Generation Brands LLC
Plan context: Generation Brands & Affiliates 401(K) Plan
EIN 20-8831825 • Skokie, IL • 45 filings • 13 plans
Current Snapshot
Latest Year
2024
2024 Participants
1,401
2024 Assets
$86,679,876
2024 Contributions
$13,602,073
Historical Graphs
Total Assets Over Time
Aggregate end-of-year assets by filing year, excluding zero-asset years
Participants Over Time
Largest reported end-of-year plan headcount by filing year, used to avoid double-counting participants across overlapping plans
Company Timeline
Year summaries and individual filings are combined here so you can stay in one place while moving across years and plan filings.
| Year / Filing | Filings | Participants | Assets | Contributions | Contrib./Participant |
|---|---|---|---|---|---|
| 2024 | 1 | 1,401 | $86,679,876 | $13,602,073 | $9,709iApproximate average salary by contribution assumption: employee only about $242,721 at 4% or $161,814 at 6%; with 50% employer match about $161,814 at 4% or $107,876 at 6%; with 100% employer match about $121,360 at 4% or $80,907 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 1,401 | $86,679,876 | $13,602,073 | $9,709iApproximate average salary by contribution assumption: employee only about $242,721 at 4% or $161,814 at 6%; with 50% employer match about $161,814 at 4% or $107,876 at 6%; with 100% employer match about $121,360 at 4% or $80,907 at 6%. |
| 2023 | 2 | 1,242 | $68,792,194 | $8,960,631 | $7,215iApproximate average salary by contribution assumption: employee only about $180,367 at 4% or $120,245 at 6%; with 50% employer match about $120,245 at 4% or $80,163 at 6%; with 100% employer match about $90,183 at 4% or $60,122 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 1,242 | $68,792,194 | $8,916,271 | $7,179iApproximate average salary by contribution assumption: employee only about $179,474 at 4% or $119,649 at 6%; with 50% employer match about $119,649 at 4% or $79,766 at 6%; with 100% employer match about $89,737 at 4% or $59,825 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 0 | $0 | $44,360 | - |
| 2022 | 2 | 1,037 | $54,806,175 | $7,882,546 | $7,601iApproximate average salary by contribution assumption: employee only about $190,032 at 4% or $126,688 at 6%; with 50% employer match about $126,688 at 4% or $84,459 at 6%; with 100% employer match about $95,016 at 4% or $63,344 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 1,037 | $53,806,658 | $7,750,671 | $7,474iApproximate average salary by contribution assumption: employee only about $186,853 at 4% or $124,569 at 6%; with 50% employer match about $124,569 at 4% or $83,046 at 6%; with 100% employer match about $93,427 at 4% or $62,284 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 46 | $999,517 | $131,875 | $2,867iApproximate average salary by contribution assumption: employee only about $71,671 at 4% or $47,781 at 6%; with 50% employer match about $47,781 at 4% or $31,854 at 6%; with 100% employer match about $35,836 at 4% or $23,890 at 6%. |
| 2021 | 3 | 870 | $62,168,087 | $7,148,413 | $8,217iApproximate average salary by contribution assumption: employee only about $205,414 at 4% or $136,943 at 6%; with 50% employer match about $136,943 at 4% or $91,295 at 6%; with 100% employer match about $102,707 at 4% or $68,471 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 870 | $61,039,578 | $6,980,849 | $8,024iApproximate average salary by contribution assumption: employee only about $200,599 at 4% or $133,733 at 6%; with 50% employer match about $133,733 at 4% or $89,155 at 6%; with 100% employer match about $100,300 at 4% or $66,866 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 48 | $1,128,509 | $167,564 | $3,491iApproximate average salary by contribution assumption: employee only about $87,273 at 4% or $58,182 at 6%; with 50% employer match about $58,182 at 4% or $38,788 at 6%; with 100% employer match about $43,636 at 4% or $29,091 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 0 | - | - | - |
| 2020 | 3 | 794 | $52,803,852 | $5,669,661 | $7,141iApproximate average salary by contribution assumption: employee only about $178,516 at 4% or $119,011 at 6%; with 50% employer match about $119,011 at 4% or $79,340 at 6%; with 100% employer match about $89,258 at 4% or $59,505 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 794 | $51,843,359 | $5,520,459 | $6,953iApproximate average salary by contribution assumption: employee only about $173,818 at 4% or $115,879 at 6%; with 50% employer match about $115,879 at 4% or $77,252 at 6%; with 100% employer match about $86,909 at 4% or $57,939 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 53 | $960,493 | $149,202 | $2,815iApproximate average salary by contribution assumption: employee only about $70,378 at 4% or $46,919 at 6%; with 50% employer match about $46,919 at 4% or $31,279 at 6%; with 100% employer match about $35,189 at 4% or $23,459 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 433 | - | - | - |
