salary by contribution assumption: employee only about $376,749 at 4% or $251,166 at 6%; with 50% employer match about $251,166 at 4% or $167,444 at 6%; with 100% employer match about $188,374 at 4% or $125,583 at 6%. |
| The Nielsen Company Retirement Plan | - | 579 | $265,042,610 | $4,815,800 | $8,317iApproximate average salary by contribution assumption: employee only about $207,936 at 4% or $138,624 at 6%; with 50% employer match about $138,624 at 4% or $92,416 at 6%; with 100% employer match about $103,968 at 4% or $69,312 at 6%. |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 3,635 | - | - | - |
| 2023 | 3 | 5,492 | $1,720,876,794 | $70,659,832 | $12,866iApproximate average salary by contribution assumption: employee only about $321,649 at 4% or $214,433 at 6%; with 50% employer match about $214,433 at 4% or $142,955 at 6%; with 100% employer match about $160,824 at 4% or $107,216 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 5,492 | $1,462,145,467 | $66,059,832 | $12,028iApproximate average salary by contribution assumption: employee only about $300,709 at 4% or $200,473 at 6%; with 50% employer match about $200,473 at 4% or $133,649 at 6%; with 100% employer match about $150,355 at 4% or $100,236 at 6%. |
| The Nielsen Company Retirement Plan | - | 778 | $258,731,327 | $4,600,000 | $5,913iApproximate average salary by contribution assumption: employee only about $147,815 at 4% or $98,543 at 6%; with 50% employer match about $98,543 at 4% or $65,696 at 6%; with 100% employer match about $73,907 at 4% or $49,272 at 6%. |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 5,366 | - | - | - |
| 2022 | 3 | 6,713 | $1,563,043,718 | $76,170,673 | $11,347iApproximate average salary by contribution assumption: employee only about $283,669 at 4% or $189,112 at 6%; with 50% employer match about $189,112 at 4% or $126,075 at 6%; with 100% employer match about $141,834 at 4% or $94,556 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 6,644 | $1,317,272,442 | $76,170,673 | $11,465iApproximate average salary by contribution assumption: employee only about $286,615 at 4% or $191,076 at 6%; with 50% employer match about $191,076 at 4% or $127,384 at 6%; with 100% employer match about $143,307 at 4% or $95,538 at 6%. |
| The Nielsen Company Retirement Plan | - | 949 | $245,771,276 | - | - |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 6,713 | - | - | - |
| 2021 | 3 | 6,469 | $1,968,443,560 | $80,783,204 | $12,488iApproximate average salary by contribution assumption: employee only about $312,194 at 4% or $208,129 at 6%; with 50% employer match about $208,129 at 4% or $138,753 at 6%; with 100% employer match about $156,097 at 4% or $104,065 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 6,377 | $1,633,123,799 | $70,783,204 | $11,100iApproximate average salary by contribution assumption: employee only about $277,494 at 4% or $184,996 at 6%; with 50% employer match about $184,996 at 4% or $123,331 at 6%; with 100% employer match about $138,747 at 4% or $92,498 at 6%. |
| The Nielsen Company Retirement Plan | - | 1,009 | $335,319,761 | $10,000,000 | $9,911iApproximate average salary by contribution assumption: employee only about $247,770 at 4% or $165,180 at 6%; with 50% employer match about $165,180 at 4% or $110,120 at 6%; with 100% employer match about $123,885 at 4% or $82,590 at 6%. |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 6,469 | - | - | - |
| 2020 | 3 | 9,380 | $2,184,599,245 | $96,586,338 | $10,297iApproximate average salary by contribution assumption: employee only about $257,426 at 4% or $171,618 at 6%; with 50% employer match about $171,618 at 4% or $114,412 at 6%; with 100% employer match about $128,713 at 4% or $85,809 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 9,188 | $1,868,341,583 | $85,586,338 | $9,315iApproximate average salary by contribution assumption: employee only about $232,875 at 4% or $155,250 at 6%; with 50% employer match about $155,250 at 4% or $103,500 at 6%; with 100% employer match about $116,438 at 4% or $77,625 at 6%. |
| The Nielsen Company Retirement Plan | - | 1,559 | $316,257,662 | $11,000,000 | $7,056iApproximate average salary by contribution assumption: employee only about $176,395 at 4% or $117,597 at 6%; with 50% employer match about $117,597 at 4% or $78,398 at 6%; with 100% employer match about $88,198 at 4% or $58,798 at 6%. |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 9,380 | - | - | - |
| 2019 | 3 | 9,767 | $1,981,815,359 | $113,098,225 | $11,580iApproximate average salary by contribution assumption: employee only about $289,491 at 4% or $192,994 at 6%; with 50% employer match about $192,994 at 4% or $128,663 at 6%; with 100% employer match about $144,745 at 4% or $96,497 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 9,767 | $1,701,464,487 | $102,698,225 | $10,515iApproximate average salary by contribution assumption: employee only about $262,870 at 4% or $175,247 at 6%; with 50% employer match about $175,247 at 4% or $116,831 at 6%; with 100% employer match about $131,435 at 4% or $87,623 at 6%. |
| The Nielsen Company Retirement Plan | - | 1,768 | $280,350,872 | $10,400,000 | $5,882iApproximate average salary by contribution assumption: employee only about $147,059 at 4% or $98,039 at 6%; with 50% employer match about $98,039 at 4% or $65,359 at 6%; with 100% employer match about $73,529 at 4% or $49,020 at 6%. |
| The Nielsen Company Health and Welfare Benefits Wrap Plan | - | 9,137 | - | - | - |
| 2018 | 6 | 9,935 | $1,670,729,107 | $116,646,044 | $11,741iApproximate average salary by contribution assumption: employee only about $293,523 at 4% or $195,682 at 6%; with 50% employer match about $195,682 at 4% or $130,455 at 6%; with 100% employer match about $146,762 at 4% or $97,841 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 9,935 | $1,429,333,339 | $103,705,496 | $10,438iApproximate average salary by contribution assumption: employee only about $260,960 at 4% or $173,973 at 6%; with 50% employer match about $173,973 at 4% or $115,982 at 6%; with 100% employer match about $130,480 at 4% or $86,987 at 6%. |
| The Nielsen Company Retirement Plan | - | 1,908 | $241,395,768 | $12,940,548 | $6,782iApproximate average salary by contribution assumption: employee only about $169,556 at 4% or $113,038 at 6%; with 50% employer match about $113,038 at 4% or $75,358 at 6%; with 100% employer match about $84,778 at 4% or $56,519 at 6%. |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 0 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 0 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 0 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 0 | - | - | - |
| 2017 | 6 | 10,789 | $1,824,413,985 | $118,289,255 | $10,964iApproximate average salary by contribution assumption: employee only about $274,097 at 4% or $182,731 at 6%; with 50% employer match about $182,731 at 4% or $121,821 at 6%; with 100% employer match about $137,048 at 4% or $91,366 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 10,789 | $1,559,340,786 | $113,300,791 | $10,502iApproximate average salary by contribution assumption: employee only about $262,538 at 4% or $175,025 at 6%; with 50% employer match about $175,025 at 4% or $116,683 at 6%; with 100% employer match about $131,269 at 4% or $87,513 at 6%. |
| The Nielsen Company Retirement Plan | - | 2,244 | $265,073,199 | $4,988,464 | $2,223iApproximate average salary by contribution assumption: employee only about $55,576 at 4% or $37,050 at 6%; with 50% employer match about $37,050 at 4% or $24,700 at 6%; with 100% employer match about $27,788 at 4% or $18,525 at 6%. |
| The Nielsen Company Career Transition Plan | - | 9,620 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 9,643 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 9,275 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 9,811 | - | - | - |
| 2016 | 6 | 10,601 | $1,583,935,266 | $99,204,238 | $9,358iApproximate average salary by contribution assumption: employee only about $233,950 at 4% or $155,967 at 6%; with 50% employer match about $155,967 at 4% or $103,978 at 6%; with 100% employer match about $116,975 at 4% or $77,983 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 10,601 | $1,348,059,672 | $96,373,070 | $9,091iApproximate average salary by contribution assumption: employee only about $227,274 at 4% or $151,516 at 6%; with 50% employer match about $151,516 at 4% or $101,010 at 6%; with 100% employer match about $113,637 at 4% or $75,758 at 6%. |