| 2019 | 3 | 870 | $45,132,411 | $5,607,026 | $6,445iApproximate average salary by contribution assumption: employee only about $161,121 at 4% or $107,414 at 6%; with 50% employer match about $107,414 at 4% or $71,610 at 6%; with 100% employer match about $80,561 at 4% or $53,707 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 870 | $44,377,625 | $5,429,232 | $6,240iApproximate average salary by contribution assumption: employee only about $156,012 at 4% or $104,008 at 6%; with 50% employer match about $104,008 at 4% or $69,339 at 6%; with 100% employer match about $78,006 at 4% or $52,004 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 59 | $754,786 | $177,794 | $3,013iApproximate average salary by contribution assumption: employee only about $75,336 at 4% or $50,224 at 6%; with 50% employer match about $50,224 at 4% or $33,483 at 6%; with 100% employer match about $37,668 at 4% or $25,112 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 576 | - | - | - |
| 2018 | 3 | 562 | $28,276,383 | $2,875,912 | $5,117iApproximate average salary by contribution assumption: employee only about $127,932 at 4% or $85,288 at 6%; with 50% employer match about $85,288 at 4% or $56,859 at 6%; with 100% employer match about $63,966 at 4% or $42,644 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 472 | $27,716,562 | $2,734,439 | $5,793iApproximate average salary by contribution assumption: employee only about $144,833 at 4% or $96,555 at 6%; with 50% employer match about $96,555 at 4% or $64,370 at 6%; with 100% employer match about $72,416 at 4% or $48,278 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 54 | $559,821 | $141,473 | $2,620iApproximate average salary by contribution assumption: employee only about $65,497 at 4% or $43,665 at 6%; with 50% employer match about $43,665 at 4% or $29,110 at 6%; with 100% employer match about $32,748 at 4% or $21,832 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 562 | - | - | - |
| 2017 | 4 | 905 | $29,778,316 | $2,744,683 | $3,033iApproximate average salary by contribution assumption: employee only about $75,820 at 4% or $50,547 at 6%; with 50% employer match about $50,547 at 4% or $33,698 at 6%; with 100% employer match about $37,910 at 4% or $25,273 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 479 | $29,276,536 | $2,609,817 | $5,448iApproximate average salary by contribution assumption: employee only about $136,212 at 4% or $90,808 at 6%; with 50% employer match about $90,808 at 4% or $60,539 at 6%; with 100% employer match about $68,106 at 4% or $45,404 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 56 | $501,780 | $134,866 | $2,408iApproximate average salary by contribution assumption: employee only about $60,208 at 4% or $40,139 at 6%; with 50% employer match about $40,139 at 4% or $26,759 at 6%; with 100% employer match about $30,104 at 4% or $20,069 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 566 | - | - | - |
| Generation Brands LLC Health Plan | - | 905 | - | - | - |
| 2016 | 4 | 588 | $25,290,271 | $2,697,891 | $4,588iApproximate average salary by contribution assumption: employee only about $114,706 at 4% or $76,471 at 6%; with 50% employer match about $76,471 at 4% or $50,981 at 6%; with 100% employer match about $57,353 at 4% or $38,235 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 503 | $24,965,130 | $2,561,217 | $5,092iApproximate average salary by contribution assumption: employee only about $127,297 at 4% or $84,865 at 6%; with 50% employer match about $84,865 at 4% or $56,576 at 6%; with 100% employer match about $63,649 at 4% or $42,432 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 57 | $325,141 | $136,674 | $2,398iApproximate average salary by contribution assumption: employee only about $59,945 at 4% or $39,963 at 6%; with 50% employer match about $39,963 at 4% or $26,642 at 6%; with 100% employer match about $29,972 at 4% or $19,982 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 588 | - | - | - |
| Generation Brands LLC Health Plan | - | 503 | - | - | - |