| The Nielsen Company Retirement Plan | - | 2,533 | $235,875,594 | $2,831,168 | $1,118iApproximate average salary by contribution assumption: employee only about $27,943 at 4% or $18,629 at 6%; with 50% employer match about $18,629 at 4% or $12,419 at 6%; with 100% employer match about $13,971 at 4% or $9,314 at 6%. |
| The Nielsen Company Career Transition Plan | - | 9,383 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 9,383 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 9,142 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 9,500 | - | - | - |
| 2015 | 8 | 10,620 | $2,737,431,599 | $95,110,460 | $8,956iApproximate average salary by contribution assumption: employee only about $223,895 at 4% or $149,263 at 6%; with 50% employer match about $149,263 at 4% or $99,509 at 6%; with 100% employer match about $111,947 at 4% or $74,632 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 10,620 | $1,262,218,285 | $92,635,458 | $8,723iApproximate average salary by contribution assumption: employee only about $218,068 at 4% or $145,379 at 6%; with 50% employer match about $145,379 at 4% or $96,919 at 6%; with 100% employer match about $109,034 at 4% or $72,689 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $1,244,217,713 | - | - |
| The Nielsen Company Retirement Plan | - | 2,744 | $230,994,403 | $38,318 | $14iApproximate average salary by contribution assumption: employee only about $349 at 4% or $233 at 6%; with 50% employer match about $233 at 4% or $155 at 6%; with 100% employer match about $175 at 4% or $116 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 0 | $1,198 | $2,436,684 | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 9,534 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 9,530 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 9,436 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 9,530 | - | - | - |
| 2014 | 9 | 9,360 | $2,845,128,254 | $85,545,897 | $9,140iApproximate average salary by contribution assumption: employee only about $228,488 at 4% or $152,325 at 6%; with 50% employer match about $152,325 at 4% or $101,550 at 6%; with 100% employer match about $114,244 at 4% or $76,163 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $1,263,698,640 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 7,286 | $1,249,339,635 | $83,160,949 | $11,414iApproximate average salary by contribution assumption: employee only about $285,345 at 4% or $190,230 at 6%; with 50% employer match about $190,230 at 4% or $126,820 at 6%; with 100% employer match about $142,673 at 4% or $95,115 at 6%. |
| The Nielsen Company Retirement Plan | - | 3,042 | $300,738,415 | - | - |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 1,503 | $31,351,564 | $2,089,530 | $1,390iApproximate average salary by contribution assumption: employee only about $34,756 at 4% or $23,171 at 6%; with 50% employer match about $23,171 at 4% or $15,447 at 6%; with 100% employer match about $17,378 at 4% or $11,585 at 6%. |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 9,360 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 9,140 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 9,140 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 9,117 | - | - | - |
| ARBITRON RETIREMENT PLAN | - | 0 | - | $295,418 | - |
| 2013 | 10 | 9,259 | $2,576,737,383 | $78,955,449 | $8,527iApproximate average salary by contribution assumption: employee only about $213,186 at 4% or $142,124 at 6%; with 50% employer match about $142,124 at 4% or $94,749 at 6%; with 100% employer match about $106,593 at 4% or $71,062 at 6%. |
| The Nielsen Company 401(K) Savings Plan | - | 9,259 | $1,183,676,339 | $76,124,249 | $8,222iApproximate average salary by contribution assumption: employee only about $205,541 at 4% or $137,027 at 6%; with 50% employer match about $137,027 at 4% or $91,352 at 6%; with 100% employer match about $102,771 at 4% or $68,514 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $1,070,829,635 | - | - |
| The Nielsen Company Retirement Plan | - | 3,307 | $261,493,245 | - | - |