| 2015 | 5 | 531 | $22,818,720 | $2,433,158 | $4,582iApproximate average salary by contribution assumption: employee only about $114,555 at 4% or $76,370 at 6%; with 50% employer match about $76,370 at 4% or $50,914 at 6%; with 100% employer match about $57,278 at 4% or $38,185 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 453 | $22,620,860 | $2,319,817 | $5,121iApproximate average salary by contribution assumption: employee only about $128,025 at 4% or $85,350 at 6%; with 50% employer match about $85,350 at 4% or $56,900 at 6%; with 100% employer match about $64,013 at 4% or $42,675 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 54 | $197,860 | $113,341 | $2,099iApproximate average salary by contribution assumption: employee only about $52,473 at 4% or $34,982 at 6%; with 50% employer match about $34,982 at 4% or $23,321 at 6%; with 100% employer match about $26,236 at 4% or $17,491 at 6%. |
| Generation Brands LLC Health Plan | - | 466 | - | - | - |
| Generation Brands LLC Dental, Life & Disability Plan | - | 531 | - | - | - |
| GENERATION BRANDS, LLC GROUP LIFE & DISABILITY PLAN | - | 0 | - | - | - |
| 2014 | 5 | 513 | $21,710,933 | $2,283,855 | $4,452iApproximate average salary by contribution assumption: employee only about $111,299 at 4% or $74,199 at 6%; with 50% employer match about $74,199 at 4% or $49,466 at 6%; with 100% employer match about $55,649 at 4% or $37,100 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 461 | $21,605,738 | $2,193,740 | $4,759iApproximate average salary by contribution assumption: employee only about $118,966 at 4% or $79,311 at 6%; with 50% employer match about $79,311 at 4% or $52,874 at 6%; with 100% employer match about $59,483 at 4% or $39,655 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 47 | $105,195 | $90,115 | $1,917iApproximate average salary by contribution assumption: employee only about $47,934 at 4% or $31,956 at 6%; with 50% employer match about $31,956 at 4% or $21,304 at 6%; with 100% employer match about $23,967 at 4% or $15,978 at 6%. |
| Generation Brands LLC Health Plan | - | 439 | - | - | - |
| GENERATION BRANDS, LLC GROUP LIFE & DISABILITY PLAN | - | 513 | - | - | - |
| Generation Brands LLC Dental, Life & Disability Plan | - | 405 | - | - | - |
| 2013 | 5 | 500 | $20,314,148 | $1,348,026 | $2,696iApproximate average salary by contribution assumption: employee only about $67,401 at 4% or $44,934 at 6%; with 50% employer match about $44,934 at 4% or $29,956 at 6%; with 100% employer match about $33,701 at 4% or $22,467 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 474 | $20,299,815 | $1,333,993 | $2,814iApproximate average salary by contribution assumption: employee only about $70,358 at 4% or $46,906 at 6%; with 50% employer match about $46,906 at 4% or $31,270 at 6%; with 100% employer match about $35,179 at 4% or $23,453 at 6%. |
| WOOD-RIVER INDUSTRIES COMPANY 401(K) PLAN | - | 42 | $14,333 | $14,033 | $334iApproximate average salary by contribution assumption: employee only about $8,353 at 4% or $5,569 at 6%; with 50% employer match about $5,569 at 4% or $3,712 at 6%; with 100% employer match about $4,176 at 4% or $2,784 at 6%. |
| Generation Brands LLC Dental, Life & Disability Plan | - | 382 | - | - | - |
| Generation Brands LLC Health Plan | - | 410 | - | - | - |
| GENERATION BRANDS, LLC GROUP LIFE & DISABILITY PLAN | - | 500 | - | - | - |
| 2012 | 1 | 460 | $17,355,196 | $983,457 | $2,138iApproximate average salary by contribution assumption: employee only about $53,449 at 4% or $35,633 at 6%; with 50% employer match about $35,633 at 4% or $23,755 at 6%; with 100% employer match about $26,724 at 4% or $17,816 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 460 | $17,355,196 | $983,457 | $2,138iApproximate average salary by contribution assumption: employee only about $53,449 at 4% or $35,633 at 6%; with 50% employer match about $35,633 at 4% or $23,755 at 6%; with 100% employer match about $26,724 at 4% or $17,816 at 6%. |
| 2011 | 1 | 170 | $14,009,631 | $789,386 | $4,643iApproximate average salary by contribution assumption: employee only about $116,086 at 4% or $77,391 at 6%; with 50% employer match about $77,391 at 4% or $51,594 at 6%; with 100% employer match about $58,043 at 4% or $38,695 at 6%. |
| Generation Brands & Affiliates 401(K) Plan | - | 170 | $14,009,631 | $789,386 | $4,643iApproximate average salary by contribution assumption: employee only about $116,086 at 4% or $77,391 at 6%; with 50% employer match about $77,391 at 4% or $51,594 at 6%; with 100% employer match about $58,043 at 4% or $38,695 at 6%. |
| 2009 | 2 | 1,120 | $0 | $0 | - |
| GENERATION BRANDS EMPLOYEE WELFARE PLAN - MEDICAL | - | 1,120 | - | - | - |
| GENERATION BRANDS EMPLOYEE WELFARE PLAN - VISION | - | 230 | - | - | - |
| 2008 | 1 | 340 | $0 | $0 | - |
| GENERATION BRANDS EMPLOYEE WELFARE PLAN 0 VISION | - | 340 | - | - | - |