| ARBITRON RETIREMENT PLAN | - | 94 | $36,939,488 | $1,230,078 | $13,086iApproximate average salary by contribution assumption: employee only about $327,148 at 4% or $218,099 at 6%; with 50% employer match about $218,099 at 4% or $145,399 at 6%; with 100% employer match about $163,574 at 4% or $109,049 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 1,871 | $23,536,936 | $1,423,072 | $761iApproximate average salary by contribution assumption: employee only about $19,015 at 4% or $12,677 at 6%; with 50% employer match about $12,677 at 4% or $8,451 at 6%; with 100% employer match about $9,507 at 4% or $6,338 at 6%. |
| The Nielsen Company Retirement Plan | - | 26 | $261,740 | $178,050 | $6,848iApproximate average salary by contribution assumption: employee only about $171,202 at 4% or $114,135 at 6%; with 50% employer match about $114,135 at 4% or $76,090 at 6%; with 100% employer match about $85,601 at 4% or $57,067 at 6%. |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 7,265 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 8,366 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 8,385 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 8,392 | - | - | - |
| 2012 | 8 | 8,260 | $2,015,521,627 | $73,834,798 | $8,939iApproximate average salary by contribution assumption: employee only about $223,471 at 4% or $148,981 at 6%; with 50% employer match about $148,981 at 4% or $99,320 at 6%; with 100% employer match about $111,735 at 4% or $74,490 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $875,902,445 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 7,777 | $870,115,995 | $72,291,062 | $9,295iApproximate average salary by contribution assumption: employee only about $232,387 at 4% or $154,925 at 6%; with 50% employer match about $154,925 at 4% or $103,283 at 6%; with 100% employer match about $116,194 at 4% or $77,462 at 6%. |
| The Nielsen Company Retirement Plan | - | 3,770 | $247,928,646 | - | - |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 1,737 | $21,574,541 | $1,543,736 | $889iApproximate average salary by contribution assumption: employee only about $22,218 at 4% or $14,812 at 6%; with 50% employer match about $14,812 at 4% or $9,875 at 6%; with 100% employer match about $11,109 at 4% or $7,406 at 6%. |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 7,280 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 8,229 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 8,260 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 8,255 | - | - | - |
| 2011 | 8 | 8,337 | $1,830,733,902 | $79,207,226 | $9,501iApproximate average salary by contribution assumption: employee only about $237,517 at 4% or $158,345 at 6%; with 50% employer match about $158,345 at 4% or $105,563 at 6%; with 100% employer match about $118,759 at 4% or $79,172 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $794,109,756 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 7,821 | $788,029,213 | $67,662,979 | $8,651iApproximate average salary by contribution assumption: employee only about $216,286 at 4% or $144,191 at 6%; with 50% employer match about $144,191 at 4% or $96,127 at 6%; with 100% employer match about $108,143 at 4% or $72,095 at 6%. |
| The Nielsen Company Retirement Plan | - | 4,212 | $228,107,021 | $10,010,662 | $2,377iApproximate average salary by contribution assumption: employee only about $59,418 at 4% or $39,612 at 6%; with 50% employer match about $39,612 at 4% or $26,408 at 6%; with 100% employer match about $29,709 at 4% or $19,806 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 3,103 | $20,487,912 | $1,533,585 | $494iApproximate average salary by contribution assumption: employee only about $12,356 at 4% or $8,237 at 6%; with 50% employer match about $8,237 at 4% or $5,491 at 6%; with 100% employer match about $6,178 at 4% or $4,119 at 6%. |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 8,298 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 8,337 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 8,331 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 7,415 | - | - | - |
| 2010 | 8 | 8,933 | $1,881,686,909 | $86,475,844 | $9,680iApproximate average salary by contribution assumption: employee only about $242,012 at 4% or $161,342 at 6%; with 50% employer match about $161,342 at 4% or $107,561 at 6%; with 100% employer match about $121,006 at 4% or $80,671 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $824,718,485 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 8,353 | $815,286,305 | $67,798,910 | $8,117iApproximate average salary by contribution assumption: employee only about $202,918 at 4% or $135,279 at 6%; with 50% employer match about $135,279 at 4% or $90,186 at 6%; with 100% employer match about $101,459 at 4% or $67,639 at 6%. |
| The Nielsen Company Retirement Plan | - | 4,796 | $218,355,203 | $17,107,732 | $3,567iApproximate average salary by contribution assumption: employee only about $89,177 at 4% or $59,451 at 6%; with 50% employer match about $59,451 at 4% or $39,634 at 6%; with 100% employer match about $44,589 at 4% or $29,726 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 3,208 | $23,326,916 | $1,569,202 | $489iApproximate average salary by contribution assumption: employee only about $12,229 at 4% or $8,153 at 6%; with 50% employer match about $8,153 at 4% or $5,435 at 6%; with 100% employer match about $6,114 at 4% or $4,076 at 6%. |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 8,064 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 8,933 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 8,900 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 8,925 | - | - | - |
| 2009 | 8 | 9,002 | $1,646,210,226 | $73,680,314 | $8,185iApproximate average salary by contribution assumption: employee only about $204,622 at 4% or $136,415 at 6%; with 50% employer match about $136,415 at 4% or $90,943 at 6%; with 100% employer match about $102,311 at 4% or $68,207 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | - | $722,399,290 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 8,449 | $712,658,930 | $67,836,063 | $8,029iApproximate average salary by contribution assumption: employee only about $200,722 at 4% or $133,815 at 6%; with 50% employer match about $133,815 at 4% or $89,210 at 6%; with 100% employer match about $100,361 at 4% or $66,907 at 6%. |
| The Nielsen Company Retirement Plan | - | 5,560 | $188,197,405 | $3,899,375 | $701iApproximate average salary by contribution assumption: employee only about $17,533 at 4% or $11,689 at 6%; with 50% employer match about $11,689 at 4% or $7,793 at 6%; with 100% employer match about $8,767 at 4% or $5,844 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 3,295 | $22,954,601 | $1,944,876 | $590iApproximate average salary by contribution assumption: employee only about $14,756 at 4% or $9,838 at 6%; with 50% employer match about $9,838 at 4% or $6,558 at 6%; with 100% employer match about $7,378 at 4% or $4,919 at 6%. |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 8,984 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 8,175 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 8,953 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 9,002 | - | - | - |
| 2008 | 8 | 10,085 | $1,343,824,997 | $106,721,255 | $10,582iApproximate average salary by contribution assumption: employee only about $264,554 at 4% or $176,370 at 6%; with 50% employer match about $176,370 at 4% or $117,580 at 6%; with 100% employer match about $132,277 at 4% or $88,185 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | 0 | $582,312,877 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 9,285 | $575,222,796 | $81,729,683 | $8,802iApproximate average salary by contribution assumption: employee only about $220,058 at 4% or $146,706 at 6%; with 50% employer match about $146,706 at 4% or $97,804 at 6%; with 100% employer match about $110,029 at 4% or $73,353 at 6%. |
| The Nielsen Company Retirement Plan | - | 6,503 | $165,665,832 | $21,946,075 | $3,375iApproximate average salary by contribution assumption: employee only about $84,369 at 4% or $56,246 at 6%; with 50% employer match about $56,246 at 4% or $37,497 at 6%; with 100% employer match about $42,185 at 4% or $28,123 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 3,923 | $20,623,492 | $3,045,497 | $776iApproximate average salary by contribution assumption: employee only about $19,408 at 4% or $12,939 at 6%; with 50% employer match about $12,939 at 4% or $8,626 at 6%; with 100% employer match about $9,704 at 4% or $6,469 at 6%. |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 10,049 | - | - | - |
| The Nielsen Company Career Transition Plan | - | 10,075 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 10,085 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 8,626 | - | - | - |
| 2007 | 9 | 10,555 | $1,802,477,457 | $89,637,144 | $8,492iApproximate average salary by contribution assumption: employee only about $212,310 at 4% or $141,540 at 6%; with 50% employer match about $141,540 at 4% or $94,360 at 6%; with 100% employer match about $106,155 at 4% or $70,770 at 6%. |
| THE NIELSEN COMPANY MASTER TRUST | - | 0 | $799,234,138 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 9,894 | $784,002,666 | $79,729,552 | $8,058iApproximate average salary by contribution assumption: employee only about $201,459 at 4% or $134,306 at 6%; with 50% employer match about $134,306 at 4% or $89,537 at 6%; with 100% employer match about $100,730 at 4% or $67,153 at 6%. |
| The Nielsen Company Retirement Plan | - | 8,379 | $191,074,060 | $6,594,002 | $787iApproximate average salary by contribution assumption: employee only about $19,674 at 4% or $13,116 at 6%; with 50% employer match about $13,116 at 4% or $8,744 at 6%; with 100% employer match about $9,837 at 4% or $6,558 at 6%. |
| THE NIELSEN COMPANY SAVINGS PLAN | - | 6,474 | $28,166,593 | $3,313,590 | $512iApproximate average salary by contribution assumption: employee only about $12,796 at 4% or $8,531 at 6%; with 50% employer match about $8,531 at 4% or $5,687 at 6%; with 100% employer match about $6,398 at 4% or $4,265 at 6%. |
| The Nielsen Company Career Transition Plan | - | 10,555 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 5,042 | - | - | - |
| Vnu Inc.S Short Term Disability Plan Formerly Known as Vnu USA Inc. | - | 0 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 10,546 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 9,030 | - | - | - |
| 2006 | 9 | 10,455 | $1,644,153,272 | $72,815,340 | $6,965iApproximate average salary by contribution assumption: employee only about $174,116 at 4% or $116,077 at 6%; with 50% employer match about $116,077 at 4% or $77,385 at 6%; with 100% employer match about $87,058 at 4% or $58,039 at 6%. |
| VNU, INC. MASTER TRUST | - | 0 | $724,185,473 | - | - |
| The Nielsen Company 401(K) Savings Plan | - | 9,612 | $710,283,192 | $69,757,809 | $7,257iApproximate average salary by contribution assumption: employee only about $181,434 at 4% or $120,956 at 6%; with 50% employer match about $120,956 at 4% or $80,637 at 6%; with 100% employer match about $90,717 at 4% or $60,478 at 6%. |
| The Nielsen Company Retirement Plan | - | 10,025 | $183,758,122 | - | - |
| The Nielsen Company Career Transition Plan | - | 10,246 | - | - | - |
| Vnu Inc.S Short Term Disability Plan Formerly Known as Vnu USA Inc. | - | 10,342 | - | - | - |
| Vnu Inc.S Life and Ad&D Plan Formerly Known as Vnu USA Inc. | - | 10,455 | - | - | - |
| Vnu Inc.S Long Term Disability Plan Formerly Known as Vnu USA Inc. | - | 5,314 | - | - | - |
| Vnu Inc.S Medical and Dental Plan Formerly Known as Vnu USA Inc. | - | 10,455 | - | - | - |
| 2005 | 7 | 10,931 | $796,521,958 | $68,698,496 | $6,285iApproximate average salary by contribution assumption: employee only about $157,119 at 4% or $104,746 at 6%; with 50% employer match about $104,746 at 4% or $69,830 at 6%; with 100% employer match about $78,559 at 4% or $52,373 at 6%. |
| 2004 | 7 | 16,131 | $749,679,832 | $84,067,740 | $5,212iApproximate average salary by contribution assumption: employee only about $130,289 at 4% or $86,859 at 6%; with 50% employer match about $86,859 at 4% or $57,906 at 6%; with 100% employer match about $65,145 at 4% or $43,430 at 6%. |
| 2003 | 7 | 12,718 | $645,816,014 | $57,713,024 | $4,538iApproximate average salary by contribution assumption: employee only about $113,448 at 4% or $75,632 at 6%; with 50% employer match about $75,632 at 4% or $50,421 at 6%; with 100% employer match about $56,724 at 4% or $37,816 at 6%. |
| 2002 | 6 | 20,828 | $515,158,547 | $8,438,108 | $405iApproximate average salary by contribution assumption: employee only about $10,128 at 4% or $6,752 at 6%; with 50% employer match about $6,752 at 4% or $4,501 at 6%; with 100% employer match about $5,064 at 4% or $3,376 at 6%. |
| 2001 | 4 | 7,009 | $0 | $0 | - |
| 2000 | 4 | 3,614 | $0 | $0 | - |
| 1999 | 5 | 3,538 | $0 | $0 | - |